WealthTech on Deck

LifeYield
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May 28, 2024 • 31min

AI-Powered Marketing for Financial Advisors with Robert Sofia

In today’s world, traditional marketing tactics are often ineffective in capturing clients' attention. Organic growth in financial services lies at the intersection of content, delivery, and personalization. By using AI to generate personalized content, advisors can create meaningful connections and engage clients more effectively. AI-powered marketing is promising, as it has the potential to deliver unique and tailored content that resonates with individual clients at scale.In this episode, Jack talks with Robert Sofia, Founder and CEO of Snappy Kraken. Robert has served thousands of companies across the spectrum of financial services, including RIAs, family offices, broker/dealers, TAMPs, IMOs, custodians, insurance, and investment companies. With a background in marketing, Robert is passionate about helping advisors forge meaningful connections with their clients and prospects. He is dedicated to leveraging technology, including AI, to create engaging and personalized content.Robert talks with Jack about how Snappy Kraken helps financial advisors drive organic growth through content, automation, and AI. He shares insights from their recent marketing study, highlighting the importance of SEO, text messaging, and video content in driving engagement and conversions. Robert also emphasizes the evolving role of advisors in providing holistic financial advice and using generative AI to personalize content.Key Takeaways [01:06] - Snappy Kraken’s role in the financial services industry. [02:31] - Empowering financial decisions through content and automation. [04:34] - Insights from Robert's recent marketing study. [10:28] - The highest-converting lead magnet. [13:29] - Empowering advisors to step out of their comfort zones. [15:04] - How Snappy Kraken works with large enterprises. [17:48] - How Robert uses generative AI for marketing. [22:39] - The future of financial advice. [26:15] - Strategies for driving organic growth. [27:39] - Robert's interests outside of work. Quotes[11:01] - “The number one highest-converting lead magnet was tax-related. So, the top-performing campaign, bar none by a huge margin, was hidden tax opportunities for high-net-worth investors. And that campaign outperformed all others.” ~ Robert Sofia[21:18] - “The future of AI in our business, as far as marketing is concerned, is at the intersection of content, content delivery, and personalization with generative AI.” ~ Robert Sofia[27:12] - “If you're already out there marketing and already have a website, why not make it perform twice as well with an SEO strategy? If you already have opt-in on your website, why not make them convert 400% better using text messages? If you're already sending out communications, why not record them as videos instead of text and get 120% better engagement?” ~ Robert SofiaLinks  Robert Sofia on LinkedIn Robert Sofia on Twitter Snappy Kraken Tiburon Strategic Advisors LPL Financial Nitrogen Wealth Fidelity Investments Connect with our hosts LifeYield Jack Sharry on LinkedIn Jack Sharry on Twitter Subscribe and stay in touch Apple Podcasts Spotify LinkedIn Twitter Facebook
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May 21, 2024 • 28min

Aligning Employee and Employer Expectations in the American Workplace with Jacquelyn Reardon

This year's Voice of the American Workplace Survey sheds light on the challenges employers and employees face in today's American workplace. The report underscores the challenges employers face, employee concerns and workplace expectations, and the gap between employer resources and employee needs. By understanding these gaps, the industry can develop innovative solutions that redefine retirement and deliver stronger financial outcomes for US workers.In this episode, Jack talks with Jacquelyn Reardon, Head of US Marketing at Franklin Templeton, about the results of the survey, some key takeaways, and its implications for the future.Key Takeaways [01:17] - What the Voice of the American Workplace Survey is all about. [02:08] - Key takeaways from this year's survey. [18:24] - The need for hyper-personalized employee benefits and engagement. [19:47] - How employers can address issues and concerns in the workplace. [22:38] - Enhancing employee benefits and personalized financial advice. [24:17] - Jacquelyn's interests outside of work. Quotes[02:42] - "Employees are significantly under stress when it comes to their financial health, and they're specifically looking to their employer to help them address those issues and concerns." ~ Jacque Reardon[09:34] - "Financial independence is the north star people are working towards versus traditional retirement. People are feeling less and less likely to be able to meet these key milestones because of the financial stress that they're feeling today due to a whole slew of factors." ~ Jacquelyn Reardon[18:24] - "The number one benefit that people are requesting is personalized benefits. The appetite's there, and the expectation is there from a societal standpoint. So people are absolutely expecting that." ~ Jacquelyn Reardon[23:00] - "We have to come together and figure out how to plug in the best way and do it in a way that will be super user-friendly both for the employer and the employee. We can build this phenomenal tool and resource, but if it's not something that the employer can easily put into their ecosystem and that the employee can easily use and see the benefit of, then there is no point in building these tools." ~ Jacquelyn ReardonLinks  Jacquelyn Reardon LinkedIn Voice of the American Workplace Survey | Franklin Templeton Franklin Templeton Morgan Stanley Edmund Murphy Empower Aaron Schumm Vestwell Brian McDonald Connect with our hosts LifeYield Jack Sharry on LinkedIn Jack Sharry on Twitter Subscribe and stay in touch Apple Podcasts Spotify LinkedIn Twitter Facebook
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May 14, 2024 • 35min

The Age of the New Wealth Portfolio with Erich Holland

The age of the new wealth portfolio ushers in an era of customization and optimization. Investors today demand a diversified array of investment options and a better user experience, requiring a powerful connection between technology and investment solutions. This integration empowers advisors to leverage tax optimization strategies, explore new product structures, and become true partners in achieving their clients' financial goals.In this episode, Jack talks with Erich Holland, Executive Managing Director and Head of Sales & Experience at SEI. In his role, Erich leads the go-to-market strategy for sales and distribution for SEI's advisor business, executing the independent advisor experience and leading efforts for continued growth and new market expansion. His team helps advisors more intelligently deploy their capital to run more efficient advice businesses and serve their clients more effectively. Since joining SEI in 2010, Erich has gained broad experience across most areas of the firm's advisor business—new business development, relationship management, practice management, and advisor business planning.Erich talks with Jack about SEI's history as a pioneer in the wealth management industry and its recent tech-enabled initiatives. He highlights SEI's investment management offerings, including its SMA and UMA platforms, tax optimization, and integrated custodial and technology solutions. Erich also emphasizes the need for advisors to specialize, leverage partnerships, and seek progress to succeed in the evolving wealth management industry.Key Takeaways [02:04] - Erich's role at SEI. [05:47] - How SEI began. [10:41] - The growth of SEI's Investor Manager Services business. [13:02] - SEI's new CEO. [16:26] - How SEI participated in the Schwab Impact Conference in Philadelphia. [19:36] - The future of wealth management technology. [24:02] - Challenges and opportunities in the growing financial services sector. [28:36] - Erich's three key takeaways. [30:14] - Erich's interests outside of work. Quotes[20:33] - "If advisors aren't pushing themselves to learn more about new product types, whether that's passive or active ETFs, the individual security structure, the benefits of tax optimization, and then household overlay, then they're leaving the potential for value on the table in a big way for clients." ~ Erich Holland[21:22] - "Investments are a matter of opinion. Taxes are a matter of fact. SMAs, UMAs, and tax optimization are ways to bring those facts to life." ~ Erich Holland[28:50] - "The most successful advisors I've ever met have emotional intelligence, a connection to individuals and families, human elements, confidence, courage, and conviction in their planning." ~ Erich HollandLinks  Erich Holland on LinkedIn SEI Morningstar Ryan Hicke Charles Schwab Schwab IMPACT Jeff Benfield Michael Kitces Connect with our hosts LifeYield Jack Sharry on LinkedIn Jack Sharry on Twitter Subscribe and stay in touch Apple Podcasts Spotify LinkedIn Twitter Facebook
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May 7, 2024 • 26min

Redefining Innovation in Wealth and Management with Matt Reiner

Innovation in wealth management is more than just creating the next big tech tool. It's also about mindset shift and redefining processes to unlock groundbreaking possibilities. Embracing a mindset-centric approach to innovation and technology as an amplifier empowers human advisors to deliver an even more personalized and impactful experience for their clients.In this episode, Jack talks with Matt Reiner, Managing Partner & Senior Investment Advisor at Capital Investment Advisors. Matt has a passion for innovation and technology in the wealth management industry. He has developed a program called The Circle, a community of growth-oriented wealth management professionals looking for ways to grow, create scalability, and consistently deliver value to clients. At Capital Investment Advisors, Matt provides people with an investment plan that helps them attain their goals before and during retirement. Matt talks with Jack about his journey in wealth management and how he discovered his passion for innovation and technology. He discusses the importance of an innovative mindset and how it can drive organizational change. Matt also emphasizes the value of human financial advisors and how technology can empower them to serve more clients more deeply. Key Takeaways[01:33] - Matt's role at Capital Investment Advisors and The Circle.[06:07] - The kind of innovation Matt focuses on.[10:21] - How Capital Investment improves its processes through its innovation lab.[14:38] - Exploring the potential of generative AI.[17:27] - How Matt develops Capital Investment's business model.[19:22] - Future trends in wealth management.[21:58] - Matt's key takeaways.[23:05] - Matt's interest outside of work.Quotes[04:45] - "My mission is to help every family across this country have access to a human financial advisor because I think the human-advisor relationship is pivotal and game-changing." ~ Matt Reiner[07:21] - "Our goal within innovation is not just to build technology. It's to change mindsets, to change processes, and then also technology." ~ Matt Reiner[22:04] - "The human advisor is the most valuable person in a financial relationship. Independent of what technology innovations happen, the human advisors never go away." ~ Matt ReinerLinks  Matt Reiner on LinkedIn Matt Reiner on Twitter Capital Investment Advisors The Circle Connect with our hosts LifeYield Jack Sharry on LinkedIn Jack Sharry on Twitter Subscribe and stay in touch Apple Podcasts Spotify LinkedIn Twitter Facebook
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Apr 30, 2024 • 36min

Celebrating 150 Episodes of WealthTech on Deck with Jack Sharry

WealthTech on Deck has become a go-to podcast for industry professionals seeking insights and perspectives on the future of financial advice. In the first 150 episodes, the podcast has featured a wide range of guests from across the wealth management industry, and provided listeners with valuable insight into the changing landscape of financial services.In this episode, Jack Sharry, EVP and Chief Growth Officer at LifeYield, reflects on the first 150 episodes of the show. He highlights five important themes shaping the future of financial services: the rise of the Unified Managed Household (UMH), tax optimization, retirement planning, organic growth, and the impact of AI in wealth technology. Jack also shares lessons learned from the show’s guests, who are a fascinating collection of strategists, disruptors, thinkers, doers, innovators, and business leaders who chart the future of their companies and the industry.Key Takeaways [02:26] - The most intriguing themes in financial services today. [03:59] - Why Unified Managed Household [UMH] is the top trend in financial services. [07:31] - The shift to multi-account tech smart management. [08:39] - A list of past and upcoming guests on WealthTech on Deck. [12:07] - Why tax is one of the most important aspects of portfolio management. [15:51] - How large wealth management firms reshape retirement planning. [18:52] - Modernizing annuities. [21:19] - The role of organic growth in an advisory firm’s success. [25:10] - The impact of AI on financial services. [30:34] - Jack's passions outside of work. Quotes[04:23] - "The UMH (Unified Managed Household) is what investors want and need. The UMH premise is simple, but the execution is hard." ~ Jack Sharry[12:45] - "Clients have given up on beating the market. They learned the hard way that buying high and selling low doesn't work. Now, it's about how much they keep. They're concerned about protecting what they've built." ~ Jack Sharry[14:26] - "Taxes are the single biggest cost investors incur, and they're complicated. The biggest impact of improving outcomes comes from minimizing taxes. The more accounts you manage tax efficiently, the better the client's results—that's tax alpha." ~ Jack Sharry[29:27] - "AI leads to an easy button for financial advisors. It will optimize their clients' portfolios to address risk, minimize their taxes, and optimize their retirement income, combined with social security. It will coordinate with their workplace retirement accounts and all their other accounts and holdings." ~ Jack SharryLinks  Jack Sharry on LinkedIn Len Reinhart Jim Seuffert Rose Palazzo Charles Smith Eric Lordi Roger Paradiso Matthew Belnap LPL Financial Envestnet Edmund Murphy Empower Aaron Schumm Vestwell Brian McDonald Morgan Stanley Jed Finn Morgan Stanley Wealth Management Reed Colley Summit Wealth Michael Liersch Wells Fargo Laura Varas Hearts & Wallets J.P. Morgan Playbook David Hegarty Larry Fink BlackRock Vanguard Franklin Templeton Voice of the American Workplace Survey Jasmin Jirele Allianz Life Corey Walther Chad Virgin Thomas Buckingham Nassau Financial Group Tim Seifert Lincoln Financial David Lau DPL Financial Partners Paula Nelson Global Atlantic Financial Group David Blanchett PGIM DC Solutions Chip Roame Tiburon Strategic Advisors Tiburon CEO Summits FA Mag Fidelity Investments Charles Schwab Edward Jones Merrill Lynch EY Nalika Nanayakara Jud Mackrill Milemarker Mammoth Technology Jonathan Michael Wealth Advisors Dr. Vinay Nair TIFIN Amy Young Microsoft Eric Arnold Hail Education Mad River Reflection by Jack Sharry Connect with our hosts LifeYield Jack Sharry on LinkedIn Jack Sharry on Twitter Subscribe and stay in touch Apple Podcasts Spotify LinkedIn Twitter Facebook
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Apr 23, 2024 • 32min

How Innovation and Disruptive Technology Is Reshaping Asset and Wealth Management with Sandy Kaul

The future of wealth management technology is centered around personalization, client-centricity, and the integration of emerging technologies. Recognizing this revolution, Franklin Templeton is at the forefront of disruption, actively transforming the delivery of financial services and developing market-leading technology solutions. They are dedicated to building trusted partnerships by harnessing technology to deliver tailored investment strategies that align with individual goals.In this episode, Jack talks with Sandy Kaul, SVP at Franklin Templeton. Sandy is also part of the Franklin Templeton Institute, delivering actionable intelligence and insights on the future of the investment and wealth management industry. She has differentiated her career by building a macro-level understanding of how the financial services industry evolves and how this evolution affects investor allocations, specific trading strategies, products, operational practices, and supporting technologies.As a thought leader in investment and wealth management, Sandy talks about the future of wealth management technology and the role of Franklin Templeton in shaping the industry. She discusses the evolving role of wealth advisors and the shift toward a more client-centric approach. Sandy also explores the future of retirement planning, the changing work patterns of younger generations, and the integration of new technologies like AI and blockchain in the wealth management industry.Key Takeaways [01:41] - Sandy's role at Franklin Templeton. [04:10] - The early years of Sandy's career. [07:48] - Franklin Templeton's approach to digital and human advice. [09:43] - Franklin Templeton's development of portfolio customization. [12:20] - Future trends and advancements in the retirement industry. [18:55] - Token wrappers, smart contracts, and personal data monetization. [22:23] - AI's role in the future of asset and wealth management. [25:57] - Sandy's key takeaways. [27:57] - Sandy's interests outside of work. Quotes[08:25] - "We've been slowly moving away from the idea of advisors being the investment expert to being more of a fiduciary, really helping the client think about their overall financial life, their overall set of goals and responsibilities, and thinking about a financial plan that’s going to help them get there." ~ Sandy Kaul[09:49] - "Wealth advisory firms have been moving away from the investment side and moving toward the client-centric understanding and profiling side. They are focusing a lot on behavioral profiling." ~ Sandy Kaul[17:39] - "It's not enough to just be a product manufacturer anymore. It's really about being a service partner. And we act as a service partner by providing technology." ~ Sandy KaulLinks  Sandy Kaul on LinkedIn Franklin Templeton Franklin Templeton Institute Jenny Johnson IBM Stash Acorns Robinhood Public Goals Optimization Engine (GOE®) | Franklin Templeton AdvisorEngine | Franklin Templeton Roger Paradiso O'Shaughnessy Asset Management Canvas TIFIN Vinay Nair Portfolio Analytics Tool | Franklin Templeton Morgan Stanley Amy Young Connect with our hosts LifeYield Jack Sharry on LinkedIn Jack Sharry on Twitter Subscribe and stay in touch Apple Podcasts Spotify LinkedIn Twitter Facebook
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Apr 16, 2024 • 38min

WealthTech in the Weeds with Charles Smith

WealthTech in the Weeds is a new series covering the broad yet critical path to financial services. The goal is to get together with industry experts and get into the details of building an effective, productive, coordinated, and comprehensive advice system. Jack is joined by Charles Smith, a partner in EY's Wealth and Asset Management Consulting, and Mark Hoffman, CEO and Co-Founder of LifeYield. Charles has extensive experience in strategy, product management, client experience, business process redesign, and senior client management. He incorporates the latest product, digital, and tech solutions to drive growth, productivity, and profitability. Mark and his team at Lifeyield have helped build comprehensive platforms for firms in the industry. They specialize in coordinating data, financial planning proposals, portfolio management, rebalancing, transitions, income generation, and more.Charles and Mark discuss the challenges and benefits of building comprehensive advice platforms. They explore the importance of coordinating data, financial planning, portfolio management, and tax optimization to improve financial outcomes for clients. The conversation highlights the need for firms to provide holistic advice considering all aspects of a client's financial situation. Charles and Mark also discuss the operational challenges of implementing comprehensive platforms and the role of technology in streamlining processes.Key Takeaways [02:50] - The growing demand for advice among millennials. [05:13] - Building the advice system of tomorrow. [08:06] - Coordinating various elements and tools in the industry. [13:14] - Optimizing tax returns. [14:38] - The challenges and opportunities of operationalizing asset location. [17:02] - Operational challenges and benefits of asset location strategies. [19:41] - Designing an end state and overcoming legacy platform issues. [22:01] - How to create a plan that achieves a desired outcome. [24:55] - The dynamics of working across different departments in a firm. [27:41] - Improving income through systematic withdrawals. [32:40] - Charles' key takeaways. [34:07] - Mark's key takeaways. Quotes[06:50] - "Unfortunately, most of those tools in the industry now, financial planning and investment proposal, don't have tax awareness. And when you're operating and trying to put all the different pieces together, that can cost the client between 30 and 100 basis points after tax return." ~ Mark Hoffman [09:51] - "There's often a big gap between what a client thinks they're getting when they get advice from their advisor and what they're actually getting operationally. In the case of financial planning systems, ultimately, they're not connected to trading systems or the managed programs necessary to implement their advice." ~ Mark Hoffman[12:40] - "Taxes aren't just a transactional aspect of managing investment. It's about location as well. So, having the ability to set the accounts up, bring them all together, and align the assets properly to both tax-deferred and tax-free accounts is critical." ~ Charles Smith[31:05] - "Tax is an important part of wealth, and a lot of advisors don't know enough about it." -Charles SmithLinks  Charles Smith on LinkedIn EY Mark Hoffman on LinkedIn Modern Wealth Vanguard Morningstar EY Tax Desk Connect with our hosts LifeYield Jack Sharry on LinkedIn Jack Sharry on Twitter Subscribe and stay in touch Apple Podcasts Spotify LinkedIn Twitter Facebook
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Apr 9, 2024 • 28min

Unlocking the Potential of Generative AI in Asset and Wealth Management with Amy Young

The future of wealth management technology is intertwined with the power of generative AI. Microsoft's strategic partnerships with industry leaders and the development of Microsoft Teams as a platform for collaboration and data aggregation demonstrate the practical applications of this technology. With generative AI, firms can unlock valuable insights, streamline processes, and deliver personalized advice beyond managing investment portfolios.In this episode, Jack talks with Amy Young, Director of Strategic Partnerships at Microsoft's Financial Services business. Amy uses her capital markets, wealth management, and consulting background to ignite and structure innovative strategic partnership opportunities with Microsoft's largest financial services customers worldwide. These partnerships focus on using generative AI to monetize data and enhance experiences.Amy talks with Jack about generative AI and its impact on wealth management technology. She highlights the importance of product partnerships, co-innovation, and joint go-to-market strategies in building true partnerships. Amy also explores the potential of Microsoft Teams as a platform for aggregating data and streamlining communication between advisors and clients.Key Takeaways [01:00] - Amy's role at Microsoft. [02:22] - Developing strategic partnerships with Microsoft. [03:23] - How Amy got into wealth and asset management. [06:17] - Microsoft's work with generative AI in the financial services industry. [08:59] - The impact of generative AI on investment research and alpha generation. [10:53] - Microsoft Teams as a distribution channel for financial services. [14:23] - Collaboration, communication, and automation with Microsoft Teams. [20:33] - Amy's three key takeaways. [24:38] - Amy's interests outside of work. Quotes[19:22] - "Microsoft prides itself on not competing in many of the spaces that other players do. They have done a masterful job of not competing with their key customers, and that strategy has made many large enterprises beat a path to our door." ~ Amy Young[21:22] - "The insights from data are going to unlock a whole new realm of financial advice. When we understand more about people's lives and what matters to them, we can help to make better trade-offs." ~ Amy Young[21:53] - "Having all this data, unquestionably, is going to remove a ton of friction from the entire advice process, making things way more efficient, whether that's onboarding, client review, or compliance." ~ Amy YoungLinks  Amy Young on LinkedIn Microsoft Moody's Moody's Research Assistant Aladdin by Black Rock Zillow Connect with our hosts LifeYield Jack Sharry on LinkedIn Jack Sharry on Twitter Subscribe and stay in touch Apple Podcasts Spotify LinkedIn Twitter Facebook
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Apr 2, 2024 • 35min

The AI-Augmented Advisor with Jonathan Michael

Artificial intelligence (AI) has become a buzzword in the financial industry, with many claiming it will revolutionize wealth management. However, there is often a need for more clarity about what AI can do and how it can benefit financial advisors. How can advisors use AI to attract quality leads, streamline marketing workflows, and provide personalized advice to clients?In this episode, Jack talks with Jonathan Michael, Founder & CEO of Wealth I/O. With a marketing and sales background, Jonathan deeply understands how AI can be leveraged to enhance marketing strategies and drive business growth. He works closely with advisors to help them generate quality leads, streamline their marketing workflows, and provide personalized content to clients. Jonathan talks with Jack about AI in wealth management marketing. He discusses how AI can augment advisors' capabilities, allowing them to function as super advisors. Jonathan also delves into how AI helps advisors generate quality leads, streamline workflows, automate compliance, create hyper-personalized content, and scale their business.Key Takeaways [01:33] - The best way to describe AI. [03:28] - What Wealth I/O is all about. [04:12] - Lead magnets: what they are and how they work. [05:49] - How Jonathan got into wealth management marketing. [12:28] - The process of converting leads into clients with Fin-Path. [16:35] - Jonathan's career path after moving to the US. [19:15] - How Jonathan helps advisors get the right clients. [22:44] - How Wealth I/O makes advisors super effective. [26:52] - Jonathan's thoughts on the future of AI in marketing. [29:19] - Jonathan's key takeaways. [32:06] - Jonathan's interests outside of work. Quotes[01:53] - "AI is a set of tools that can augment your capabilities for certain tasks. With the current state of AI, we can expect advisors to start functioning like super advisors, like having a bunch of superpowers to augment their capabilities." ~ Jonathan Michael[08:09] - "When clients jump on their first call, it's important to understand how the advisor can add value to their lives. It removes the advisor from the selling process and catapults them into the advice process." ~ Jonathan Michael[24:05] - "We want to make the process of converting advisors into sophisticated thought leaders more and more feasible because that's what they should be doing. They should be able to save time writing rich content, post consistently, and then spend most of their time understanding needs, wants, and desires." ~ Jonathan Michael Links  Jonathan Michael on LinkedIn Jonathan Michael on Twitter Wealth I/O Fin-Path: AI-Powered Advice Engagement Software Chip Roame Reese Harper Elements Connect with our hosts LifeYield Jack Sharry on LinkedIn Jack Sharry on Twitter Subscribe and stay in touch Apple Podcasts Spotify LinkedIn Twitter Facebook
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Mar 26, 2024 • 28min

The Evolution and Growth of Annuities with Tim Seifert

The annuity industry is experiencing a surge in popularity, with experts buzzing about its record sales growth and advisor and consumer adoption. But what's driving this growth? It all boils down to the industries' ability to tap into the deepest desires and concerns of consumers and financial professionals. As annuities address the anxieties and aspirations of individuals in today's uncertain world, they are positioned to continue their upward trajectory, providing generations with the financial security and peace of mind they need.In this episode, Jack talks with Tim Seifert, Senior VP and Head of Retirement Solutions Distribution at Lincoln Financial Group. Tim is a leader in the annuity industry with a strong track record of driving organic growth and building strong teams. He is passionate about helping others succeed and dedicated to developing the financial services industry. Tim is a proven growth leader, an exceptional communicator, and a mentor.Tim talks with Jack about the evolution of annuities, their current popularity, and the industry's future. He shares insights on how Lincoln Financial Group drives growth and momentum in the annuity business. Tim emphasizes the importance of communication, education, and activating annuity solutions to provide financial protection and security to clients and their families.Key Takeaways [01:24] - Tim's career background and role at Lincoln Financial Group. [02:24] - How Tim got into financial services. [04:07] - The role PLANCO played in Tim's career. [05:28] - The growth in the annuity industry. [06:39] - Lincoln Financial Group's approach to driving growth. [11:00] - Tim's innovative approach to engaging advisors and teams. [16:54] - Areas where the annuity industry needs to improve. [21:11] - The three habits of highly successful professionals. [23:45] - Tim's interests outside of work. Links  Tim Seifert on LinkedIn Lincoln Financial Steve Gresham Alliance for Lifetime Income NextChapter Connect with our hosts LifeYield Jack Sharry on LinkedIn Jack Sharry on Twitter Subscribe and stay in touch Apple Podcasts Spotify LinkedIn Twitter Facebook The views expressed in the referenced article are those of the guest speaker only and not necessarily those of any Lincoln Financial Group® affiliate. Neither the information, nor any opinion expressed herein shall be construed as a recommendation to buy, or as an offer to sell, any securities or insurance product, a forecast of future events, a guarantee of future results or investment advice.Lincoln Financial Group® affiliates, their distributors, and their respective employees, representatives and/or insurance agents do not provide tax, accounting or legal advice. Please consult an independent professional as to any tax, accounting or legal statements made herein.Lincoln annuities are issued by The Lincoln National Life Insurance Company, Fort Wayne, IN, and distributed by Lincoln Financial Distributors, Inc., a broker-dealer. The Lincoln National Life Insurance Company does not solicit business in the state of New York, nor is it authorized to do so. Contracts sold in New York are issued by Lincoln Life & Annuity Company of New York, Syracuse, NY, and distributed by Lincoln Financial Distributors, Inc., a broker-dealer.Lincoln Financial Group is the marketing name for Lincoln National Corporation and its affiliates, including broker-dealer/distributor Lincoln Financial Distributors, Inc., Radnor, PA, and insurance company affiliates The Lincoln National Life Insurance.

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