

The Evolution of Goals-Based Investing with Robbie Cannon
For decades, the financial world focused on investments. But, eventually, that focus shifted to planning. It wasn't just about the “what” of investing but the “why”. This evolution changed wealth management, and represents a move away from a one-size-fits-all strategy and toward a more flexible, client-driven approach.
In this episode, Jack talks with Robbie Cannon, a Board Member at Founders Financial. He is also the Founder of Horizon Investments and a Board Member of the Money Management Institute (MMI). With a background in quantitative finance and goals-based investment strategies, Robbie has made Horizon a leader in the industry. His passion for innovation and client outcomes has driven his success as a leader and influencer in the wealth management sector.
Robbie talks with Jack about how he built Horizon Investments from the ground up, the evolution of goals-based investing, and the importance of personalized advice. Robbie also shares his latest venture with Thrive by Money Management Institute, and how AI, blockchain, and quantitative finance is driving a new era of financial planning.
Key Takeaways
- [01:58] - Robbie's journey in wealth management
- [03:28] - How goals-based investing evolved
- [07:30] - What the green line represents in wealth management
- [10:41] - Horizon Investments' approach to achieving client goals
- [12:12] - How Horizon provides guidance to advisors
- [13:55] - What it takes to be in the outcome space
- [15:55] - What Thrive by Money Management Institute is all about
- [20:06] - Robbie's thoughts on the future of the industry
- [22:28] - Robbie's key takeaways
- [24:29] - Robbie's interests outside of work
Quotes
[09:26] - "Entrepreneurship is about weathering the markets and being able to pivot and navigate. At Horizon, flexibility is built inside. It comes with smart individuals wrapped around a singular goal — client outcomes." ~ Robbie Cannon
[10:10] - "Advisors enter the business to help people. As asset managers, our job is to help advisors help their clients weather the market." ~ Robbie Cannon
Links
- Robbie Cannon on LinkedIn
- Money Management Institute
- Thrive | Money Management Institute
- Horizon Investments
- Fidelity Investments
- Morningstar
- The Advice Age
- Danielle Learned
- John Drahzal
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