
The Hard Part with Evan McCann
The Hard Part with Evan McCann shares the stories, tactics and playbooks of Canada's top founders, investors and leaders. Canadians are undercover compared to their American counterparts. The Hard Part is changing that.
Latest episodes

Jan 22, 2025 • 41min
Ben Rollert from Composer
Ben Rollert is the Co-Founder and CEO of Composer.
Composer is an automated trading platform that allows you to build a portfolio of hedge fund-like strategies.
Takeaways
Ben's first founder experience with Intervaliq.
Learnings from building Breather (raised $100M+).
The importance of a solid business model cannot be overstated.
Keeping a small team with Composer.
Founder-led companies versus professional management.
Understanding board dynamics.
Doing market research to validate startup ideas.
Using user feedback effectively.
Why the team is based in Canada but can't operate here.
The gap that Robinhood and Wealthsimple aren't focused on.
Building products for prosumers.
Building an AI product to empower users versus using AI for auto-trading.
Chapters
00:00 Founding Experiences and Lessons Learned
09:03 The Breather Experience: Insights and Missteps
14:59 The Genesis of Composer: From Idea to Execution
25:06 Market Opportunities and Target Audience
32:00 Navigating Regulations and Business Models
39:04 Future Aspirations and the Role of AI
Keywords
founder experiences, Breather, Composer, market opportunities, regulations, business model, AI in trading, startup lessons, venture capital, trading software

Jan 21, 2025 • 38min
Ori Eldarov from OffDeal
Ori Eldarov is the Co-Founder & CEO of OffDeal.
OffDeal is an AI-native investment bank for small businesses.
They offer small business owners a hassle-free way to sell their company for the highest price to the best possible buyer.
They leverage years of Wall Street experience and their custom-built proprietary AI technology to ensure your business attracts the highest number of buyers so that you can realize the full value of your life's work.
OffDeal also offers buy-side services that assist buyers with proprietary deal origination (typically add-ons) and comprehensive market mapping/market research services to support due diligence or portfolio value creation.
Takeaways
His journey from i-banking at RBC to HBS to founding OffDeal.
GenAI sparked Ori's interest in applying it to finance.
His YC experience and learnings.
Streamlining business transactions using technology.
Marketplace challenges in SMB transactions.
AI and human touch: The OffDeal Model.
Building trust in a fragmented industry.
Trends in SMB acquisitions: opportunities and challenges.
Timing the market: when to sell a business.
Scaling through founder-led sales.
OPEX versus CAPEX.
How OffDeal is focused on scale in a traditionally boutique space.
Chapters
00:00 From Banking to Entrepreneurship: A Journey Begins
05:52 The Birth of OffDeal: Innovating Investment Banking
10:08 Marketplace Challenges in SMB Transactions
14:24 AI and Human Touch: The OffDeal Model
18:10 Building Trust in a Fragmented Industry
22:31 Trends in SMB Acquisitions: Opportunities and Challenges
27:58 Timing the Market: When to Sell a Business
30:37 Scaling Through Founder-Led Sales
33:12 Establishing Trust: The Key to Success
36:40 Creating Jobs and Delivering Value
Keywords
entrepreneurship, investment banking, OffDeal, AI, small business, marketplace, trust, M&A, trends, business sales

Jan 20, 2025 • 46min
Asanka Jayasuriya from 8VC
Asanka Jayasuriya is a Partner and CTO at 8VC.
8VC is a venture capital firm that invests in early-stage and growth-stage tech companies. It was co-founded in 2015 by Joe Lonsdale, who is also a co-founder of Palantir. The firm is headquartered in Austin.
Takeaways
Asanka's early days at UofT.
The benefits of internships.
Launching and building the Amazon Toronto office.
The "Glass Ceiling" in Canadian tech
Canada needs more successful tech companies to retain talent.
Choosing and moving to Austin over SF or NYC.
Meeting Joe Lonsdale while playing pickleball.
Adapting to new trends in software development.
Being a great engineering leader.
How AI tools are impacting software development.
How startups should structure their architecture early days, a focus on simplicity.
Hiring early-stage SWEs and what to look for.
Balancing speed versus quality early days.
The true value of a 10x engineer lies in team amplification.
How to hire a 10X engineer.
How software purchasing criteria have evolved post-2021.
Software perspective when building deeptech companies.
Diving into 8VC's Build Program!
AI tools will transform product development in the next decade.
Chapters
00:00 Early Days at the U of T
05:32 Navigating the Glass Ceiling in Canadian Tech
11:11 Choosing Austin: A New Chapter
17:11 Adapting to New Trends in Software Development
22:42 Common Mistakes in Scaling Tech Teams
28:33 Evaluating Ideas and Milestones
34:03 Identifying Top Engineering Talent
40:09 The Future of AI Tools in Engineering
Keywords
career transition, software engineering, Amazon, Canadian tech, CTO, venture capital, hiring mistakes, tech leadership, AI in software, Austin tech scene, hiring process, venture studio, deep tech, engineering leadership, software purchasing, AI tools, mentorship, personal growth, CTO insights, investment strategies

Jan 15, 2025 • 46min
Charlie Iscoe from CommonShares
Charlie Iscoe is the Co-Founder of CommonShares.
CommonShares is a business succession platform that enables retiring owners to get fair value for their business while ensuring that their employees and communities are cared for.
They facilitate fair and efficient exits for retiring owners, recruit, train and support succession leadership as required, and transition the business to employee ownership over time.
They believe that business succession can be a win-win outcome for owners, workers, and communities.
Takeaways
Charlie transitioned from banking to entrepreneurship.
Sunday Farms his first venture.
Travelling around the world helped Charlie gain clarity on his entrepreneurial aspirations.
CommonShares aims to address the succession planning crisis among small business owners.
The "Silver Tsunami".
Over 90% of small business owners lack a succession plan, creating a significant opportunity.
Employee-owned companies tend to outperform their peers in various metrics.
CommonShares' model.
Financing and structuring deals.
Post-acquisition support and operations.
Common Shares is positioned to become the buyer of choice for businesses transitioning to employee ownership.
Creating a "Win-Win-Win" model.
Chapters
00:00 From Banking to Entrepreneurship
04:16 The Birth of Sunday Farms
10:22 Identifying the Silver Tsunami
18:17 CommonShares: A New Business Model
26:46 Financing and Structuring Deals
30:54 Post-Acquisition Support and Operations
39:00 Collaborations and Future Opportunities
Keywords
entrepreneurship, employee ownership, business succession, private equity, small business, investment, CommonShares, Sunday Farms, financial model, community impact

Jan 13, 2025 • 28min
Landseer Enga from Revyl
Landseer Enga, Co-founder of Revyl and former Uber innovator, dives into the transformative world of observability. He shares how Revyl emerged from a successful internal project at Uber, aiming to disrupt the market dominated by giants like DataDog and Splunk. Landseer emphasizes the crucial role of end-to-end testing in software quality and the strategic importance of lean teams in early-stage startups. He also discusses the evolving landscape of enterprise software with AI, and the advantages of in-person sales in a competitive tech environment.

Jan 10, 2025 • 37min
Cynthia Arscott from Goldminds
Cynthia Arscott is the Founder & CEO of Goldminds.
Goldminds is a kids' meditation app that provides research-backed meditations, sleep stories and mindfulness classes. We teach kids how to productively manage stress, regulate emotions and sleep better. With lifelong mental health being formed in early childhood, our mission is simple - give kids the top tools to take care of their emotional & mental health while they are young, so they are set up for success emotionally as they grow up.
Takeaways
Cynthia's Uber experience and the Uber Toronto mafia.
Becoming a founder and the desire to help children.
Starting with in-person school programs and evolving into an app.
Stories are a powerful tool for engaging children and aiding their development.
Building a community and leveraging social media is crucial for marketing.
Feedback loops are essential for improving the app experience.
Voice and tone in storytelling significantly impact children's engagement.
Pricing strategies.
Future of Goldminds and AI integration.
Chapters
00:00 The Uber Experience and Its Impact
02:52 Transitioning to Entrepreneurship
06:06 Building Goldminds: From School Programs to App
08:54 The Role of Stories in Child Development
12:02 Marketing Strategies and Community Building
15:08 Navigating Challenges and Feedback Loops
17:56 The Importance of Voice and Tone in Storytelling
21:05 Pricing Strategies and Customer Acquisition
24:05 Balancing Personal and Professional Life
27:12 The Future of Goldmine's and AI Integration
Keywords
Uber, entrepreneurship, Goldminds, mindfulness, children's stories, app development, marketing strategies, personal branding, parenting, AI in storytelling

Jan 6, 2025 • 42min
Ruslan Nikolaev from Float (Vol. 2)
Ruslan is a Co-Founder of Float. He started the business in 2020 while studying computer science at the University of Waterloo and Business at Wilfrid Laurier University. Previously he worked at Uber ATG as a perception engineer and Shopify as a data scientist.
Float is complete business finance for Canadian companies. We offer modern financial services, powerful software and industry-leading support designed for every industry and stage of growth. Our integrated suite of products—including corporate cards, bill pay, expense management and high-yield accounts—gives finance teams everything needed to manage spending and cash flow efficiently, so they can keep pace with the demands of their business. To learn more, visit floatfinancial.com.
Takeaways
Reflecting on the past 5+ years of the Float journey
The importance of recognizing and appreciating moments in business.
Witnessing compounding growth firsthand and why it is a significant factor in business success.
Hiring top talent raises the overall standard within the company.
Building a strong culture.
The evolution of Float's product offering.
Understanding customer pain points is key to product development.
Discussing Float's customer segments from SMBs to enterprises.
Float's increased demand and traction from larger customers.
Ruslan's personal growth since starting the company out of school and how he has changed as a leader.
Competition awareness should be balanced with customer focus.
Thoughts on competition.
Why focus on the Canadian market + opportunities + challenges that brings.
Thoughts on raising.
Streamlining ops for a better customer experience.
The impact of product development is more important than the frequency of releases.
Chapters
00:00 Reflecting on Five Years of Float
09:22 Building Culture and Hiring
15:16 Evolving Product Offerings
21:42 Understanding Customer Profiles and Market Positioning
29:34 Understanding Competition in the Financial Space
35:36 Thoughtful Approaches to Fundraising
42:43 Personal and Professional Growth Insights
Keywords
Float, entrepreneurship, product development, company culture, hiring, customer experience, growth, FinTech, SMB, market strategy, financial services, customer experience, competition, fundraising, strategic growth, product development, Canadian market, business innovation, team growth, self-reflection

Dec 20, 2024 • 44min
Scott Langille from V2
Scott Langille is the Founder of V2.
V2 supports ambitious people who are building the future in Vancouver.
Takeaways
Scott's upbringing in a small town shaped his entrepreneurial spirit.
The role of ambition and how it is influenced.
The crucial role that community plays in fostering innovation.
Socratica and launching the node Atelier at UBC.
Vancouver startup scenes's opportunities and challenges.
Building connections between ambitious individuals and accomplished founders is key to success.
Diversity in experiences (art, science, tech, etc.) leads to better startup ideas.
Creating a culture of builders.
V2 aims to create a hub for ambitious individuals.
Inspiration can come from various disciplines, not just tech.
Navigating exodus - The Brain Drain Dilemma.
Chapters
00:00 Scott's Journey: From Small Town to Startup Founder
08:11 The Role of Ambition in Startup Culture
16:31 Building Community: The Power of Socratica and Atelier
20:45 Vancouver's Startup Ecosystem: Opportunities and Challenges
30:19 Navigating Exodus: The Brain Drain Dilemma
34:14 Creating a Culture of Builders: The V2 Vision
45:31 Inspiration and Future Aspirations
Keywords
Scott Langille, startup culture, ambition, community building, Vancouver, Socratica, Atelier, V2, entrepreneurship, innovation

Dec 18, 2024 • 47min
Kyle Braatz from Fullscript
Kyle Braatz is the Co-Founder and CEO of Fullscript.
Fullscript believes in the power of whole-person care and is fully committed to helping all providers deliver it. They help create an ongoing cycle of whole-person care by giving providers a single platform that brings together industry-leading labs, clinically effective supplements, and an intuitive suite of tools to promote adherence and outcomes.
We discussed...
Kyle's early aspirations shaped his entrepreneurial journey.
Building a culture of impact.
The concept of "whole person care"
The future of healthcare lies in whole-person medicine
Sustaining growth over 10+ years
Cultural fit over technical skills
Aligning and refocusing the whole company and how to do that well
Capital efficiency - Kyle breaks down the capital infusion history of the company
Why Fullscript story is under-known
Kyle and his wife's impact on the Ottawa community and business community
Kyle shares a story about when Fullscript almost shutdown
The importance of independent thinking as a founder
Acquisitions + partnerships and doing them well
Building a startup mindset inside a company that has 1000+ people and almost $1B in revenue
Launching new products and business lines and how to treat them like startups within the business
Chapters
00:00 Kyle's Journey: From Firefighter Aspirations to Entrepreneurship
05:13 Whole Person Care: Redefining Healthcare
10:16 Cultural Integrity: Scaling with Core Values
16:08 Capital Efficiency: Achieving Billion-Dollar Milestones
22:02 Continuous Growth: Learning and Adapting
27:33 Transforming Healthcare: The Future of Whole Person Medicine
34:24 The Importance of Focus: Building a Sustainable Business
40:18 Community Impact: The Role of Philanthropy in Business
46:03 Startup Mindset: Building and Innovating Within Established Businesses
Keywords
entrepreneurship, healthcare, Fullscript, whole person care, capital efficiency, company culture, growth, Ottawa, acquisitions, leadership, healthcare, whole person medicine, business growth, entrepreneurship, community support, focus, resilience, innovation, technology, philanthropy

Dec 16, 2024 • 40min
Aswinkumar Rajendiran from Maple
Aswinkumar Rajendiran is the Co-Founder of Maple.
Maple is an all-in-one revenue management platform that streamlines sales-led and product-led billing workflows and tracks holistic revenue metrics as quickly as deals are signed without weeks of reconciliation.
Maple can be leveraged in no-code or low-code mode by enabling quick experimentation-ready basic, credits-based, usage-based or seat-based billing capabilities into your product with just a few lines of code.
Takeaways
Attending UWaterloo and working on side projects
Getting into YC and building his first company
Joining Rippling ($13.5B valuation) as the first employee
Learnings from Parker Conrad and the unique way Rippling builds product
The decision to move back to Canada and launch Maple
Why billing is such a problem and headache for companies
Billing processes have become increasingly complex in modern businesses
Working closely with early customers
Maple's product strategy and building a full stack solution for billing
Founder-led sales, how to do them well and for how long
Raising money
Building the right team - focusing on great engineers
Chapters
00:00 From Side Projects to Founding a Startup
05:56 Joining Rippling: The First Employee Experience
12:13 Building Maple: Insights from Rippling
18:12 Strategic Selling: Targeting the Right Customers
24:09 The Importance of Founder-Led Sales
30:00 Building the Right Team: Focus on Engineering
35:51 Raising Money: Aligning Vision and Funding
Keywords
startups, entrepreneurship, Y Combinator, Rippling, Maple, billing solutions, founder journey, product development, go-to-market strategy, team building
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