
The Future of Media, Explained - from Press Gazette
Press Gazette has covered the world of news media since 1965. This podcast draws on the expertise of our award-winning team and brings in expert voices to explain one theme, idea, strategy or innovation every week.The Future of Media Explained aims to provide industry leaders with the information they need to create commercially successful businesses based on quality content. If you need to know about topics like: cookie-less targeting, data journalism, paywall strategies, content management systems, new publishing revenue strategies and audience growth tactics - then this is the podcast for you. It also aims to provide insight into the biggest challenge of all, how to lead and inspire people on the journey of technology-led change which ever major media company globally is going through.It is hosted by Press Gazette Editor-in-chief Dominic Ponsford who is joined every week by a member of the team sharing insights from their area of expertise and featuring interviews with some of the leading names in media globally. Hosted on Acast. See acast.com/privacy for more information.
Latest episodes

Oct 13, 2022 • 22min
How to avoid the CMS snake-oil salesmen | in partnership with Big Bite
Our latest podcast takes an a look out how to make costly mistakes when investing in a new content management system.Experts from Hello, CNN, New Statesman Media Group and our sponsor Big Bite share their insights into how to future-proof the content architecture on your website.To unlock your publishing potential, talk to Big Bite today - head over to bigbite.net to get in touch Hosted on Acast. See acast.com/privacy for more information.

Oct 6, 2022 • 33min
From newsman to money man: Jim VandeHei on the $525m rise of Axios
This week, Press Gazette's William Turvill interviews Jim VandeHei, the co-founder and chief executive of US news outlet Axios. Founded in January 2017, Axios has risen to become a significant player in the American news industry. Over the summer, Cox Enterprises acquired the business for $525m. In this episode, VandeHei (also a co-founder of Politico) speaks about the rise of the journalist-entrepreneur, the most exciting news startups in the US, and his new book, Smart Brevity. Hosted on Acast. See acast.com/privacy for more information.

Sep 29, 2022 • 27min
Seven things media leaders need to know
The latest Future of Media Explained episode draws on Press Gazette's Future of Media Technology Conference to reveal seven key insights for media leaders.It features contributions from News UK chief operating officer David Dinsmore, former DC Thomson CEO Ellis Watson and Evening Standard head of audio David Marsland among others as well as most of the Press Gazette team. In short, media leaders need to cheer up - but for God's sake look after your data. There's lots of insight in this episode for everyone and it is a must-listen, condensing a day-long conference into seven key take-homes Hosted on Acast. See acast.com/privacy for more information.

Sep 22, 2022 • 29min
The risks and rewards of investigative journalism with FT's Dan McCrum
Financial Times investigative reporter Dan McCrum was named Press Gazette's journalist of the year at the 2020 British Journalism Awards for his part in the "brave" investigation that took down German fintech giant Wirecard. McCrum and his FT colleagues, who also won investigation of the year, spent a total of six years trying to expose fraud at the company, and along the way faced smears, criminal charges in Germany, threats and intimidation. The investigation racked up hundreds of thousands of pounds in legal bills for the FT – but the newspaper provided its investigations team with the time and resources to stick with the story despite the cost and risks. McCrum has now spoken to Press Gazette to mark the release of a new Netflix documentary about the story: Skandal! Bringing Down Wildcard. He spoke about the hardest parts of the story and its personal risks - and why it is so important for the FT and other newspapers to facilitate these major investigations. Hosted on Acast. See acast.com/privacy for more information.

Sep 15, 2022 • 32min
Online abuse and what to do about it
Online abuse towards journalists has become an endemic problem since the rise of social media. A Unesco survey last year found 73% of female journalists worldwide had experienced hostility online and said this had a "chilling" effect - but all demographics are affected.Last year Reach created an industry-first role, an online safety editor, and appointed Rebecca Whittington to lead efforts internally and externally to tackle the problem.Her job involves both supporting staff who are affected and liaising with the likes of social media platforms and the Government to call for wider action against abuse.Whittington joined Press Gazette UK editor Charlotte Tobitt to reveal how the first nine months of the job have gone, what she has been able to put into action so far, and why she is a "critical friend" of Meta and Twitter. Hosted on Acast. See acast.com/privacy for more information.

Sep 8, 2022 • 30min
Newsroom leadership with ex-Insider news boss Jim Edwards
Newsrooms could traditionally be a toxic place full of shouting and abuse. Thankfully most are no longer like this, but some bad habits remain. Even among the well-intentioned, it is difficult to be a good manager - especially when you are promoted from an on-the-ground position with no management experience. Jim Edwards, who this year left his role as editor-in-chief for news at Insider and was previously founding editor at Business Insider UK, has written a book called Say Thank You for Everything sharing what he has learned about how to be a good manager and leader. In this episode of the Future of Media Explained podcast, Edwards tells Press Gazette UK editor Charlotte Tobitt about some of the most common management mistakes in newsrooms and how to fix them. Hosted on Acast. See acast.com/privacy for more information.

Sep 1, 2022 • 40min
How to reach Gen Z with Pink News CEO Benjamin Cohen
The twelfth episode of Press Gazette's Future of Media Explained podcast, back after a summer break, explores a challenge shared by many publishers: reaching young audiences. Press Gazette UK editor Charlotte Tobitt is joined by Benjamin Cohen, CEO of LGBTQ+ brand Pink News where Gen Z and young millennials make up by far the largest proportion of the audience. Cohen shares a number of ways that, he says, have contributed to that success with a young demographic including a fruitful partnership on Snapchat Discover (alongside some thoughts on how other social platforms compare), a nurturing internal culture for young staff, and having a mission that the audience can relate to and believe in. Hosted on Acast. See acast.com/privacy for more information.

Jul 28, 2022 • 31min
How to make the most of live events bounceback, with Wired’s Greg Williams
Publishers around the world were dealt a devastating blow in March 2020 when many events had to be abruptly cancelled, with UK B2B publishers losing more than £2bn as a result that year alone. But many quickly pivoted to digital and managed to salvage something from the wreckage of the pandemic.Now, in 2022, publishers are finding the appetite is very much there among their audiences to get back into a room together, be inspired and have big conversations again.Press Gazette’s UK editor Charlotte Tobitt spoke to Wired’s deputy global editorial director Greg Williams about the Conde Nast magazine brand’s return to large-scale in-person events this year. Williams told us about why he is feeling bullish about events, what audiences are most tired of and what they cherish the most, and how best to make it work commercially. Hosted on Acast. See acast.com/privacy for more information.

Jul 21, 2022 • 32min
Magazines in the metaverse with Hearst UK
The tenth episode of Press Gazette's Future of Media Explained podcast dives into the metaverse and augmented reality technology with Hearst UK.In May the magazine publisher announced it had "reimagined" its events business from Hearst Live into HearstX as it decided to incorporate more emerging technology and create immersive digital experiences alongside its more traditional events.Press Gazette's UK editor Charlotte Tobitt spoke to Hearst UK's chief commercial officer Jane Wolfson, and Mark McCafferty, executive creative director for Hearst Solutions, to find out more about their experiments and how they might prove fruitful both for them and for other publishers. Hosted on Acast. See acast.com/privacy for more information.

Jul 14, 2022 • 29min
Making podcasts pay with Immediate Media's HistoryExtra
The ninth episode of Press Gazette's Future of Media Explained podcast gets meta by talking about podcasts and how they can make money for publishers.David Musgrove, content director of BBC History and HistoryExtra at Immediate Media, joined Press Gazette's UK editor Charlotte Tobitt to discuss the growth of the HistoryExtra podcast.The show is doubling its revenue to seven figures this year and Musgrove told us what has been contributing to that growth.He shared insights into the show's 15-year journey, its paywall launch, and how they put out six episodes every week successfully. Hosted on Acast. See acast.com/privacy for more information.
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