The Future of Media, Explained - from Press Gazette
New Statesman Media Group
Press Gazette has covered the world of news media since 1965. This podcast draws on the expertise of our award-winning team and brings in expert voices to explain one theme, idea, strategy or innovation every week.The Future of Media Explained aims to provide industry leaders with the information they need to create commercially successful businesses based on quality content. If you need to know about topics like: cookie-less targeting, data journalism, paywall strategies, content management systems, new publishing revenue strategies and audience growth tactics - then this is the podcast for you. It also aims to provide insight into the biggest challenge of all, how to lead and inspire people on the journey of technology-led change which ever major media company globally is going through.It is hosted by Press Gazette Editor-in-chief Dominic Ponsford who is joined every week by a member of the team sharing insights from their area of expertise and featuring interviews with some of the leading names in media globally. Hosted on Acast. See acast.com/privacy for more information.
Episodes
Mentioned books
Feb 2, 2023 • 32min
Beyond rolling news with Sky News
Sky News was named News Provider of the Year at Press Gazette's British Journalism Awards in December.The news broadcaster had a huge year - putting journalists on the ground in Ukraine every single day, covering the death of the Queen and her funeral, and chasing the latest political updates as the UK cycled through three prime ministers.But it also saw major growth in its Tiktok following, securing itself as the biggest UK news broadcaster on the platform, while investment in its podcasting and data and forensics journalism also paid off.Sky News director of content Cristina Nicolotti Squires and director of newsgathering Jonathan Levy spoke to Press Gazette's Future of Media Explained podcast about their successes of 2022, how important digital consumption has become versus the TV channel, and what they hope to achieve in 2023. Hosted on Acast. See acast.com/privacy for more information.
Jan 26, 2023 • 26min
Building a direct audience using email newsletters, with Metro.co.uk editor Deborah Arthurs
Newsletters are a growing tool for increasing engagement and loyalty – but it’s not one-size-fits-all.Metro.co.uk has 11 newsletters, with more to come soon. Some are up to eight years old, while others are relatively recent additions as the site aims to boost its direct relationships with readers and reduce its reliance on platforms like Facebook and Google.The website’s editor Deborah Arthurs spoke to Press Gazette UK editor Charlotte Tobitt about when to prioritise click-through rates versus open rates, how to stop newsletters from feeling stale and why it is so nice to have a product with an “end” point for the reader. Hosted on Acast. See acast.com/privacy for more information.
Jan 19, 2023 • 38min
The future of Royal reporting after Spare
Press Gazette talks to the journalist who first broke news of Harry and Meghan’s romance, Camilla Tominey, about the future of royal reporting.Tominey balances covering politics with royalty and is an associate editor of the Daily Telegraph and host of the Camilla Tominey show on GB News. She explains why Harry has got the press all wrong, why she stands by her reporting of the infamous bridesmaid’s dress fitting row and why she won’t be suing the Duke of Sussex despite his personal attack on her professionalism in his best-selling memoir. Hosted on Acast. See acast.com/privacy for more information.
Jan 12, 2023 • 25min
2023 journalism trends and predictions with Nic Newman
The 29th episode of Press Gazette’s Future of Media Explained podcast features an interview with Nic Newman, senior research associate at the Reuters Institute for the Study of Journalism. Each year RISJ surveys hundreds of news leaders around the world to capture their thoughts on predictions for the year ahead and how they view the trends shaping the industry. Newman speaks to Aisha, Press Gazette’s data journalist about this year's survey and how the industry feels about revenue prospects, news avoidance and how to attract audiences in 2023. Hosted on Acast. See acast.com/privacy for more information.
Dec 22, 2022 • 24min
What we learned in 2022 and what’s happening next
Sit back and share a glass of sparkling wine with the Press Gazette team as they reflect on a year in media and share some predictions about what will happen next.From news avoidance to the big B2B bounceback, Dominic Ponsford, Charlotte Tobitt, Will Turvill and Bron Maher explained what they learned in 2022 and reveal the biggest challenges for news media in 2023. Hosted on Acast. See acast.com/privacy for more information.
Dec 15, 2022 • 31min
Achieving liftoff with a launch: Punchbowl News CEO Anna Palmer on creating an 'indispensable' political news outlet
Anna Palmer is the co-founder and chief executive of Punchbowl News, a subscription-based political news startup based in Washington, DC. In this episode, former Politico journalist Palmer speaks to Press Gazette's William Turvill about her career, political journalism in the US, and the growth of Punchbowl, which was launched in January 2021. Hosted on Acast. See acast.com/privacy for more information.
Dec 8, 2022 • 25min
Bouncing back: How world's largest in-flight magazine publisher recovered from being grounded
An earlier version of this podcast was missing a section, this has now been corrected.Press Gazette editor in chief Dominic Ponsford spoke to Ink Publishing chief executive Simon Leslie about how his company bounced back from disaster in 2020.It went from being the biggest in-flight magazine publisher in the world, with turnover of £100m, to zero overnight in March 2020. He talks about how the company recovered and reinvented itself with a little bit of help from 50 of the world's leading motivational speakers including Wim Hoff, Wolf of Wall Street Jordan Belfort and diminutive US mountaineer Alison Levine.Leslie has plenty of upbeat advice for media CEOs who may be worrying about the current economic downturn. Hosted on Acast. See acast.com/privacy for more information.
Dec 1, 2022 • 27min
Leadership in a downturn with Katie Vanneck-Smith
Co-founder of Tortoise and former president of Dow Jones Katie Vanneck-Smith spoke to Press Gazette about leadership as she starts her new role as CEO of Hearst UK.She explained why you need to treat colleagues like family, the big mistake they made launching Tortoise (and how they fixed it) and why there are opportunities in a downturn. Hosted on Acast. See acast.com/privacy for more information.
Nov 24, 2022 • 24min
Finding big revenue in small customers with self-serve advertising
Sponsored by DanAds, the 24th episode of the Press Gazette Future of Media Explained podcast looks at self-serve advertising.Press Gazette's reporter Bron Maher spoke with DanAds chief marketing officer Lisen Zethraeus, National World's director of digital monetisation Jade Power and Tripadvisor Ad Express' Eoin McGregor about what's useful about self-serve ads for publishers.We heard that self-serve systems hand time back to stretched sales departments, that they open publishers up to valuable revenue from smaller advertisers, and - most importantly for Bron - what self-serve advertising is in the first place. Hosted on Acast. See acast.com/privacy for more information.
Nov 17, 2022 • 29min
Making B2B pay... without a paywall, with Sean Griffey
Sean Griffey is the chief executive and co-founder of Industry Dive, a US B2B publisher that was recently acquired by Informa for £323m. Here he speaks to Press Gazette's William Turvill about how he built his business from scratch, why Industry Dive has opted against putting its titles behind paywalls, and future growth plans. Hosted on Acast. See acast.com/privacy for more information.
