The A.I. Advantage Show™ Evolvepreneur®

Welcome to the Evolvepreneur A.I. Advantage Show Join me, Richard Wray, to gain the A.I. Advantage today where we dive deep into the transformative power of A.I. to help fast-track your business. My very special guest today is Scott Gabdullin ... Scott Gabdullin discussed how his marketing company uses AI to generate leads for small and medium-sized businesses. He explained that they use AI-generated content on their own websites to qualify leads, which are then sold to clients. For larger enterprise clients, Scott's company still relies on human-written content due to risks associated with AI content being detected by search engines. An interesting point was that using chatbots to qualify leads can be expensive due to the large number of credits required for lengthy conversations. Overall, the podcast highlighted practical applications of AI in digital marketing while acknowledging its current limitations. Key Moments: Scott uses AI for lead generation for small and medium businesses by producing content and ads on his own websites and properties. The leads are then sold to clients. For enterprise clients, Scott's agency still focuses on 100% human-written content due to risks involved with AI-generated content. Using chatbots for lead qualification can be expensive due to the large number of credits needed for lengthy conversations. The quality of leads may not improve significantly. AI has helped save time through research assistance and data analysis but human judgment is still needed to verify insights. Automatically generated AI content may get an initial boost from search engines but rankings often drop later as the AI nature is detected. Most small business owners are still unfamiliar with AI capabilities. Outputs may seem impressive but quality issues are detectable to experts. There is a danger of over-reliance on AI, forgetting one's own brand voice. AI should enhance but not replace human skills and judgment. Individual habits will not change - some will take shortcuts with AI while others use it to further improve. Integrating one's uniqueness and opinion is important for content to connect with audiences. Opportunities still exist in industries like tree services and plumbing less impacted by AI changes in marketing.   Welcome to the Evolvepreneur AI Advantage Show, the ultimate destination for entrepreneurs seeking to harness the full potential of Artificial Intelligence. Join us on this captivating journey as we delve into the realm where innovation meets intelligence. In each episode, we dive deep into the transformative power of AI, unveiling the strategies, insights, and tools that propel businesses forward. From deciphering AI algorithms to unlocking data-driven decision-making, our show equips you with the knowledge and skills to leverage AI as a game-changing force. Engage with industry experts, thought leaders, and fellow entrepreneurs as we explore real-world applications, share success stories, and decode the latest AI trends. Whether you're a seasoned business owner or an aspiring entrepreneur, the Evolvepreneur AI Advantage Show empowers you to embrace the future, optimize operations, and unlock your business's growth potential. Get ready to revolutionize your entrepreneurial journey with the AI Advantage. Tune in and join the Evolvepreneur community today! GRAB YOUR A.I. Advantage Free Toolkit when you SUBSCRIBE HERE:  https://aiadvantage.show

Welcome to the Evolvepreneur A.I. Advantage Show Join me, Richard Wray, to gain the A.I. Advantage today where we dive deep into the transformative power of A.I. to help fast-track your business. My very special guest today is Joey Lowery ... This episode discusses how AI can be used as an assistant in both personal and business contexts. Guest Joey Lowery talks about how he uses AI tools like Copymatic to automate blog writing and scheduling for his marketing agency, Media Shark Wizards. Lowry has seen organic traffic increase up to 300% for some clients using automated AI-generated content. However, he warns that many people treat AI as a "magic wand" without fully understanding its capabilities and limitations. An interesting point made is that AI may help reveal inefficiencies in businesses by analyzing what competitors are doing through tools that scour the web for advertising data. Key Moments: Joey Lowery built his agency from scratch after being fired for questioning unethical practices at his previous company. The first year his new agency achieved over $1 million in sales. Joey discusses how AI can act as an "assistant" to help with tasks like writing blog posts, scheduling content, and conducting competitive research. This allows businesses to scale more efficiently. When using AI, common mistakes include jumping between tools without fully learning one, and having unrealistic expectations of what AI can do. A strong foundation of understanding is important. The media often portrays AI in a negative light, focusing on risks like job loss rather than opportunities. This can lead to misunderstandings among the general public. AI raises the level of transparency by objectively analyzing a business and its competitors. This provides valuable insights to improve strategies. AI will not completely replace human jobs but can help address inefficiencies. It has the potential to "upgrade" many roles. Maintaining human interaction and community is still important for well-being. AI should enhance rather than replace the human element. Joey is working on building an AI-powered template that can automatically set up industry-specific websites for businesses. Joey can be found on Instagram at @thatmarketingguy or through his company website mediashark.com. A key takeaway is that one can view AI either as a problem to blame or an opportunity to leverage for growth. The mindset you adopt is important.   Welcome to the Evolvepreneur AI Advantage Show, the ultimate destination for entrepreneurs seeking to harness the full potential of Artificial Intelligence. Join us on this captivating journey as we delve into the realm where innovation meets intelligence. In each episode, we dive deep into the transformative power of AI, unveiling the strategies, insights, and tools that propel businesses forward. From deciphering AI algorithms to unlocking data-driven decision-making, our show equips you with the knowledge and skills to leverage AI as a game-changing force. Engage with industry experts, thought leaders, and fellow entrepreneurs as we explore real-world applications, share success stories, and decode the latest AI trends. Whether you're a seasoned business owner or an aspiring entrepreneur, the Evolvepreneur AI Advantage Show empowers you to embrace the future, optimize operations, and unlock your business's growth potential. Get ready to revolutionize your entrepreneurial journey with the AI Advantage. Tune in and join the Evolvepreneur community today! GRAB YOUR A.I. Advantage Free Toolkit when you SUBSCRIBE HERE:  https://aiadvantage.show

Welcome to the Evolvepreneur A.I. Advantage Show Join me, Richard Wray, to gain the A.I. Advantage today where we dive deep into the transformative power of A.I. to help fast-track your business. My very special guest today is Oliver Nold ... Oli Nold discusses how artificial intelligence is revolutionizing business strategies. As the CEO of North Revolutions, he helps companies implement AI tools like ChatGPT to automate processes and generate large volumes of high-quality content. However, Oli warns that many are overestimating AI's current capabilities and not willing to put in the work needed to properly learn how to apply the technology. He advises focusing on continuous learning and using AI to enhance rather than replace human tasks. Ollie also mentions an exciting new project training employees at major hotel chains across Europe on AI applications. Key Moments: Oli Nold is an entrepreneur who has been in digital marketing for many years and now focuses on implementing AI tools and strategies for businesses. ChatGPT's release was a turning point that prompted Oli's company to shift their entire agency model to focus on AI. AI can be used to automate and optimize content creation, marketing processes, and data analysis for small businesses. Tools like ChatGPT, Midjourney, and those from Adobe, Anthropic and others can be combined to generate different types of content and media. When adopting AI, businesses should view it as an opportunity to do more work by focusing on higher-level tasks, not an automatic solution. Providing simple examples and results first is key to getting people interested in learning AI instead of expecting turnkey solutions. Not understanding AI processes before outsourcing them can lead to issues down the line. Courses on practical AI implementation help educate businesses but many are reluctant to invest the time to learn. While competition grows in the AI space, low-quality offerings may devalue it initially but quality solutions will prevail long-term. Oli advises getting over fear and excitement around AI in order to rationally implement and benefit from the technology.   Welcome to the Evolvepreneur AI Advantage Show, the ultimate destination for entrepreneurs seeking to harness the full potential of Artificial Intelligence. Join us on this captivating journey as we delve into the realm where innovation meets intelligence. In each episode, we dive deep into the transformative power of AI, unveiling the strategies, insights, and tools that propel businesses forward. From deciphering AI algorithms to unlocking data-driven decision-making, our show equips you with the knowledge and skills to leverage AI as a game-changing force. Engage with industry experts, thought leaders, and fellow entrepreneurs as we explore real-world applications, share success stories, and decode the latest AI trends. Whether you're a seasoned business owner or an aspiring entrepreneur, the Evolvepreneur AI Advantage Show empowers you to embrace the future, optimize operations, and unlock your business's growth potential. Get ready to revolutionize your entrepreneurial journey with the AI Advantage. Tune in and join the Evolvepreneur community today! GRAB YOUR A.I. Advantage Free Toolkit when you SUBSCRIBE HERE:  https://aiadvantage.show

Welcome to the Evolvepreneur A.I. Advantage Show Join me, Richard Wray, to gain the A.I. Advantage today where we dive deep into the transformative power of A.I. to help fast-track your business. My very special guest today is Rg Enzon ... RG Enzon discusses her journey from struggles in the Philippines and Navy to becoming an entrepreneur helping businesses through AI. She started a dog boarding business that grew to 6 figures using AI to automate social media posts and responses. Enzon now helps clients with review automation, rewards programs, and AI-generated marketing plans and promotions. Through detailed prompts, she has AI assistants create content and manage parts of businesses. Enzon advises embracing AI technology to get ahead of changes and shape it for your industry. Her software requires no technical skills from clients and she aims to build an incubator teaching AI and automation use. Key Moments: RG Enzon overcame struggles as an immigrant from the Philippines to the US, including not being able to continue her college degree. She joined the Navy to gain citizenship. RG now helps local businesses in San Diego scale using AI through prompts and automation. This allows the businesses to focus on core operations. One business RG helped was a dog boarding business. RG used AI to automate social media captions and follow-ups to help it grow to $100k+ annually. RG stresses refining prompts with details and humanizing language to get the best results from AI. She also shares prompts to help others. RG develops software for businesses to automate online reviews and rewards programs for customers. RG creates "personas" or prompts tailored to different jobs within a business for AI to take on, like content creation and marketing. RG's clients need almost no technical knowledge - they focus on their business while RG handles the tech side. RG is still active in the Navy while also running multiple businesses with AI assistance. RG's advice is to embrace emerging technologies like AI in order to pioneer their use and shape them for one's industry. RG runs a website and incubator to mentor others on using automation and AI for their businesses.   Welcome to the Evolvepreneur AI Advantage Show, the ultimate destination for entrepreneurs seeking to harness the full potential of Artificial Intelligence. Join us on this captivating journey as we delve into the realm where innovation meets intelligence. In each episode, we dive deep into the transformative power of AI, unveiling the strategies, insights, and tools that propel businesses forward. From deciphering AI algorithms to unlocking data-driven decision-making, our show equips you with the knowledge and skills to leverage AI as a game-changing force. Engage with industry experts, thought leaders, and fellow entrepreneurs as we explore real-world applications, share success stories, and decode the latest AI trends. Whether you're a seasoned business owner or an aspiring entrepreneur, the Evolvepreneur AI Advantage Show empowers you to embrace the future, optimize operations, and unlock your business's growth potential. Get ready to revolutionize your entrepreneurial journey with the AI Advantage. Tune in and join the Evolvepreneur community today! GRAB YOUR A.I. Advantage Free Toolkit when you SUBSCRIBE HERE:  https://aiadvantage.show

Welcome to the Evolvepreneur A.I. Advantage Show Join me, Richard Wray, to gain the A.I. Advantage today where we dive deep into the transformative power of A.I. to help fast-track your business. My very special guest today is Ryan Hartley ... Always Better Than Yesterday founder, Ryan Hartley, utilizes AI tools like ChatGPT to enhance heart-centered leadership teachings. Drawing from his law enforcement career, he efficiently refines his message by prompting the system with his vision, receiving quick and structured feedback. Despite the efficiency, he emphasizes the need to filter results in alignment with values and accuracy verification. Ryan envisions AI augmenting spiritual teachings by spreading messages of love, peace, and service. Advising others to leverage AI for expressing authentic messages, he emphasizes the importance of focusing on meaningful human connections while maximizing the technology's efficiency. Key Moments: Ryan Hartley founded Always Better Than Yesterday, a heart-centered coaching agency, after 12 years in the UK police force where he observed different leadership styles. He believes in heart-centered leadership that involves serving others through small sacrifices rather than self-advancement. ChatGPT helps Ryan articulate his ideas more efficiently by providing structured responses and words to filter through. It speeds up Ryan's ability to communicate complex concepts by bridging gaps between thoughts and feelings. Ryan uses prompts involving his vision and customers to get tailored advice on communication from ChatGPT. Potential challenges include inaccuracies, so responses must be sense-checked against reality. When used properly, AI can augment one's message and creative process rather than replace it. It gives leaders more time for energetic transformation by making other tasks more efficient. Ryan sees potential for AI to deliver spiritually uplifting content if factually correct. The key is to use AI to be more effective, efficient, and able to authentically express one's message.   Welcome to the Evolvepreneur AI Advantage Show, the ultimate destination for entrepreneurs seeking to harness the full potential of Artificial Intelligence. Join us on this captivating journey as we delve into the realm where innovation meets intelligence. In each episode, we dive deep into the transformative power of AI, unveiling the strategies, insights, and tools that propel businesses forward. From deciphering AI algorithms to unlocking data-driven decision-making, our show equips you with the knowledge and skills to leverage AI as a game-changing force. Engage with industry experts, thought leaders, and fellow entrepreneurs as we explore real-world applications, share success stories, and decode the latest AI trends. Whether you're a seasoned business owner or an aspiring entrepreneur, the Evolvepreneur AI Advantage Show empowers you to embrace the future, optimize operations, and unlock your business's growth potential. Get ready to revolutionize your entrepreneurial journey with the AI Advantage. Tune in and join the Evolvepreneur community today! GRAB YOUR A.I. Advantage Free Toolkit when you SUBSCRIBE HERE:  https://aiadvantage.show

Welcome to the Evolvepreneur A.I. Advantage Show Join me, Richard Wray, to gain the A.I. Advantage today where we dive deep into the transformative power of A.I. to help fast-track your business. My very special guest today is Dax Stanley ... Dax Stanley, a visionary founder in property investment, combines qualifications in science, engineering, business, and technology to redefine the industry since 2002. Actively involved in buying, renovating, and developing properties, he now pioneers a transformative approach using ChatGPT and AI technology. In his upcoming book, "Real Estate Investing: ChatGPT Edition," Dax shares insights on leveraging ChatGPT for data-driven decision-making in property investment. His recent podcast appearance further establishes him as a thought leader, empowering investors to embrace a prosperous property future through innovative strategies and technology-driven insights. Key Moments: Dax Stanley is an innovator in the property investment space who has successfully integrated his technical qualifications with property investing using AI tools like chatGPT. Dax took time over the holidays to deeply explore chatGPT's capabilities and found it could effectively simulate negotiations, tutoring sessions, and other scenarios to prepare for real-world interactions. Structuring prompts with clear identities, contexts, and iterative questioning allows chatGPT to provide more detailed and tailored responses. Minimizing prompts after refinement helps compress knowledge into more efficient exchanges. Integrating external data sources through APIs, spreadsheets, and plugins gives chatGPT more up-to-date information for analysis tasks. While chatGPT is helpful, human oversight is still needed to quality check responses and avoid potential hallucinations. AI can act as a force multiplier by increasing productivity rather than replacing jobs when implemented properly. Embracing AI tools requires understanding limitations like lack of certain current data and managing associated risks. AI assistance combined with human expertise provides efficient hybrid solutions compared to relying on either alone. Dax's upcoming book will help others apply his approach to integrating chatGPT into property investment strategies and decisions.     Welcome to the Evolvepreneur AI Advantage Show, the ultimate destination for entrepreneurs seeking to harness the full potential of Artificial Intelligence. Join us on this captivating journey as we delve into the realm where innovation meets intelligence. In each episode, we dive deep into the transformative power of AI, unveiling the strategies, insights, and tools that propel businesses forward. From deciphering AI algorithms to unlocking data-driven decision-making, our show equips you with the knowledge and skills to leverage AI as a game-changing force. Engage with industry experts, thought leaders, and fellow entrepreneurs as we explore real-world applications, share success stories, and decode the latest AI trends. Whether you're a seasoned business owner or an aspiring entrepreneur, the Evolvepreneur AI Advantage Show empowers you to embrace the future, optimize operations, and unlock your business's growth potential. Get ready to revolutionize your entrepreneurial journey with the AI Advantage. Tune in and join the Evolvepreneur community today! GRAB YOUR A.I. Advantage Free Toolkit when you SUBSCRIBE HERE:  https://aiadvantage.show

Welcome to the Evolvepreneur A.I. Advantage Show Join me, Richard Wray, to gain the A.I. Advantage today where we dive deep into the transformative power of A.I. to help fast-track your business. My very special guest today is Brad Kasell ... Brad Kasell, Principal Technology Strategist at Domo APAC, drawing from his 27 years of experience, explores AI's opportunities and ethical challenges. Delving into issues like explainability and bias, he advocates for balanced regulatory approaches that foster innovation without compromising governance standards. Domo, under Brad's leadership, is developing adaptable AI tools for seamless business integration. Despite the high hype surrounding AI, Brad anticipates a more gradual real-world impact. Emphasizing industry-specific understanding, he underscores the need for careful consideration of goals before adopting AI solutions. In this dynamic landscape, Brad advocates for responsible AI implementation to navigate its complexities successfully. Key Moments: Brad Kassell has over 27 years of experience in software engineering, management consulting, digital strategy, and data protection across companies like Deloitte, PwC, Microsoft, and Salesforce. AI has been around for decades but is now more accessible to the general public through tools like chatbots and image generators, capturing widespread attention. Early AI uses focused on analyzing large datasets to find unknown patterns and insights, but often looked for problems rather than solving specific business issues. New generative AI tools empower users but also risk overconfidence in responses, lack of explainability, bias in training data, and unclear accountability for outcomes. For enterprises, AI governance will be crucial to address risks, with traceability, explainability, and assigning human responsibility for AI systems. Regulation of AI may be needed but is challenging given its rapid development across borders; governments should avoid rushing in and instead let issues settle to understand lasting impacts. The hype around AI may be peaking but it will become increasingly integrated into everyday life and tasks through more sophisticated and nuanced applications. Domo provides data management and analytics capabilities and is expanding into flexible AI tools to integrate diverse models and automate their use in business applications. Successful AI use depends on understanding one's specific business and goals before considering how AI can help address problems. Both opportunities and ethical risks exist for AI, so its development and application require balancing innovation, accountability and oversight.   Welcome to the Evolvepreneur AI Advantage Show, the ultimate destination for entrepreneurs seeking to harness the full potential of Artificial Intelligence. Join us on this captivating journey as we delve into the realm where innovation meets intelligence. In each episode, we dive deep into the transformative power of AI, unveiling the strategies, insights, and tools that propel businesses forward. From deciphering AI algorithms to unlocking data-driven decision-making, our show equips you with the knowledge and skills to leverage AI as a game-changing force. Engage with industry experts, thought leaders, and fellow entrepreneurs as we explore real-world applications, share success stories, and decode the latest AI trends. Whether you're a seasoned business owner or an aspiring entrepreneur, the Evolvepreneur AI Advantage Show empowers you to embrace the future, optimize operations, and unlock your business's growth potential. Get ready to revolutionize your entrepreneurial journey with the AI Advantage. Tune in and join the Evolvepreneur community today! GRAB YOUR A.I. Advantage Free Toolkit when you SUBSCRIBE HERE:  https://aiadvantage.show

Welcome to the Evolvepreneur A.I. Advantage Show Join me, Richard Wray, to gain the A.I. Advantage today where we dive deep into the transformative power of A.I. to help fast-track your business. My very special guest today is Paul Daniels ... Paul Daniels, an international speaker and author, discusses artificial intelligence with host Richard Ray. Daniels argues that AI should be viewed as a tool rather than a threat, and that people underestimate their own abilities relative to AI. He provides examples of how AI can enhance skills and boost productivity by handling weaker areas. Daniels encourages exploring AI through small, low-risk steps rather than making assumptions. An exciting future project aims to preserve indigenous wisdom from oral traditions by making it accessible through AI. In summary, Daniels' message is that people should engage with AI to discover how it can be an asset rather than something to fear. Key Moments: Paul Daniels discusses how AI can be a helpful tool rather than a threat if people make an effort to understand it and see it as a partner rather than competition. Unrealistic expectations of what AI can do need to be avoided - it's not a magic solution but something that provides value through incremental learning and use. Neurodivergent people in particular have strengths that AI can help with weaknesses, like administrative tasks, freeing them up to focus on their talents. AI can serve as a sparring partner to get different perspectives and ideas when bouncing ideas off real people isn't possible. Most people are only on the early pages of understanding AI's capabilities and potential through limited experience with it. Stories and wisdom from indigenous communities without written histories could be preserved through AI applications. Overhyped fears of job loss or the "terminator scenario" are unfounded - engaging with AI is needed to understand its true nature and potential. AI adoption will start with many attempts but consolidate over time as standards emerge from lessons learned. Regional differences in AI accessibility and understanding exist that can be addressed through knowledge sharing. An open and learning-focused mindset is needed to leverage AI for maximum benefit rather than seeing it as a threat.   Welcome to the Evolvepreneur AI Advantage Show, the ultimate destination for entrepreneurs seeking to harness the full potential of Artificial Intelligence. Join us on this captivating journey as we delve into the realm where innovation meets intelligence. In each episode, we dive deep into the transformative power of AI, unveiling the strategies, insights, and tools that propel businesses forward. From deciphering AI algorithms to unlocking data-driven decision-making, our show equips you with the knowledge and skills to leverage AI as a game-changing force. Engage with industry experts, thought leaders, and fellow entrepreneurs as we explore real-world applications, share success stories, and decode the latest AI trends. Whether you're a seasoned business owner or an aspiring entrepreneur, the Evolvepreneur AI Advantage Show empowers you to embrace the future, optimize operations, and unlock your business's growth potential. Get ready to revolutionize your entrepreneurial journey with the AI Advantage. Tune in and join the Evolvepreneur community today! GRAB YOUR A.I. Advantage Free Toolkit when you SUBSCRIBE HERE:  https://aiadvantage.show

Welcome to the Evolvepreneur A.I. Advantage Show Join me, Richard Wray, to gain the A.I. Advantage today where we dive deep into the transformative power of A.I. to help fast-track your business. My very special guest today is Ross Dawson ... The episode discusses how entrepreneurs can leverage AI to help their businesses. Guest Ross Dawson explains how generative AI like GPT-3 can be used to automate content creation and get new ideas, while analytic AI helps with optimization and predictive tasks. Dawson advises building workflows where humans and AI collaborate effectively. He also notes that while many jobs will change, new roles will emerge and AI will ultimately help amplify human capabilities rather than replace them. Dawson's top recommendation is for businesses to focus on how humans and AI can create value together in complementary ways. Key Moments: Ross Dawson discusses how generative AI like GPT-3 can be used to generate text, images, videos and more to assist entrepreneurs, while analytic AI focuses on predictions and recommendations through large data analysis. Content creation is a major opportunity area for generative AI, both for internal and external uses like blogs, social media, and more. However, humans still need to be involved to check for errors. People commonly make mistakes by trying AI only once and giving up if it's not perfect, rather than refining their approach over time. Persistence is key to success with AI. Optimization and predictive maintenance are good examples of how analytic AI can help smaller businesses through tools that optimize processes and predict equipment failures. Different AI tools may be better suited to different tasks - GPT-3 is solid for general conversations while Claude can summarize large texts. AI will continue disrupting jobs but also create new roles, requiring strong education and flexibility from organizations. Creativity and human relationships will remain highly valued. The focus should be on designing workflows where humans and AI each play to their strengths, not replacing humans but amplifying them. Humans and AI are not in competition but can achieve more by focusing on what they do best as partners through a "humans plus AI" approach. Ross Dawson's work centers around futures thinking, entrepreneurship and the humans plus AI concept at amplifyingcognition.com and humansplus.ai. The key takeaway is to build organizational workflows that leverage the respective strengths of humans and AI working together.   Welcome to the Evolvepreneur AI Advantage Show, the ultimate destination for entrepreneurs seeking to harness the full potential of Artificial Intelligence. Join us on this captivating journey as we delve into the realm where innovation meets intelligence. In each episode, we dive deep into the transformative power of AI, unveiling the strategies, insights, and tools that propel businesses forward. From deciphering AI algorithms to unlocking data-driven decision-making, our show equips you with the knowledge and skills to leverage AI as a game-changing force. Engage with industry experts, thought leaders, and fellow entrepreneurs as we explore real-world applications, share success stories, and decode the latest AI trends. Whether you're a seasoned business owner or an aspiring entrepreneur, the Evolvepreneur AI Advantage Show empowers you to embrace the future, optimize operations, and unlock your business's growth potential. Get ready to revolutionize your entrepreneurial journey with the AI Advantage. Tune in and join the Evolvepreneur community today! GRAB YOUR A.I. Advantage Free Toolkit when you SUBSCRIBE HERE:  https://aiadvantage.show

Welcome to the Evolvepreneur A.I. Advantage Show Join me, Richard Wray, to gain the A.I. Advantage today where we dive deep into the transformative power of A.I. to help fast-track your business. My very special guest today is Jason Barnard ... This episode discusses how Jason Barnard's company KaliCube helps businesses analyze their online brand narratives and digital marketing strategies using AI. KaliCube's platform analyzes Google search results to assess how well a company's message is coming across and recommends improvements. Jason explains how AI can guide users through a purchasing funnel by having a conversational search experience. He also stresses the need to infuse AI systems with an authentic company voice to avoid disappointing users. KaliCube works with clients to shift resources away from less effective channels and focus on where their audiences are actively engaging online. The company recently added new cohort analysis capabilities to its platform to help businesses better understand where target audiences interact. Key Moments: Jason Barnard is the CEO of Kalicube, a company that helps businesses take control of their brand narrative and online presence through analysis of search engine results and digital strategies. Kalicube's platform Kalicube Pro provides analysis of a brand's search results and recommendations on their digital marketing strategy based on how search engines understand the brand. Google is developing generative AI capabilities for search that will have conversational interactions with users to guide them from having a problem to finding a solution. By educating AI systems like Google's knowledge graph about a brand's messaging and funnel, companies can influence how users are guided during searches. Analysis of competitors as "cohorts" or groups can provide insights into where target audiences spend time online to better reach them. While AI can help with digital strategies, brands still need to infuse systems with their authentic voice to avoid issues like overpromising or sounding generic. Data from Kalicube Pro has helped clients significantly increase search traffic, revenue growth, and reduce reliance on Google through optimized strategies. Future developments include improved cohort analysis and building knowledge panels to better represent brands in search. The podcast emphasized taking control of a brand narrative and standing where target audiences look online. Generative AI may change the user experience on search engines but requires brands to actively engage AI systems like Google.   Welcome to the Evolvepreneur AI Advantage Show, the ultimate destination for entrepreneurs seeking to harness the full potential of Artificial Intelligence. Join us on this captivating journey as we delve into the realm where innovation meets intelligence. In each episode, we dive deep into the transformative power of AI, unveiling the strategies, insights, and tools that propel businesses forward. From deciphering AI algorithms to unlocking data-driven decision-making, our show equips you with the knowledge and skills to leverage AI as a game-changing force. Engage with industry experts, thought leaders, and fellow entrepreneurs as we explore real-world applications, share success stories, and decode the latest AI trends. Whether you're a seasoned business owner or an aspiring entrepreneur, the Evolvepreneur AI Advantage Show empowers you to embrace the future, optimize operations, and unlock your business's growth potential. Get ready to revolutionize your entrepreneurial journey with the AI Advantage. Tune in and join the Evolvepreneur community today! GRAB YOUR A.I. Advantage Free Toolkit when you SUBSCRIBE HERE: https://aiadvantage.evolvepreneursecrets.show