The A.I. Advantage Show™ Evolvepreneur® AIS002:022 [Jason Barnard] How Kalicube is Managing GenAI in Google
Welcome to the Evolvepreneur A.I. Advantage Show
Join me, Richard Wray, to gain the A.I. Advantage today where we dive deep into the transformative power of A.I. to help fast-track your business.
My very special guest today is Jason Barnard ...
This episode discusses how Jason Barnard's company KaliCube helps businesses analyze their online brand narratives and digital marketing strategies using AI. KaliCube's platform analyzes Google search results to assess how well a company's message is coming across and recommends improvements. Jason explains how AI can guide users through a purchasing funnel by having a conversational search experience. He also stresses the need to infuse AI systems with an authentic company voice to avoid disappointing users. KaliCube works with clients to shift resources away from less effective channels and focus on where their audiences are actively engaging online. The company recently added new cohort analysis capabilities to its platform to help businesses better understand where target audiences interact.
Key Moments:
- Jason Barnard is the CEO of Kalicube, a company that helps businesses take control of their brand narrative and online presence through analysis of search engine results and digital strategies.
- Kalicube's platform Kalicube Pro provides analysis of a brand's search results and recommendations on their digital marketing strategy based on how search engines understand the brand.
- Google is developing generative AI capabilities for search that will have conversational interactions with users to guide them from having a problem to finding a solution.
- By educating AI systems like Google's knowledge graph about a brand's messaging and funnel, companies can influence how users are guided during searches.
- Analysis of competitors as "cohorts" or groups can provide insights into where target audiences spend time online to better reach them.
- While AI can help with digital strategies, brands still need to infuse systems with their authentic voice to avoid issues like overpromising or sounding generic.
- Data from Kalicube Pro has helped clients significantly increase search traffic, revenue growth, and reduce reliance on Google through optimized strategies.
- Future developments include improved cohort analysis and building knowledge panels to better represent brands in search.
- The podcast emphasized taking control of a brand narrative and standing where target audiences look online.
- Generative AI may change the user experience on search engines but requires brands to actively engage AI systems like Google.
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