Million Dollar Electrician - Sale to Scale For Home Service Pros

 Niche Electrical Secrets Generator Class ReviewJoseph and Clay discussed their recent four-hour class, noting that it was a big effort but worthwhile. They reviewed the show up rates and retention, thanked everyone, and talked about their favorite nuggets from the class in preparation for their next meeting in two months. - PLAY @0:19Joseph and Clay discussed their recent generator workshop and how emotionally draining it can be to be on live for so long. They also talked about the possibility of doing workshops every other month to contribute to the industry. - PLAY @7:35Joseph and Clay discussed the importance of niche marketing, specifically in the generator industry. Joseph shared his strategy of promoting his generator services through logos on his van, which led to increased customer interest and loyalty. - PLAY @14:24Clay and Joseph discussed the importance of offering generator services and how to effectively sell them to customers. They also talked about techniques to train customers to defend their choice of service and price. - PLAY @20:49Clay and Joseph discussed the importance of generators and how to become a premium service provider in the electrician industry. They also announced an upcoming workshop on dismantling and putting back together club memberships. - PLAY @28:16Join us in our FB Community 5 days a week to get exclusive access to our value piece giveaways and engage in the show LIVE:https://www.facebook.com/groups/electricpreneursecrets

Clay and Joseph discussed their love for commercials and the value of marketing, including trend jacking and the power of advertising during the Super Bowl. Joseph also shared how his company, Patriot Electric, capitalized on the Patriots' wins to increase brand recognition. - PLAY @5:38Clay and Joseph discussed the importance of simplifying the sales process in the electrical industry. They emphasized the need to focus on the customer's concerns and avoid overwhelming them with unnecessary information. - PLAY @11:34Joseph and Clay discussed the importance of asking questions and listening to customers in the sales process. They also talked about how providing a post-sale project folder can help overcome objections and provide customers with valuable information about their installation. - PLAY @20:31Clay and Joseph discussed the importance of quality management and documentation in residential electrical projects, including the use of house facts and a 10 point inspection process. They also talked about the psychological component of showing clients the inside of the panel and the need for constant reminders of the work done. - PLAY @29:3Clay and Joseph discussed the importance of simplifying the sales process and focusing on quality post-sales execution. They suggested creating a paper trail or electronic packet to ensure clients understand and are satisfied with the work done. - PLAY @38:3Joseph and Clay discussed the idea of using flash drives as a cost-effective and scalable solution for storing and transferring client data. They also talked about how this could be a way to provide premium-level service and retain long-term customers. - PLAY @47:46Join the action at: https://www.facebook.com/groups/electricpreneursecrets

Clay and Joseph discussed the topic of working on holidays and the importance of being willing to offer enhanced hours to differentiate from other service providers. They also mentioned the benefits of offering a first class pass to clients who require weekend or holiday service. - PLAY @15:21Clay and Joseph discussed the importance of establishing conditions and having a plan in place for customer service. They also talked about the value of premium service and the need for enhanced rates on holidays to show the value of their time and service. - PLAY @22:41Clay and Joseph discussed the importance of valuing one's time and prioritizing personal and family well-being over work. They also talked about determining fair rates for working on weekends and holidays. - PLAY @31:28Clay and Joseph discussed the importance of prioritizing health and family over work, and how to determine which holidays are most important and how to handle work during those times. They also discussed the goal of delegating tasks and becoming an owner instead of an operator. - PLAY @40:30Join us live 5 days/week and engage to get all of our secrets and tools on the FB Community Page:https://www.facebook.com/groups/electricpreneursecrets

Clay and Joseph discussed a product called ConnectDER, which is an adapter that goes into the meter socket and allows for a legal and viable way to provide 60 amps of power without requiring an upgrade to the electrical panel. They also discussed the potential uses of ConnectDER beyond EV chargers and how it can be helpful for customers who cannot afford a full electrical system upgrade. - PLAY @21:59Clay and Joseph discussed the different options for installing a car charger, ranging from the highest level to the least, and agreed that starting at the bottom every time is not a good idea. They also talked about the importance of providing customers with every choice and making sure that the installation is legal and safe. - PLAY @32:11Clay and Joseph discussed the importance of offering multiple options to customers, with Joseph recommending offering six options to make it easier for customers to understand their value point. They also discussed a potential product, Connect-Duhr, that could be useful for solar and EV charger installations. - PLAY @37:3Clay and Joseph discussed the importance of knowing the product and its features beforehand. They also talked about the cultural significance of owning a Tesla in certain communities. - PLAY @43:21Action : Always create min 3 optionsAllStar Action: Get to 6 options EVERYTIMEAll this and more in our FB community https://www.facebook.com/groups/electricpreneursecrets

Joseph and Clay discussed various financial topics, including lines of credit, debt, and the importance of financial discipline. They also briefly mentioned a book called "Profit First" and congratulated Derek on the birth of his son. Joseph was sick but had good energy. - PLAY @0:00Clay and Joseph discussed the importance of cash management and the Profit First method by Michael McAlliwitts. They emphasized the need to pay oneself first and allocate a percentage of profits to a separate account to force accountability and smarter spending. - PLAY @8:58Clay and Joseph discussed the importance of paying yourself first in business and the concept of allocating profits to different accounts. They also talked about the Parkinson's Law and the need to manage finances to avoid depletion of profits. - PLAY @18:30Joseph and Clay discussed the importance of saving money for taxes and having a 90-day nest egg as a safety net. They also emphasized the need to treat employees well and manage expenses to maximize profits. - PLAY @28:0Clay and Joseph discussed the importance of financial literacy in both personal and professional life, and shared tips on how to improve financial management, such as auditing expenses and investing in mutual funds. They also talked about the Kaizen philosophy of constant improvement. - PLAY @36:46Actions: 1) Grab a  cashback Credit Card and defer those savings into a savings account! Watch it grow!ALLSTAR:2) Following the series, use the PnL leverage to take three profit producing steps:a) Audit pricing and increase 5-10% for growthb) Audit fixed expenses and reduce 5-10% c) Audit COGS and aim to reduce 5-10%d) Now with new perspective of profitability, put away your predetermined amount into a separate profit account! (High yield savings!)Come see this and more on www.facebook.com/groups/electricpreneursecrets

Ep 76 - Electrician Cash Management Secrets Pt II Clay and Joseph discussed their sales process and how it helps eliminate objections. They also talked about the importance of sales for a business's survival. Clay and Joseph discussed the importance of mastering sales and increasing profitability by controlling costs and raising prices. They emphasized the need to focus on all three aspects simultaneously for maximum impactClay, Joseph, and others discussed various ways to increase profit in a business, including cutting fixed expenses and managing cost of goods sold. They also emphasized the importance of having standard operating procedures in place to ensure consistency and scalability. - PLAY @26:54: Joseph and Clay discussed cash management and the importance of financial literacy in business. They also emphasized the significance of training and having a proven process to create a well-oiled machine that can run with or without the owner. - PLAY @35:47Clay and Joseph ended the episode where they talked about mastering sales, simplifying pricing, and delivering premium level service. They were excited to do it again the next day. Tactical:Action: -Take an online test to gauge your financial literacy and commit to learning about money to master it. Einstein Quote:"Compound interest is the 8th wonder of the world; those who understand it, earn it; those who don't, pay it."All Star Action: -Build a routine to consistently check your COGS & Fixed expenses so that you can recognize those opportunities to save $$$ for profit and recognize the trends that are stealing profit away from us. Additionally, consider getting a new Credit Card and cancelling the old one to have the recurring bills reach out to you, and you can reneg/reconsider their expense as necessary.#electricpreneursecrets#ForElectriciansByElectriciansSee the episode here:https://www.facebook.com/groups/electricpreneursecrets

Clay and Joseph discussed their productivity for the day, including their success in bringing in old leads and setting up follow-ups. They also talked about a lesson they taught and how they improved it for future sessions. - PLAY @0:06Joseph and Clay were discussing a program but couldn't find it, so Joseph shared a drive link with Clay to put the program in. - PLAY @4:50Clay and Joseph discussed various topics including money management, potential podcast topics, and upcoming meetings with an accountant. They also shared their love for Taco Tuesday and talked about songs that remind them of money. - PLAY @5:10Clay and Joseph discussed the problems that come with having a lot of cash, including inflation and the risk of losing it. They also talked about the importance of mastering cash flow and diversifying customers to reduce risk. - PLAY @16:00Clay and Joseph discussed the importance of cash flow and diversifying risk in business. They also talked about the concept of A money, B money, and C money, emphasizing the importance of investing in oneself. - PLAY @24:24Joseph and Clay discussed the importance of investing in personal and professional development as a business owner, which can be tax deductible and lead to long-term success. They also emphasized the importance of sharing knowledge and helping others in the industry. - PLAY @33:11Clay and Joseph discussed strategies for contractors to collect debts and improve cash flow, including consistent outreach and building personal connections with clients. They also emphasized the importance of investing in professional development to grow and sustain one's business. - PLAY @41:53Join us live in our community page:https://www.facebook.com/groups/electricpreneursecrets

Episode notes: Clay and Joseph discussed the importance of not living for just the weekends and the fear that holds people back from taking opportunities. They also talked about the challenges of retaining talented employees and the danger of using aggressive tactics to recruit them. - PLAY @8:22Joseph and Clay discussed how to handle an employee who received a job offer from another company. They emphasized the importance of showing gratitude, reframing the situation, and asking open-ended questions to understand the employee's emotional reasons for considering the offer. - PLAY @16:10Joseph and Clay discussed the importance of open communication and being in tune with staff needs to prevent them from leaving. They also talked about the benefits of having a staff journey plan to help with growth, connection, and certainty. - PLAY @23:55Joseph and Clay discussed the importance of investing time and effort in nurturing and retaining staff, involving them in decision-making processes, and mapping out their journey within the company. They emphasized that people are the greatest leverage for success in any business and that neglecting them can lead to a staff shortage and a bottleneck in growth. - PLAY @32:26https://www.facebook.com/groups/electricpreneursecrets

What you missed... On Episode 73 of Electricpreneur Secrets!.Clay and Joseph discussed lead strategies and the emotional process of the buyer's journey in their electrical contracting business, Service Loop Electrical. Joseph was feeling under the weather due to his kids being sick..Joseph and Clay discussed the importance of serving customers at the highest level by anticipating their future needs and emotional state. They also talked about the significance of relatability and personality in a business, and how it can improve SEO and attract customers before the contractor selection stage. - .Joseph and Clay discussed how to get in the communication wedge and be in the trusted network of potential clients. They suggested being present on local Facebook pages, making daily posts about what you offer, and joining conversations to help people in any way possible. .Clay and Joseph discussed the importance of using technology to connect with customers and how having a marketing strategy that includes identifying and addressing customer needs, making offers, and asking for referrals can help businesses succeed. They also emphasized the importance of being relatable and available to customers. Clay and Joseph discussed the importance of being involved in the community and contributing to causes that you relate to. They also emphasized the need to prioritize these efforts to avoid a slow season and to continue to connect with the community. Action: -Commit to a daily routine of local FB page posts to showcase what you do/ask to help, and conversation contributions to relate to people as a community member who is ALSO an Electrician.All-Star Action: -Go the extra mile to stand out as a premium service provider in every interaction including community events and relative functions so people see you with a cause!Remember to stay consistent as consistent activity is the apple a day that keeps the additional marketers away from your biz!(No offense to the great marketing agencies out there!)

Episode 72 - Electricians need to accept shortcomings & leverage losses to succeedWhat you missed on Episode 72 of Electricpreneur Secrets:Clay and Joseph discussed the importance of appreciating and leveraging losses and shortcomings as a means for growth and learning. They also emphasized the need to prioritize being present over being perfect and to view failures as valuable lessons. -Clay and Joseph discussed the problems of complacency and lack of process in the workplace, particularly in sales. They emphasized the importance of having a consistent process to avoid falling off track and being unprepared for challenges, especially during high season or times of change. -Clay and Joseph discussed the importance of mentorship and coaching in problem-solving, the role of mistakes in learning, and the need for divergent thinking in entrepreneurship. They also talked about the qualities of an all-star player. -Joseph and Clay discussed the importance of learning from mistakes and embracing the journey of trial and error in order to improve and achieve success. They emphasized the need for consistent practice and roleplay to develop muscle memory and prepare for future challenges.Clay and Joseph discussed the importance of thinking time and how it can help solve problems. They also shared tips on how to handle objections and the value of learning to teach.Action - "Thinking Time", as suggested by mento Keith CunnighamAll-Star Action - Use Thinking Time for process & objection handles as well as applying "Learn-Do-Teach" to accelerate the learning curvehttps://www.facebook.com/groups/electricpreneursecrets