Million Dollar Electrician - Sale to Scale For Home Service Pros

Joseph and Clay discussed the importance of customer service and finding gaps in service as electricians. They also talked about the controversy of whether electricians should be allowed to take their work vans home. -Joseph and Clay discussed whether electricians should be allowed to take the company van home. They concluded that it is a privilege, not a right, and that it is important to consider the impact on the company's reputation and cost of goods sold. -Joseph and Clay discussed the controversy of letting technicians take a van home and came up with a plan to set KPI metrics and an onboarding path to justify the use of the van. They also discussed the idea of a decentralized business model with satellite clinics to attract talent and incentivize them to represent the brand in new areas. - Joseph and Clay discussed the idea of letting electricians take the van home and how it can be leveraged to increase service value and profitability. They recommended exercising due diligence and establishing KPIs to maintain brand reputation and motivate employees.Join us live @ https://www.facebook.com/groups/electricpreneursecrets

Episode 89 - Energy, When to pull the sale, and the Chris Voss Black Swan for ElectriciansClay and Joseph discussed various topics including Wing Chun, sales techniques, KPIs, and the book "Black Swan" by Chris Voss. They also briefly talked about martial arts as a potential form of exercise. -Joseph and Clay discussed the concept of redirecting momentum in sales, using martial arts as an analogy. They emphasized the importance of being confident in your service and sales abilities and using objections as an opportunity to showcase your value. Clay, Joseph, and others discussed redirecting energy in sales and how to handle objections. They also talked about a client's situation where multiple contractors were bidding on a two-hour job, which was considered a black swan by Chris Voss. - Clay and Joseph discussed the importance of understanding the customer's why and how it can lead to crucial information that can change the outcome of a negotiation. They also talked about the need to build trust and empathy with the customer and how it can influence their decision to choose a particular contractor. -Clay and Joseph had a conversation about a black swan situation and how to position an offer to remedy the problem. Catch us LIVE and get engaged with all of our community @https://www.facebook.com/groups/electricpreneursecrets

The meeting notes revolve around a podcast episode titled "All Star Diagnostics" from the podcast "Electric Preneur Secrets." The hosts, Clay Neumeyer and Joseph Lucani, discuss the challenges faced by contractors during diagnostic demand calls and the importance of providing value to customers. They share a scenario of a call they attended in Greenwood Lake, where a customer reported a flickering light. Instead of simply changing the fixture, they conducted a thorough inspection and discovered water damage in the panel and meter, which was causing the flickering. The hosts emphasize the need for a comprehensive diagnostic process and not pre-diagnosing issues. They encourage electricians to understand the entire electrical system, ask open-ended questions, and remain open-minded during service calls to provide better solutions for customers. The notes also touch on the importance of safety and continuous learning in the electrical trade.Join us live and get engaged in our FB community @https://www.facebook.com/groups/electricpreneursecrets

Joseph and Clay discussed various topics including the value of attending events, understanding the "why" in a job, and the idea of having monthly classes on work-life balance led by licensed therapists. They also talked about the importance of seeking understanding and how it sets them apart. - PLAY @0:02Joseph and Clay discussed the importance of focusing on the "why" rather than the "what" when creating options for a job. They used the example of a client needing four outlets installed for four televisions and emphasized the importance of understanding the customer's needs and situation to come up with multiple options. - PLAY @8:32Clay and Joseph discussed the importance of understanding the "what" and "why" of a customer's request in order to provide the best service and options. They also emphasized the importance of relatability and providing a turnkey experience for the customer. - PLAY @17:31Clay and Joseph discussed the importance of being a finisher and offering premium services as an electrician, including providing options for TV installation and taking accountability for equipment delivery. They also emphasized the need for project management and time management when dealing with customers. - PLAY @25:52Clay and Joseph discussed different options for installing outlets for TVs, with Joseph emphasizing the importance of understanding the "why" behind the request and suggesting asking what would happen if the job wasn't done. They also joked about a hypothetical electrician named Tank Top Terry. - PLAY @33:53Action: Never answer a question or propose a solution without first understanding asking WHY!All-Star Action:  Actually ask your clients "what happens if you don't?" So they can commit to the activity on their own and avoid later objections or stalls. Catch this and more LIVE in our FB community :https://www.facebook.com/groups/electricpreneursecrets

Clay and Joseph discussed the ups and downs of being in business for yourself, including tough weeks and the importance of time management. They also talked about the benefits of being authentic and serving others. - PLAY @7:00Clay and Joseph discussed the importance of consistent effort and self-development in business. They shared personal experiences and quotes from mentors to emphasize the significance of prioritizing training and critical success factors. - PLAY @17:11Clay and Joseph discussed the importance of setting aside time for personal development and training in order to take control of one's schedule and achieve success in all aspects of life. They shared personal examples and emphasized the need to establish a routine and prioritize self-improvement. - PLAY @26:12Clay and Joseph discussed the importance of dedicating at least an hour a week to self-development and growth, and recommended resources such as books and audio tapes to help individuals get started. They also emphasized the need to prioritize health, family, and business in order to design a fulfilling life. - PLAY @35:12Joseph and Clay discussed the importance of prioritizing personal growth and development in order to be more productive and effective in both personal and professional life. They also emphasized the value of learning, doing, and teaching to master any principle. - PLAY @43:44https://www.facebook.com/groups/electricpreneursecrets

Joseph and Clay discussed the controversy of whether or not electricians should bring all their tools to the door when meeting with customers. They ultimately decided that it is better to only bring tactical tools and hide the rest to increase value and professionalism. - PLAY @0:00Joseph and Clay discussed the importance of maintaining the law of scarcity when going to a service call by not bringing all of their tools to the door, as it communicates a sense of desperation and commitment before even knowing the customer's needs. Joseph shared his experience of trying different tool carrying methods and settling on the tactical tool line to communicate value without looking like he had to do the job. - PLAY @8:58Clay and Joseph discussed the benefits of showing up to a service call in a technician's uniform rather than a salesperson's uniform, as it can help to build trust with the customer and avoid being seen as a threat. Joseph also explained how he carried only a few essential tools on his person and would bring additional tools from his van as needed. - PLAY @17:10Clay and Joseph discussed the importance of building a relationship with customers before starting any electrical work. They emphasized the need to understand the customer's emotional concerns and needs, rather than just focusing on technical solutions. - PLAY @26:01Joseph and Clay discussed the importance of building personal relationships with customers and differentiating themselves from other contractors in the home service industry. They emphasized the need to focus on the customer's needs and wants, and to consistently commit to a proven process in order to increase value without relying solely on tools. - PLAY @34:11Join us live in our facebook community page: https://www.facebook.com/groups/electricpreneursecrets

Episode 84 Electrician Marketing SecretsClay and Joseph discussed delaying the generator classes for two weeks to have time to create a structured lesson format for marketing fundamentals for electricians. They also planned to reach out to workshop attendees to get them on a call and offer the program. - PLAY @0:00Clay and Joseph discussed the topic of electrician marketing secrets and the importance of properly marketing the problem that they want to solve to potential customers in order to increase sales. They also talked about their weekend activities and the importance of mindset in achieving success. - PLAY @8:36Joseph and Clay discussed the importance of identifying specific problems and offering solutions to them in order to effectively market oneself as an electrician. They emphasized the need to understand one's target audience and engage in the conversation that is going on in their heads. - PLAY @18:58Joseph and Clay discussed the importance of using customer language in marketing efforts and how it can differentiate an electrical company. They suggested taking notes during customer calls to observe the language they use and incorporating it into marketing materials. - PLAY @28:06Clay and Joseph discussed the importance of outbound lead generation and the power of asking for what you want in order to get more clients. They also emphasized the need to tailor solutions to customers' specific problems and create offers that improve their quality of life. - PLAY @37:39https://www.facebook.com/groups/electricpreneursecrets

Joseph and Clay discussed the importance of recruiting diverse candidates in the electrician industry, including women, and shared different methods for finding and hiring the right people for the job. They also acknowledged the challenges of recruiting in today's landscape and emphasized the need for a new approach. Joseph and Clay discussed the challenges of finding and hiring qualified electricians in a changing job market, including the impact of COVID-19 and the need to look beyond the traditional pool of candidates. They also emphasized the importance of treating employees and prospects like people and investing in tomorrow's business. -Clay and Joseph discussed the cyclical nature of generational criticism in the workforce and the importance of diversity and inclusion in creating a culture that welcomes and values all individuals, including women and those with tattoos. They also acknowledged the changing societal norms and the need to adapt to these changesClay and Joseph discussed strategies for recruiting a diverse workforce, including reaching out to women, youth, and those in rehabilitation programs, as well as using marketing services like ApplicantPro to cast a wider net. They also suggested sharing the message of job opportunities with the community to attract potential candidates.Clay and Joseph discussed various strategies for hiring electricians, including leveraging other people, split testing, and hiring clients who know the company's culture and brand. They also talked about the importance of recognizing potential in people who may not be ready to buy services but could be great employees. -Clay and Joseph discussed various ways to improve recruiting for a struggling business, including leveraging past failures, reaching out to stakeholders, taking a stand for something, and targeting underrepresented demographics such as women in trades and the neurodivergent community. They also suggested using press releases and split testing different ad headlines to attract a wider audience. Clay and Joseph discussed how to recruit the right people for a business, emphasizing the importance of connecting with potential employees and leading with vision rather than money. They also provided action items for finding and attracting all-star candidates. Action: Use a service like ApplicantPro to cast a wide net and ABH (always be hiring) AllStar Action: Communicate vision, progress, and value with your entire network including clients and social media to find great people who want to see if it's a fit!Engage with us LIVE 5 days a week:https://www.facebook.com/groups/electricpreneursecrets

Clay and Joseph discussed the benefits of recording oneself to improve presentation skills and control how others perceive them. They also talked about the importance of positivity and inclusivity in their podcast and client interactions. - PLAY @8:00Clay and Joseph discussed the importance of recording oneself to improve public speaking skills. They emphasized the significance of tonality, voice inflections, and body language in conveying authenticity and building trust with customers. - PLAY @17:44Clay and Joseph discussed the importance of practicing and developing sales skills, even for those who feel they are naturally gifted. They also talked about the dangers of relying solely on talent and not putting in the effort to improve through a repeatable process. - PLAY @26:09Clay and Joseph discussed the importance of having a sales process and recording and analyzing sales calls to improve performance. They emphasized the need for consistent training and self-evaluation to maintain success in sales. - PLAY @34:51Action 1:   Adopt or create, and run a consistent play!Allstar Action: Record yourself and listen to the wins/challenges to improve!Engage with us live: https://www.facebook.com/groups/electricpreneursecrets

 Niche Electrical Secrets Generator Class ReviewJoseph and Clay discussed their recent four-hour class, noting that it was a big effort but worthwhile. They reviewed the show up rates and retention, thanked everyone, and talked about their favorite nuggets from the class in preparation for their next meeting in two months. - PLAY @0:19Joseph and Clay discussed their recent generator workshop and how emotionally draining it can be to be on live for so long. They also talked about the possibility of doing workshops every other month to contribute to the industry. - PLAY @7:35Joseph and Clay discussed the importance of niche marketing, specifically in the generator industry. Joseph shared his strategy of promoting his generator services through logos on his van, which led to increased customer interest and loyalty. - PLAY @14:24Clay and Joseph discussed the importance of offering generator services and how to effectively sell them to customers. They also talked about techniques to train customers to defend their choice of service and price. - PLAY @20:49Clay and Joseph discussed the importance of generators and how to become a premium service provider in the electrician industry. They also announced an upcoming workshop on dismantling and putting back together club memberships. - PLAY @28:16Join us in our FB Community 5 days a week to get exclusive access to our value piece giveaways and engage in the show LIVE:https://www.facebook.com/groups/electricpreneursecrets