Million Dollar Electrician - Sale to Scale For Home Service Pros

What if the very thing holding your business back isn’t your leads, your pricing, or your people but your refusal to move before it's perfect?In this powerful episode, we sit down with Sherman Hatley, founder of Tactical Electric. Sherman gets real about what it takes to scale fast from learning emotional intelligence, hiring the right team, offering premium service options, and shifting from order-taker to general contractor mindset.This isn’t a story of overnight success. It’s the real cost of going all in of being present over perfect and replacing guesswork with system.Whether you’re a tradesperson, business owner, or leader, this one is packed with wisdom on leadership, resilience, and service-based sales.💡 What You’ll Learn:The moment Sherman realized options-based selling could 10x revenueHow one cold-call turned into a $90K solar projectWhy turnkey service wins over DIY customersThe role of CSRs and how they’re a growth multiplierWhat Sherman would tell his past self about partnerships and peopleHow the Service Loop Method redefined his whole business approachThe community support that kept him going through burnout ⚡️Featured Guest:Sherman Hatley, Founder, Tactical ElectricVeteran and Leader. Known for his all-in approach, authenticity, and results-driven mindset.🌐 Website: https://tacticalelectrical.com/ 📧 Email: sherman@tacticalelectrical.com 📞 Call: 208-901-8568 🔗 Resources:⚡️Take your electrical service business to the next level!Join the SLE Pro App Community!⚡️Podcast Powered by Duromax Generators.Making turnkey power solutions easy.📧 Email: jesse@duromaxpower.com🌐 Website: www.duromaxpower.com📞 Call: 909-490-5789⚡️Jump into the Million Dollar Electrician Community and connect with real business-minded sparkies! https://www.facebook.com/groups/844859526389567⚡️If you are an electrician looking for trade-specific business training in pricing, options, sales, attraction, and marketing strategies, Then our Loop Method is your answer!⚡️Join us and learn how to serve and earn at the highest level. TIMESTAMPS: 00:00 Sherman's Moment of Doubt: Am I Doing the Right Thing?00:27 Present Over Perfect: Growth Through Imperfection01:21 Welcome to Season 3: A New Chapter Begins02:24 Sherman’s Team growth in One Year04:06 The $300K Month: Options Changed Everything05:21 The $90K Win: A Solar Project Born from Options 13:39 Becoming the GC: Taking Back Project Control 16:19 Stop Diagnosing While Driving: The Danger of Assumptions 19:14 Why Sherman Booked the Call: A Lack of Process 23:46 It’s Not Technical, It’s Emotional Intelligence 26:04 Small Adds, Big Impact: Aha Moments from Options 33:36 From Small Call to $16K Sale: Walkthrough of a Win 40:14 The Right People in the Right Seats 43:42 Resilience Over Perfection: What It Really Takes 51:52 Advice to New Electricians: Know Your Why 57:40 If I Could Start Over: Lessons from Founding Tactical 1:02:35 Closin

The electrical trade is changing fast. Experienced electricians are retiring, new technology is reshaping the field, and customer expectations are rising higher than ever.So how do you keep up without losing your footing?In Season 3, we’ll share real-world strategies that actually work in today’s changing trade:✔️ How to price electrical jobs for profit✔️ How to win repeat customers without chasing leads nonstop✔️ How to market your electrical business without wasting money✔️ How owners really grew their shops — no hype, no fluff, just proven steps✔️ How to adapt to new tech, rising expectations, and shifting labor in the tradesWhether you’re running a one-van or a growing electrical team, this podcast is built to help you succeed. No gimmicks. No shortcuts. Just real talk, proven strategies, and the tools to grow your electrical service business!🎧 Subscribe today so you don’t miss Season 3 of The Million Dollar Electrician Podcast!#MillionDollarElectrician #ElectricianBusiness #ElectricalContractor #TradesBusiness #BlueCollarBusiness #ElectriciansOfYouTube #ElectricianLife #BusinessGrowth #ServiceBusiness #ElectricalTrade

Running an electrical business isn’t just about wiring and breakers. It’s about pricing smart, marketing strong, selling with confidence, and building customer relationships that last.In Seasons 1 & 2, the Million Dollar Electrician community learned how to pull those levers together. Now in Season 3, we’re not backing down, we’re doubling down!Whether you’re a one-van operation or running a growing electrical team, Season 3 is packed with real-world strategies you can apply right away:✅ How to market your electrical business without wasting money✅ How to price jobs so you profit on every call✅ How to turn your customer list into repeat revenue✅How to avoid the mistakes that hold most electricians back✅ How to add new vans, new services, and new growth the smart waySubscribe now and join electricians who are learning to think bigger, serve better, and build the businesses they’ve always wanted!#ElectricianBusiness #MillionDollarElectrician #ElectricalContractor #TradesBusiness #ServiceBusiness #ElectriciansOfYouTube #BusinessGrowth #BlueCollarBusiness #ElectricalLife #Electricians

Austin Matthews was like most electricians, skilled, honest, and stuck. Until one shift changed everything.In this episode, we uncover the mindset that turned slow calls into $48K weeks. No gimmicks. No hard closes. Just the truth about why electricians are stuck chasing small tickets and what happens when you finally learn how to serve at a higher level.Whether you're an electrician, HVAC tech, or home service pro feeling stuck, burned out, or underpaid, this story will show you what's possible when you stop rushing and start leading.What You’ll Learn:Increase average ticket on every service callServe homeowners with confidence and integrityCreate trust without ever feeling “salesy”Build a business that pays and feels good⚡️Jump into the Million Dollar Electrician Community and connect with real business-minded sparkies! ⚡️If you are an electrician looking for trade-specific business training in pricing, options, sales, attraction, and marketing strategies, Then our Loop Method is your answer! ⚡️Learn how to serve and earn at the highest level. TIMESTAMPS:00:00 - Introduction00:05 - Meet Austin Matthews – Return to the Show06:00 - From Good Old Boy Electric to Pro Service Team09:15 - The Moment Austin Stopped Micromanaging14:00 - Promoting Wes & Building a Scalable Team19:00 - Cam’s Growth: $110K Month With Week Off23:00 - Austin’s $123K Month & Letting Go of Sales25:15 - Most Profitable Jobs: Service Upgrades + More30:00 - Win of the Week: Club Membership = $15K Sale34:00 - Content Marketing & Overcoming Camera Fear38:00 - Advice to New Electricians & Owners41:34 - Admitting You Need Help – Austin’s Turning Point43:00 - Closing#ElectricianPodcast #HomeServiceBusiness #AustinMatthews #ResidentialService #ElectricianMindset #ServiceSales #ServiceLoopMethod

The trade is on fire but most electricians don’t even smell the smoke!In this episode, we break down what’s coming next and how to rise above the shortage.Electricians, the trade is shifting fast. 10% of the workforce is retiring every year, and only 7% are replacing them. Meanwhile, demand for power is tripling from data centers, EVs, and more. Join us as we unpack why the future belongs to those who can lead, articulate value, and serve at the highest level.If you’re still playing small, this is your wake-up call to think bigger and take ownership of the opportunity right in front of you!⚡️What You’ll Learn:Why your price feels “too high” and how to fix itThe fatal flaw in trade school educationMike Rowe’s warning about AI & dirty jobsHow to position yourself as the electrician everyone wants to hire (or work for)⚡️Want more? Join the conversation inside the SLE Pro App available in App Store and Google Play Store!🏆 REAL-WORLD WIN OF THE WEEK:Nathan Miles, just had a **$110,000 month** from his van!Sold, installed, and closed.If you’re still playing small… the next five years might crush you.If you’re ready to lead… they might crown you!⚡️Jump into the Million Dollar Electrician Community and connect with real business-minded sparkies!⚡️If you are an electrician looking for trade-specific business training in pricing, options, sales, attraction, and marketing strategies, Then our Loop Method is your answer!⚡️Learn how to serve and earn at the highest level!www.serviceloopelectrical.com⚡️Sources & Supporting LinksThese are the articles, stats, and insights referenced in this episode to help you dig deeper and stay informed.-https://www.indeed.com/career-advice/news/electrician-labor-shortage, visited 2025.08.07-https://www.utilitydive.com/news/competing-goals-residential-electrification-grid-stability-electricity-demand, visited 2025.08.07-https://www.publicpower.org/periodical/article/electricity-demand-data-centers-worldwide-set-more-double-2030, visited 2025.08.07-https://www.icf.com/insights/energy/electricity-demand-expected-to-grow, visited 2025.08.07TIMESTAMPS:00:00 - The Trade Is On Fire01:30 - Why Electricians Are Vanishing03:45 - Data Centers, EVs, and Demand Spike05:00 - AI Can’t Replace This Work08:10 - The Power of Value Articulation10:00 - Why Google Is Wrong About Electrician Pay12:00 - Million Dollar Techs: The New Reality14:00 - Trade School’s Biggest Failure15:30 - The Mentorship Flywheel#ElectricianLife #SkilledTrades #MillionDollarElectrician#TradeShortage #ServiceLoop #HomeServiceBusiness #ElectricalContractor #ElectricianMindset #FutureProofCareers

Most electricians chase new leads while ignoring the 3X revenue sitting in their customer list. Discover the repeat-client strategy that delivers bigger sales, more referrals, and long-term growth!In this episode, we uncover the 3X Secret hiding in your customer list. The same strategy that helped one tech turn a slow month into $74K in sales, and another close a $48K residential service call that broke his personal record!Whether you’re just starting or running multiple crews, this episode will show you how to prepare before a repeat visit, the “work order habit” that grows ticket size, and why caring, competence, and charisma create lifelong customers.⚡️What You’ll Learn:How to prepare before a repeat visit so you never “start from scratch.”The work order habit that can instantly increase your ticket size.How caring, competence, and charisma keep customers loyal even if you’re not the cheapest.Why repeat clients drive more referrals, reviews, and organic growth than any ad spend ever could.Your past customers are 3X more likely to buy from you than cold leads.How to create a simple, non-pushy reactivation process.The role of the Loop Method in building trust and unlocking larger sales. 🏆 REAL-WORLD WINS OF THE WEEK:Win #1 - Dorian turned an Angie’s lead into $63,000 by serving at the highest level, kept saying yes over months.Win #2 - Nathan pulled a $110,000 solo month! Powered by conviction and a tight process, then hired his first electrician!⚡️Jump into the Million Dollar Electrician Community and connect with real business-minded sparkies!⚡️If you are an electrician looking for trade-specific business training in pricing, options, sales, attraction, and marketing strategies, Then our Loop Method is your answer!⚡️Learn how to serve and earn at the highest level.0:00 –The truth about your customer list1:25 – Why most electricians overlook this hidden goldmine4:12 – Win of the Week #1: $74K month from a slump5:55 – Win of the Week #2: $48K single residential call8:03 – How the Loop Method turns past customers into repeat buyers10:44 – The compounding effect of follow-up done right13:22 – Simple scripts that start the reconnection process16:10 – Common mistakes when mining your customer database18:47 – The 90-day multiplier effect explained#ElectricianPodcast #ElectricalService #ServiceCalls #ElectricalSales #NewHomeProblems #TradesBusiness #SkilledTrades #ElectriciansOnYouTube #ElectricianTips #HomeElectrical #ElectricalContractor #ElectricianMindset #PodcastClips #HomeownerEducation

Ever walk into a brand-new home where nothing seems broken yet your gut tells you there's more beneath the surface?In this episode, we dissect the *deceptive simplicity* of new construction and reveal how electricians miss thousands of dollars in missed service… just by seeing things the homeowner's way. Joe breaks down the mindset shift required to confidently build high-value option menus even when “everything looks new.”⚡️What You’ll Learn:- Why “it's just a GFI” is never just a GFI.- How to ethically offer more without ever being pushy.- What timing, perception, and peace of mind really mean to a homeowner who's just moved in.- The invisible flaws of new construction that most electricians walk right past.- Real examples of turning small service calls into $3,500 wins without ever selling.This one is pure tactician gold but more than that, it’s a heart-check. Because when you serve with honor and understanding, your sales become service. And your customers never forget it! ⚡️🏆 WIN OF THE WEEK:Sam, a tech trained in the Loop Method, hit a new personal best with a $23,900 job then added a $3,200 generator prep the same day.That’s $27,100 in one day without pressure or push.Just clarity, timing, and the confidence to serve at the highest level.⚡️Jump into the Million Dollar Electrician Community and  connect with real business-minded sparkies!⚡️If you are an electrician looking for trade-specific business training in pricing, options, sales, attraction, and marketing strategies, Then our Loop Method is your answer!⚡️Learn how to serve and earn at the highest level.⚡️Want Real Help With Real Problems? Be coached by us right on the podcast! No fluff, no pitch, just pure problem-solving from two guys who’ve been there.podcasts.ServiceLoopElectrical.com?utm_source=youtube&utm_medium=podcast&utm_content=s2-ep49TIMESTAMPS:00:00 - Welcome & The “New Home” Trap01:09 - Why Electricians Struggle with New Construction Calls02:00 - The Mindset Shift: From Fixing to Forecasting03:10 - The Hidden Problem with Brand-New GFIs04:40 - Why Most Electricians Never Quote Backstab Repairs06:00 - The $3,500 Flickering Light Story08:20 - Why Selling Isn’t Selling (It’s Serving)09:40 - The Smoke Detector Mistake You’re Still Making11:15 - Service Tech Win of the Week: $27K in One Day12:00 - Home Efficiency = Sales You’re Ignoring13:50 - Smart Thermostats, Hard Starts & More14:50 - The Forgotten User Experience in New Homes15:40 - Motion Sensors, Fans, and Family-Centered Upgrades17:20 - How to Ethically Offer Without Pushing19:00 - The “Michelangelo Builder” Objection Destroyer20:00 - Final Thoughts & Listener Challenge#ElectricianPodcast #ElectricalService #ServiceCalls #ElectricalSales #NewHomeProblems #TradesBusiness #SkilledTrades #ElectriciansOnYouTube #ElectricianTips #homeelectrical #ElectricalContractor #ElectricianMindset #PodcastClips #HomeownerEducation

Most electricians think success is about being the best on the tools but this episode flips that idea on its head. We break down the three essentials every electrician business must have to truly succeed. The takeaway: shift your thinking, fix your price, and lead with service. Hear how one electrician hit his 5-year goal in just 12 months by doing the exact opposite of what most are taught. This episode is a mirror and a blueprint! ⚡️What You’ll Learn:- Why being a great electrician won’t make you a great business owner- How bad pricing is silently draining your profits- What mindset shift unlocks your next level of sales- Why your “product” isn’t the panel—it’s the experience- The secret to repeatability that scales beyond the truck 🏆 WIN OF THE WEEK:Our client, Bailey came in with a 5-year dream and crushed it in ONE.Projected to hit $312K in his first year using time and material, he instead applied our pricing strategy and skyrocketed to $609K.That’s not just a win. That’s a complete business breakthrough! ⚡️Jump into the Million Dollar Electrician Community and  connect with real business-minded sparkies!⚡️If you are an electrician looking for trade-specific business training in pricing, options, sales, attraction, and marketing strategies, Then our Loop Method is your answer!⚡️Want Real Help With Real Problems? Be coached by us right on the podcast! No fluff, no pitch, just pure problem-solving from two guys who’ve been there.[podcasts.ServiceLoopElectrical.com?utm_source=youtube&utm_medium=podcast&utm_content=s2-ep49](http://podcasts.serviceloopelectrical.com/?utm_source=youtube&utm_medium=podcast&utm_content=s2-ep49) 00:00 – Intro & Feedspot Recognition02:30 – Why Electricians Need More Than Skills04:00 – The 3 Business Essentials Overview07:30 – Pricing: The First Thing You Must Fix10:00 – Bailey’s $600K Success Story13:00 – Is Charging More Ripping People Off?15:30 – Why Your Product Is NOT What You Think17:00 – Letting Go of the Electrician Identity20:00 – Repeatability vs. Burnout21:30 – The Power of Curiosity in Leadership23:00 – Final Words: Start, Don’t Stall #MillionDollarElectrician #ElectricianPodcast #ElectricianBusiness #ServiceLoopMethod#FlatRatePricing #ElectricianMindset #TradesBusiness #GrowYourBusiness#ElectricianSuccess #ElectricalContractor #SkilledTrades

Most electricians are undercharging, overworking, and stuck wondering why they can’t scale.In this episode, Clay and Joseph share the one pricing shift that unlocks time, profit, and freedom and why slowing down might be the most profitable move you make. What You’ll Learn:Why most contractors stay stuck at $500K/year (and how to break free)The “gas station” strategy that makes pricing objections disappearHow service can actually buy back your time, not steal itThe real cost of underpricing (spoiler: it’s not just profit)How to build loyalty so strong that clients beg to pay you more 📈 This episode is a must-listen for electricians, HVAC techs, and any service pro who wants to escape the grind and build wealth through service. 🎉 WIN OF THE WEEK:Our client Charlie used to refuse offering options.Now? He just closed a $35K job, $10K more than his competitor,and the client was thrilled to pay it.That’s the power of slowing down and pricing right!--------------------------------------------------------------------------------------------------------------Join our community and get access to strategies that’ll help bring your electrical business to the top! Connect with fellow electricians and tap into a network of support and expertise! Million Dollar Electrician - Facebook GroupTo explore more tools, trainings, and breakthroughs for electricians ready to grow, Contact us! 0:00 - Introduction: Why Most Contractors Stay Broke2:35 - The $238 Call That Became $20K6:42 - The Real Cost of Poor Communication9:15 - Slowing Down to Speed Up Profits14:01 - Pricing for Lifetime Value, Not Quick Wins19:36 - The Costco Strategy: Why Options Matter23:22 - Escaping the Volume Trap with Better Pricing29:45 - Family, Health, and the Real Why Behind Pricing34:10 - When You Can’t Take a Day Off, You Don’t Own a Business41:30 - Final Thoughts: Serve Better, Live Freer #ElectricianLife #ContractorBusiness #ServiceLoop #PricingForProfit #BurnoutToBreakthrough #HomeServicePro #TradeTalk #MillionDollarElectrician #FreedomThroughService #FlatRatePricing  

We unpack what happens after electricians hit record-breaking sales months and why it often feels like you’re more trapped than before. You’ll hear real examples of 100K to 300K jumps… and the growing pains that follow.You’ll discover:- Why your biggest month might actually be a loss.- The “bottleneck effect” of fulfillment.- Dangerous hiring during scale.- Throttling with intent (rate increases + memberships).- The one thing you *can’t come back from*: bad serviceThis one speaks to anyone who’s ever asked, “How do I keep up… and still grow?”💥 Win of the WeekOne of our clients just crossed $300K in a single month after months hovering around $100K but what followed revealed everything he still needed to fix. Another broke his company record at $275K, all in residential service!And those wins exposed the real pain points... which we help solve.--------------------------------------------------------------------------------------------------------------We share how electricians are using portable generators to add revenue fast with a bonus webinar giveaway coming soon!Comment “GENSPEC” to get access to the training & generator draw.THE BLUEPRINT FOR DOMINATING THE GENERATOR MARKET🚀Sign up now!Join our community and get access to strategies that’ll help bring your electrical business to the top! Connect with fellow electricians and tap into a network of support and expertise!Million Dollar Electrician - Facebook GroupTo explore more tools, trainings, and breakthroughs for electricians ready to grow, contact us!00:00 – Massive growth and what comes after it.01:00 – Real Client Wins | From $100K to $300K: What Sherman and others did differently.01:30 – The Hidden Problem After a Big Month02:45 – The painful reality of growing past capacity.04:00 – The cashflow illusion no one talks about.06:00 – How to protect your time, team, and sanity.07:15 – The Dangers of Bad Hiring During Scale.08:40 – “You Can’t Come Back From Bad Service”09:30 – The Danger Zone: 2 to 4 Star Reviews10:00 – Generator Webinar & Giveaway with Duromax.12:00 – Lead Spike Strategy: Intentional vs Accidental Growth14:30 – What to look at next when leads/sales explode.16:00 – “If you did it on accident, you can do it on purpose.”#ElectricianPodcast #ServiceLoop #LoopMethod #TradesBusiness #BlueCollarGrowth #FieldServiceSuccess #BookedOut #ElectricianProblems #ScaleSmarter #HomeServicePro