Million Dollar Electrician - Sale to Scale For Home Service Pros

Clay Neumeyer
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Dec 25, 2025 • 23min

S3 EP11 The Back-End Selling Blueprint for Electricians Who Want More Yeses

What if your customers already trusted you before you knocked?In this episode of the Million Dollar Electrician Podcast, we break down the Back-End Selling Blueprint the exact system we use to pre-sell every job, boost conversions, and make technicians unforgettable before they arrive.Learn how to make homeowners trust you before the call, eliminate awkward cold door moments, and create an experience so personal and frictionless that selling becomes the obvious next step not a push.💡 What You’ll Learn:Build trust before the visitTurn reminders into relationship-buildersAutomate education & follow-upUse video, email, and tech bios to close more jobs without pushing harderThis isn't about being slick, it's about being prepared. And it's the difference between electricians who scale and those who stall.⚡️Take your electrical service business to the next level!Join the SLE Pro App Community!⚡️Podcast Powered by Duromax Generators.Making turnkey power solutions easy. 📧 Email: jesse@duromaxpower.com🌐 Website: www.duromaxpower.com 📞 Call: 909-490-5789⚡️Forrest Schwartz, CoFounder and CEO of TopLineGrowth Focused on helping companies grow their top line revenue via digital marketing.🌐 Book your complimentary call with Forrest Schwartz here:https://topline-growth.com/sle ⚡️Jump into the Million Dollar Electrician Community and connect with real business-minded sparkies! ⚡️If you are an electrician looking for trade-specific business training in pricing, options, sales, attraction, and marketing strategies, Then our Loop Method is your answer!⚡️Learn how to serve and earn at the highest level.Contact us, we’d love to help!#BackEndSelling #ElectricianPodcast #ServiceLoop #TradesmanMarketing #ElectricianSales #ContractorGrowth #MillionDollarElectrician
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Dec 18, 2025 • 30min

S3 EP10 The Hidden Million-Dollar Marketing Tactics That Cost $0

What if your next lead wasn’t a result of a new ad, but of a story well told, a conversation well sparked, or a neighbor just across the street? In episode, we go underground back to the early days, the gritty strategies that built real momentum long before ad spend entered the chat.From Home Depot intercepts to Good Neighbor drop-ins, to leveraging your own story as your most powerful asset, this episode hands you the unfair advantages small operators overlook… and big operators forget.💡 What You’ll Learn:- The golden rule of lead flow (hint: it's not Google)- How to get 8–10 quality leads in 3 hours, without spending a cent- Why safety is the niche no one's owning (but everyone needs)- How to re-activate forgotten marketing strategies for free- And how to start a new year in full control of your pipelineWhether you’re in your first year or scaling a team, this episode gives away the real stuff.🔗 Resources:⚡️Take your electrical service business to the next level!Join the SLE Pro App Community!⚡️Podcast Powered by Duromax Generators.Making turnkey power solutions easy.📧 Email: jesse@duromaxpower.com🌐 Website: www.duromaxpower.com📞 Call: 909-490-5789🌐 Book your complimentary call with Forrest Schwartz,CoFounder and CEO of TopLineGrowth here: https://topline-growth.com/sle⚡️Jump into the Million Dollar Electrician Community and connect with real business-minded sparkies! ⚡️If you are an electrician looking for trade-specific business training in pricing, options, sales, attraction, and marketing strategies, Then our Loop Method is your answer! ⚡️Learn how to serve and earn at the highest level. Contact us, we’d love to help!#ElectricianMarketing #MillionDollarElectrician #ServiceBusinessGrowth#HomeServiceBusiness #LocalLeadGen #ZeroDollarMarketing #TradeBusinessTips #ElectricianLife
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Dec 11, 2025 • 35min

S3 EP09 The Lead Game Is Changing. Here’s How to Win Without Selling

What if your next lead wasn't hiding behind a pay-per-click ad… but behind your own story?In this episode, we dive into how to attract better customers and even better electricians by building a standout personal brand that earns trust before the call. It’s not about becoming a marketer. It’s about finally getting seen for the expert you already are.💡 What You’ll Learn:From the psychology of putting yourself out there, to the tools and strategies electricians are using right now to dominate their local markets, we’re sharing it all from real-life scripts, to team strategies, to our most powerful review-getting formula.What we uncover here flips the script on how electricians should think about marketing, and shows you how to build a business that homeowners love and competitors respect all by being more you.🔗 Resources: ⚡️Take your electrical service business to the next level!Join the SLE Pro App Community!⚡️Podcast Powered by Duromax Generators.Making turnkey power solutions easy. 📧 Email: jesse@duromaxpower.com 🌐 Website: www.duromaxpower.com 📞 Call: 909-490-5789⚡️Jump into the Million Dollar Electrician Community and connect with real business-minded sparkies!⚡️If you are an electrician looking for trade-specific business training in pricing, options, sales, attraction, and marketing strategies, Then our Loop Method is your answer!⚡️Learn how to serve and earn at the highest level. Contact us, we’d love to help!#ElectricianBusiness #ElectricianMarketing #ServiceElectrician #GetMoreLeads #OrganicMarketing #TradesmanBusiness #MarketingMindset #BrandPositioning #ShowUpDifferent #LoopMethod #MillionDollarElectricians #ElectricianPodcast #HomeServicePro #ResidentialElectrician #BuildTrustNotAds 
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Dec 4, 2025 • 25min

S3 EP08 Trust Before Tools: Why Electricians Keep Losing Sales

Most electricians think success comes from quick fixes, speed, and staying cheap. But real growth? It starts with trust.In this episode, Clay and Joe pull back the curtain on why customers ghost, how to avoid sales "gutter balls," and the real reason why technical skills alone won’t scale your business.💡 What You’ll Learn:Build rapport without being salesyTurn one-time customers into lifetime clientsAvoid the “get in, get out” trap that’s costing you 5-star reviews and future workSpeak in plain language that earns trust, not skepticismUse body language and tonality to gain permission and credibility at the doorThe difference between getting paid once and becoming their "go-to electrician" has nothing to do with your tools… and everything to do with how you show up.🔗 Resources: ⚡️Take your electrical service business to the next level!Join the SLE Pro App Community!⚡️Podcast Powered by Duromax Generators.Making turnkey power solutions easy.📧 Email: jesse@duromaxpower.com🌐 Website: www.duromaxpower.com📞 Call: 909-490-5789⚡️Jump into the Million Dollar Electrician Community and connect with real business-minded sparkies!⚡️If you are an electrician looking for trade-specific business training in pricing, options, sales, attraction, and marketing strategies, Then our Loop Method is your answer!⚡️Learn how to serve and earn at the highest level. Contact us, we’d love to help! #ElectricianSales #TrustBeforeTools #ServiceCallTraining #BuildTrustFirst #WhyTheyDidntHireYou #HomeServiceBusiness #ElectricianMindset #StopGettingGhosted #ConnectionClosesDeals #SellWithoutSelling 
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Nov 27, 2025 • 59min

S3 EP07 The Electrician’s Ad Blueprint: How to Create Unlimited Income (with Forrest Schwartz)

In this episode of The Million Dollar Electrician, Forrest Schwartz returns to break down the tactical side of running paid ads for electricians. Unlike previous high-level discussions, this episode dives deep into actionable strategies from understanding the difference between intent-based vs interrupt-based ads to building a high-converting Meta (Facebook) ads funnel.Forrest outlines the full 3-stage ad campaign structure electricians can use to generate low-cost, high-quality leads for panel upgrades, including retargeting strategies and audience criteria. He also shares how Keil Electric is generating leads with a 10X return on ad spend.If you're serious about scaling your service business and want predictable, profitable lead flow, this episode is a blueprint you can’t afford to miss!💡 What You’ll Learn:Why many electricians struggle with converting leadsWhat is the difference between intent vs. interrupt marketingHow to avoid fear-mongering while still educating homeownersHow to engineer high-converting ad funnels.Why following up 10 times isn’t “pushy”, it’s professional.⚡️Featured Guest: Forrest Schwartz, CoFounder and CEO of TopLineGrowth Focused on helping companies grow their top line revenue via digital marketing. 🌐Book your complimentary call here: https://topline-growth.com/sle🔗 Resources: ⚡️Take your electrical service business to the next level! Join the SLE Pro App Community! ⚡️Podcast Powered by Duromax Generators. Making turnkey power solutions easy. 📧 Email: jesse@duromaxpower.com 🌐 Website: www.duromaxpower.com📞 Call: 909-490-5789⚡️Jump into the Million Dollar Electrician Community and connect with real business-minded sparkies!⚡️If you are an electrician looking for trade-specific business training in pricing, options, sales, attraction, and marketing strategies, Then our Loop Method is your answer!⚡️Learn how to serve and earn at the highest level. Contact us, we’d love to help!#ElectricianMarketing #FacebookAdsForTrades #MillionDollarElectrician #ContractorLeads #ForrestSchwartz
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Nov 13, 2025 • 1h 2min

S3 EP06 The Electrician Who Would Not Quit (Even Where 99% Would) with Andy Keil

In this episode of the Million Dollar Electrician Podcast, we sit down with Andy Keil, founder of Keil Electric who rebuilt his business from the ground up after losing everything.This episode is the raw, faith-filled story of an electrician who built again when there was nothing left to build with. From crawling under houses with a pen and paper to landing $3M fiber contracts, Andy’s story is proof that grit, faith, and quiet resilience still win.If you're an electrician stuck in burnout, running low-ticket chaos, or questioning if you're cut out for business, this story is for you!💡 What You’ll Learn:How Andy rebuilt through life battles.Why pricing isn’t just about money, it’s about beliefHow to lead your team even when you’re brokenThe underdog strategy that landed a $3M city job⚡️Featured Guest:Andy Keil, Founder, Keil ElectricFaith-driven electrical contractor built on integrity, quality, and a commitment to serve others with excellence in every wire they pull.🌐 Website: https://keilelectric.com📧 Email: andy@keilelectric.com🔗 Resources:⚡️Take your electrical service business to the next level!Join the SLE Pro App Community!⚡️Open Circuit Service Loop. (Trial Link)The Starting Point for Serious Growth.⚡️Podcast Powered by Duromax Generators.Making turnkey power solutions easy.📧 Email: jesse@duromaxpower.com🌐 Website: www.duromaxpower.com📞 Call: 909-490-5789⚡️Jump into the Million Dollar Electrician Community and connect with real business-minded sparkies! ⚡️If you are an electrician looking for trade-specific business training in pricing, options, sales, attraction, and marketing strategies, then our Loop Method is your answer!⚡️Learn how to serve and earn at the highest level. Contact us, we’d love to help!#ElectricianPodcast #MillionDollarElectrician #ElectricalBusiness #ServiceLoopElectrical #AndyKyle #KeilElectric #FaithAndBusiness #ElectricianLife #TradesBusiness #BlueCollarMindset #BusinessResilience
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Nov 6, 2025 • 1h 20min

S3 EP05 How Hayes Electrical turned a $24 Angi's Lead into $66K in 30 days

Most electricians write off cheap leads. Dorian Hayes turned one into $66,000.In this episode, we break down exactly how Hayes Electrical used trust, process, and a six-option service strategy to transform a $24 Angi lead into a $66K whole-home upgrade all in under 30 days!But it didn’t stop there. You’ll hear how Dorian:- Trained his installers to upsell without selling- Got 115 leads from his first Facebook ad- Built a high-performing team from one organic Facebook post- Replaced pressure with process, and burnout with missionIf you’ve ever said “lead aggregators suck,” or “my team won’t upsell,” this episode will shift everything! This is leadership in action.This is what happens when process meets purpose!⚡️Featured Guest:Dorian Hayes, Founder, Hayes ElectricalDedicated to raising the standard of service in the trades🌐 Website: https://hayeselectricalservice.com/📧 Email: support@hayeselectricalservice.com🔗 Resources:⚡️Take your electrical service business to the next level!Join the SLE Pro App Community!⚡️Podcast Powered by Duromax Generators.Making turnkey power solutions easy.📧 Email: jesse@duromaxpower.com🌐 Website: www.duromaxpower.com📞 Call: 909-490-5789⚡️Jump into the Million Dollar Electrician Community and connect with real business-minded sparkies!⚡️If you are an electrician looking for trade-specific business training in pricing, options, sales, attraction, and marketing strategies, Then our Loop Method is your answer!⚡️Learn how to serve and earn at the highest level. Contact us, we’d love to help!#ElectricianPodcast #AngiLeads #ElectricianMarketing #ElectricalBusiness #BlueCollarLeadership #ElectricianSales #CSRTraining #HomeServiceBusiness
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Oct 30, 2025 • 39min

S3 EP04 Real Stories and Real Wins from 3 years of Electrician Breakthroughs

This is the real kickoff. Just Joe and Clay stripped of pretense, reflecting on what it really takes to succeed in this trade, in this business… and in life. From the redemptive force of Star Wars to the raw truth about fear, belief, and bold action, this episode unpacks how electricians get stuck and how some are breaking records in their 5th month.This one is for the electrician who’s felt like maybe he’s not cut out for this.Who’s one punch away from giving up.Who’s tired of waiting to feel "ready."We’re telling the truth, giving it all away, and holding nothing back.💡What You’ll Learn:- Why fear is not your enemy, it's your weapon- How one electrician hit $105K in his 5th month in business- The mental framework that separates winners from wanderers- The power of full belief (even before the first win)- Why we're giving the roadmap away… again🔗 Resources:⚡️Take your electrical service business to the next level!Join the SLE Pro App Community!⚡️Podcast Powered by Duromax Generators.Making turnkey power solutions easy.📧 Email: jesse@duromaxpower.com🌐 Website: www.duromaxpower.com📞 Call: 909-490-5789⚡️Jump into the Million Dollar Electrician Community and connect with real business-minded sparkies!⚡️If you are an electrician looking for trade-specific business training in pricing, options, sales, attraction, and marketing strategies, Then our Loop Method is your answer!⚡️Learn how to serve and earn at the highest level. Contact us, we’d love to help!#ElectricianPodcast #TradesmanMindset #ElectriciansOfInstagram #ElectricalContractor #TradesBusiness #SkilledTrades #ServiceBusinessGrowth #FearIsFuel #105Kin5Months#BeliefOverFear #LoopMethod #MillionDollarElectrician #ServiceLoop #OvercomeDoubt #MindsetShift #EntrepreneurMindset #BusinessBreakthrough #LevelUp
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Oct 23, 2025 • 50min

S3 EP03 Turning NEC Fear into Focus and Trade Success with Ruben Young

10 years in the trade. Still not certified. Not because of skills but because of fear.In this episode, we sit down with Ruben Young, Host of The Young Electrician Podcast, to unpack why thousands of electricians delay getting certified and how that fear is costing them everything from income to confidence.Raised on the streets of LA, Ruben didn’t get certified until year 10. Not because he lacked skill, but because of one thing most electricians don’t talk about: Confidence.This isn’t just a tips and tricks episode. It’s a real-deal story of fighting through limiting beliefs, addiction, jail time, and coming out on the other side to help others escape the same mental traps. Ruben’s now helping electricians walk out of fear and into their certification with confidence by walking with them.💡 What You’ll Learn:Why so many 10+ year electricians still aren’t certified (and what that’s really costing them)How to study without overwhelm (and how 15 minutes can change your future)The one habit that fixes your life more than any study guideWhy discipline in one area of life always leaks into the restWhether you're 2 years in or 20, if you’ve ever said “I’ll get to it later,” this episode is for you!⚡️Featured Guest:Ruben Young, Host of The Young Electrician PodcastFor Electricians trying to pass the Journeyman exam, C10 exam or just grow in their field. I hope to provide a place to help electricians of all levels grow into their full potential, both in mindset and knowledge.http://www.youtube.com/@theyoungelectricianhttps://www.instagram.com/the_youngelectrician⚡️Take your electrical service business to the next level!Join the SLE Pro App Community!⚡️Podcast Powered by Duromax Generators.Making turnkey power solutions easy.📧 Email: jesse@duromaxpower.com🌐 Website: www.duromaxpower.com📞 Call: 909-490-5789⚡️Jump into the Million Dollar Electrician Community and connect with real business-minded sparkies! ⚡️If you are an electrician looking for trade-specific business training in pricing, options, sales, attraction, and marketing strategies, Then our Loop Method is your answer! ⚡️Learn how to serve and earn at the highest level. Contact us, we’d love to help! #ElectricianPodcast #JourneymanPrep #GetCertified #NECCodeBook #TradesmenTalk #BlueCollarLeadership #MillionDollarElectrician #ElectricianMindset #TradeSuccess #NECCode #RubenYoung #MillionDollarElectrician
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Oct 16, 2025 • 53min

S3 EP02 The 4-Part Growth Machine for Electricians with Forrest Schwartz

Most electricians think they need more leads to grow.But what if your business doesn’t need more work it needs better gears?In this episode, Forrest Schwartz, CoFounder and CEO of TopLineGrowth (co-owner of Keil Electric) breaks down the 4-Part Growth Machine that turned his company from $9K months to over $165 K/month without adding chaos or losing control of the schedule.💡 What You’ll Learn:- Why leads aren’t your problem but follow-up is- How $300 jobs turn into $48K with the right sales system- The mistake 90% of electricians make with their marketing- How to get remembered and chosen by homeownersIf you’re an electrician ready to earn more, serve better, and finally gain control of your schedule, this episode will shift everything!⚡️Featured Guest:Forrest Schwartz, CoFounder and CEO of TopLineGrowthFocused on helping companies grow their top line revenue via digital marketing.🌐Book your complimentary call here: https://topline-growth.com/sle⚡️Take your electrical service business to the next level!Join the SLE Pro App Community!⚡️Podcast Powered by Duromax Generators.Making turnkey power solutions easy.📧 Email: jesse@duromaxpower.com 🌐 Website: www.duromaxpower.com 📞 Call: 909-490-5789⚡️Jump into the Million Dollar Electrician Community and connect with real business-minded sparkies! ⚡️If you are an electrician looking for trade-specific business training in pricing, options, sales, attraction, and marketing strategies, Then our Loop Method is your answer!⚡️Learn how to serve and earn at the highest level.#electricianbusiness #homecontractors #serviceloop #electricianmarketing #homeservices

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