Million Dollar Electrician - Sale to Scale For Home Service Pros

Most electricians think they have a pricing problem… but what if it’s actually a confidence problem? In this powerful episode, Joseph and Clay break down the numbers that finally make profit real and show you how to build pricing that earns you what you're worth without overthinking it or needing to rely on your accountant to run your business. You’ll discover: Why the average $120/hr rate is keeping you broke (and what you should actually charge)The real reason your accountant can’t save your bottom lineHow to finally get confident in your pricing (and sell with clarity)The 3 invisible factors that kill your gross profit — and how to fix themWhy hyper-local marketing is the future of high-profit electrical business...Plus, the genius $0 marketing play that sold Joseph on the spot — and how you can apply it this week. If you’re serious about making 2026 your most profitable year yet — this one’s for you. 💡 What You’ll Learn: -The new 2026 SSR (Simple Service Rate)-Tool Profit Goal Targets: 50–60% Gross-20% Net Why 1 extra call/day won’t fix your business Inventory tip that slashes your COGS-The “Good Neighbor” hack for hyper-local domination  ⚡️Want more tools, strategies & trainings to take your electrical service business to the next level? Join the community inside SLE Pro App! ⚡️Podcast Powered by Duromax Generators. Making turnkey power solutions easy. 📧 Email: jesse@duromaxpower.com🌐 Website: www.duromaxpower.com📞 Call: 909-490-5789 ⚡️ Book your complimentary call with Forrest SchwartzCoFounder and CEO of TopLineGrowthFocused on helping companies grow their top line revenue via digital marketing. 🌐 https://topline-growth.com/sle ⚡️Jump into the Million Dollar Electrician Community and connect with real business-minded sparkies! https://www.facebook.com/groups/844859526389567 ⚡️If you are an electrician looking for trade-specific business training in pricing, options, sales, attraction, and marketing strategies, Then our Loop Method is your answer! ⚡️Learn how to serve and earn at the highest level. Contact us, we’d love to help!   #electricianbusiness #pricingstrategy #tradesprofit #electricianmoney #servicebusiness #electricianpodcast #2026businessplan #milliondollarelectrician #grossprofit #raiseYourRate 

Are electricians really making $100K in 2026? Or even more?In this episode of The Million Dollar Electrician, we unpack exactly how much different electricians are earning right now, from apprentices to seasoned business owners. We share real stories from the field, exact income numbers, and the simple formula for unlocking six figures in the trade: Time × Value.Whether you're just starting out or looking to grow your shop, this episode will give you a fresh perspective on what’s possible in the trade and how top-performing electricians are doing it without burning out.💡 What You’ll Learn:-How much apprentices, journeymen & service techs make today-Why some electricians break $100K and others don’t-The one question that unlocked a million-dollar mindset-From $14/hour to $250K years: real stories from the trade-Why time × value = schedule control + income growth⚡️Want more tools, strategies & trainings to take your electrical service business to the next level? Join the community inside SLE Pro App!⚡️Podcast Powered by Duromax Generators.Making turnkey power solutions easy. 📧 Email: jesse@duromaxpower.com 🌐 Website: www.duromaxpower.com 📞 Call: 909-490-5789⚡️ Book your complimentary call with Forrest SchwartzCoFounder and CEO of TopLineGrowthFocused on helping companies grow their top line revenue via digital marketing. 🌐 https://topline-growth.com/sle⚡️Jump into the Million Dollar Electrician Community and connect with real business-minded sparkies!⚡️If you are an electrician looking for trade-specific business training in pricing, options, sales, attraction, and marketing strategies, Then our Loop Method is your answer! ⚡️Learn how to serve and earn at the highest level. Contact us, we’d love to help!#ElectricianLife #TradeTalk #ServiceLoopElectrical #MillionDollarElectrician #SkilledTrades #MillionDollarElectricianPodcast#ElectricianPodcast

Every electrical business makes this choice. Most don’t realize the ripple effect it creates.In this episode of the Million Dollar Electrician Podcast, we uncover the truth about electrical apprenticeships and why choosing between an apprentice or journeyman could define the future of your business.Clay and Joe share real-world stories, stats, and mindset shifts that expose what most shop owners get wrong about hiring and training.Whether you’re struggling to find good electricians or wondering how to grow your team without sacrificing quality, this episode is for you.💡 What You’ll Learn:Why journeymen aren’t always the safest hireThe character-first approach to apprenticesHow to build instead of borrow your next top techWhere to find and develop the next generation of electricians⚡️Take your electrical service business to the next level!Join the SLE Pro App Community! ⚡️Podcast Powered by Duromax Generators.Making turnkey power solutions easy.📧 Email: jesse@duromaxpower.com🌐 Website: www.duromaxpower.com📞 Call: 909-490-5789⚡️Forrest Schwartz, CoFounder and CEO of TopLineGrowthFocused on helping companies grow their top line revenue via digital marketing.🌐 Book your complimentary call with Forrest Schwartz here:https://topline-growth.com/sle ⚡️Jump into the Million Dollar Electrician Community and connect with real business-minded sparkies! ⚡️If you are an electrician looking for trade-specific business training in pricing, options, sales, attraction, and marketing strategies, Then our Loop Method is your answer!⚡️Learn how to serve and earn at the highest level.Contact us, we’d love to help!#ElectricianPodcast #ElectricalBusiness #Apprenticeship #JourneymanVsApprentice #TradesPodcast #ElectricianMindset #SkilledTrades #ServiceLoopMethod

What if your customers already trusted you before you knocked?In this episode of the Million Dollar Electrician Podcast, we break down the Back-End Selling Blueprint the exact system we use to pre-sell every job, boost conversions, and make technicians unforgettable before they arrive.Learn how to make homeowners trust you before the call, eliminate awkward cold door moments, and create an experience so personal and frictionless that selling becomes the obvious next step not a push.💡 What You’ll Learn:Build trust before the visitTurn reminders into relationship-buildersAutomate education & follow-upUse video, email, and tech bios to close more jobs without pushing harderThis isn't about being slick, it's about being prepared. And it's the difference between electricians who scale and those who stall.⚡️Take your electrical service business to the next level!Join the SLE Pro App Community!⚡️Podcast Powered by Duromax Generators.Making turnkey power solutions easy. 📧 Email: jesse@duromaxpower.com🌐 Website: www.duromaxpower.com 📞 Call: 909-490-5789⚡️Forrest Schwartz, CoFounder and CEO of TopLineGrowth Focused on helping companies grow their top line revenue via digital marketing.🌐 Book your complimentary call with Forrest Schwartz here:https://topline-growth.com/sle ⚡️Jump into the Million Dollar Electrician Community and connect with real business-minded sparkies! ⚡️If you are an electrician looking for trade-specific business training in pricing, options, sales, attraction, and marketing strategies, Then our Loop Method is your answer!⚡️Learn how to serve and earn at the highest level.Contact us, we’d love to help!#BackEndSelling #ElectricianPodcast #ServiceLoop #TradesmanMarketing #ElectricianSales #ContractorGrowth #MillionDollarElectrician

What if your next lead wasn’t a result of a new ad, but of a story well told, a conversation well sparked, or a neighbor just across the street? In episode, we go underground back to the early days, the gritty strategies that built real momentum long before ad spend entered the chat.From Home Depot intercepts to Good Neighbor drop-ins, to leveraging your own story as your most powerful asset, this episode hands you the unfair advantages small operators overlook… and big operators forget.💡 What You’ll Learn:- The golden rule of lead flow (hint: it's not Google)- How to get 8–10 quality leads in 3 hours, without spending a cent- Why safety is the niche no one's owning (but everyone needs)- How to re-activate forgotten marketing strategies for free- And how to start a new year in full control of your pipelineWhether you’re in your first year or scaling a team, this episode gives away the real stuff.🔗 Resources:⚡️Take your electrical service business to the next level!Join the SLE Pro App Community!⚡️Podcast Powered by Duromax Generators.Making turnkey power solutions easy.📧 Email: jesse@duromaxpower.com🌐 Website: www.duromaxpower.com📞 Call: 909-490-5789🌐 Book your complimentary call with Forrest Schwartz,CoFounder and CEO of TopLineGrowth here: https://topline-growth.com/sle⚡️Jump into the Million Dollar Electrician Community and connect with real business-minded sparkies! ⚡️If you are an electrician looking for trade-specific business training in pricing, options, sales, attraction, and marketing strategies, Then our Loop Method is your answer! ⚡️Learn how to serve and earn at the highest level. Contact us, we’d love to help!#ElectricianMarketing #MillionDollarElectrician #ServiceBusinessGrowth#HomeServiceBusiness #LocalLeadGen #ZeroDollarMarketing #TradeBusinessTips #ElectricianLife

What if your next lead wasn't hiding behind a pay-per-click ad… but behind your own story?In this episode, we dive into how to attract better customers and even better electricians by building a standout personal brand that earns trust before the call. It’s not about becoming a marketer. It’s about finally getting seen for the expert you already are.💡 What You’ll Learn:From the psychology of putting yourself out there, to the tools and strategies electricians are using right now to dominate their local markets, we’re sharing it all from real-life scripts, to team strategies, to our most powerful review-getting formula.What we uncover here flips the script on how electricians should think about marketing, and shows you how to build a business that homeowners love and competitors respect all by being more you.🔗 Resources: ⚡️Take your electrical service business to the next level!Join the SLE Pro App Community!⚡️Podcast Powered by Duromax Generators.Making turnkey power solutions easy. 📧 Email: jesse@duromaxpower.com 🌐 Website: www.duromaxpower.com 📞 Call: 909-490-5789⚡️Jump into the Million Dollar Electrician Community and connect with real business-minded sparkies!⚡️If you are an electrician looking for trade-specific business training in pricing, options, sales, attraction, and marketing strategies, Then our Loop Method is your answer!⚡️Learn how to serve and earn at the highest level. Contact us, we’d love to help!#ElectricianBusiness #ElectricianMarketing #ServiceElectrician #GetMoreLeads #OrganicMarketing #TradesmanBusiness #MarketingMindset #BrandPositioning #ShowUpDifferent #LoopMethod #MillionDollarElectricians #ElectricianPodcast #HomeServicePro #ResidentialElectrician #BuildTrustNotAds 

Most electricians think success comes from quick fixes, speed, and staying cheap. But real growth? It starts with trust.In this episode, Clay and Joe pull back the curtain on why customers ghost, how to avoid sales "gutter balls," and the real reason why technical skills alone won’t scale your business.💡 What You’ll Learn:Build rapport without being salesyTurn one-time customers into lifetime clientsAvoid the “get in, get out” trap that’s costing you 5-star reviews and future workSpeak in plain language that earns trust, not skepticismUse body language and tonality to gain permission and credibility at the doorThe difference between getting paid once and becoming their "go-to electrician" has nothing to do with your tools… and everything to do with how you show up.🔗 Resources: ⚡️Take your electrical service business to the next level!Join the SLE Pro App Community!⚡️Podcast Powered by Duromax Generators.Making turnkey power solutions easy.📧 Email: jesse@duromaxpower.com🌐 Website: www.duromaxpower.com📞 Call: 909-490-5789⚡️Jump into the Million Dollar Electrician Community and connect with real business-minded sparkies!⚡️If you are an electrician looking for trade-specific business training in pricing, options, sales, attraction, and marketing strategies, Then our Loop Method is your answer!⚡️Learn how to serve and earn at the highest level. Contact us, we’d love to help! #ElectricianSales #TrustBeforeTools #ServiceCallTraining #BuildTrustFirst #WhyTheyDidntHireYou #HomeServiceBusiness #ElectricianMindset #StopGettingGhosted #ConnectionClosesDeals #SellWithoutSelling 

In this episode of The Million Dollar Electrician, Forrest Schwartz returns to break down the tactical side of running paid ads for electricians. Unlike previous high-level discussions, this episode dives deep into actionable strategies from understanding the difference between intent-based vs interrupt-based ads to building a high-converting Meta (Facebook) ads funnel.Forrest outlines the full 3-stage ad campaign structure electricians can use to generate low-cost, high-quality leads for panel upgrades, including retargeting strategies and audience criteria. He also shares how Keil Electric is generating leads with a 10X return on ad spend.If you're serious about scaling your service business and want predictable, profitable lead flow, this episode is a blueprint you can’t afford to miss!💡 What You’ll Learn:Why many electricians struggle with converting leadsWhat is the difference between intent vs. interrupt marketingHow to avoid fear-mongering while still educating homeownersHow to engineer high-converting ad funnels.Why following up 10 times isn’t “pushy”, it’s professional.⚡️Featured Guest: Forrest Schwartz, CoFounder and CEO of TopLineGrowth Focused on helping companies grow their top line revenue via digital marketing. 🌐Book your complimentary call here: https://topline-growth.com/sle🔗 Resources: ⚡️Take your electrical service business to the next level! Join the SLE Pro App Community! ⚡️Podcast Powered by Duromax Generators. Making turnkey power solutions easy. 📧 Email: jesse@duromaxpower.com 🌐 Website: www.duromaxpower.com📞 Call: 909-490-5789⚡️Jump into the Million Dollar Electrician Community and connect with real business-minded sparkies!⚡️If you are an electrician looking for trade-specific business training in pricing, options, sales, attraction, and marketing strategies, Then our Loop Method is your answer!⚡️Learn how to serve and earn at the highest level. Contact us, we’d love to help!#ElectricianMarketing #FacebookAdsForTrades #MillionDollarElectrician #ContractorLeads #ForrestSchwartz

In this episode of the Million Dollar Electrician Podcast, we sit down with Andy Keil, founder of Keil Electric who rebuilt his business from the ground up after losing everything.This episode is the raw, faith-filled story of an electrician who built again when there was nothing left to build with. From crawling under houses with a pen and paper to landing $3M fiber contracts, Andy’s story is proof that grit, faith, and quiet resilience still win.If you're an electrician stuck in burnout, running low-ticket chaos, or questioning if you're cut out for business, this story is for you!💡 What You’ll Learn:How Andy rebuilt through life battles.Why pricing isn’t just about money, it’s about beliefHow to lead your team even when you’re brokenThe underdog strategy that landed a $3M city job⚡️Featured Guest:Andy Keil, Founder, Keil ElectricFaith-driven electrical contractor built on integrity, quality, and a commitment to serve others with excellence in every wire they pull.🌐 Website: https://keilelectric.com📧 Email: andy@keilelectric.com🔗 Resources:⚡️Take your electrical service business to the next level!Join the SLE Pro App Community!⚡️Open Circuit Service Loop. (Trial Link)The Starting Point for Serious Growth.⚡️Podcast Powered by Duromax Generators.Making turnkey power solutions easy.📧 Email: jesse@duromaxpower.com🌐 Website: www.duromaxpower.com📞 Call: 909-490-5789⚡️Jump into the Million Dollar Electrician Community and connect with real business-minded sparkies! ⚡️If you are an electrician looking for trade-specific business training in pricing, options, sales, attraction, and marketing strategies, then our Loop Method is your answer!⚡️Learn how to serve and earn at the highest level. Contact us, we’d love to help!#ElectricianPodcast #MillionDollarElectrician #ElectricalBusiness #ServiceLoopElectrical #AndyKyle #KeilElectric #FaithAndBusiness #ElectricianLife #TradesBusiness #BlueCollarMindset #BusinessResilience

Most electricians write off cheap leads. Dorian Hayes turned one into $66,000.In this episode, we break down exactly how Hayes Electrical used trust, process, and a six-option service strategy to transform a $24 Angi lead into a $66K whole-home upgrade all in under 30 days!But it didn’t stop there. You’ll hear how Dorian:- Trained his installers to upsell without selling- Got 115 leads from his first Facebook ad- Built a high-performing team from one organic Facebook post- Replaced pressure with process, and burnout with missionIf you’ve ever said “lead aggregators suck,” or “my team won’t upsell,” this episode will shift everything! This is leadership in action.This is what happens when process meets purpose!⚡️Featured Guest:Dorian Hayes, Founder, Hayes ElectricalDedicated to raising the standard of service in the trades🌐 Website: https://hayeselectricalservice.com/📧 Email: support@hayeselectricalservice.com🔗 Resources:⚡️Take your electrical service business to the next level!Join the SLE Pro App Community!⚡️Podcast Powered by Duromax Generators.Making turnkey power solutions easy.📧 Email: jesse@duromaxpower.com🌐 Website: www.duromaxpower.com📞 Call: 909-490-5789⚡️Jump into the Million Dollar Electrician Community and connect with real business-minded sparkies!⚡️If you are an electrician looking for trade-specific business training in pricing, options, sales, attraction, and marketing strategies, Then our Loop Method is your answer!⚡️Learn how to serve and earn at the highest level. Contact us, we’d love to help!#ElectricianPodcast #AngiLeads #ElectricianMarketing #ElectricalBusiness #BlueCollarLeadership #ElectricianSales #CSRTraining #HomeServiceBusiness