S2 Ep 44 The Power Play Hiding in Plain Sight with Jesse Hurt

Most electricians are chasing the wrong thing, high-dollar installs with low repeat value. But what if the real power play has been sitting in your truck bed this whole time?

In this powerful episode, we’re joined by Jesse Hurt, a sales leader at DuroMax Power. With a career that started from the bottom and now spans decades in the generator industry, Jesse brings hard-earned insight into why portable, dual fuel, and tri-fuel generators are a hidden goldmine for service electricians.

We share why the real money isn't in the install, it's in the relationship.

If you’ve been ignoring generators, this might be the most important episode you listen to this year.

🏆 Win of the Week: Two big wins rolled in this week!

*Billy Harper just closed the biggest deal of his career helping a family with a full power upgrade: a generator installs, two panels, re-devicing, five big fans, and new exhaust + heat lamp circuits.

Total project? Over $20K with deposit in hand.

*Sherman. He showed up for a simple GFCI trip in a bathroom and walked out with a $34,000 full home rewire platinum package, complete with extras, memberships. The whole deal.

When you lead with service, big wins follow!

Generator Blueprint Webinar.

Comment: “GENERATOR BLUEPRINT” wherever you’re watching or listening, and we’ll get you FREE tickets to our upcoming live webinar!

SLE Podcast Exclusive! Get Your Demo Generator!

Get your DuroMax 13,000W portable generator at cost to use at your home or on your truck.

✅ Limited quantity available use code: SLE PODCAST when you contact Jesse.

📞 Call: 909-490-5789

📧 Email: jesse@duromaxpower.com

🌐 Website: www.duromaxpower.com

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00:00 – Episode Preview: The real profit opportunity electricians are missing

00:41 – Meet Jesse Hurt from DuroMax + the origin of this partnership

02:03 – Why portable generators outperform automatics in flexibility + value

04:32 – Joe’s Hurricane Sandy story: the gas station problem with gas-only generators

08:15 – Tri-fuel explained: Natural Gas, Propane, and Gasoline — use cases + benefits

10:00 – How generator installs become long-term service clients

12:00 – DuroMax innovation: copper windings, low harmonic distortion, and 5-year warranty

17:00 – Inverters + food trucks, grooming vans, and ultra-quiet mobile power

23:11 – Why DuroMax fits perfectly into premium service electricians’ model

27:37 – The viral effect of one install: “Why are your lights still on?”

29:09 – How service agreements on generators create recurring income

30:01 – Joe’s estimate: 40–60% of his sales came from generator solutions

31:59 – $300K lifetime client from a generator install

34:35 – What makes SLE electricians different? Jesse’s honest take

39:15 – SLE Podcast Exclusive: Get your first DuroMax unit at cost

42:36 – How to contact Jesse & get your unit