99% Invisible

Vivian Lay, a producer known for her work on Japanese mascots, discusses the uniquely vibrant mascot culture in Japan. In contrast to the US, where mascots serve specific roles at events, Japan embraces mascots for literally everything—from cities to aquariums. Lay connects this phenomenon to Japan's rich folklore, particularly the mystical yokai like Amabie, which has evolved into a symbol of protection during the pandemic. Their enduring influence on modern culture illustrates how these characters adapt while staying deeply rooted in tradition.

Emmett Fitzgerald, a producer passionate about the intersections of art and architecture, discusses how Instagram reshapes our understanding of space. He highlights the Yardhouse's unique design, which serves as both a community hub and an Instagram sensation. The conversation explores the trend of 'Instagrammable' architecture, where aesthetics often overshadow functionality. Fitzgerald reflects on the emotional ties people form with structures through digital imagery, questioning the balance between visual appeal and genuine experience in the age of social media.

The cultural significance of wedding dresses is explored, examining their evolution from practical garments to symbols of societal achievement. Emotional challenges in choosing a dress reflect personal dreams against societal pressures. The podcast discusses the shift towards transient bridal fashion, influenced by fast fashion and social media trends. It also delves into the trend of 'trashing the dress' for artistic expression, merging sentimentality with personal storytelling. The heartfelt farewell marks a poignant conclusion, celebrating growth and appreciation.

Explore the heartwarming twist of a unique marriage proposal featuring a Pokemon game cartridge instead of a diamond ring. Dive into the murky waters of diamond value, ethics, and historical marketing strategies that shaped consumer perceptions. Unpack the rise of lab-grown diamonds as a response to the blood diamond crisis, reflecting changing attitudes among younger buyers. Discover the impact of consumer culture on wedding traditions and the commercialization pressures couples now face in their quest for the perfect engagement symbol.

Explore the world of menswear, where the black suit tradition dates back to the American Revolution. Discover how Beau Brummel revolutionized men’s fashion, moving from flamboyance to minimalism, and the impact of historical figures on masculinity. Delve into the balance of self-expression versus conformity in fashion, as well as how design elements like buttons can affect comfort. The narrative also reflects on cultural shifts regarding masculinity, highlighting modern implications of fashion choices.

Dive into the often-overlooked world of high-end perfume, where scent intertwines with history and personal identity. Hear contrasting views during a conversation at Sephora that elevate the artistry of fragrance. Discover the sophisticated process of crafting perfumes, blending natural and synthetic elements to evoke emotions. Unpack the cultural significance of smell and how it shapes our memories, while critiquing traditional gender norms surrounding fragrances. This journey through scent invites a fresh appreciation for the olfactory art.

Explore the captivating journey of Dapper Dan, who transformed from street hustler to influential fashion icon, redefining high-end streetwear. Delve into the allure of luxury branding and the paradox of Veblen goods, where high prices elevate desirability. Discover the struggles small designers face against trademark infringement from larger brands, highlighting the emotional toll of design theft. Finally, enjoy a humorous travel mishap in Italy that blends chaos with life lessons, showcasing the ups and downs of adventure.

Explore the unexpected role of miniature fashion dolls in post-WWII France, where they symbolized hope amid devastation. Delve into the haunting history behind these dolls, tied to the Nazi occupation and cultural revival. Follow an art historian's journey of discovery at a quirky museum, unveiling the transformative power of art. Unpack the evolution of French high fashion, detailing the shift from exclusive couture to accessible designs, and reflect on the struggles and glamor within the fashion world.

Yijin Lin, a doctoral student under Erin Westgate, explores the intriguing landscape of boredom during the COVID-19 quarantine. She discusses how the pandemic has disrupted traditional research, yet provided a unique opportunity to study boredom's psychological complexities. The conversation dives into people's extreme reactions to boredom, its cultural nuances, and its impact on mental health. Additionally, insights on navigating family life amidst public health challenges offer a relatable angle, as Lin sheds light on social dynamics in these unprecedented times.

Avery Trufelman is a reporter known for her insight into architectural narratives, particularly with Boston City Hall's controversial brutalist design. Alexandra Lange, a design critic at Curbed, discusses the groundbreaking work of Michael Sorkin, who revolutionized architectural criticism by intertwining the built environment with social issues. They explore the ongoing debate around brutalism, the evolving perceptions of concrete, and Sorkin's influential contributions that challenge how we think about architecture and its impact on urban life.