

The Brand Called You
The Brand Called You
Welcome to ‘The Brand Called You’, a platform that brings you Leadership Lessons, Knowledge, Experience and Wisdom from leading Global personalities from diverse backgrounds, who have contributed significantly to make the world a better place.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Episodes
Mentioned books

Sep 18, 2024 • 25min
Transforming Toxic Workplaces: Cultivating a Healthy Culture | Dr. Susan Hetrick, Founder, Zuhra; Organisational Psychologist, Workplace Culture Consultant
In this insightful episode of The Brand Called You, Dr. Susan Hetrick, founder of Zuhra and expert in organizational psychology, shares her extensive experience in transforming toxic work environments into thriving, respectful workplaces. From her groundbreaking Respect Framework to practical strategies for managing culture during crises, Dr. Hetrick provides valuable advice for leaders and HR professionals aiming to build and sustain positive organizational cultures. Tune in to learn how to enhance workplace respect, tackle toxic behaviors, and lead with empathy.
00:35- About Dr. Susan Hetrick
Susan is the founder of Zuhra.
She's an organizational psychologist and a workplace culture consultant.
She's also the author of a book titled Toxic Organizational Cultures and Leadership: How to Build and Sustain a Healthy Workplace.

Sep 18, 2024 • 25min
Tackling the Plastic Crisis: A Global Perspective | Von Hernandez, Global Coordinator, Break Free From Plastic
In this episode, Von Hernandez, Global Coordinator of Break Free From Plastic dives into the escalating plastic pollution crisis, its impact on marine ecosystems and human health, and the pressing need for innovative solutions. Hernandez shares his journey from environmental activism to leading a global movement against plastic waste, offering a compelling vision for a sustainable future.
00:39- About Von Hernandez
Von is a global coordinator for Break Free From Plastic.
He received the Goldman Prize for leading a campaign in the Philippines that secured the world’s first national ban on incinerators.

Sep 17, 2024 • 26min
Revamping Career Development in the Modern Workplace | Julie Winkle Giulioni, Co-Author, 'Help Them Grow or Watch Them Go’
In this episode, Julie Winkle Giulioni, co-author of 'Help Them Grow or Watch Them Go: Career Conversations Organizations Need and Employees Still Want,' discusses the updated strategies for effective career development amidst today’s changing work environment. She delves into the importance of hindsight, foresight, and insight in career conversations, and addresses the challenges of psychological safety and proximity bias in remote and hybrid settings. Discover actionable tips for managers to foster growth and engagement in their teams.
00:35- About Julie Winkle Giulioni
Julie is the co-author of a book titled, Help Them Grow or Watch Them Go: Career Conversations Organizations Need and Employees Still Want.
She's also the author of a book titled Promotions Are So Yesterday: Redefine Career Development. Help Employees Thrive.
She is a regular columnist for Training Industry Magazine and SmartBrief and contributes articles on leadership, career development, and workplace trends to numerous publications.

Sep 17, 2024 • 28min
Navigating Alzheimer's: Insights from Carolyn Sandel on Support and Compassion | Carolyn Sandel, Founder, Older Stronger Wiser Counseling; Geriatric Social Worker
In this enlightening episode, Carolyn Sandel, founder of Older Stronger Wiser Counseling, discusses her journey from helping her brother with special needs to becoming a leading expert in geriatric social work. She delves into strategies for supporting those with Alzheimer's and their caregivers, highlighting the importance of empathy, mindfulness, and community engagement. Sandel also addresses the unique challenges faced by LGBTQ elders and the impact of isolation and stress on caregiving.
01:29- About Carolyn Sandel
Carolyn is the principal, the CEO, and the founder of Older Stronger Wiser Counseling in Western Massachusetts.
She provides mental health counseling to older adults and their caregivers right out of the comfort of their own homes.
Before starting this agency, she had over 20 years of experience in the aging services field, including spearheading many initiatives, like running one of the first assisted living facilities to become nationally accredited as an LGBTQ-friendly community.

Sep 17, 2024 • 28min
Unlock Financial Wisdom: The Little Book of Big Gains | Sandeep Tyagi, Author, 'The Little Book of Big Gains'; Chairman & CEO Estee Capital
In this insightful episode, Sandeep Tyagi, Chairman and CEO of Estee Capital and author of The Little Book of Big Gains, shares his personal journey through the financial world. From navigating the 2008 financial crisis to offering practical tips on how to create a solid investment plan, Sandeep emphasizes simplicity in investing and managing emotions. Discover how to avoid common pitfalls and create long-term wealth by mastering the basics of smart investing. With real-world advice on managing risks, understanding market trends, and utilizing technology, this episode is a must-watch for anyone looking to secure their financial future.
01:12- About Sandeep Tyagi
Sandeep is the chairman and Chief Executive Officer of Estee Capital and the founder of Gulaq.
He is the author of the book titled, The Little Book of Big Gains.
He is a member of the YPO.

Sep 16, 2024 • 46min
Turning Dark Days into Sunshine: The Power of Humour in Healing | Saranne Rothberg | CEO, Comedy Cures Foundation
In the face of life's most challenging moments, the ability to find humour can be a powerful healing force. This belief lies at the heart of Saranne Rothberg's inspiring journey, where she turned a diagnosis of stage IV cancer into a mission to spread laughter and joy to others. As the founder of the Comedy Cures Foundation, Saranne has dedicated her life to helping people navigate through their darkest days with the light of humour. In this episode, we explore how humour can be a vital tool in healing and personal growth, offering hope and resilience in the face of adversity.
[00:56] - About Saranne Rothberg
Saranne Rothberg is the CEO of Comedy Cures Foundation.
She is an award-winning speaker and a host of Beating Cancer Daily.
She is a Stage IV Cancer Survivor.

Sep 16, 2024 • 31min
How AI is Reshaping Journalism? | Felix Zeltner | Founder and CEO, Remote Daily
Artificial Intelligence (AI) is dramatically transforming journalism, presenting both challenges and opportunities. Felix Zeltner, founder and CEO of Remote Daily, offers a unique perspective on this shift. With over 20 years in journalism, Zeltner explores AI's dual impact: the disruption from AI-driven content creation and the new tools available for journalists. His insights shed light on how AI is reshaping journalism, emphasising the need for balance between technological advancements and journalistic integrity.
[00:21] - About Felix Zeltner
Felix is an award-winning journalist and author based in New York City.
He is the Founder and CEO of Remote Daily.
He is also the host of the Dubai Future Foundation and the host of the Frankfurt Book Fair.

Sep 14, 2024 • 31min
Senator Tony Loffreda: From Italian Immigrant to Canadian Financial Leader | Senator Tony Loffreda, Standing Senate Committee on National Finance, Canada
In this episode of "The Brand Called You," Senator Tony Loffreda shares his remarkable journey from being Canada's first Italian bond senator to a key player in national finance. Discover his insights on leadership, the importance of community, and his vision for a prosperous future. Senator Loffreda's experience spans decades in banking and public service, offering a wealth of wisdom on overcoming challenges and driving positive change.
00:40- About Senator Tony Loffreda
Senator Loffreda was appointed to the Senate of Canada in 2019 by the Governor General of Canada.
He is the first Canadian bond senator of Italian descent.
He sits on the standing Senate Senate Committee on national finance and the standing Senate Committee on internal economy budgets and administration.
He also serves as deputy chair of the Standing Senate Committee on Banking, trade, and the Economy.
Senator Loffredo was the former vice chairman and executive at the Royal Bank of Canada.
He’s been recognized, felicitated, and awarded several times.

Sep 14, 2024 • 24min
Bridging Worlds: Integrating Homeopathy and Conventional Medicine | Dr Biljana Gjuroska, Medical Doctor, Certified Homeopath and Teacher of PC I-III
In this episode of The Brand Called You, Dr Biljana Gjuroska, a distinguished medical doctor and certified homeopath from Macedonia, shares her unique journey from conventional medicine to homeopathy. Discover how she integrates these practices into her daily work, addresses common misconceptions, and discusses the future of alternative medicine in global healthcare.
00:35- About Dr Biljana Gjuroska
Biljana is a medical doctor.
She's a certified homeopathy and a teacher of PC I-III.
After becoming a licensed medical practitioner, she upgraded her knowledge with clinical homeopathy.

Sep 13, 2024 • 28min
Unlocking the Secrets of Profitable Unicorns | Dr. Dhruv Nath, Author, 'The EARNICORNS - Stories of Rare, Profitable Unicorns'
Dr. Dhruv Nath, author of The EARNICORNS - Stories of Rare, Profitable Unicorns, joins Ashutosh Garg on "The Brand Called You" to discuss the rise of profitable unicorns in a growth-at-any-cost world. Discover the essential traits that set these companies apart, including their focus on customer satisfaction, frugality, and employee loyalty. Nath shares insightful stories from successful firms like Zoho and Dream11, emphasizing the shift towards sustainable business practices and profitability.
00:39- About Dr. Dhruv Nath
Dr. Nath is the author of the book titled, EARNICORNS - Stories of Rare, Profitable Unicorns.
He is the director of the Lead Angels network.
He was earlier the senior vice president of NIIT and the professor at MDI, Gurgaon, and he's a co-author of the book titled, Funding Your Startup and Other Nightmares.


