The Brand Called You

Professor Shalini S Jain, co-author of "Managing Brand Transgressions," shares invaluable insights on how companies can effectively handle brand crises. Through compelling case studies of major corporations like Johnson & Johnson, Boeing, and Starbucks, Jain illustrates eight key principles for transforming brand transgressions into opportunities for growth and improved customer trust. This thought-provoking discussion emphasizes the importance of ethical leadership, swift action, and prioritizing consumer safety in today's fast-paced business environment. 00:35- About Shalini S Jain Shalini is the co-author of Managing Brand Transgressions - Eight Principles to Transform Your Brand. She's an associate professor of management and director of Diversity, Equity, and Inclusion at the Milgard School of Business, University of Washington. She's been recognized, felicitated, and awarded several times.

Join us for an in-depth conversation with Richard Streitz, COO of Ruh Global IMPACT and Vice Chairman of Billion Strong. Discover how Streitz tackles misconceptions about accessibility, leverages emerging technologies for inclusion, and the impact of his Disney Imagineering experience on designing unforgettable theme park attractions. Gain valuable insights into integrating universal design principles and the storytelling magic that brings Disney's rides to life. 00:36- About Richard Streitz Richard is the Chief Operating Officer at Ruh Global IMPACT. He is the Vice Chairman and Co-Founder of Billion Strong. In his previous avatar, he was a Walt Disney Imagineer.

Social media marketing is evolving rapidly, demanding fresh strategies and an authentic approach. Yasmine Khosrowshahi, CEO of BlueTickSocial, emphasises that brands must be agile, authentic, and consistent. Gone are the days of flashy, empty posts; brands must focus on personal connection and providing value. By fostering real engagement and maintaining a cohesive brand voice, marketers can turn social media platforms into powerful tools for growth. Tune in now as Yasmine talks about the importance of measuring results and refining tactics, ensuring that every move counts towards long-term success. [00:35] - About Yasmine Khosrowshahi Yasmine is the Chief Executive Officer and Founder of BlueTickSocial, a social media marketing agency. She studied Communication with a specialisation in Integrated Marketing Studies and a minor in Entrepreneurship at Wake Forest University. Yasmine has gained experience in the startup world as CMO and marketing lead for multiple projects.

In an era where sustainability and smart technology are paramount, Harshal Ganjawalla, Director of MGPRO, is at the forefront of transforming commercial kitchen equipment. Under his leadership, MGPRO is pioneering the development of sustainable and intelligent refrigeration solutions tailored to meet the evolving needs of the hospitality industry. His approach is rooted in a deep understanding of engineering and a commitment to eco-friendly practices, blending traditional craftsmanship with cutting-edge innovation. As the hospitality industry faces new challenges, learn how Harshal Ganjawalla is leading the charge toward a future where sustainability and technology go hand in hand. [00:32] - About Harshal Ganjawalla Harshal is the Director of MGPRO, which is a Commercial Refrigeration and Hospitality Equipment Solutions Business. His career began uniquely, transitioning from being a DJ in Goa to becoming a global leader in kitchen equipment manufacturing. He has successfully transformed MGPRO into a global brand, synonymous with excellence, innovation, and sustainability in the hospitality industry.

In this insightful episode, Prajakt Raut, Managing Partner at Caret Capital, shares his journey from a young entrepreneur to a leading figure in venture capital. Learn about his passion for fostering entrepreneurship, his role in transforming the startup landscape, and the innovative startups Caret Capital is backing. Raut’s vision of leveraging technology for sustainable growth and job creation offers valuable lessons for both aspiring and seasoned entrepreneurs. 00:39- About Prajakt Raut Prajakt is a managing partner of Caret Capital.  He's an entrepreneur and an entrepreneurship evangelist.  He's the author of a book titled Starting Up & Fund Raising.  He's a board member of the Brand Called You and has been associated with the Brand Called You from day one. 

Sustainability expert Kaidi Tamm discusses the evolution of sustainability as a modern utopia, emphasizing the importance of sufficiency thinking, cultural shifts, and data-driven decision-making. She explores the roles of local communities, businesses, and consumer behavior in achieving sustainable practices while highlighting the need for a balance between technological solutions and human capacity building. 00:30- About Kaidi Tamm Kaidi is a senior expert and the head of SEI Tallinn’s, Sustainable Cities, and Resilient Communities unit. She’s passionate about facilitating sustainability transitions across scales.  Her work experience spans working as a communication manager in the public sector and a sustainability consultant in the private sector, with most time being dedicated to doing research and development in the research sector.

Megha Bajaj, founder of Wonders of Words and a national bestselling author, shares her journey from a writing-obsessed child to an inspiring educator. She discusses how her innovative writing workshops foster self-discovery and emotional intelligence. Bajaj emphasizes the transformative influence of family on empathy and community. She highlights the importance of resilience, spirituality, and authenticity in storytelling, advocating for heartfelt writing as a means to inspire change and connection.

In this episode of "The Brand Called You," Dr. Vidhi Vora, Founder & CEO of Green Phoenix Circular Solutions, shares her transformative journey from medicine to environmental science. Discover her innovative approach to sustainability and circular economy, and gain insights into the interconnected challenges of climate change, biodiversity loss, and pollution. Dr. Vora’s commitment to creating a sustainable, healthy environment for all living beings highlights the urgent need for a holistic approach to environmental crises. 00:32- About Dr. Vidhi Vora Dr. Vora is the founder and chief executive officer of the Green Phoenix Circular Solutions.  She pursues a vision, passion, and dream of conserving and creating a sustainable, healthy, and safe environment for all living beings, and not just humans.  Dr. Vidhi is an entrepreneur with Medical Experience and a Master’s Degree in Environmental Science.

In today's competitive world, building an authentic personal brand is crucial for long-term success. Prof. Hubert Rampersad, author of Authentic Personal Branding, outlines a powerful four-step process to help individuals define and sustain their personal brand. He emphasises that aligning behaviour with personal values, maintaining integrity, and fostering emotional intelligence are key elements to sustaining a strong personal brand. Join now to learn more about the process and build your authentic personal brand.  [00:36] - About Prof. Hubert Rampersad Professor Rampersad is the Founder of the Centre of Excellence in Purpose-Driven Design Innovation. He is the author of several books, including, “Authentic Personal Branding.” He is also the author of a book titled, “Ecodesign Thinking for Personal, Corporate and Social Innovation.”

In today’s fast-paced world, leaders are challenged like never before, needing to navigate the complexities of global markets, rapid technological advancements, and a diverse workforce. Leadership now demands more than just task management; it requires agility, emotional intelligence, and the ability to inspire and motivate teams. John Zettler, an expert in leadership development, highlights key challenges such as maintaining clear communication, fostering innovation, and ensuring psychological safety in the workplace. By mastering these skills, leaders can not only address current challenges but also drive their organisations toward long-term success in an ever-changing environment.  [00:41] - About John Zettler John is the President of Fairwinds Training and Development. He is a Leadership and Executive Coach.