

The Brand Called You
The Brand Called You
Welcome to ‘The Brand Called You’, a platform that brings you Leadership Lessons, Knowledge, Experience and Wisdom from leading Global personalities from diverse backgrounds, who have contributed significantly to make the world a better place.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Episodes
Mentioned books

Jan 10, 2025 • 22min
Building a Customer-Centric Air Quality Company | David Heacock, Founder and CEO, Filterbuy
In this episode of The Brand Called You, David Heacock, the Founder and CEO of Filterbuy, shares his journey of transforming a family machinery business into Filterbuy, a leading direct-to-consumer indoor air quality company. He discusses the importance of indoor air quality, particularly highlighted by COVID-19, and explains how his company differentiates itself by offering commercial-grade filters with next-day delivery. David shares entrepreneurial insights, emphasizing the importance of focus, persistence, and accountability, and provides advice on improving home air quality through technologies like UV lights and advanced filtration systems.
About David Heacock
David is the Founder and CEO of Filterbuy which is the leading direct-to-consumer indoor air quality company.
Before founding Filterbuy he used to be a Vice President at Goldman Sachs.
David also documents his experiences and shares the lessons learned along the way on social media channels.

Jan 9, 2025 • 27min
Leveraging India's Human and Intellectual Capital | Sridar Iyengar, Co-Founder, 360Plus Foundation; Mentorpreneur
Sridar Iyengar, co-founder of 360Plus Foundation and former chairman of ICICI Ventures, discussed his journey and insights on managing India's human and intellectual capital. He emphasized the importance of leveraging India's young population (60% under 35) and integrating the bottom of the pyramid into the knowledge economy. Iyengar highlighted the need for transparency in leadership, fostering a culture of empowerment, and encouraging creativity. He stressed the importance of teaching people to learn and adapt, rather than just teaching them something. Iyengar also underscored the significance of work-life balance and having personal interests beyond work.
About Sridar Iyengar
Sridar Iyengar is a seasoned corporate leader and co-founder of the 360Plus Foundation.
He is the former chairman of ICICI Ventures, and managing partner at KPMG.
Sridar emphasizes the importance of fostering a culture of empowerment, creativity, and continuous learning within organizations to fully harness India's demographic dividend.

Jan 9, 2025 • 25min
Unlocking Human Potential: Silvie Le Muzic, Global Systems Coach & Co-founder of The Empire of Love | TBCY
Welcome to another enlightening episode of The Brand Called You, where we dive into the world of transformational coaching with the multifaceted Silvie Le Muzic. In this episode, Silvie shares her fascinating journey from architecture to becoming a global systems coach, the importance of conscious human evolution, and how breathwork and yoga play a critical role in coaching.
Silvie, the co-founder of The Empire of Love, delves deep into concepts like positive intelligence, emotional intelligence, and the integration of mind, body, and soul. Learn how she helps highly sensitive individuals and uses her architectural background to enhance her coaching approach.

Jan 8, 2025 • 26min
From Individual Grit to Shared Resilience | Michelle Bisset, Founder and MD, We Factor
In this episode of The Brand Called You, Michelle Bisset, founder and MD of We Factor, discusses her journey from leading diverse teams in the tech sector to focusing on transformative coaching. She introduces the "Arc of Change" model: Adaptability, Resilience, and Collaborative Co-Creation, emphasising the importance of vulnerability and emotional intelligence in leadership. Bisset highlights the need for leaders to embrace flux, build resilience through collective support, and future-proof teams by fostering human-centred skills. She also notes trends like sustainability and fluid teaming, stressing the importance of adaptability and collaboration in navigating modern work challenges.
00:35- About Michelle Bisset
Michelle Bisset is the Founder and Managing Director of We Factor, a company that helps teams navigate change and uncertainty.
She developed the "Arc of Change" model focused on Adaptability, Resilience, and Collaborative Co-Creation to enable teams to thrive during flux.
Michelle is a seasoned Coach, Speaker, and Facilitator.

Jan 8, 2025 • 26min
Yoga as Inner Technology for the AI Revolution | Sunil Malhotra, Author, 'YOGAi - Interplays of Yoga and Artificial Intelligence’
In this insightful episode of "The Brand Called You," Sunil Malhotra, author of "YOGAi," discusses the intersection of yoga and artificial intelligence (AI). He explains that his interest in yoga grew during COVID-19, leading him to explore its deeper aspects beyond physical practices. Malhotra emphasises that yoga is an "inner technology" helping individuals understand themselves, which aids in engaging with AI. He argues that true happiness and fulfilment come from selfless acts, citing Ratan Tata's anecdote about finding joy in giving wheelchairs to disabled children. Malhotra envisions a future where technology and spirituality converge at the human level, advocating for a balanced view of AI as a tool rather than a source of fear.
About Sunil Malhotra
Sunil Malhotra is the author of "YOGAi", a book exploring the interplay between yoga and artificial intelligence.
He is also the founder and CEO of IDEA Farms, a design and technology company.
He is the author of The First Principal, a montage of memories of the late academic entrepreneur, Prof. P S Mani Sundaram.

Jan 7, 2025 • 25min
From audacious beginnings to building legacy brands with purpose | Kruti Berawala, Co-Founder, Stratedgy
Join Kruti Berawala, Co-founder of Stratedgy, as she shares her inspiring journey from launching a business at 20 to redefining branding through design thinking, storytelling, and consumer psychology. Learn how she leverages research, balances aesthetics with functionality, and embraces AI as a tool for innovation in an evolving market.
00:36- About Kruti Berawala
Kruti is the co-founder of stratedgy.
She aims to liberate the process from meaningless marketing buzzwords.

Jan 7, 2025 • 28min
Chris Butler, GitHub's Staff Product Operations Manager, on Navigating Uncertainty and Bias in AI Development
This episode is a deep dive into the world of product operations, AI, and organizational strategies with Chris Butler, the Staff Product Operations Manager at GitHub and Co-founder of The Uncertainty Project.
Chris Butler shares his remarkable journey from transitioning from art direction with his father to studying engineering and making significant impacts at major companies like Microsoft, Facebook Reality Labs, and Google. He discusses the concepts of bias, uncertainty, and randomization, and how they contribute to building more robust and resilient teams.
Key Topics Discussed:
Chris Butler's unique career journey
The impact of bias in AI product management
Techniques like empathy mapping and confusion mapping
Navigating ambiguity and uncertainty in teams
The relationship between psychological safety and a team's ability to embrace randomness

Jan 6, 2025 • 27min
Mastering Connections: Insights from Nonprofit Consultant Ann Louden I TBCY
In this insightful episode, our host sit down with Ann Louden, a renowned nonprofit consultant, author, and strategic planning & board governance training advisor. Ann shares her incredible journey from Texas to North Carolina, her battle with cancer, and her expertise in building meaningful and long-lasting connections.
👥 About Our Guest: Ann Louden
Nonprofit Consultant
Author
Strategic Planning & Board Governance Training Advisor
Fundraising Campaign Expert
Spokesperson for Adoption and Cancer Causes

Jan 6, 2025 • 27min
Breaking Barriers: Redefining Leadership | Martha Mertz, Founder, ATHENA International
Discover how Martha Mertz, founder of ATHENA International, is reshaping leadership through the power of authenticity, collaboration, and storytelling. In this inspiring conversation, she unveils the eight ATHENA leadership principles and shares insights on fostering purposeful leadership, overcoming imposter syndrome, and inspiring the next generation of leaders.
00:36- About Martha Mertz
Martha is the founder of ATHENA International.
She's also the president and owner of Mayhood/ Mertz Investments Incorporated.

Jan 4, 2025 • 24min
Transforming lives through children's books and impactful philanthropy | Sonal Sachdev Patel, Author, 'Little Wave & Other Stories' and 'Gita - The Battle of the Worlds'.
Sonal Sachdev Patel, author of Little Wave & Other Stories and Gita: Battle of the Worlds, shares her mission to teach emotional resilience, spirituality, and life's profound lessons to children through storytelling. As CEO of GMSP Foundation, she bridges humanity and philanthropy, creating transformative change across communities.
00:34- About Sonal Sachdev Patel
Sonal is the Chief Executive Officer of the GMSP Foundation.
She is the author of a book titled 'Little Wave & Other Stories' and 'Gita - The Battle of the Worlds'.