Mastering L&D: The Marketing Advantage | Bianca Baumann, VP, Learning Solutions & Innovation, Ardent Learning

Bianca Baumann, VP of Learning Solutions & Innovation at Ardent Learning, shares how her diverse industry experience, including marketing, shaped her innovative L&D approach. In this insightful conversation, she discusses the power of learner-centric design, the role of technology, and why L&D should be separate from HR. Plus, a sneak peek into her book Think Like a Marketer, Train Like an L&D Pro!

00:37- About Bianca Baumann

• Bianca is the vice president of Learning Solutions & Innovation at Ardent Learning.

• She teaches learning experience design.

• She's the co-author of a book titled " Think Like a Marketer, Train Like an L&D Pro”.