The Brand Called You

In this episode of The Brand Called You, Cindy Skalicky, founder of On Point Communications, discussed her unexpected journey from rhetorical theory studies to founding her communications firm. She highlighted the importance of executive communication skills, often neglected in corporate training, and identified three key areas: confidence, non-verbal communication, and storytelling. Cindy emphasized the power of storytelling, noting it is 22 times more effective than data. She also explained Aristotle's persuasive theory, balancing ethos, pathos, and logos. Cindy's forthcoming book, "Red Light, Green Light," focuses on mastering messaging in innovation and business, aiming to help leaders transition their audience from skepticism to action. 00:35- About Cindy Skalicky Cindy Skalicky is the founder of On Point Communications LLC, a communications consulting firm. She is a professional speaker and author, and her forthcoming book is titled "Red Light, Green Light: How to Master Your Message in Innovation and Business." She has experience training Fortune 500 leaders in science and technology.

In this episode of The Brand Called You, Filippo Ongaro, a medical doctor and entrepreneur, discusses his journey from a bodybuilding enthusiast to a flight surgeon for the European Space Agency, where he studied muscle and bone loss in astronauts. This led to his interest in anti-aging and health promotion, leading him to found Inner Force and Me Too Ongaro. He emphasizes the importance of a balanced diet, regular exercise, and stress management for longevity. Ongaro also highlights the role of neuro coaching in helping people adopt healthy habits and criticizes superficial health solutions like plastic surgery. He defines success as impactful change and aims to inspire others to improve their health and happiness one life at a time. 00:33- About Filippo Ongaro Filippo Ongaro is a doctor, former ESA flight surgeon, entrepreneur, and author. His passion for sports led to his specializing in sports medicine, which then led to work with astronauts on preventing muscle/bone loss in space. He transitioned focus from personal/financial goals to maximizing positive impact on people's health and well-being

In this episode of The Brand Called You, Enrico Maset, a business performance advisor and global partner at Strategy Tools, discusses his journey and expertise in strategic foresight, innovation, and ESG. He emphasizes the importance of trend scanning and developing scenarios to guide long-term planning. Maset highlights challenges like time management and prioritization for leaders. He cited Microsoft and Amazon as examples of companies successfully integrating foresight and innovation. He also discusses aligning innovation with ESG goals for sustainable growth and the importance of a culture that fosters collaboration and an activated workforce. Maset stresses the need for continuous learning and decision-making accountability for future leaders. 00:36- About Enrico Maset Enrico Maset is a business performance advisor and Lead Facilitator at Strategy Tools. He is an advisor to CxO and the fractional chief strategy officer for SMEs and family-owned businesses. He is the ESG Officer for CBTW, an international consulting ecosystem.

In this episode of The Brand Called You, Ajay Dang, President and Head of Marketing at UltraTech Cement, discusses his career journey and branding strategies. Dang emphasizes the importance of understanding consumer emotions and needs, highlighting that 80% of an average Indian household's assets are in homebuilding. He discusses the shift from viewing cement as a commodity to a brand, noting UltraTech's 16% annual growth rate compared to FMCG's 3% GDP growth. Dang also stresses the significance of personalized, timely advice and leveraging data to enhance consumer experiences. He concludes that infrastructure development in India is crucial for economic and social impact. 00:34- About Ajay Dang Ajay Dang is the President and Head of Marketing at UltraTech Cement, which is part of the Aditya Birla Group. He has held senior roles at leading companies like Nestle, Colgate, Palmolive, GE, and HT Media. He takes a broader view of marketing, focusing on solving consumer problems and aligning UltraTech's branding with the Aditya Birla Group's purpose of positively impacting people's lives through infrastructure development.

In this episode of The Brand Called You, Omkar Nakade, co-founder of MEDNET Labs, discusses his journey inspired by his mother's cancer treatment, leading to the founding of MEDNET Labs in 2008. Initially focusing on clinical data management, MEDNET expanded to cover billing and procurement. Nakade emphasizes the importance of user-friendly interfaces, particularly for non-tech-savvy healthcare professionals, and highlights MEDNET's adherence to international standards like HIPAA. He also discusses integrating emerging technologies like AI, ML, and IoT into their systems. Nakade stresses the need for robust data privacy and security, noting India's progress with Ayushman Bharat and NHA guidelines. 00:38- About Omkar Nakade Omkar Nakade is the co-founder and director of MEDNET Labs, a leading healthcare technology company specializing in health management information systems. He has an engineering background and previously worked at IT companies like IBM.  Under his leadership, MEDNET Labs has expanded globally, with a presence in the US and UAE. The company focuses on developing user-friendly, clinician-centric healthcare IT solutions that leverage emerging technologies like AI, ML, and IoT to enhance clinical decision-making and patient care.

In this enlightening episode of The Brand Called You, Tamym Abdessemed, Dean of Excelia Business School in France shares the future of business education, the role of digital transformation, sustainability, and the importance of international cooperation. Tamym shares his vision for Excelia and his passion for shaping future leaders with a global perspective. Tune in to explore the challenges and opportunities that lie ahead for aspiring business professionals. 00:39- About Prof Tamym Abdessemed Professor Tamym Abdessemed is the dean of the Excelia Business School. He is the Director General of Excelia in France. He is an author of different articles in journals and business cases in his areas of interest.

In this episode of The Brand Called You, N.K. Chaudhary, CMD, and Founder of Jaipur Rugs, shared insights into building a globally recognized yet locally rooted brand in India. He emphasized the conscious inclusion of employee upliftment in his decision-making and business strategies. Chaudhary also discussed the "circle of positivity" that connects artisans with customers, creating a unique bond through the brand's products. He elaborated on the challenges of building a sustainable and responsible brand while scaling it globally. Additionally, he shared his philosophy, centered on two core principles: totality and inclusion. 00:33- About N K Chaudhary Mr. Nand Kishore Chaudhary is the CMD and founder of Jaipur Rugs, which is a globally recognised social enterprise,  He's often been referred to as the Gandhi of the corporate carpet industry. His philosophy of totality, inclusion, and for-profit solutions to society are widely discussed, and he has been recognised, awarded, and felicitated several times.

In this episode of The Brand Called You, Pranav Patel explains how Chanakya's timeless wisdom, from the art of peace to ethical governance, offers profound lessons for today's global leaders. Learn how principles from the ancient strategist guide modern policies on leadership, trade, and conflict resolution. 01:03- About Pranav Patel Pranav Patel is the leadership developer. He is an expert in Chanakya and Arthashastra.  He is a Senior Executive Officer at the Indian Institute of Technology Kharagpur and leads the Partha Ghosh Academy of Leadership.

Discover how Jeff Holman, founder of Intellectual Strategies, is transforming the startup ecosystem with a groundbreaking fractional legal model. Learn how his team provides tailored legal expertise to innovative entrepreneurs, ensuring compliance, protecting intellectual property, and driving growth in a fast-paced world. 00:36- About Jeff Holman Jeff is a business-focused attorney for innovative entrepreneurs, He is the founder of Intellectual Strategies.

In this episode of The Brand Called You, Kon Apostolopoulos, Founder & CEO of Fresh Biz Solutions, discusses his book "The Engagement Blueprint" and explores the critical aspects of building a culture of commitment in organizations. He explains the four key drivers of employee engagement: feeling valued, connected, productive, and supported. Kon emphasizes that employee engagement differs from satisfaction or happiness, and is crucial for organizational success. The conversation covers topics like psychological safety, the impact of remote work, the role of technology, and how leaders can recognize and combat disengagement.  About Kon Apostolopoulos Kon Apostolopoulos is the Founder & CEO of Fresh Biz Solutions. He is the author of the book titled 'The Engagement Blueprint’. He's the founding partner of the Global Institute for Thought Leadership, and he's a Thinker’s 360 Global Top 50 Thought Leader.