The Brand Called You

The pandemic has proven that businesses that need to stay in the market must give back to society in any way possible. Tune in to this episode of The Brand Called you and learn how businesses can continue to earn profit for a longer period of time with Prof Alex Edmans.Alex is a professor at London Business School and the author of “Grow The Pie”, a book that was featured in The Financial Times list of Business Books of the Year for 2020. In this episode, Alex talks about the importance of purpose in building a profitable business. Alex opines that companies that serve society end up being more successful in the long run. Tune in and learn more about how businesses can become more socially responsible.Find us on:Facebook - http://facebook.com/followtbcy/Twitter - http://twitter.com/followtbcy/Instagram - http://instagram.com/followtbcy/

Rail and road accidents often occur due to irresponsible infrastructure and untimely maintenance of technical and physical issues. Technology has helped the infrastructure industry to fix these flaws and create advanced preventive measures to confirm safety. The Brand Called You welcomes Sanjay Razdan on the podcast today. He is the Managing Director of Omnicom Balfour Beatty, a company that provides predictive maintenance and data analytics of infrastructure mainly for transportation. Tune in to know how this very unique company functions. And how transportation has driven changes in the infrastructure industry over the decades!Find us on:Facebook - http://facebook.com/followtbcy/Twitter - http://twitter.com/followtbcy/Instagram - http://instagram.com/followtbcy/

Employment has always been a very tough pedestal for the young as well as older population. Rural areas and smaller towns have an employment gap that leads to the migration of students into bigger cities. Sanjay Jotshi, a corporate professional turned social worker is in conversation about his organization NextWealth Entrepreneurs Pvt Ltd. A venture that fills this employment gap and brings jobs into these small towns! Sanjay has helped thousands of people get employment which has, in turn, helped them lead a decent life. Tune in to the full episode to know about Sanjay’s work and the challenges faced by his team.Find us on:Facebook - http://facebook.com/followtbcy/Twitter - http://twitter.com/followtbcy/Instagram - http://instagram.com/followtbcy/

India is a country of small farmers with over 90% of its population as small farmers. These farmers rarely ever have enough profits to invest in high-cost farming equipment like tractors which forces them into a vicious cycle of debt through generations. Adwitiya Mal has found a way to facilitate the farmers with the necessary equipment on a pay-for-use basis. His company EM3 AgriServices is the “uber equivalent” of agriculture. Tune into this conversation to learn more about his initiative and know more about the issues faced by small farmers in India.Adwitiya also founded an online initiative, Dhoondh.com that helps people attain plasma during the covid times. Throughout the first wave, Adwitiya saved 2000 lives with his incredible initiative and managed to help more than 4000 people in the second wave. Tune in and learn more about him!Find us on:Facebook - http://facebook.com/followtbcy/Twitter - http://twitter.com/followtbcy/Instagram - http://instagram.com/followtbcy/

Alaska is the northern west state of America. The state is known for its extraordinary wildlife and picturesque scenery including glaciers, fjords, mountains, and lakes. A large state with only a population of 700,000 with most of the population living is the native Americans. Today we bring you the President & CEO of Rasmuson Foundation of Alaska, Diane Kaplan who talks about the beauty of Alaska and the issues that prevail in the state. With a large number of native populations, many Alaskan people suffer from alcoholism. Diane talks about the work her foundation is doing to support alcoholism and homelessness in Alaska and shares the history of Alaska for our viewers.Tune in and learn more!Find us on:Facebook - http://facebook.com/followtbcy/Twitter - http://twitter.com/followtbcy/Instagram - http://instagram.com/followtbcy/

The education systems around the world differ considerably and rely on catering to the social and cultural norms of society. There have been several critics that challenge these education systems and try to bring about positive changes. Claire Boonstra, an engineer who has led a top-notch tech company and now is on a journey towards changing and subsequently challenging the education system. Tune in to learn about her initiative Operation Education and about Claire's journey to empower and connect education innovation.Find us on:Facebook - http://facebook.com/followtbcy/Twitter - http://twitter.com/followtbcy/Instagram - http://instagram.com/followtbcy/

Failure is a part of life. But what does one do after failing at something? Be it a failed business, or marriage, failures happen but what’s important is that we learn from them. Today we bring you a world leader, Warwick Fairfax who shares the story of his own failure for our viewers. At the age of 26, Warwick led and lost a multi-billion dollar family company that was in his family for over 150 years. Today he is a great leader who influences people with his company Crucible Leadership to rise from their failures and live a life of purpose and significance.Tune in to know how Warwick was able to turn his life around after losing everything he had and learn how to bounce back from failures. Warwick’s story will inspire you to understand that your failures don’t define you.Find us on:Facebook - http://facebook.com/followtbcy/Twitter - http://twitter.com/followtbcy/Instagram - http://instagram.com/followtbcy/

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In this day and age when there is a scarcity of freshwater reserves, we must constantly think of our future generations while consuming the precious resources. A lot of water is wasted in every household due to poorly manufactured taps or showers. Today we bring you the Country Manager of Lixil India, a company that ensures that you save water by manufacturing products that either save water or reduce its usage, Bobby Joseph. A senior corporate leader in India, Bobby talks about leadership styles and shares his insights on how to build a successful brand.  Tune in and learn from a real-life inspirational leader!Find us on:Facebook - http://facebook.com/followtbcy/Twitter - http://twitter.com/followtbcy/Instagram - http://instagram.com/followtbcy/

The HR department is the heart and soul of any company or business. People are drivers of change and the oldest tool of marketing and recruiting known to man. In a more technology-driven environment, the field of HR has gone through several changes. Resources are being highly managed by computers and people are more responsible for maintaining and rightly using these resources. A senior corporate professional and a Chief Human Resource Officer from Tata Communications has joined us on the show today. Aadesh Goyal is an experienced and highly reliable professional in his field. Watch the full episode to know everything about the role of a CHRO and how the HR industry has transformed over the years.Find us on:Facebook - http://facebook.com/followtbcy/Twitter - http://twitter.com/followtbcy/Instagram - http://instagram.com/followtbcy/