The Brand Called You

Tune in to the latest episode of The Brand Called You and get enlightened on everything about branding and advertising. Today we host one of the tallest leaders in the Indian Advertising Industry, Sridhar Ramanujam. Sridhar is the Founder of Brand Comm. He shares his invaluable experience of many decades in the field of advertising and branding. In the interview, Sridhar talks about the evolution of advertising from traditional mediums like newspapers, television, etc to the new social media era of advertising.Advertising has come a long way from the era of madmen to digital platforms. Sridhar explains how digital platforms are a much quicker way to do personal branding and advertising and shares how analytics are much easier on digital platforms. Also a renowned author, Sridhar shares about the books he has written on advertising and branding. Tune in and find out how technology and digital platforms have completely changed the advertising industry while learning a few tips on how to successfully build a sustainable digital brand.You can also find us on:Facebook - http://facebook.com/followtbcy/Twitter - http://twitter.com/followtbcy/Instagram - http://instagram.com/followtbcy/

Global organizations are dependent on an inevitable and highly reliable process- Supply Chains. The growth of Supply Chains has taken over businesses all over the world. A process that has evolved and changed consistently over the decades, every business is ultimately defined by the working of its supply chain.Over the past years, supply chains have been highly influenced by technology and gone through drastic changes which have revolutionized the supply chain process altogether. In today’s interview with a highly knowledgeable Supply Chain Guru, we learn about supply chains in detail and the changes that have taken place over the years in the industry.The Brand Called You is pleased to welcome a very senior Supply Chain Leader from Malaysia, Joel Solomon. Joes is currently the Head of Asia Pacific, Supply Chain Management for Braun. Earlier he was in the Supply Chain and Operations for Cargill and Campbell Soup.Joel shares his incredible journey of working in the supply chain business. His opinions are highly focused on consumer expectations and customer-centricity. And he shares some very well-balanced views on the changes that we have witnessed in the working of supply chains over the years.Tune in for a very interesting discussion about supply chains, the role of technology in the modern era of business, the secret to a flourishing network in the pandemic, hassle-free consumer service, and the story behind a successful and hard-working Supply Chain Guru- Joel Solomon.You can also find us on:Facebook - http://facebook.com/followtbcy/Twitter - http://twitter.com/followtbcy/Instagram - http://instagram.com/followtbcy/

Indian pharmaceutical industry is expansive and promising fulfilling 50% demand for generic drugs to the whole world. But, it is not without its own challenges and issues. Today we bring you a senior professional from the pharmaceutical industry, Dr. Vineet Bhushan who talks to us about the challenges of this sector while providing some thought-provoking and intelligent solutions to tackle these challenges.Dr. Bhushan is the Founder of Stellar Pharma Solutions. He has contributed his whole professional life to this industry and today he shares some of his valuable insights into this sector. He founded Stellar in order to give back to the industry and help the small-scale companies who are eager to enter the developed markets but are unable to because of their stringent compliant standards. He helps the medium and small companies to build their infrastructure and capabilities to be able to enter the developed markets.In the interview, Dr. Bhushan explains the domestic as well as global challenges faced by the pharma industry today. From the dependability of APIs and KSMs to the dependence on imports of starting materials to manufacture the drugs, he informs us about the critical challenges still faced by India in this sector. Tune into this interview and listen to Dr. Bhushan’s unique solutions to the issues faced by Indian Pharma Industry.You can also find us on:Facebook - http://facebook.com/followtbcy/Twitter - http://twitter.com/followtbcy/Instagram - http://instagram.com/followtbcy/

Movies are a big and indispensable part of our lives. They have been constant stress busters and our go-to options for relaxing on weekends. With advanced technology and wide movie options, OTT platforms are taking over the viewership and demand. In addition to this, the pandemic has also given the pedestal to OTT platforms with cinema halls being shut down due to lockdown protocol. Platforms like Netflix, Amazon Prime, Hotstar, MPlayer, etc are taking over with viewership as high as 355 million!We have all indeed taken Netflix and Chill, very seriously!Many famed cinema stars are taking up OTT projects due to the wide options available and the interesting genres of OTT platforms. However, movie lovers disagree that OTT platforms can take over the essence of traditional Cinema. It seems that as soon as theatres will start to open up, we might see the BoxOffice back in business!The Bollywood industry is one of the oldest and most cherished institutions in the country.Today, The Brand Called You brings you a renowned film producer from our very own Bollywood industry, Vivek Agrawal! Vivek is the head of Content Development and Production at Reliance Entertainment. He is an award-winning and passionate Director and Producer. Earlier he has spent time with Phantom Films as Head of Operations and has overseen 15 feature films.In this interview with our host Ashutosh Garg, we learn about Vivek’s extraordinary journey into the film industry and how he spent 27 years and continues to contribute to this golden industry.Tune in to learn about the role of a producer, the evolution of the film industry, growing OTT platforms, and what exactly goes into making great films!You can also find us on:Facebook - http://facebook.com/followtbcy/Twitter - http://twitter.com/followtbcy/Instagram - http://instagram.com/followtbcy/

In a country like India where the number of elders is projected to reach 158 Million by 2025, the need for eldercare is more than ever. Emoha Elder Care prepares and assists elders for the golden period of their lives with creative plans to keep them active and healthy in their own homes.Elders who have worked their whole lives are bound to feel isolated and lonely after their superannuation. The concept of agism is also deeply rooted in our culture where we expect our elders to take a pause and rest for the next 30 years of their lives!It is time we realized the potential of elders and their valuable life lessons that can benefit the young population. Emoha helps elders with physical and mental health by keeping them engaged in various activities.We bring you the co-founder of Emoha Elder Care, Saumyajit Roy who is bringing joy and Moh-abbat into the lives of elder people by the work he does. He takes us through the challenges faced by elders, either emotionally or financially. He explains how Emoha takes care of the older adults and talks about the community that they have successfully created with more than 3000 elders.In his own words, Emoha is a ‘connected community’ for elders and their families, bringing together world-class expertise and delivering single-click access to a range of health, emergency, social engagement, convenience services at home, so that elders can live life to the fullest.Tune in to this interview, learn how to reinvent oneself after retirement, and about the potentiality of older adults.You can also find us on:Facebook - http://facebook.com/followtbcy/Twitter - http://twitter.com/followtbcy/Instagram - http://instagram.com/followtbcy/

Jazz is a very popular and vintage style/genre of music. While it is difficult for us pop music fans to demystify this unique field of music, people who are traditional jazz players and musicians still stick to this authentic genre of music. Originated in the African/American communities in the late 19th century, this genre has evolved and has been popularised with time. The Brand Called You is back with yet another inspiring episode. This time with a guest from Norway, Carl Strømer. Carl began his career as a strategy consultant for IBM. He was also the Co-Founder and Vice President of a leading online US Student Travel Agency.Later, Carl became the Director of Marketing of a Norweigian air shuttle. After this, very interestingly, Carl went on to establish Norway’s most popular Jazz Group- JazzCode AS! He works as a Jazz Musician in New York. He combined his background in business and his love for music to start JazzCode. Carl comes from a very artistic and scientific background. His mother was the first pop music artist in Norway and his father was a scientist and his grandfather, a paleontologist! His life was rooted in music and science from a very young age. He has played music for most of his youth. His knowledge in business combined with his love for music led Carl to launch his venture JazzCode AS.Tune in to know more about Carl and his unique integration of Jazz and Business!You can find us on:Facebook - http://facebook.com/followtbcy/Twitter - http://twitter.com/followtbcy/Instagram - http://instagram.com/followtbcy/

Coaching is generally associated with sports but it is now becoming a vital part of a corporate environment as well. A good coach should provide you with actionable insights and the clarity to work towards your goals. Today we bring you Rob Kanzer to tell you why coaching is not limited to just sports and share with you the tricks of communicating effectively, either in a corporate setting or personally. Rob has been trained under the guidance of Marshall Rosenberg, the founder of NVC, Non-Violent Communication. He has over forty years of experience in guiding and inspiring people yearning for more effective methods of interpersonal communication and inner peace. In the interview, he shares the common errors people make while communicating and provides solutions to eliminate the errors.In the interview, Ashutosh and Rob are in a very interesting conversation about how we have conversations. Trained by Marshall Rosenberg, Rob has tremendous insights into the errors one makes while communicating and several ways to avoid them. Instead of leading with an argument, he advises everyone to become great listeners to have effective conversations. Rob associates coaching with spiritual practice and explains how a coach leads you to a life that you are meant to live. This video is a must-watch for you if you are an introvert and looking to improve your interaction and speaking skills. Tune in to this episode and learn how to improve your communication skills.You can find us on:Facebook - http://facebook.com/followtbcy/Twitter - http://twitter.com/followtbcy/Instagram - http://instagram.com/followtbcy/

Our world is home to diverse individuals. It is safe to say that we are slowly but steadily moving towards the inclusion and acceptance of every color, race, or caste. Many social workers are working hard towards creating a healthy and dignified space for every unique person.Today we are honored to host one such activist, Amrita Roy Chowdhury who relentlessly works to rehabilitate people with intellectual disabilities. Amrita defines an intellectual disability as a communicative, cognitive, and social impairment. She explains how her foundation Transcendent Knowledge Society helps rehabilitate people with intellectual disabilities and help them retain their rights in our society.Amrita’s only mission is to give a dignified identity to people with intellectual disabilities. According to her, a fine balance of sympathy and empathy is the most important quality. Tune in to this episode and learn more about people with intellectual disabilities and the multidisciplinary approach Amrita follows to rehabilitate such individuals.You can find us on:Facebook - http://facebook.com/followtbcy/Twitter - http://twitter.com/followtbcy/Instagram - http://instagram.com/followtbcy/

In a technologically driven environment and speeding economy, we seldom take a break to comprehend the consequences of our actions on nature. Our daily paper usage is considerably high. Most paper companies stick to the traditional paper-making process ie. by the cutting of trees. However, modern technology and the age-old method of making recycled paper are making a comeback in the business. Handmade papers are in high demand and are also a very efficient alternative to the traditional method. With the market being taken over by the Millennials and the Gen Z consumers, environment-friendly options are being considered. People are slowly making conscious efforts to do their bit for the environment.One such woman who changed the game with recycling paper and environment-friendly products is Pinky Maheshwari. Pinky is the Co-Founder of Surprise Someone, a venture that produces paper out of cotton rags and waste cotton. Pinky believes that the amount of harm we cause to the environment by the constant consumption of fresh paper is alarming. She encourages the use of recycled paper which is an eco-friendly and responsible option. Tune in to know about Pinky’s environment-friendly business and how she transformed from a corporate professional to a nature-focused startup!You can find us on:Facebook - http://facebook.com/followtbcy/Twitter - http://twitter.com/followtbcy/Instagram - http://instagram.com/followtbcy/

Our thoughts hold more power than we can imagine. Good and positive thoughts are a great stepping stone towards a happier and more balanced life. However, too much positivity may also lead to being toxic. So, to create a balanced mind, it is important that our mind is healthy. It is also important that we deal with the stress that we face on a daily basis. Work and personal stress for adults; and personal and school stress amongst teenagers, often leads to anxiety and even depression. In order to avoid these issues, it is vital that we sit down with ourselves or mental health professionals and give our minds the dose of calmness that it needs. Today we have a very unique professional who is doing some amazing work in the social field. Archna Sharma, a happiness coach, is with us for a brand new episode. Archna is the Founder of Roccia Bliss, a company that talks about happiness as your partner. She is a Thought Technologist and an Educationist turned Social Entrepreneur. She has a background in Computer Science and has also been an associate professor in reputed institutions. In a very interesting discussion with host Ashutosh Garg, Archna shares her heartwarming and unique professional story. Her initiative Roccia Bliss is an out-of-the-box initiative that helps people with respect to the Art of Thinking. Archna also explains the concept of thought technology in detail! Tune in!You can find us on:Facebook - http://facebook.com/followtbcy/Twitter - http://twitter.com/followtbcy/Instagram - http://instagram.com/followtbcy/