The Brand Called You What Goes Into Making A Good Film In India? | Vivek Agrawal, Head of Content Development & Production, Reliance Entertainment
Movies are a big and indispensable part of our lives. They have been constant stress busters and our go-to options for relaxing on weekends. With advanced technology and wide movie options, OTT platforms are taking over the viewership and demand. In addition to this, the pandemic has also given the pedestal to OTT platforms with cinema halls being shut down due to lockdown protocol. Platforms like Netflix, Amazon Prime, Hotstar, MPlayer, etc are taking over with viewership as high as 355 million!
We have all indeed taken Netflix and Chill, very seriously!
Many famed cinema stars are taking up OTT projects due to the wide options available and the interesting genres of OTT platforms. However, movie lovers disagree that OTT platforms can take over the essence of traditional Cinema. It seems that as soon as theatres will start to open up, we might see the BoxOffice back in business!
The Bollywood industry is one of the oldest and most cherished institutions in the country.
Today, The Brand Called You brings you a renowned film producer from our very own Bollywood industry, Vivek Agrawal! Vivek is the head of Content Development and Production at Reliance Entertainment. He is an award-winning and passionate Director and Producer. Earlier he has spent time with Phantom Films as Head of Operations and has overseen 15 feature films.
In this interview with our host Ashutosh Garg, we learn about Vivek’s extraordinary journey into the film industry and how he spent 27 years and continues to contribute to this golden industry.
Tune in to learn about the role of a producer, the evolution of the film industry, growing OTT platforms, and what exactly goes into making great films!
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