The Brand Called You

In 1997, in the UN event, Carbon Credits were created in order to incentivize projects all around the world to decarbonize the planet. Basically, if a company is polluting in a developed country, they need to pay for the pollution to the companies which do the opposite in the emerging markets. This is measured on the basis of carbon emission. Every ton of Co2 emitted is one Carbon Credit which a company has to buy. In 2017, our guest for this episode of The Brand Called You, Francisco Benedito detected some inefficiencies in the existing climate market. It was found out that one can apply technology to make these markets more transparent and traceable. This is why ClimateTrade was created as a platform which uses blockchain technology to provide transparency and traceability in climate trade transactions. Francisco Benedito is the CEO of ClimateTrade and the co-founder of ClimateCoin. He has been awarded as the best organization for decarbonizing the travel industry. He has also been voted amongst the top 100 SDG influencers.

Jeff Bezos has said, “Your brand is what other people say about you when you’re not in the room.” A strong brand is formed and is sustainable only when it connects to people on emotional and rational levels. It needs to offer something unique to customers and not just focus on the product on a superficial level. A brand manager’s role is extremely critical to build and maintain the reputation. Today, we have Mr. Soumya Solanki, the Managing Director of Kantar Insights of West, East, Central Africa, who discusses it at great length with us. Soumya discusses the importance of having a clear brand purpose. He talks further about a brand providing a meaningful benefit to the consumer.

This is the story of a simple boy who had high ambitions. Samrendra Kumar, whom our host addresses as Sam, is an ex-Army man and the co-founder and the Managing Director of MitKat Advisory. Sam was born and brought up in a village in Bihar. He did not have much facilities living there and did not get an exemplary education as well. So when he stepped into the Nation Defence Academy, he saw fine men all around him as his batchmates and insecurities and inferiority complexes hit him hard. But, his hard work paid off and after four years, he was commanding the passing out parade and was awarded the Sword of Honour and the President's Gold Medal.

From going on a first date with your lover to planning a day out with your family, watching a movie together in the cinema is always included in the schedule. Movie-going is such a go-to plan for every generation. With the help of our guest for this episode of The Brand Called You, Mr. Tushar Dhingra, let's understand what makes the experience of the cinema halls so comfortable for us. Tushar Dhingra is the Founding CEO of Dhishoom Cinemas. He is a tenured retail and entertainment leader. He is also the ex-CEO of Smash Entertainment. He has served as the Chief Marketing Officer at PVR and the Chief Operating Officer at Big Cinemas.

There are people who want to work for society, there are people who work for society, then there are people who help others in working for society. One such personality is with us today on our show who has made 'Social Impact' as his career. We are pleased to invite Mr. Roshan Paul as our guest for this episode of The Brand Called You. Roshan is a social entrepreneur and the co-founder of the Amani Institute which is supporting social impact leaders. He has been awarded and felicitated several times. He is also an author who has written books like 'Such a lot of World', 'Your Work begins at No' and 'The New Reason to Work'.

People often judge and predict our professional life based on our personality when we are very young. We also choose our careers that suit our personality. In Michelle's case, she contradicted her personality but ended up doing what she always wanted to. Michelle Martin is a Radio Host, a TedX speaker, and a moderator. Michelle also hosts a finance show titled 'Your Money'. In the conversation, she tells us that she has worked for TV and Radio, but right now she is focusing on the business world and markets, personal finance management, entrepreneurship, etc. She is working on sharing inspiring stories that might spark some positive change.

Marketing takes business products or services to the customer and helps maintain good relations. Especially, during times of crisis, which any business organisation is bound to be in due to several factors, the right approach to marketing communication help in sustaining the relations with the stakeholders. With the advent of the Internet and social media, the range of scope of MarCom has undoubtedly increased, but it sticks to its core value of disseminating the right information. Today, we have Ms. Swati Bhattacharya, a leading MarCom professional who shares her insight on keeping business afloat in today’s time. Coming with experience in sorting crisis management, she also devotes her time to CSR.

Branding is what people say about you when you are not in the room. It is not always about the companies we work for, it is also about our branding. The value, the skillset, the experience we bring to the table in any field. It starts with the right mindset and thoughts, and today we have India’s pioneer of personal branding to talk about its importance, enabling us to become leaders in life. Tune in to listen to this enriching conversation. Known as “The Personal Branding Pioneer in India," she is the speaker and coach focusing on thought leadership. Tanvi describes the concept of personal branding as a “celebration of yourself.”

Being a CEO in any organization is a big achievement. But, our guest for today has been the CEO of the CEOs. We are pleased to invite Scott Mordell to our show today. He is the former CEO of the Young Presidents' Organisation (YPO). He had joined the organization at the age of 33 as a member. He has served the YPO as a CEO for ten years from 2010-2020, which is the longest in the history of the YPO. He is currently the CEO of The Florida Group.

William Shakespeare has said, “Let me embrace thee, sour adversity, for wise men say it is the wisest course.” Adversity is a part of life but is not a permanent state. As human beings, it often gets difficult to realise that when facing any challenge, however, with right mind training and some conscious efforts, one can learn to embrace these challenges and move forward for the better days. Our guest, Colby Sharma, talks about the same in his book, “The Curveball.” He has overcome a learning disability and continued to be a law graduate. Tune in to listen to some interesting insight in handling the not-so-good days of life.