Marketing takes business products or services to the customer and helps maintain good relations. Especially, during times of crisis, which any business organisation is bound to be in due to several factors, the right approach to marketing communication help in sustaining the relations with the stakeholders. With the advent of the Internet and social media, the range of scope of MarCom has undoubtedly increased, but it sticks to its core value of disseminating the right information.
Today, we have Ms. Swati Bhattacharya, a leading MarCom professional who shares her insight on keeping business afloat in today’s time. Coming with experience in sorting crisis management, she also devotes her time to CSR.
The Brand Called You