Jeff Bezos has said, “Your brand is what other people say about you when you’re not in the room.” A strong brand is formed and is sustainable only when it connects to people on emotional and rational levels. It needs to offer something unique to customers and not just focus on the product on a superficial level.
A brand manager’s role is extremely critical to build and maintain the reputation. Today, we have Mr. Soumya Solanki, the Managing Director of Kantar Insights of West, East, Central Africa, who discusses it at great length with us.
Soumya discusses the importance of having a clear brand purpose. He talks further about a brand providing a meaningful benefit to the consumer.
The Brand Called You