The Brand Called You

00:34- About Andrew Crombie and his journey.  Branding is the strategic process of creating a unique and recognizable identity for a product, service, or company. It involves crafting a distinct brand image, positioning, and messaging that resonate with the target audience. Today, we have the privilege of hosting a branding virtuoso, the Chief Branding Officer of Crombie Consulting and a startup brand specialist - the one and only Andrew Crombie. With a wealth of experience working with renowned brands and agencies, Andrew brings a fresh perspective to the ever-evolving field of branding. So, fasten your seatbelts as we embark on a captivating journey into the mind of a branding maestro.  I am a registered management consultant who specializes in reducing the risk for VCs/investors in their startup investments by addressing the major cause of startup failure - building products for which there is no real or meaningful market. My focus is to help start-ups understand what business they are REALLY in (usually they think from a ‘product’ perspective), how to find and leverage their unique point of difference, and how to create a compelling brand that will stand out to the people most likely to buy their product or service. I am currently working with a few select startups at various stages of fundraising - from TiNDLE with USD130m from Seed and Series A - to less progressed startups who are just at the stage of seeking capital to take their concept to the next level/enter the marketplace.   

Building a brand is a crucial aspect of any business. It is the foundation on which a company's reputation, recognition, and loyalty are built. A brand is more than just a name or a logo; it is the sum total of a company's values, personality, and offerings. A well-built brand can differentiate a business from its competitors, communicate its unique value proposition, and connect with its target audience. In this episode, Lisa Perry, a senior director of product marketing and brand strategy based in California discusses her career journey, working with various industries. She also shares insights into building successful brands. 00:33- About Lisa Perry Lisa Perry is the Sr. Director of Product Marketing & Brand Strategy. She has worked with several global brands across a vast cross-section of businesses.

Klezmer music is a form of Jewish folk music that originated in Eastern European Jewish communities in the 15th century. It is characterized by its lively, expressive melodies, the use of traditional instruments such as the violin, clarinet, and accordion, and its ability to evoke both joy and melancholy. In this episode, Walter Zev Feldman, the Artistic Director of The Klezmer Institute, talks about his life, background, and his work spearheading the revival of Klezmer music.  00:36- About Walter Zev Feldman Walter Zev Feldman is credited with spearheading the revival of Klezmer music in the 1970s, bringing to life this relatively unknown form of traditional Jewish music.  He is not only a Klezmer musician and dancer, but also an academic who has written many books and articles on a variety of subjects, including music, poetry, mysticism, and dance.  He is now exploring the role of gesture in the performing arts and its relationship to klezmer. His book,  Music of the Ottoman Court: Makam, Composition, and the Early Ottoman Instrumental Repertoire (Berlin, 1996) are taught as a basic text worldwide. 

Supply Chain, has over the period, become an integral part of any business, going beyond just the purchasing of materials. It is critical to pay attention to supply chain systems to plan backups in times of any disruptions. In today’s episode, we discuss the evolution of supply chain as an integral business unit, along with use of technology and the challenges. [00:36] - About Dr. Srinivas Talluri Dr. Talluri is the Hoagland Metzler Endowed Professor at the Broad College of Business, Michigan State University. He is a professor of Supply Chain Management. Dr. Talluri is a fellow at the Decision Sciences Institute and he's an Editor-In-Chief of the Decision Sciences Journal.

The quality of leadership determines the scope of success of an organization. Having ethics and building a good character are paramount besides knowing the theoretical and practical aspects of the industry. In today’s episode, we discuss the meaning of character, and its importance in leadership especially in today’s times where greed for profits often overshadows the required ethics for long-term benefits.  [00:35] - About Edward Brooks Mr. Brooks is an Executive Director of the Oxford Character Project, University of Oxford, where he is exploring the theory and practice of character and leadership development around the world. He is also the co-founder of the Oxford SDG Impact Lab and the Oxford Global Leadership Initiative. 

Career journey, his experiences working in China and Japan, his strategies for navigating cultural differences and regulatory environments, and his achievements during his time in China. The interview also touches on the air pollution challenges in China and the positive aspects of the work environment and digital transformation in the country. 00:41- About Dr. Joerg Storm Dr. Joerg Storm is the Global Head of IT Infrastructure for Mercedes-Benz Mobility. He is a Global Professional and has worked in China, Taiwan, and Hong Kong.

Sandeep Chennakeshu is a business transformation veteran, an author, and the current Chief Operating Officer of a Pioneer in digital imaging radar called Under Inc. He started in Mobile phones in 1988 and built 2G, 3G, and 4G phones and launched them for Ericsson, later switching fields to semiconductors, and then into software for various areas such as Medical Electronics and Automotive. Sandeep was the President of BlackBerry Technology Solutions for four years, where he worked on software and intellectual property, generating significant traction and revenue growth. Sandeep's book, "Your Company is Your Castle," uses the analogy of a castle to describe how to build a resilient business and is based on eight elements to construct strong businesses that last. These eight structural elements include location, a solid foundation, strategy, execution, protection, resources, communication, and innovation. 00:39- About Sandeep Chennakeshu Sandeep Chennakeshu is a Business Transformation Veteran. He is the author of Your Company Is Your Castle. Currently, he is the COO, of Uhnder Inc, a pioneer in digital-imaging radar. He is also the Former CTO of Ericsson. He is also the Former President of Blackberry.

In an attempt to live the social-media famous good life, we often tend to plan to migrate to metropolitan cities of India or overseas as well. In this race, the young generation migrating away from their land are losing connection to their motherland and culture. In this episode,w e discuss the importance of connection with the grassroots and also attempt to understand the meaning of environmentalism. [00:41] - About DV Sridharan DV Sridharan was born four years before the independence and has witnessed three or life phases, all about migrations.  He comes from a small village and has seen Indian civilization drifting from the villages to now move overseas. 

There are often times in our life when either we are directionless or aren’t vivid about what we want from our life. Such ignorance about ourselves has the potential to lead us to the dark side of the world. However, it is in the human power to bring oneself back to the right path in life. What is needed is analysis of body, mind and spirit. In today’s episode, we discuss the inspirational transformation of Mr. RJ Singh from the world of alcohol and drugs to the fit athlete he has become today.  [00:41] - About RJ Singh Ranjit is a corporate and an ultra endurance athlete. He is a family man dedicated to the pursuit of self-mastery.

The literacy of any country decides a lot about the future they might have. It affects the standard of life of the people, their happiness index, future innovations, etc. A lot of people in Brazil can’t even read a paragraph-long text or do basic mathematics. If they don’t have basic hard skills they can’t be expected to contribute to the growth of the country from a professional point of view or take good care of their families for that matter. And this problem is not only in Brazil but in many parts of the world. Today we have with us Paulo tell us about how he is helping solve the literacy problem. About Paulo Batista He is currently the CEO of Alicerce. He has a diverse background. He is educated in the law. He has a background in investment and banking. He also used to be the manager of a dental center. He is passionate about educating kids.