The Brand Called You How Can You Make Life of Coffee Growers Better? | Dean Cycon | CEO and Founder, Dean’s Beans Coffee Company
Who doesn't like to start the day with a cup of great coffee? But are you aware that your choice of coffee has the potential to positively impact the lives of coffee growers? In today's episode, we delve into the work being done by Dean Cycon's company to ensure justice and sustainability for coffee growers. Through his company, Dean's Beans, he has revolutionized our perception of coffee by highlighting the significance of ethical sourcing, fair compensation, and environmental sustainability. Tune in now to learn more!
[00:32] - About Dean Cycon
Dean is the founder of Dean's Beans Coffee Company.
He earlier worked as an indigenous rights lawyer, an environmental attorney.
Dean started the company as he wanted to use coffee as a vehicle for positive social, economic and ecologic change.
The company designs fun projects in partnership with growers and they return a percentage of the profits to the growers as a social equity premium.
Dean has received “Best Practices Recognition” from the Food and Agricultural Organization of the United Nations and a sustainability award from the Specialty Coffee Association, America.
He has also been a research fellow at Woods Hole in Massachusetts, the famous oceanographic institute.
Dean is also an author of two books, “Javatrekker: Dispatches from the World of Fair Trade Coffee” and “Finding Home (Hungary, 1945).”