The Brand Called You

In this episode of "The Brand Called You" Frits Bussemaker interviews Maarten Botterman, a global future internet expert, board member of ICANN (Internet Corporation for Assigned Names and Numbers), and director of the global network knowledge society. Maarten discusses his background and the importance of the internet in preserving and progressing the world for future generations. He highlights ICANN's role in maintaining a stable and secure global internet addressing system. The conversation touches upon the impact of conflicts and internet shutdowns on ICANN's functioning and the need for an inclusive approach to language diversity online. Maarten expresses optimism about the future of the internet and the positive contributions it can make. 00:39- About Maarten Botterman Maarten Botterman is a Global Future Internet Expert. He is also a Board member of ICANN and “past chairman” He also led running the .org registry He was the Director of Information Society at the RAND corporation  He did similar work with European Commission and Dutch Government Currently, he runs his own company Global Networked Knowledge Society He has authored or co-authored over 50 peer-reviewed studies, reports, and articles.

In this episode, we explore various aspects related to the development of the Canadian ecosystem with Ela Borenstein, VP, Venture Capital Incentivized Programs, BDC Capital. We delve into the evolution of the ecosystem, the services provided by BDC to venture capitalists and fund managers, the significance of initiatives like the GP Academy and the Cop and fellows program, and the key factors to consider when implementing incentive programs. 00:09- About Ela Borenstein Ela Borenstein is Vice President leading the VCIP team, where she is responsible for incentivized and mandated programs on behalf of the government, notably, Venture Capital Action Plan (VCAP), Venture Capital Catalyst Initiative (VCCI) 2017, renewed VCCI, and the Covid Bridge Financing programs, totaling $1.8B for the development and launch of new initiatives for Canadian funds. She joined BDC Capital in 2007 spending 9 years as an investor in healthcare and life sciences companies bringing over 20 years of management, entrepreneurial and consulting experience in the biopharmaceutical and related industries.

Have you heard of Civil Entrepreneurship? Civil entrepreneurship refers to the practice of applying entrepreneurial principles and approaches to address social, environmental, and community issues.  In this episode, we discuss Martin Ruebens' career journey and his role as a program manager for Public Sector Innovation in Flemish Public Administration. The conversation also touches on the concept of civil entrepreneurship and the shift in attitudes among young employees in the Flemish administration.00:36- About Martin Ruebens Martin Ruebens is a lifelong employee of the Flemish Government starting in 1990. For over 10 years, he was the Flemish Department of Chancellery and Public Governance secretary – the highest position one can have in the Flemish government. He is the Program Manager for Public Sector Innovation in the Flemish public administration. He has a Ph.D. in Sociology.

AI and machine learning plays a crucial role in various aspects of our lives and has significant importance in multiple fields. In this episode, Eugenio Zuccarelli, a data science leader at CVS Health talks about his work in AI and machine learning, particularly in predicting and preventing diseases, and the impact of large language models like GPT. 00:09- About Eugenio Zuccarelli Eugenio Zuccarelli is a Data Science Leader at CVS Health, a Fortune 500 company and the #1 healthcare company in the world.  He is a Forbes Under 30, TEDx Speaker, WEF Global Shaper, and studied across MIT, Harvard, and Imperial College. Eugenio's analyses helped develop policy recommendations for The White House, CEOs, and leading research institutions to take action in key situations, such as the fight against the COVID-19 pandemic.

Stem cells have been the subject of extensive research in recent years due to their immense potential for medical applications. From understanding the mechanisms of disease development to developing novel therapies, stem cells have opened up new possibilities for researchers and clinicians alike. In this episode, we speak to Prof. Raj R Rao, a renowned expert in the field of biomedical engineering, about stem cells and their role in medical research. Prof. Rao provides valuable insights into the biology of stem cells, their applications in regenerative medicine, and the ethical considerations surrounding their use.  WEBSITE: 00:39- About Prof. Raj R Rao Raj R Rao is the Biomedical Engineering Professor at the College of Engineering, University of Arkansas, Fayetteville. He is an Expert in Stem Cells. He has contributed to 60+ journal articles, book chapters, and conference proceedings; 100+ conference abstracts; and 80+ invited lectures.

Many people struggle with managing their finances effectively, leading to stress and anxiety around money. In the interview, Gayle Colman talks about her journey in finance, the importance of incorporating body wisdom and intelligence in financial decision-making, the concept of innate intelligence and how it relates to sustainable wealth, and the definition of wealth beyond just money. She also shares insights and tips on how to manage financial stress and anxiety. 00:38- About Gayle Colman Gayle Colman is a Coach, writer, entrepreneur, and financial advisor. She is the author of The Body of Money, A Self-Help Guide to Create Sustainable Wealth through Innate Intelligence.

With fierce competition around, differentiation and standing out amongst the crowd is essential to continue to grow in one’s career. Hence, comes the importance of personal branding. At times, personal brand might sound too heavy to be able to comprehend.  But in our discussion with the leading career strategist, Ms. Wendy Pavey, we break down the regular steps you need to take to build your personal brand.  [00:36] - About Wendy Pavey Wendy is a brand and career strategist. She is the Executive Brand and a Lead Instructor for Executive Cadence. She is an author of a book titled, “Personal Brand 101” and “The C-Suite Guide to LinkedIn.” Wendy has an upcoming book which is titled, “You Are The Leader.”

Vee Haslam helps leaders and teams connect to the HEART of the matter during times of change to obtain peak performance. Using a science-driven, uniquely human, HEART-centered methodology that increases performance, and wellbeing and brings teams on board. 00:33: About Vee Haslam and her journey.   Over the past 20+ years, I have been blessed to work in medium and large organizations managing process changes to large-scale, executive change projects.  I have worked with over 40 different work unit teams of varying sizes including every internal service area of a major Hospital and Medical College.  I have always felt extremely lucky the teams I have worked with seemed to be so willing and able to contribute to the projects I was accountable for. That they would be happy to go above and beyond, despite often being asked to add the project work on top of their other competing priorities. 

Dr. David A Bray enjoys creative problem-solving linking public and private endeavors. David likes to be a digital diplomat and a “human flak jacket” for teams of change agents working in turbulent environments. 00:33: About Dr David A Bray and his journey.   Dr David A. Bray is both a Distinguished Fellow at the non-partisan Henry L. Stimson Center, a non-resident Distinguished Fellow with the Business Executives for National Security, and a CEO and transformation leader for different “under-the-radar” tech and data ventures seeking to get started in novel situations.  He also is Principal at LeadDoAdapt Ventures and has served in a variety of leadership roles in turbulent environments, including bioterrorism preparedness and response from 2000-2005, Executive Director for a bipartisan National Commission on R&D, providing non-partisan leadership as a federal agency Senior Executive, work with the U.S. Navy and Marines on improving organizational adaptability, and with U.S. Special Operation Command’s J5 Directorate on the challenges of countering disinformation online.  He has received both the Joint Civilian Service Commendation Award and the National Intelligence Exceptional Achievement Medal. David accepted a leadership role in December 2019 to direct the successful bipartisan Commission on the Geopolitical Impacts of New Technologies and Data that included Senator Mark Warner, Senator Rob Portman, Rep. Suzan DelBene, and Rep.  David enjoys creative problem-solving linking public and private endeavours.

The pandemic saw the shift that businesses made in digital transformation by adopting cloud service technologies. The need for remote and hybrid work pushed the business to adopt the cloud services. In today’s episode, we discuss how Wipro’s FullStride Cloud Services drive this change and digital transformation. We also discuss the factors to consider before choosing a particular cloud technology based on the business. [00:40] - About Sorabh Singhal Sorabh is the Vice President and Global Head Digital Transformation Services, Wipro Full Stride Cloud Services. He was earlier with Tata Consultancy.