The Brand Called You

The Brand Called You
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Oct 25, 2023 • 26min

Shaping The Future Of Sports Marketing | Fred Mangione | Senior VP, Commercial Sales and Marketing, New York Jets

Sports marketing is a dynamic and evolving field that focuses on promoting and enhancing the brand image, visibility, and profitability of sports teams, organisations, events, and athletes. It encompasses a wide range of strategies and activities aimed at connecting sports enthusiasts with their favourite teams and athletes, while also attracting new fans and sponsors. In this episode, Fren Mangione provides valuable insights into the evolving landscape of sports marketing. From the role of data and analytics to the impact of technology and the growing influence of player personalities, Fred's expertise offers a compelling glimpse into the future of this thrilling field.  [00:35] - About Fred Mangione Fred is the Senior Vice President, Commercial Sales and Marketing of the New York Jets. He is an executive leader with proven strategic experience in the identification, analysis and implementation of aggressive strategies to further organisational growth and operations for the NFL, NBA and NHL franchisees.
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Oct 24, 2023 • 29min

From Filmmaking to Peace Activism | Yossi Somer | Advisory Board Member, BPUR International

In this episode of "The Brand Called You," we dive into the remarkable life of Yossi Somer, a versatile individual with a background in filmmaking, art, entrepreneurship, and peace activism. Join us as we explore his unique journey, from his award-winning films to his advocacy for global peace and understanding. Yossi's story is a testament to the power of art and activism in shaping a better world. [00:48] - About Yossi Somer Yossi is an award-winning filmmaker, artist, entrepreneur, and independent peace and socialist activist. He is also on the Advisory Board of the BPUR International.  He can speak in over eight languages. Yossi envisions a Middle East Business Union, free from colonial powers.
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Oct 24, 2023 • 29min

Empowering Ethical Leaders | Prof Enase Okonedo | Vice-Chancellor, Pan-Atlantic University, Lagos, Nigeria

In this episode of “The Brand Called You,” we delve into the remarkable journey of Professor Enase Okonedo, the distinguished Vice Chancellor of Pan-Atlantic University in Lagos, Nigeria. Join us as we explore her inspiring leadership, commitment to excellence, and unwavering dedication to nurturing the next generation of ethical and innovative leaders in the heart of Africa.  [00:37] - About Professor Enase Okonedo Professor Okonedo is the Vice Chancellor of the Pan-Atlantic University in Lagos, Nigeria. She is the former Dean of the Lagos Business School. She also serves on several boards. 
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Oct 23, 2023 • 27min

Unlocking the Art of Branding | Dr. Anurag Dugar | Marketing and Branding Professor, Trainer, Coach

In the world of marketing and branding, where every impression counts, gaining insights from seasoned professionals can be the key to success. Join us in this exclusive dialogue with Dr. Anurag Dugar, as he shares valuable lessons, and perspectives on the evolving landscape of marketing and branding in the digital age. Whether you're a seasoned marketer or just embarking on your branding journey, this discussion promises to unlock valuable insights that can transform your approach to branding and marketing. [00:37] - About Dr. Anurag Dugar Dr Anurag is a marketing and branding professor. He is a trainer and a coach.
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Oct 23, 2023 • 38min

A Glimpse Into Intentional Communities | Meg Bogdan and Richard Getler | Co-Housing

In a world where individualism often takes centre stage, a growing number of people are seeking a different way of life—one that emphasizes community, shared values, and meaningful connections. Co-housing, an intentional and communal approach to living, has been gaining traction as an alternative lifestyle choice. Inspired by the words of Malcolm X, who once said, "When I is replaced with us, even illness becomes wellness," this discussion delves into the world of co-housing and the shift from "I" to "we." Join us on this exploration of co-housing, a lifestyle that challenges the status quo and offers an intriguing perspective on the power of community in our modern world. [02:21] - About Meg Bogdan and Richard Getler Meg Bogdan is a solo parent who transitioned from a high-powered New York City career to Village Hill co-housing in Northampton, Massachusetts. Richard Gatler, a retiree who, along with his wife, found solace and connection in Rocky Hill co-housing. 
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Oct 21, 2023 • 29min

Discovering Your Unique Flow | Dr. Bruce H. Jackson | Principal, Attentional Leadership Institute

In the dynamic journey of personal and professional development, one concept stands as a beacon of peak performance and unparalleled fulfilment – the idea of "flow." While the concept of flow isn't new, the path to discovering and tapping into your unique flow is a personal odyssey that holds the key to unlocking your greatest potential. Dr. Bruce H. Jackson, an esteemed expert in leadership, coaching, and peak performance, has dedicated his life's work to unravelling the mysteries of flow and helping individuals chart their course towards it. Fasten your seatbelts and get ready to embark on a transformative journey as we uncover the art of tapping into your unique flow – the key to achieving your highest aspirations and living a life of purpose and abundance. [00:34] - About Dr. Bruce H. Jackson Dr. Jackson is the Principal of the Attentional Leadership Institute. He is an Executive Director at the Charlie Life and Leadership Academy. Dr. Jackson is the author of a book titled, “Finding Your Flow: How to Identify Your Flow Assets and Liabilities, the Keys to Peak Performance Every Day.”
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Oct 21, 2023 • 23min

Bridging Worlds Through Poetry and Literary Expertise | David Groff | Poet, Writer, Independent Book Editor, Culture Worker and Teacher

In this episode of ‘The Brand Called You,’ we delve into the world of poetry, writing, and the profound influence of words with David Groff, a renowned poet, writer, independent book editor, culture worker, and teacher. David shares his insights on the essence of storytelling, the evolution of his writing style, and the enduring significance of poetry in today's world. Discover the art of crafting resonant words and the invaluable lessons he imparts to aspiring authors and editors in this illuminating dialogue. [00:35] - About David Groff David is a poet, writer and independent book editor. He is a culture worker and a teacher. David has co-edited two anthologies. He has been awarded, recognised and felicitated several times.
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Oct 20, 2023 • 29min

Intersection of Branding, Innovation, and Government | Prof. Jaideep Prabhu | Professor of Marketing, Cambridge Judge Business School

In an ever-evolving world where the boundaries between public and private sectors are becoming increasingly blurred, the intersection of marketing and government is a space of profound significance. Professor Jaideep Prabhu, a distinguished authority in the fields of marketing and innovation, brings invaluable insights into this complex junction. Join us as we unravel the intricacies of marketing, innovation, and governance in an era where these forces converge to shape our collective future. [00:37] - About Prof. Jaideep Prabhu  Prof. Jaideep is a Professor of Marketing at the Cambridge Judge Business School. He is the author of several books. His latest book is titled, “How Should a Government be the New Levers of State Power.”
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Oct 20, 2023 • 23min

Unlocking the Power of Personal Branding | Vladimer Botsvadze | Advisory Board Member, The United States Artificial Intelligence Institute

In the dynamic world of marketing and personal branding, success often hinges on the ability to connect, inspire, and tell compelling stories. Join us as we delve into a thought-provoking conversation with Vladimir Botsvadze, the number one global marketing social media and retail thought leader, as he shares invaluable insights on personal branding, influencer marketing, and the ever-evolving landscape of digital marketing.  [00:36] - About Vladimer Botsvadze Vladimir is an Advisory Board member of the United States Artificial Intelligence Institute. He has been ranked as the number one global marketing social media and retail thought leader. He has also been recognised as a transformative leader.
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Oct 19, 2023 • 23min

Unlocking Success in Sports Management | Neel Shah | Sports Management Professional, Author, Educator and Life Coach

In the dynamic world of sports, where passion and performance converge, and in the realm of life coaching, where individuals seek guidance to unlock their full potential, lies an extraordinary journey that promises to inspire and transform. This compelling intersection of sports management and life coaching is a narrative shaped by individuals like Neil Shah, a seasoned professional who has navigated the highs and lows of the sports industry, embracing its challenges and leveraging its opportunities. Join us as we embark on a journey filled with leadership lessons, knowledge, experience, and wisdom that only comes from years of dedicated pursuit in the fields of sports management and life coaching.  [00:34] - About Neel Shah Neel is a sports management professional and educator. He is a life coach. He has over 19 years of experience in the development and commercialization of sports in North America and Asia.

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