Sports marketing is a dynamic and evolving field that focuses on promoting and enhancing the brand image, visibility, and profitability of sports teams, organisations, events, and athletes. It encompasses a wide range of strategies and activities aimed at connecting sports enthusiasts with their favourite teams and athletes, while also attracting new fans and sponsors. In this episode, Fren Mangione provides valuable insights into the evolving landscape of sports marketing. From the role of data and analytics to the impact of technology and the growing influence of player personalities, Fred's expertise offers a compelling glimpse into the future of this thrilling field.
[00:35] - About Fred Mangione
Fred is the Senior Vice President, Commercial Sales and Marketing of the New York Jets.
He is an executive leader with proven strategic experience in the identification, analysis and implementation of aggressive strategies to further organisational growth and operations for the NFL, NBA and NHL franchisees.
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