Intersection of Branding, Innovation, and Government | Prof. Jaideep Prabhu | Professor of Marketing, Cambridge Judge Business School

In an ever-evolving world where the boundaries between public and private sectors are becoming increasingly blurred, the intersection of marketing and government is a space of profound significance. Professor Jaideep Prabhu, a distinguished authority in the fields of marketing and innovation, brings invaluable insights into this complex junction. Join us as we unravel the intricacies of marketing, innovation, and governance in an era where these forces converge to shape our collective future.

[00:37] - About Prof. Jaideep Prabhu 

• Prof. Jaideep is a Professor of Marketing at the Cambridge Judge Business School.

• He is the author of several books.

• His latest book is titled, “How Should a Government be the New Levers of State Power.”