The Brand Called You

In an era where digital connectivity is synonymous with economic empowerment, a glaring disparity exists. A large section of the world is without this connectivity which also leads to a plethora of challenges pertaining to education, quality of life and basic human needs. In this episode of The Brand Called You, Nasrat Khalid gives us insight into the life of a refugee and the challenges faced by them. He also sheds light on the genesis of @ASEELApp and how it is helping Afghanistan with digital connectivity. About Nasrat Khalid Nasrat Khalid is a systems Infrastructure Engineer based in the United States.  He has been featured by TIME, NPR, and Al Jazeera, and is a recipient of the Andrew Rice Award.  He is also the founder of  @ASEELApp and is passionate about expanding access to the digital economy.

As technology continues to advance, AI plays a crucial role in empowering individuals, facilitating human-machine collaboration, and addressing complex challenges with its ability to generate creative and context-aware solutions. In today's episode of The Brand Called You, Luis F. Gonzalez, the Chief Operating Officer for Power at Aboitiz Power Corporation (ADI) shares some fascinating insights on how the world is transforming and accommodating AI to improve efficiency. 00:39 - About Luis F Gonzalez Luis F. Gonzalez is the Chief Operating Officer for Power at Aboitiz Power Corporation (ADI). He has years of experience working on Digital Transformation and Machine Learning Adoption with over 55 Industrial customer experiences across 4 continents.

In recent times, data analytics has emerged as the most crucial tool within a business. From hidden insights to the ongoing trends, data analytics and detect it all and make conducting business a lot more efficient. In this episode of The Brand Called You, Dr Kruti Lehenbauer takes us through the work she does as a data analyst and as the owner of Analytics TX.  00:34- About Dr Kruti Lehenbauer  Dr Kruti Lehenbauer is the owner of Analytics TX LLC. She's a business analytics consultant. She's also a guaranteed growth consultant and a fractional Chief Data Analytics officer.

Branding strategies hold paramount importance in the business world. It can either make or break a brand. In this episode of The Brand Called You, Moti Elkaim, the Founder of Atlantic Brands takes us through the experience that is branding. From the significance of storytelling to navigating the challenges of brand building, Elkaim provides a compelling perspective on the evolving landscape of branding in the fast-paced digital era.  [00:33] - About Moti Elkaim Moti is the founder of Atlantic Brands.  He is a branding and marketing strategist who has led various brands to global expansion. 

In the fast-paced digital era, brands must adapt, stay relevant, and embrace agile marketing while maintaining the essence of their soul. Branding strategy involves building a solid foundation through positioning, defining clear goals, and crafting a flexible strategy. In this episode of The Brand Called You, Petra Staudenmaier, Founder and owner, of PS ConSOULt, shares some interesting insights on branding strategies and shares ways to keep your brand alive! [00:35] - About Petra Staudenmaier Petra is a consultant for integrated brand brand management.  She's the founder and owner of PS ConSOULt. She's helping brands and businesses define their distinctiveness and their strategy. She's a member of the Board of Directors of Choba Choba AG in Berne, Switzerland. 

In the dynamic landscape of business, branding serves as the heartbeat that resonates with consumers. It goes beyond a mere logo or colour scheme; it encapsulates the essence of a company, evoking emotions, and fostering a lasting connection with its audience. In this episode of The Brand Called You, Vyanjana Sharma, the co-founder and creative director at Integra Magna shares some meaningful insights of successful branding. [00:35] - About Vyanjana Sharma Vyanjana Sharma is the co-founder and creative director at Integra Magna.  She's also a mentor at ADP list.  She is a branding consultant who has forged a successful career through a relentless pursuit of self improvement, and staying abreast of the latest design trends and techniques.

The cannabis industry in India is experiencing a transformative shift, with a growing emphasis on alternative wellness solutions.  It is witnessing increased awareness about the therapeutic benefits of cannabis, particularly in alleviating insomnia, stress, anxiety, and other conditions. In this episode of The Brand Called You, Shivam Singhee, the CEO of Awshad takes us through the budding alternative wellness space of India and sheds light on the positive aspects of the industry.  00:35- About Shivam Singhee Shivam is the chief executive officer and co-founder of Awshad, which is in the cannabis stroke alternative wellness space. He is from New Delhi, India and is a member of the YPO family.

Sales strategy plays a pivotal role in the success of any business. It serves as the roadmap guiding a company's interactions with potential customers, influencing the entire sales process from start to finish. In this episode of The Brand Called You, we're delving into the exciting realm of sales strategy with Thomas Preiss, Sales Strategy Advisor and an authorized challenger advisor. 00:32- About Thomas Preiss Thomas is a sales strategy advisor.  He's also an authorized challenger advisor.

Cultivating employee engagement is akin to tending to a vibrant garden where every unique seedling represents an individual's potential and contribution. It goes beyond mere surveys and statistics; it's about creating an ecosystem where each team member feels heard, valued, and connected. In this episode of The Brand Called You, Pete Schramm unravels the strategies and insights that can transform workplaces into thriving landscapes of collaboration and growth. 00:31- About Pete Schramm Pete is the founder and chief executive officer of Lattitude, which is an employee connection survey and retention platform that promotes engagement through meaningful conversations. Pete is also an entrepreneur and an author who is passionate about connecting people and guiding diverse teams to tackle complex challenges

In this episode of The Brand Called You, we navigate the intricate landscapes of accessibility, exploring the challenges, triumphs, and the path to a more inclusive world. In this conversation with Marianne Djkshoorn, an accomplished professional and advisor on accessibility from The Hague, Netherlands, we delve into her personal journey, her dedication to accessibility, and the transformative power of inclusion. [00:37] - About Marianne Dijkshoorn Marianne is the advisor and the speaker on accessibility and inclusion for people with disabilities.  She's also the author of a book titled Make Your Event Accessible For Everyone.