In this episode of The Brand Called You, Navkiran Brar talks about video content creation for brands and digital advertising. Navkiran covers leveraging AI for advertising, the shift from TV to digital video, and the rise of short-form video content. She further talks about balancing creativity and performance in ads, the importance of data and testing different video elements, and ethical considerations around inclusive casting. She shares her vision for Estoot’s future growth into new markets and advice for brands on embracing video advertising.
About Navkiran Brar
Navkiran Brar is the Founder & CEO of Estoot, An ad agency specializing in video content creation for brands.
She earlier had founded Offroads India, which is a travel company.
Navikiran is an Advisory Board Member at NYSSCP.
The Brand Called You