In this episode of The Brand Called You, Dr (Col) Rajeev Kumar discusses the journey of Mjunction, a joint venture between Tata Steel and SAIL that became the world’s largest e-marketplace for steel. He talks about the visionary founding leader who prized autonomy, handpicked a team and established a culture of embracing uncertainty to create client value. Rajiv covers how Mjunction leveraged technology to disrupt steel trading and constantly innovated to solve client pain points.
About Dr (Col) Rajeev Kumar
Dr (Col) Rajeev Kumar is a Consultant in Strategic Communication Management.
He's a professor and a speaker.
He's the author of a book titled Intrapreneurs@mjunction - The Making of an E-commerce Giant.
The Brand Called You