In this episode host Phil Treadwell sits down with special guest David Lykken to explore the exciting opportunities on the horizon in the mortgage industry. The discussion revolves around the importance of anchoring your personal motivations and values in your business endeavors. They also delve into the concept of F.A.N.A.F.I – finding a need and fulfilling it – emphasizing the power of identifying and meeting the needs of your target audience. David Lykken is a 50-yr Mortgage Industry Veteran and the Founder of Transformational Mortgage Solutions. He’s an Executive Leadership Coach, Consultant & Strategist, Speaker, and Podcaster with his show Lykken on Lending.  Tune in to gain valuable insights into future prospects, aligning your purpose with your work, and successfully serving your customers in the mortgage industry. 02:15 - Who is David Lykken 03:15 - Mortgage is a Relationship Business 06:40 - F.A.N.A.F.I. - Find a Need and Fulfill It 11:15 - The Opportunity that David Sees Ahead 14:30 - Believing in this Industry Instead of Be Leaving This Industry 18:45 - Strategies for Security 22:50 - Understanding Your “Why” 26:30 - “I’m here to get you this mortgage and this home” 30:30 - Are We READY To Take Action 33:15 - People Have to Have Hope 34:00 - Play to Your Strengths 35:30 - Connect with David - LinkedIn | Lykken on Lending Podcast Find out more Truv.com here Check out Freddie Mac's Equitably Speaking podcast If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696  

In this episode of the Mortgage Marketing Expert podcast, host Phil Treadwell is joined by special guest Jake Fehling, the Chief Marketing Officer with Movement Mortgage. Jake discusses importance of consistently showing up for your customers and effectively marketing yourself through video as a mortgage professional. We delve into strategies and insights on how to build trust, establish credibility, and connect with clients through consistent video content, offering valuable advice for mortgage professionals looking to enhance their marketing efforts. Episode Breakdown: 01:55 - Consistency is Key 03:45 - Marketing and Branding in 2024 07:15 - Why “Back to the Basics” is more than cliche 09:00 - The Power of the Camera in Your Pocket 12:30 - Determining Your “Pillar Content” 17:00 - “We Don’t Have to Boil the Ocean to Come Up With Something to Talk About” 19:15 - Using Content Creation to Deepen Local Relationships 26:40 - It’s All About the Reps 29:15 - Working Your Database 31:55 - Get Over Yourself and On Camera 36:15 - Follow @MovementMtg | @jakefehling Find out more Truv.com here Connect with MME on social media: linktr.ee/mmepodcast LEARN MORE ABOUT M1 ACADEMY COACHING PROGRAMS If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

“I’m so glad I found this business, and that this is what I get to do every single day.” In this episode, special guest Shant Banosian shares his insights on scaling a successful mortgage business and the opportunities that exist in the current “down” market. This episode delves into Banosian's strategies for navigating the mortgage industry during challenging times. Listeners can expect to gain valuable knowledge on how to adapt to meet the changing needs of clients, while also exploring the potential for growth amidst market fluctuations. Tune in to discover Banosian's expert advice on thriving in today's mortgage landscape. Shant Banosian has been the #1 Loan Officer nationwide 5 years running, and Guaranteed Rate's #1 Loan Officer 8 years running, with over 40,000 closed units and $9 billion in funded loans throughout his 20 year career. He has consistently been recognized for his high level of production, superior customer service and expert industry knowledge. He has been featured on Mortgage Professional America's Mortgage Global 100 list for 2020, 2021, and 2022 and is licensed in all 50 states. An impressive 95% of his clients would use him again and he continues to grow his business thanks to word-of-mouth referrals. 02:30 - How Shant Found Mortgage 04:20 - 2007 Changes Everything 07:20 - How Shant Scaled His Business 10:50 - Implement and DO 13:45 - The Importance of Doing the Work 18:35 - The Opportunity that’s Coming in the Market 25:30 - Have the Opportunities Paralyzed Us 29:00 - Reframing Difficulties as Job Security 32:00 - You Have to Take Care of Yourself 37:30 - Be a Professional. Be a Resource. 41:30 - Connect with Shant @shantbanosian | LinkedIn Find out more Truv.com here Connect with MME on social media: linktr.ee/mmepodcast LEARN MORE ABOUT M1 ACADEMY COACHING PROGRAMS If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

In this episode of the Mortgage Marketing Expert podcast, host Phil Treadwell sits down with special guest Jaime Resendiz, a YouTube Pro who is helping entrepreneurs and teams build YouTube channels without all the effort. Jamie shares with us the power of building a YouTube channel for professionals in these fields. Covering topics such as creating engaging video content, optimizing videos for search rankings, and leveraging YouTube's audience to generate leads, Jaime Resendiz shares invaluable insights and practical tips to help mortgage and real estate professionals effectively utilize YouTube as a marketing tool. Don't miss this episode packed with strategies to boost your online presence and grow your business! 02:15 - How Jaime Recognized the Power of YouTube 06:30 - Why is YouTube still relevant for Mortgage and Real Estate Pros 10:00 - What You Should be Posting to YouTube 15:00 - The Difference in Approach for YouTube versus Social Media 19:50 - The Other Kinds of Videos You Should Be Making 24:15 - The Most Important Things to Be Aware of For YOUR Channel 29:25 - The Value of the Description 31:25 - One Tip for Growing Business Through YouTube 33:00 - Working with Jaime and His Team 36:00 - Connect with Jaime: Insta: @jamiersndz YouTube: Jaime Resendiz | Website: jaimeresendiz.com Find out more Truv.com here Connect with MME on social media: linktr.ee/mmepodcast LEARN MORE ABOUT M1 ACADEMY COACHING PROGRAMS If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

In this episode of the Mortgage Marketing Expert podcast, host Phil Treadwell sits down with Taylor Stork from Developer's Mortgage, and Kirill Klokov & Richard Grieser from Truv.com, to discuss creating efficiency with innovation in the mortgage space and how Loan Officers and more can save money in their loan process verifications. Taylor Stork is the COO of Developer's Mortgage & President of CHLA Kirill Klokov is the Co-Founder & CEO of Truv.com Richard Geiser is the VP of Marketing at Truv.com Episode Breakdown: 01:15 - The Costs of Originating a Loan & How to Reduce Them 04:45 - How Truv is Saving Clients Money 09:30 - The Evolution of Verifications 14:40 - The Opportunity for Truv 17:15 - How Truv Works for Lenders (and Borrowers) 19:00 - “We need to put the consumer FIRST” 23:00 - What’s the Future of Truv 26:45 - Remind Past Customers You Exist Find out more Truv.com here Connect with MME on social media: linktr.ee/mmepodcast LEARN MORE ABOUT M1 ACADEMY COACHING PROGRAMS If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

In this episode of the Mortgage Marketing Expert podcast, host Phil Treadwell sits down with guest Josh Pitts, the CEO of Shred Media during MBA Annual 2023 in Philadelphia, to delve into the world of content creation for mortgage professionals. They discuss the importance of developing engaging and personal content, reminding you that it's SOCIAL media. Listen as Phil and Josh provide valuable insights and strategies on creating content that resonates with your audience, ultimately driving business growth. Episode Breakdown: 00:25 - “What I hear is, Royalty!” 01:00 - The Next Wave 02:45 - The Value of Podcasting 04:45 - Imposter Syndrome 08:25 - Collective Knowledge 10:25 - Entertaining the Audience IS Value 13:45 - Focus on Benefits, Not Features 16:19 - “Perfection kills progress” 16:50 - Go do SOMETHING. 17:35 - Taking the Win, or Taking the Learning Connect with MME on social media: linktr.ee/mmepodcast LEARN MORE ABOUT M1 ACADEMY COACHING PROGRAMS If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

In this solo episode, Phil Treadwell discusses how to define your goals for the new year, how to break them down into daily actions  and how to turn those actions into wins that fuel your momentum towards the seemingly impossible. Don’t miss this fantastic episode or this chance to finish what you started for 2023 and set a whole new level of expectation for 2024. Episode Breakdown: 01:30 - What is it that you WANT? 02:30 - Define it 04:30 - Do you want it BAD ENOUGH? 06:00 - Defining your North Star 08:40 - B-HAG - Big Hairy Audacious Goal 10:00 - Break it into action steps 14:50 - “People pay for solutions” 16:20 - Your Daily Habits 19:00 - Momentum creates motivation 21:40 - Setting goals for 2024 22:45 - Macro patience & micro speed 23:35 - Non-Negotiables 25:00 - It’s about ACTION To get a special offer for the LFG SOCIETY powered by SERHANT event with Arjun Dhingra: CLICK HERE Connect with MME on social media: linktr.ee/mmepodcast LEARN MORE ABOUT M1 ACADEMY COACHING PROGRAMS If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

eMortgages, and eClosings have been talked about for decades now, but realistically, where are we at with the shift to ‘e’ today and where are we headed? During this discussion, industry experts explore the past, present and future evolution of eMortgages and eClosings, along with the readiness of the current market, how to mitigate adoption hurdles and tips to help lenders integrate into the eMortgage landscape. Visit these Freddie Mac resources to start your digital journey. Explore Electronic Documents and the eMortgage Roadmap: https://sf.freddiemac.com/working-with-us/electronic-loan-documents/overview eMortgage Participants: https://sf.freddiemac.com/working-with-us/electronic-loan-documents/emortgage-ready-participants  eMortgage Training Resources: https://sf.freddiemac.com/working-with-us/electronic-loan-documents/training  Connect with Freddie Mac LinkedIn: @Freddie Mac Single-Family Instagram: @FreddieMaccorp

In this episode I‘m joined by the Founder and Team Leader for The Mortgage Collective, Paige Bowman. We discuss her success on social media and the key difference between branding and building a personal brand. This episode is packed with actionable advice, so don’t miss it. Episode Breakdown: 01:30 - How Paige found mortgage 03:00 - Core skills for mortgage success  05:40 - Generational dynamics 07:45 - Branding vs. a personal brand 13:00 - “Show up as you are in everything that you do" 18:05 - The Marketing Formula 25:50 - Paige’s aesthetic 26:55 - Biggest blindspot for mortgage pros 29:55 - Paige’s follow-up formula 35:35 - The power of text 37:15 - Track your data 39:00 - @htownmtgchick on Instagram Connect with MME on social media: linktr.ee/mmepodcast LEARN MORE ABOUT M1 ACADEMY COACHING PROGRAMS If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696  

“It’s not just the visibility of you as a realtor, it’s the visibility of you as a community advocate, as somebody who’s active and engaged and involved.” In this episode I‘m joined by one of my favority people in Real Estate, Leigh Brown. We discuss her passion for helping people and her community, the necessity of relationships in Real Estate and Mortgage. Leigh Brown is the Broker/Owner of One Community Real Estate and best-selling author. She uses her decades of real estate experience to help everyone from early career to highly seasoned agent build their professional presence by helping them define and communicate their value proposition expertly. Through a systemized process to identify and define their value, Leigh gives agents and brokers the confidence and tools to reach greater heights in their chosen career. Episode Breakdown: 01:15 - The cost of milk thievery 04:00 - When Phil met Leigh 06:00 - What it takes to do business in this market 09:00 - The importance of showing up regularly 13:00 - Stop going through the drive thru 18:00 - Unique paths to the American Dream 25:00 - Advisors, advise people 31:40 - This market demands expertise 33:00 - A strategy needs to be relevant 37:00 - “We’re gonna look forward!” 40:20 - Client Profile NOT Loan Application 45:30 - Go say Hi to someone you haven’t met 47:15 - LeighBrown.com Connect with MME on social media: linktr.ee/mmepodcast LEARN MORE ABOUT M1 ACADEMY COACHING PROGRAMS If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696