Mortgage Marketing Expert

206 The Crucial Role of Secondary Market Advisors with Vicki Cullen

Jul 30, 2024

29:30

In this insightful episode, host Phil Treadwell delves into the essential functions and impact of secondary market advisors in the mortgage industry. Joined by Vicki Cullen, a seasoned expert in the field, the discussion covers how secondary market advisors navigate complex financial landscapes, manage risk, and ensure liquidity in mortgage markets. Vicki shares her experiences and sheds light on the strategies that drive success in secondary markets, offering listeners valuable knowledge on the behind-the-scenes mechanisms that keep the industry thriving. This episode is a must-listen for anyone looking to understand the pivotal role these advisors play in the broader mortgage ecosystem.

Vicki Cullen is currently a Sr Account Executive with Freddie Mac – Secondary Market Advisors (SMA). Responsible for managing all SMA relationships, and facilitate and support all SMA’s secondary marketing related business and technology activities, to promote doing business easier with Freddie Mac on behalf of our mutual clients. Vicki holds a BBA in Finance from the University of Wisconsin-Whitewater, and received an MBA Certified Mortgage Bankers designation in October 2022. Vicki teaches for the MBA School of Mortgage Banking - Secondary Marketing, and resides in Jupiter FL with her husband and children.

Show Highlights:

00:25 - Meet Vicki Cullen

01:15 - Secondary Marketing

03:00 - How an SMA Integrates in Your Process

05:55 - The Efficiencies of an SMA

08:45 - The Pros & Cons of DIY

12:25 - The Process of a Loan

16:50 - Different SMA’s for Different Needs

18:55 - Why SMA’s Are Crucial for Lenders & Mortgage Pros

23:25 - Becoming a Seller/Servicer

26:00 - Confidence in the SMA & Process

28:15 - Be Trustworthy, Be Smart, Build Trust