Mortgage Marketing Expert

This episode is fun because I get to interview another mortgage podcaster, and fellow Industry Syndicate member, Geoff Zimpfer.  Geoff and I break down the types of content mortgage and real estate professionals should be creating, why podcasting has been such a powerful platform for each of us, and which social channels mortgage and real estate professionals should actually be focusing on in 2020. Geoff Zimpfer is a former National Sales Trainer with Tony Robbins and became a Mortgage Originator in 2003, consistently closing over 120 loans per year. Today, Geoff coaches and trains high producing Mortgage Originators across the country. He's the host of the highly acclaimed Mortgage Marketing Radio podcast and is the author of "Instant Referrals for Mortgage Professionals". Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing.  MME is a founding member of the Industry Syndicate Media Network – Industry Syndicate mobile app NOW AVAILABLE in Apple & Google app stores

In this episode I get to do an interview with a new friend of mine, Ryan Grant. We talk about how the job of mortgage professionals has changed over the last 10 years, and how it needs to evolve to be successful in the next 10 years. Ryan Grant has been working in the mortgage industry for 14 years and has been ranked among the top 50 Mortgage Consultants in America each year since 2013. Currently, Ryan is the #1 ranked Loan Originator in Orange County not only for loan volume, but for what he is proudest of, which is his clients reviews across Yelp, Zillow and Google platforms. During his 14 years in the industry, Ryan has owned his own mortgage company, he was Director of Retail Sales for a Mortgage Bank, he has been a Producing Area Manager, Branch Manager as well as a Mortgage Consultant. His experience in these different positions has given him an invaluable insight into the real estate and mortgage industry and taught him how to provide the best possible service to his clients and the best coaching and guidance to the mortgage industry. Ryan is disrupting the real estate and mortgage industries with a focused shift to demand a higher quality professional for the homeowner. Known for more than just his origination production, Ryan's major accomplishment and contribution to our field is that he founded and launched the industry changing platform known as the Art of Homeownership. The Art of Homeownership is fundamentally changing the way that consumers see real estate and mortgage professionals. It helps Realtors and lenders to become more valuable to their clients and creates more successful homeowners. The Art of Homeownership is poised to completely disrupt the status quo of commoditized lenders and will push the industry to become more valuable to each homeowner it serves!  This industry changing platform now has hundreds of lenders and real estate agents partnering to become highly differentiated from there competition. Ryan has been featured on podcasts by Bill Hart, Mortgage Coach, Tim Braheem and other local publications. Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing.  MME is a founding member of the Industry Syndicate Media Network – Industry Syndicate mobile app NOW AVAILABLE in Apple & Google app stores.

This episode was recorded during MBA Annual in Austin, and I get to interview a great friend of mine Christopher Griffith about the importance of protecting our veterans in the mortgage industry. Christopher Griffith is the Owner & Founder of Debt Does Deal, and VA loan expert.  Christopher’s experience ranges from single-family residence to large-scale commercial asset acquisition. With a knack for finding mortgage solutions, he specializes in working with Veterans of the Armed Services and VA loans. Christopher believes in solving problems based solely on the needs and motivations of his clients. He delivers on this promise by having the most options to choose from when working in Real Estate Finance. Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing.  MME is a founding member of the Industry Syndicate Media Network – Industry Syndicate mobile app NOW AVAILABLE in Apple & Google app stores.

Earlier this month I got the opportunity to go to Hudson Yards in NYC to interview Gary Vaynerchuk! In this episode GaryVee himself shares some incredible insight on how mortgage and real estate professionals can dominate in today’s market! Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company’s 4 locations. Gary is a highly sought-after speaker, a 5-time New York Times bestselling author, as well as a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo and Uber.  He also manages brands like PureWow, ONE37pm, VaynerSports, Green Street and Empathy Wines. Gary has an online video show, DailyVee, is the host of The GaryVee Audio Experience and a social media Q&A show, #AskGaryVee. As Gary mentioned in the podcast, make sure to sign-up for special offers at www.WineText.com  ALSO, to get updates about the MME podcast, marketing tips, and to TEXT with me directly, shoot a message to: 214-225-5696! If you are enjoying the podcast, please take a second and LEAVE US A REVIEW! MME is a founding member of the Industry Syndicate Podcast Network - check out our entire line-up on or website!

This episode is a throwback to our live podcast with Ryan Serhant at the HousingWire engage.marketing Summit in Dallas, TX in the Fall of 2018.  Ryan Serhant is the Founder of The Serhant Team & star of Bravo’s “Million Dollar Listing New York” & star and producer of “Sell It Like Serhant”.  As one of the most successful real estate brokers in the world, he has sold billions of dollars in real estate, and has agents in New York, New Jersey, Los Angeles, Miami and the Hamptons.  As a real estate expert, Ryan is also a frequent contributor to 20/20, CNN, CNBC, The Today Show and Bloomberg TV, while also being quoted in the NY Times, Wall Street Journal and Forbes.  Ryan has twin degrees from Hamilton College, and lives in New York City with his wife Emilia. In this episode Ryan gives us some valuable insight into how to connect with top producing Realtors, the most important thing you can do with your database and your calendar, as well as shares what he cares about the most in working with mortgage professionals. Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing.  MME is a founding member of the Industry Syndicate Media Network. 

In this episode I get to interview a guy who has been my main business coach over the last year, Scott Bertone.  Scott has weaved a path of successes by being willing to persevere in spite of fear, as he lives by the principle that fear is the gateway to greatness.  Scott Bertone is an Executive Coach with Performance Experts, and holds the Professional Coach Certification from the International Coaching Federation and has coached a wide variety of extraordinary people from the ages of 22 to 73, including CEO’s, Doctors, Corporate Executives, Housewives, Actors, Writers, Filmmakers, and College Students.  In addition to his coaching career, he has previously started a mortgage and real estate business, an online portal, and even a motorcycle superstore.  He has worked with the Clinton White House and the Department of Defense, and he has served on the boards of companies in the worlds of technology, finance, and personal development.  Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing.  MME is a founding member of the Industry Syndicate Media Network.

In this episode I got the opportunity to interview my good friend Megan Anderson.  She is a leading source, sought-out speaker, and coach in the social media space.  Her passion is helping others feel confident in themselves, their bodies and their business.  Before starting in the mortgage industry, Megan trained men and women to prep for bodybuilding competitions. It was while growing her online business that she began to see the power in promoting ourselves and business through social media. She began to notice those that shouldn’t harbor any insecurities usually have the most and how those insecurities keep us from unlocking our true potential.  Since starting with MBS Highway 2 years ago, it became apparent that loan officers and real estate agents have a target on their backs. It is important now more than ever to stay in the forefront of people’s minds.  Megan combines her talents in helping people not only find their story, but become brave enough to share it within the world of social media.  Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing.  MME is a founding member of the Industry Syndicate Media Network.  

In this episode we talk to a mortgage professional who went from zero to a top 200 originator in the US, Shashank Shekhar!  When he started his company he knew 3 people in the US, and English was his third language.    Shashank Shekhar is the CEO of Arcus Lending, now an Inc 500 Company, one of the fastest growing mortgage companies in America. With an annual production of $180M+ he is one of the top 20 Loan Officers in the country. He has published over 500 blogs and 3 books, last of which was a #1 best-seller on Amazon. He is frequently quoted in major media networks like CBS, FOX, Washington Post, and Bankrate. Shashank is also the creator of MLO Master Class, a soon to be launched Loan Offer Training Program.  Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing.  MME is a founding member of the Industry Syndicate Media Network. 

In this episode we have a guest that I’ve been excited to have on the show for months now, Mike Eshelman. Mike is one of the foremost experts on leveraging big data, and how it’s going to affect the mortgage industry in the coming years. Mike Eshelman is the Head of Consumer Finance at Jornaya, the leading provider of consumer journey behavioral data. With over 15 years of experience in consumer finance, Mike has extensive knowledge in marketing, marketing operations, and leveraging unique data sets to deliver desired results in the mortgage and personal loans industries. Named one of the most influential mortgage professionals to watch in 2018, Mike regularly works with the country's top marketers for technology-driven bank and non-bank mortgage lenders to gain a better understanding of their consumers' shopping behaviors. Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing.  MME is a founding member of the Industry Syndicate Media Network.

In this episode we have one of my great friends and fellow Industry Syndicate Co-Founder, Josh Pitts.  He and I discuss how mortgage professionals can use content to build their personal brand and create leads to build their business. Josh Pitts is the Founder of Shred Media and an industry entrepreneur with a passion for public speaking. Josh has spent the last decade in the mortgage industry in positions including Mortgage Adviser, Chief Marketing Officer, Chief Operations Officer, Chief Executive Officer and his favorite Chief Impact Officer.  He is also one of the Co-Founder's of Industry Syndicate. Recently he has refocused his energy and efforts on Shred Media, building the industry’s FIRST Attention and Impact Agency along with an industry only online network, The Community. Along with his work in the industry Josh built a massive personal brand in less than 8 months by doing live interviews every day with top professionals throughout the mortgage, real estate, insurance and title industries, sharing what they’re doing to dominate their market place. Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing.  MME is a founding member of the Industry Syndicate Media Network.