

Mortgage Marketing Expert
Phil Treadwell
Sought-after industry experts share first-hand experience & advice to help real estate & mortgage professionals build more modern and relevant business. MME podcast is hosted by Phil Treadwell.
Episodes
Mentioned books

Mar 27, 2020 • 36min
065 Creating Success with Casey Cunningham
Today's episode is with another good friend of mine, and one of the greatest mind's in the mortgage industry today, Casey Cunningham. We talk about talent: specifically who's succeeding, the tangibles & intangibles originators need to be successful, and who the next wave of competitors is. With more than 30 years of diverse retail mortgage banking experience, Casey Cunningham is one of the most influential and trusted leaders in the industry. A close adviser to prominent executives across the nation, she has the proven ability to lead and transform organizations. Casey has served as Executive Vice President of a $4 billion dollar mortgage company and earned recognition as one of the highest-ranking mortgage executives in the nation. She established XINNIX, the Mortgage Academy, in 2002 and has recruited and led talented men and women from diverse industries to help XINNIX become the most recognized and acclaimed sales and leadership training academy in the mortgage industry. Casey's passion for professional standards, education, sales productivity and accountability has empowered professionals across the nation to experience more fulfilling and productive careers. Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing. MME is a founding member of the Industry Syndicate Podcast Network – the Industry Syndicate mobile app NOW AVAILABLE in Apple & Google app stores.

Mar 20, 2020 • 40min
064 Social Distancing with Alex Kutsishin
It has been a crazy couple of weeks in the mortgage industry, so my good friend Alex Kutsishin and I decided to do an episode where we discussed not only some tactical things that mortgage & real estate professionals can do during the social distancing going on with COVID-19, but how we can add value to local communities and the businesses we work for. Alex is an innovator and entrepreneur. His expertise is in people, marketing, digital communication and technology, and he currently serves as Co-Founder & CEO of Sales Boomerang. In 2011 Alex launched the nation's first code free mobile development software which he exited at the end of 2014. After the buyout he consulted for one of the top business intelligence companies which sold 2 years ago for over $100M. He then consulted for one mortgage industry's best marketing companies which is where he got the idea for his new venture -- Sales Boomerang, the first fully automated Borrower Intelligence software that tells lenders when a prospect or past customer is ready for a loan. In less than 3 years they have discovered over $20B in missed loan volume for more than 80 of the top lenders in the industry. Alex has also been named 40 under 40 by NMP Magazine and Sales Boomerang has won top tech firm in 2019 by Banking CIO Magazine. Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing. MME is a founding member of the Industry Syndicate Podcast Network – the Industry Syndicate mobile app NOW AVAILABLE in Apple & Google app stores.

Mar 16, 2020 • 37min
063 SPECIAL MARKET EPISODE with Barry Habib
This is a SPECIAL MARKET EPISODE with industry leader and award-winning real estate forecaster Barry Habib. He and I discuss the real facts about COVID-19, what has happened in the markets the last few weeks, what the recent Fed announcement means for industry professionals and consumers, and what the market outlook is for the coming months. Barry Habib is an American Entrepreneur and frequent media resource on CNBC and FOX for his mortgage and housing expertise. He is the CEO of MBS Highway, a company and platfor created to help mortgage and real estate professionals articulate the opportunity in the housing market for their clients, along with a better understanding of the interest rate environment. Barry has been named the top real estate forecaster by Zillow and a two-time winner of the Crystal Ball Award by Pulsenomics for the most accurate real estate forecasts by economists in the US. Barry has had many other successful businesses including being the Lead Producer and Managing Partner for "Rock of Ages" a Broadway musical. He was also a successful originator with over $2 Billion in personal production. Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing. MME is a founding member of the Industry Syndicate Podcast Network – the Industry Syndicate mobile app NOW AVAILABLE in Apple & Google app stores.

Mar 6, 2020 • 42min
062 Action Plans with Ginger Bell
In this episode I finally to get to do an interview with my good friend buddy Ginger Bell. We talk about how mortgage professionals can create simple and duplicatable systems for content creation, marketing and ways to scale their volume. Ginger Bell is a 3-time Best-Selling Author, Speaker and Training Specialist with Edumarketing Agency, a full-service training, marketing and video production agency focused on utilizing the power of education, new technologies, media, and personality-driven marketing to position individuals and companies as experts in their field. A sought-after speaker and published author to audiences nationwide, Ginger has been named as one of Mortgage Banking's Most Powerful Women, 50 Most Connected Professionals and Elite Women of Lending. Ginger has also been awarded the "Professional Woman of the Year" award by the National Association of Professional Women for her commitment to training and education. Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing. MME is a founding member of the Industry Syndicate Podcast Network – Industry Syndicate mobile app NOW AVAILABLE in Apple & Google app stores.

Mar 2, 2020 • 55min
061 Social Strategies with Neel Dhingra
In this episode I got to chat with my good buddy Neel Dhingra. We first met on Instagram, and since then have created some cool content together, so it was only fitting that in this episode we talk about using social to create relationships and then take them offline, as well as how to use content marketing to scale your business. Neel Dhingra has been in the mortgage industry for 17 years, as a loan originator, sales manager and branch manager. He currently manages a team based in Reno, NV and has offices in Las Vegas, NV and in the Bay Area, CA as well. Neel and his team have consistently ranked in the top tier for volume for past decade, but recently hit a new level of growth based on his new marketing strategy. Through consistent, effective content marketing on social media – Neel was able to quadruple his business and net income from 2018 to 2019, and continues to grow in 2020. Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing. MME is a founding member of the Industry Syndicate Podcast Network – Industry Syndicate mobile app NOW AVAILABLE in Apple & Google app stores.

Feb 20, 2020 • 25min
060 Creating Belief with Evan Carmichael
In today's episode I get to interview the phenomenal YouTube sensation, author, speaker, and self-professed introvert entrepreneur, Evan Carmichael, who is widely known for his Top 10 Rules for Success which are favorites of mine. We discuss his new book Built to Serve the momentum success requires, as well as how Loan Originators can make a massive impact beyond just helping someone make a financial transaction. Evan believes in entrepreneurs. At 19, he built then sold a biotech software company. At 22, he was a venture capitalist helping raise $500k to $15mil. He now runs the biggest YouTube channel for entrepreneurs with 2M+ subscribers, wrote 4 books & speaks globally. He wants to solve the world's biggest problem. He's set 2 world records, uses a trampoline & stand-up desk, owns Canada's largest Salsa Dance Studio & has a giant Doritos bag in front of him all day long to remind him that he's stronger than the Doritos. Toronto is his home. He's a husband, father, TSM fan & Teemo Main. Connect with MME on social media: linktr.ee/mmepodcast LEARN MORE ABOUT M1 ACADEMY COACHING PROGRAMS If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

Feb 14, 2020 • 45min
059 What to Post with Chelsea Peitz
In today's episode I get to interview my good friend Chelsea Peitz, who also happens to be one the best social media marketing minds in the real estate and mortgage industry. We talk about here new #1 Amazon Best Sellling Book, "What to Post" and she shares tips and tricks to build your social following. Chelsea Peitz is the National Director of Social Sales for Fidelity National Financial and a nationally recognized real estate keynote speaker who teaches sales professionals how to leverage social media and technology to build a powerful personal brand and develop content that generates real leads. She is a national social selling coach and speaker for top title insurance sales executives nationwide who has developed one of the only curriculum focused on using social platforms. Chelsea is a published author of the book "Talking in Pictures", the only book about how camera first social platforms have changed how we build a personal brand, and her most recent book "What to Post" is an Amazon #1 best seller in 6 categories and teaches you how to create engaging social media content that builds brand & gets results! She's a frequent podcast and live stream guest, sharing actionable insights and tactics to help agents develop a powerful personal brand. Chelsea has been an Inman Innovator of the Year Nominee in 2018 & 2019 and is the creator and host of The Voice of Social Sales Podcast. Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing. MME is a founding member of the Industry Syndicate Podcast Network – Industry Syndicate mobile app NOW AVAILABLE in Apple & Google app stores.

Feb 7, 2020 • 31min
058 Goals & Milestones with Kelsey Rauchut
In this episode interview my friend Kelsey Rauchut, and we discuss personal brand building and how to maximize that exposure for your business. Kelsey Rauchut is an industry leading National Business Development Manager with AnnieMac Home Mortgage. Award winning media expert, sought after speaker, awarded top producer Presidents Club 2018 & 2019 winner. National Mortgage Professional Magazine nominated Kelsey as one of the "Most Powerful Women in Mortgage Banking." Nominated by industry professionals as a "Women with Vision" award winner by Mortgage Women Magazine. Kelsey is a Mortgage & Real Estate connector, a personal development hunter, driven by faith. She is the Host & Creator of "The Inside Edge" a podcast featuring industry leaders both Mortgage and Real Estate Experts. As seen on Mortgage Marketing Animals "Loan Officer Freedom" podcast powered by Carl White, highlighting "Women in the Mortgage Industry." She takes an innovative approach providing new solutions for increasing monthly transactions for mortgage and real estate professionals nationally to thrive in today's condensing market. Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing. MME is a founding member of the Industry Syndicate Podcast Network – Industry Syndicate mobile app NOW AVAILABLE in Apple & Google app stores .

Jan 24, 2020 • 47min
057 Voice of Social Sales
In today's episode we're turning the tables and sharing a podcast episode from my good friend Chelsea Peitz, where she interviews fellow Industry Syndicate co-founder Dustin Brohm and I for her Voice of Social Sales podcast. We discuss how to create real estate and mortgage content that doesn't bore people to tears, why you should NOT be posting about real estate & mortgages all the time, and what are the most engaging types of content to share with your audience. Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing. MME is a founding member of the Industry Syndicate Podcast Network – Industry Syndicate mobile app NOW AVAILABLE in Apple & Google app stores.

Jan 17, 2020 • 41min
056 False Assumptions with Clayton Collins
In this episode I get to do my first solo repeat guest, Clayton Collins. The timing of this episode is great because we talk about both industry news and events that mortgage professionals need to hear about. As president and CEO, Clayton Collins leads HousingWire's corporate strategy, product and editorial roadmap, while building a world-class team of business media professionals. He is also the founder and managing partner of Riomar Capital, an entrepreneurial investment firm that acquired HousingWire in 2016. Prior to founding Riomar Capital, Collins worked at RBC Capital Markets in the mergers and acquisitions group and served as vice president of national sales and marketing at Citibank. His drive to increase HousingWire's impact earned him a spot on the 2018 Folio: 100, a prestigious list of thought leaders in the magazine and media industry. Collins holds a degree in business administration for Elon University and completed his MBA at The Fuqua School of Business at Duke University. Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing. MME is a founding member of the Industry Syndicate Podcast Network – Industry Syndicate mobile app NOW AVAILABLE in Apple & Google app stores .


