Mortgage Marketing Expert

In this episode we have a guest that I've been excited to have on the show for months now, Mike Eshelman. Mike is one of the foremost experts on leveraging big data, and how it's going to affect the mortgage industry in the coming years. Mike Eshelman is the Head of Consumer Finance at Jornaya, the leading provider of consumer journey behavioral data. With over 15 years of experience in consumer finance, Mike has extensive knowledge in marketing, marketing operations, and leveraging unique data sets to deliver desired results in the mortgage and personal loans industries. Named one of the most influential mortgage professionals to watch in 2018, Mike regularly works with the country's top marketers for technology-driven bank and non-bank mortgage lenders to gain a better understanding of their consumers' shopping behaviors. Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing. MME is a founding member of the Industry Syndicate Media Network.

In this episode we have one of my great friends and fellow Industry Syndicate Co-Founder, Josh Pitts. He and I discuss how mortgage professionals can use content to build their personal brand and create leads to build their business. Josh Pitts is the Founder of Shred Media and an industry entrepreneur with a passion for public speaking. Josh has spent the last decade in the mortgage industry in positions including Mortgage Adviser, Chief Marketing Officer, Chief Operations Officer, Chief Executive Officer and his favorite Chief Impact Officer. He is also one of the Co-Founder's of Industry Syndicate. Recently he has refocused his energy and efforts on Shred Media, building the industry's FIRST Attention and Impact Agency along with an industry only online network, The Community. Along with his work in the industry Josh built a massive personal brand in less than 8 months by doing live interviews every day with top professionals throughout the mortgage, real estate, insurance and title industries, sharing what they're doing to dominate their market place. Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing. MME is a founding member of the Industry Syndicate Media Network.

In this episode, we discuss how to increase Instragram engagement with Michelle Berman, an influencer who specializes in Instagram branding for mortgage professionals! Michelle is the owner and founder of Berman Media Pd, Inc and the creator of The Instagram Power Method. She is a 5-year veteran of working exclusively with the Real Estate and Mortgage Industry on how to leverage the power of Instagram for brand visibility and lead conversion. Michelle has worked with lenders in multiple states and has educated well over 100 Real Estate Agents through her online course and seminars. The Instagram Power Method's mission is to help Real Estate and Mortgage Professionals create high-value content, with a twist, designed to allow leads in their target market and demographic to come to THEM instead of being sought after and cold called. Michelle is a graduate of Rutgers University and is pursuing a Masters in Social Media Public Relations through Kent State. From the Phoenix area, she and her husband spend their free time competing in Olympic Weightlifting and enjoying many activities outdoors. Instagram Power Method: http://bermanmediapd.com/InstagramPowerMethod USE PROMO CODE: MME Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing. MME is a founding member of the Industry Syndicate Media Network.

This episode is with one of my new favorite people in the real estate industry Leigh Brown! Leigh Brown is a successful REALTOR®, forward-thinking CEO, and #1 best-selling author. She runs one of the top real estate teams in the country, she is a kickin' keynote speaker and loves everything baseball. Leigh's successful first book, bestseller Outrageous Authenticity™, paved the path to writing her second book, The 7 Deadly Sins of Sales™ which instantly became an Amazon #1 bestseller! You can also catch Leigh (and friends that she chats with) on her podcast: Crazy Sh*t in Real Estate. Leigh is known for being a sassy Southern woman who is extremely popular for her no-holds-barred approach to motivation. She is currently one of the sales industry's most sought-after speakers and her inspirational speeches have allowed her to travel all over the United States and the globe – from Miami to Dubai! Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing. MME is a founding member of the Industry Syndicate Media Network.

This episode is an awesome episode about attracting, reaching and engaging Millennials with Kristin Messerli. Kristin Messerli is the founder of Cultural Outreach and a nationally renowned speaker on adapting to cultural shifts. Her mission is to increase upward mobility in young and underserved markets by bridging the gap between consumers and businesses. CEO's hire her to modernize their corporate strategy, and marketing teams seek her social media content and financial education materials to better connect with first-time homebuyers. Kristin has spoken at over 100 conferences, including the Mortgage Bankers Association, the American Bar Association, and Harvard Business School. For four years, she has partnered with National MI to deliver modern leadership to the mortgage industry with sponsored content at discoverm3.com. Kristin is also the Managing Editor of Mortgage Women Magazine and sits on MBA's Diversity and Inclusion Committee. In 2018, she won NAWRB's women's influencer award and has been accepted to the 2019 Freddie Mac Vendor Academy Program for diverse suppliers. Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing. MME is a founding member of the Industry Syndicate Media Network.

In this episode we interview former NFL player and entrepreneur Casey Crawford. Casey Crawford is the Co-Founder and CEO of Movement Mortgage, a $13 billion retail mortgage lender and six-time member of the Inc. 5000 list. He is also the Chairman of Movement Bank and Founder and Chairman of Movement School, a tuition-free public charter school for under-served children in Charlotte, N.C. Based on his belief that a business should be judged not by what it extracts from a community, but rather, by how much it gives, Casey founded the non-profit Movement Foundation as a vehicle to bring life, light and hope to others. To date it has invested more than $37 million in schools, communities and ministries around the world. Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing. MME is a founding member of the Industry Syndicate Media Network.

This episode is an incredible episode with Steve Sims, referred to by Forbes as "The Modern Day Wizard of Oz". Steve Sims is the CEO & Founder of The Bluefish, a luxury concierge company, and best-selling author of "Bluefishing". Steve grew up a bricklayer from London and went on to work with some of the world's most coveted celebrities and create some of the most amazing experiences for his clients. Steve is also a motivational speaker, offering visionary insights as he delivers a "principles without compromise" approach to results-driven content. Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing. MME is a founding member of the Industry Syndicate Media Network.

This episode was an interview that we did at the HousingWire engage.marketing Summit two weeks ago with Kevin Peranio. Kevin Peranio is the Chief Lending Officer for Paramount Residential Mortgage Group (PRMG) and is responsible for overseeing all production, including working with operations team with the loan manufacturing processing. His primary goal is to enhance the overall customer experience when doing business with PRMG. Kevin is a Four-Time President's Cabinet Member and was recognized as the Top 40 Under 40. He is a national speaker within the mortgage industry, including speaking at HousingWire's engage.marketing Summit, National AIME events, and many others. Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing. MME is a founding member of the Industry Syndicate Media Network.

This week's episode was an interview that we did at the HousingWire engage.marketing Summit last week with Brittany Hodak. Brittany Hodak is an international keynote speaker and award-winning entrepreneur. She is widely regarded as the go-to source on customer engagement and retention. She has been named to Advertising Age's 40 Under 40 list, Inc.'s 35 Under 35 list, and Billboard's 30 Under 30 list. Brittany is Co-Founder of The Superfan Company, a fan engagement company whose client list includes Walmart, Disney, Amazon, Luke Bryan, Katy Perry, and many more. She has been invited to speak to organizations across the world including American Express, WeWork, Inc. and the United Nations. She has published more than 350 thought-leadership articles for media including Forbes, Adweek, and Success, and has been featured on CNBC, Bloomberg, NBC, CBS and Shark Tank. Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing. MME is a founding member of the Industry Syndicate Media Network.

Dale Vermillion is the Creator of the award-winning Mortgage Champions Selling System, author of Navigating the Mortgage Maze, and the exclusive trainer for Lending Tree University. Dale is considered the mortgage industry's preeminent sales, leadership, and customer service expert. With over 36 years of experience, Dale has helped hundreds of lenders improve their numbers and transform their culture by incorporating a borrower-centric approach built on the best practices of more 1M+ loan officers and his unique OthersFirst philosophy.