Mortgage Marketing Expert

In this episode, we discuss how to increase Instragram engagement with Michelle Berman, an influencer who specializes in Instagram branding for mortgage professionals! Michelle is the owner and founder of Berman Media Pd, Inc and the creator of The Instagram Power Method.  She is a 5-year veteran of working exclusively with the Real Estate and Mortgage Industry on how to leverage the power of Instagram for brand visibility and lead conversion.  Michelle has worked with lenders in multiple states and has educated well over 100 Real Estate Agents through her online course and seminars.  The Instagram Power Method’s mission is to help Real Estate and Mortgage Professionals create high-value content, with a twist, designed to allow leads in their target market and demographic to come to THEM instead of being sought after and cold called. Michelle is a graduate of Rutgers University and is pursuing a Masters in Social Media Public Relations through Kent State. From the Phoenix area, she and her husband spend their free time competing in Olympic Weightlifting and enjoying many activities outdoors. Instagram Power Method: http://bermanmediapd.com/InstagramPowerMethod USE PROMO CODE: MME Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing.  MME is a founding member of the Industry Syndicate Media Network.

This episode is with one of my new favorite people in the real estate industry Leigh Brown! Leigh Brown is a successful REALTOR®, forward-thinking CEO, and #1 best-selling author. She runs one of the top real estate teams in the country, she is a kickin’ keynote speaker and loves everything baseball.  Leigh’s successful first book, bestseller Outrageous Authenticity™, paved the path to writing her second book, The 7 Deadly Sins of Sales™ which instantly became an Amazon #1 bestseller! You can also catch Leigh (and friends that she chats with) on her podcast: Crazy Sh*t in Real Estate. Leigh is known for being a sassy Southern woman who is extremely popular for her no-holds-barred approach to motivation. She is currently one of the sales industry’s most sought-after speakers and her inspirational speeches have allowed her to travel all over the United States and the globe – from Miami to Dubai! Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing.  MME is a founding member of the Industry Syndicate Media Network.

This episode is an awesome episode about attracting, reaching and engaging Millennials with Kristin Messerli.   Kristin Messerli is the founder of Cultural Outreach and a nationally renowned speaker on adapting to cultural shifts. Her mission is to increase upward mobility in young and underserved markets by bridging the gap between consumers and businesses. CEO’s hire her to modernize their corporate strategy, and marketing teams seek her social media content and financial education materials to better connect with first-time homebuyers.  Kristin has spoken at over 100 conferences, including the Mortgage Bankers Association, the American Bar Association, and Harvard Business School. For four years, she has partnered with National MI to deliver modern leadership to the mortgage industry with sponsored content at discoverm3.com. Kristin is also the Managing Editor of Mortgage Women Magazine and sits on MBA’s Diversity and Inclusion Committee. In 2018, she won NAWRB’s women’s influencer award and has been accepted to the 2019 Freddie Mac Vendor Academy Program for diverse suppliers.   Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing.  MME is a founding member of the Industry Syndicate Media Network.

In this episode we interview former NFL player and entrepreneur Casey Crawford. Casey Crawford is the Co-Founder and CEO of Movement Mortgage, a $13 billion retail mortgage lender and six-time member of the Inc. 5000 list. He is also the Chairman of Movement Bank and Founder and Chairman of Movement School, a tuition-free public charter school for under-served children in Charlotte, N.C.  Based on his belief that a business should be judged not by what it extracts from a community, but rather, by how much it gives, Casey founded the non-profit Movement Foundation as a vehicle to bring life, light and hope to others. To date it has invested more than $37 million in schools, communities and ministries around the world.  Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing.  MME is a founding member of the Industry Syndicate Media Network.

This episode is an incredible episode with Steve Sims, referred to by Forbes as “The Modern Day Wizard of Oz”.   Steve Sims is the CEO & Founder of The Bluefish, a luxury concierge company, and best-selling author of “Bluefishing”.  Steve grew up a bricklayer from London and went on to work with some of the world’s most coveted celebrities and create some of the most amazing experiences for his clients.  Steve is also a motivational speaker, offering visionary insights as he delivers a “principles without compromise” approach to results-driven content. Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing.  MME is a founding member of the Industry Syndicate Media Network.

This episode was an interview that we did at the HousingWire engage.marketing Summit two weeks ago with Kevin Peranio.   Kevin Peranio is the Chief Lending Officer for Paramount Residential Mortgage Group (PRMG) and is responsible for overseeing all production, including working with operations team with the loan manufacturing processing.  His primary goal is to enhance the overall customer experience when doing business with PRMG. Kevin is a Four-Time President’s Cabinet Member and was recognized as the Top 40 Under 40.  He is a national speaker within the mortgage industry, including speaking at HousingWire’s engage.marketing Summit, National AIME events, and many others. Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing. MME is a founding member of the Industry Syndicate Media Network.

This week's episode was an interview that we did at the HousingWire engage.marketing Summit last week with Brittany Hodak. Brittany Hodak is an international keynote speaker and award-winning entrepreneur. She is widely regarded as the go-to source on customer engagement and retention. She has been named to Advertising Age’s 40 Under 40 list, Inc.’s 35 Under 35 list, and Billboard’s 30 Under 30 list. Brittany is Co-Founder of The Superfan Company, a fan engagement company whose client list includes Walmart, Disney, Amazon, Luke Bryan, Katy Perry, and many more. She has been invited to speak to organizations across the world including American Express, WeWork, Inc. and the United Nations. She has published more than 350 thought-leadership articles for media including Forbes, Adweek, and Success, and has been featured on CNBC, Bloomberg, NBC, CBS and Shark Tank. Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing.  MME is a founding member of the Industry Syndicate Media Network.

Dale Vermillion is the Creator of the award-winning Mortgage Champions Selling System, author of  Navigating the Mortgage Maze, and the exclusive trainer for Lending Tree University.  Dale is considered the mortgage industry’s preeminent sales, leadership, and customer service expert. With over 36 years of experience, Dale has helped hundreds of lenders improve their numbers and transform their culture by incorporating a borrower-centric approach built on the best practices of more 1M+ loan officers and his unique OthersFirst philosophy. 

Dan Ellis is an author, digital marketing expert and business growth coach.  He began his mortgage career as a LO in 1999 and by 2008 he and his branch helped over 3700 families and funded $953 million in loan volume.  In 2009 Dan stepped away from the industry for 6 years to focus on his health and fight his worsening symptoms of multiple sclerosis.  While away he developed an affinity for marketing online, a love of coaching and a unique perspective to assist the mortgage industry in the digital age.    In 2017 Dan joined the team at Deryck Cheney Mortgage Coaching as the Director, Coach, and Trainer for Top Producing Mortgage Professionals.  While with the organization Dan’s clients funded over $2 billion in loan volume.  In February of 2019 Dan launched Local Business Evolution, a paid for performance agency that coaches local business professionals how to grow their customer base without paid advertising. The company’s products and coaching tactics are simply revolutionizing the way people view online marketing all across the country. 

Christine Beckwith is a 30-year veteran of the mortgage industry.  She won awards and received accolades in mortgage sales originations as she moved up from a Loan Officer seat all the way to her Regional sales management roles, while consistently producing at the top 5%.  For the past 18 years she has run mortgage companies at a senior and executive level. She has become a sought-after public speaker on the mortgage industry circuit, and also become a contributor and columnist to some of the mortgage industry’s best publications.  She has won numerous awards including Most Elite Women in Mortgage by MPA, Most Powerful Women in Banking by NMP, and 3x Most Connected Mortgage Professional. On November 1, 2018, Christine fully launched her Coaching company 20/20 Vision for Success Coaching & Consulting into the Mortgage finance and Real Estate world. When asked about future plans, she says in all seriousness with a huge smile, “I plan to go in and grab market share—again—from the boys who dominate this space in our field!”