Punk CX: Customer Experience Insights with Adrian Swinscoe

Today’s interview is with Phil Barden, MD of decode marketing ltd and author of 'Decoded. The Science Behind Why We Buy' and follows on from my recent interview: Employee engagement inside one of the UK’s best companies to work for – Interview with Keith Lewis of Matchtech This interview makes up number fifty in the series of interviews with authors and business leaders that are doing great things and helping businesses innovate, become more social and deliver better service.

Today’s interview is with Lee Cockerell, who has had a hugely successful career working for Hilton Hotels, Marriott Hotels and Resorts and The Walt Disney Company. Lee now runs his own company to share what he has learned over his career and joins us today to talk about his 2nd and new book: The Customer Rules: The 39 Essential Rules for Delivering Sensational Service. This interviews follows on the back of last week's interview: Customer service and customer loyalty can be improved by using decision science – Interview with Phil Barden and is number fifty-one in the series of interviews with authors and business leaders that are doing great things and helping businesses innovate, become more social and deliver better service.

Today’s interview is with Doug Richard made famous in the UK for being one of the first Dragons on the BBC series, Dragon's Den. More recently Doug started the School for Startups in 2008 to provide accelerated instruction to entrepreneurs and it has grown into a world leader in delivering targeted programs that teach people how to start and run better businesses. One of their flagship programmes is their School for Creative Start Ups and it is on the back of this that Doug recently published a book: How to Start a Creative Business: the jargon-free guide for creative entrepreneurs which aims to teach creative people how to turn their creative hobbies and skills into sustainable businesses. He joins us today to tell us a little more about the book and why he wrote it. This interviews follows on the back of last week’s interview: The Customer Rules: The 39 Essential Rules for Delivering Sensational Service and is number fifty-two in the series of interviews with authors and business leaders that are doing great things and helping businesses innovate, become more social and deliver better service.

Today’s interview is with Dave Kerpen, the cofounder and CEO of Likeable, an award-winning social media and word-of-mouth marketing firm which includes Likeable Media, Likeable Community College, and Likeable Local - a provider of social media solutions for small business using proprietary software. He is also a New York Times bestselling author and today he joins us to talk about his recent book Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver, which was released in October of last year. This interview follows on the back of last week’s interview: Doing more to help creative business start ups grow and succeed – Interview with Doug Richard and is number fifty-three in the series of interviews with authors and business leaders that are doing great things and helping businesses innovate, become more social and deliver better service.

Today’s interview is with Hugh Anderson of Forth Metrics, a software company that is creating new, simple marketing analytics tools. Their first tool, Inkybee, aims to help small businesses and PR agencies to get more out of their blogger outreach by helping discovering blogs, manage the outreach process and measure the results. This interview follows on the back of last week’s interview: Being Likeable, leadership, customer and employee engagement – Interview with Dave Kerpen and is number fifty-four in the series of interviews with authors and business leaders that are doing great things and helping businesses innovate, become more social and deliver better service. I've written about the work that Hugh is doing before in Word of mouth marketing and how to get bloggers talking about your business.

Today’s interview is with Molly Flatt, Word of Mouth Evangelist for global marketing agency 1000heads, to get some insight into how to get the most out of your word of mouth marketing. This interview follows on the back of last week’s interview: Blogger outreach and building trust with your customers – Interview with Hugh Anderson and is number fifty-five in the series of interviews with authors and business leaders that are doing great things and helping businesses innovate, become more social and deliver better service.

Today’s interview is with Jessica Hagy, who is widely known for her award winning blog: Indexed (I've been a subscriber for years!). Recently, she wrote an article for Forbes magazine on How To Be More Interesting (In 10 Simple Steps). That article was incredibly popular. So much so that she has turned it into a book: How to Be Interesting: An Instruction Manual. Apart from being a fan of Jessica's work, I thought the interview and subject matter was apt and appropriate for some of the issues that I explore here on the blog. I hope you enjoy it. This interview follows on the back of last week’s interview: Word of mouth marketing starts with proper listening – Interview with Molly Flatt of 1000 Heads and is number fifty-six in the series of interviews with authors and business leaders that are doing great things and helping businesses innovate, become more social and deliver better service.

Today’s interview is with Stan Phelps an “experience architect”, author, professor and popular keynote speaker. Hat tip for the idea for this interview goes to James Lawther who recently hosted a guest post (5 Easy Ways to Increase Employee Engagement) from Stan on his blog. Stan recently published a new book: What's Your Green Goldfish?: Beyond Dollars: 15 Ways to Drive Employee Engagement and Reinforce Culture and joins us today to share some insight into the book and the lessons that businesses can draw from it. This interview follows on the back of last week’s interview: How to be more interesting (and keep customers for longer) – Interview with Jessica Hagy and is number fifty-seven in the series of interviews with authors and business leaders that are doing great things and helping businesses innovate, become more social and deliver better service.

Today’s interview is with Mark Bower, co-founder and CTO of CubeSocial, who are developing and have launched some cool products in the social CRM and customer engagement space, particularly for professional service firms. This interview follows on the back of last week’s interview: Employee engagement is a commitment not a campaign – Interview with Stan Phelps and is number fifty-eight in the series of interviews with authors and business leaders that are doing great things and helping businesses innovate, become more social and deliver better service.

Today’s interview is with Dr Nicola Millard, a customer experience futurologist with BT, who does have a crystal ball but says it doesn't work! However, she spared me some time to shares with us insights around the work that she does, the research that BT is doing and helps us look just over the horizon, or round the corner, in terms of what's coming up in the ever changing world of the customer, customer service and customer experience. This interview follows on the back of last week’s interview: Customer engagement, social CRM and cool tools for professional services firms – Interview with Mark Bower and is number fifty-nine in the series of interviews with authors and business leaders that are doing great things and helping businesses innovate, become more social and deliver better service.