Punk CX: Customer Experience Insights with Adrian Swinscoe

Today’s interview is with Fabio Torlini, VP of Marketing, International with Rackspace, the open cloud company, who are famous for delivering Fanatical Support to their customers. It was when they ranked No. 7 in the Sunday Times’ 100 Best Companies to work for in 2013 that I decided I’d like to find out more about what makes them tick and what makes them so successful. This interview follows on the back of my last interview: Customers, customer service, customer experience and crystal balls – Interview with Dr Nicola Millard of BT and is number sixty in the series of interviews with authors and business leaders that are doing great things and helping businesses innovate, become more social and deliver better service.

Today’s interview is with Josh Kaufman, the author of the #1 international bestseller "The Personal MBA: Master the Art of Business". However, today's interview is about his new book: "The First 20 Hours: How to Learn Anything….FAST!" Thanks go to the folks at Penguin/Portfolio, particularly Richard Lennon, who facilitated the setting up of the interview. This interview follows on the back of my last interview: Delivering Fanatical Levels of Customer Support – Interview with Fabio Torlini of Rackspace and is number sixty-one in the series of interviews with authors and business leaders that are doing great things and helping businesses innovate, become more social and deliver better service.

Today’s interview is with Mitch Joel, President of Twist Image - one of the largest independent Digital Marketing agencies in North America - and hugely popular blogger and podcaster at Six Pixels of Separation. Back in 2009, he authored a book by the same name, Six Pixels of Separation, which went onto to become a business and marketing bestseller. However, he joins us today to talk about his recently released book: Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It. This interview follows on the back of my last interview: Improve your business, yourself and your team with rapid skill acquisition- Interview with Josh Kaufman and is number sixty-two in the series of interviews with authors and business leaders that are doing great things and helping businesses innovate, become more social and deliver better service.

Today’s interview is with Chris Ives, managing director and founder of Ilkley Brewery. I was introduced to Chris by the nice folk at the UK's Department for Business, Innovation and Skills as someone with a great story and one that would appeal to readers of this blog and listeners to my podcast interview series. This interview follows on the back of my last interview: Time to reboot your business and you? Interview with Mitch Joel about Ctrl Alt Delete and is number sixty-three in the series of interviews with authors and business leaders that are doing great things and helping businesses innovate, become more social and deliver better service.

Today’s interview is with Tom Walsh, CEO of Staycity. I was introduced to Tom by a contact of mine, Pawel Grabowski. Similar to my last interview (Creating products that customers love – Interview with Chris Ives of Ilkley Brewery), Tom is an 'outsider' in his industry. Tom shares his story of how they are building and developing their business, what he has learnt along the way, what the biggest challenges have been and why customer service is key to everything they do. This interview is number sixty-four in the series of interviews with authors and business leaders that are doing great things and helping businesses innovate, become more social and deliver better service.

Today’s interview is with Steve Curtin, Customer Enthusiast, who has recently published Delight Your Customers: 7 Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary. This interview follows on from my recent interview: It’s all about customer service, customer service, customer service – Interview with Tom Walsh CEO of Staycity and is number sixty-five in the series of interviews with authors and business leaders that are doing great things and helping businesses innovate, become more social and deliver better service.

Today’s interview is with Ryan Cheyne, People Director at Pets at Home, who agreed to talk to me about employee engagement and what it took to come 1st in the Sunday Times Top Big Companies to Work in 2013, after we meet at the European Customer Experience World conference earlier this year. This interview follows on from my recent interview: Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary – Interview with Steve Curtin - and is number sixty-six in the series of interviews with authors and business leaders that are doing great things and helping businesses innovate, become more social and deliver better service.

Today’s interview is with Bernadette Jiwa, two time author of #1 Amazon Bestsellers, who agreed to talk to me about her new book (already a #1 Amazon Bestseller): The Fortune Cookie Principle: The 20 keys to a great brand story and why your business needs one. This interview follows on from my recent interview: Employee engagement and what it takes to be the best – Interview with Ryan Cheyne of Pets at Home – and is number sixty-seven in the series of interviews with authors and business leaders that are doing great things and helping businesses innovate, become more social and deliver better service.

Today’s interview is with Mark Schaefer, one of the most acclaimed and accomplished marketing consultants in America as well as being a best selling author. He agreed to talk to me about his new book that he co-authored with Stanford A. Smith (@pushingsocial): Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time. You might recognise Mark's name from the blog as I interviewed him last year about his last book: Return On Influence in Influence marketing, Klout, social scoring and why they are important. However, this time around we were able to organise a podcast interview :) This interview follows on from my recent interview: Outstanding brands become part of their customers story – Interview with Bernadette Jiwa – and is number sixty-eight in the series of interviews with authors and business leaders that are doing great things and helping businesses innovate, become more social and deliver better service.

Today’s interview is with Luis Suarez @elsua, a leading thinker, Knowledge Manager, Community Builder and Social Software Evangelist for IBM. He agreed to talk to me about employee engagement following a Twitter exchange after I recently published Sustaining businesses successfully through Employee Engagement on the blog. I warn you that it is a longer interview than normal but it's worth it and you should take the time to listen to it as there is some great, useful and insightful stuff in there from Luis. This interview follows on from my recent interview: Helping customers, standing out, being human and telling stories through blogging – Interview with Mark Schaefer – and is number sixty-nine in the series of interviews with authors and business leaders that are doing great things and helping businesses innovate, become more social and deliver better service.