
The Industrial Real Estate Podcast
Join host Chad Griffiths as he interviews industry experts on a variety of industrial & commercial real estate topics.
Latest episodes

Nov 21, 2023 • 1h 6min
The CRE Broker With a Private Jet
In this week's episode I had the pleasure of interviewing Don Catalano, President of iOptimize Realty.
We chatted about the following:
0:00 - Introduction
1:26 - The Story of the Jet
26:44 - Don's business
41:11 - Proposals, software and book
1:02:25 - Getting in touch with Don
1:05:03 - Industrial Insiders Community
About Don:
Specializing in Tenant Representation and Real Estate Optimization, Don has over two and a half decades of experience. Donis currently licensed in 16 states and has represented Fortune 500 companies across the country.
Don holds the designations of SIOR, CCIM and MCR (Masters of Corporate Real Estate). Only the top 2% of brokers hold both designations. For more information about the SIOR please go to www.SIOR.com and for the CCIM designation please go to www.CCIM.com.
Connect with Don:
YouTube channel: https://www.youtube.com/@ioptimizerealty
Website: https://www.ioptimizerealty.com/
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🙋♂️ Chad Griffiths, MBA, SIOR

Nov 14, 2023 • 60min
Former Prologis Executive Discusses European Industrial Real Estate
I’m pleased to be joined by Henk Folmer, former executive at Prologis.
Henk was the head of the Customer Led Solutions Europe team, managing global distribution space needs of several of Prologis’ largest and most strategic European key clients – logistics service providers, technology, automotive and e-commerce companies.
We chatted about the following:
0:00 – Introduction
1:42 – Henk’s experience at Prologis
4:12 – Prologis’s European portfolio
11:15 – Similarities and differences in European Countries
16:22 – What European companies look for in industrial buildings
33:59 – Reflecting on a career in industrial real estate
49:34 – What Henk is up to now
58:13 – Join the Industrial Insiders Community
About Henk:
Henk Folmer is a guest lecturer at leading international universities and business schools and is a sought-after keynote speaker at logistics and industrial real estate conferences. He shares expertise, insights and the latest trends in supply chain management, urban and last mile logistics accelerated by the growth in e-commerce, as well as warehousing and distribution.
Connect with Henk:
LinkedIn: https://www.linkedin.com/in/henkfolmer/
Website: https://www.summitbook.eu/
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🙋♂️ Chad Griffiths, MBA, SIOR
#podcast #industrialize #industrialrealestate

Nov 7, 2023 • 47min
The Proptech Scout talks about .... Proptech!
Derek Hsiang, The Proptech Scout, joined me to discuss proptech / cretech and how brokers and owners can utilize technology in their business.
Here's what we chatted about:
0:25 – What is proptech?
1:42 – Proptech that should be on your radar
8:52 – How do you filter out all the noise?
13:12 – Proptech risk
17:52 – Is proptech necessary?
24:20 – Proptech for industrial real estate
30:44 – A/R & V/R
41:02 – Derek’s long-term predictions
About Derek:
Derek Hsiang spent most of his career wandering between tech and real estate. The first half, he graduated with an engineering degree and bootstrapped an ecommerce site. He freelanced as a management consultant on the side to fund the business.
After exiting, he became a proptech-forward real estate developer and landlord. Derek has worked on over $100mm of real estate deals and owns a stake in several NYC multifamily buildings.
Connect with Derek:
LinkedIn: https://www.linkedin.com/in/derek-hsiang-4576774/
YouTube: https://www.youtube.com/@TheProptechScout
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🙋♂️ Chad Griffiths, MBA, SIOR
#podcast #industrialize #industrialrealestate

Nov 5, 2023 • 1min
Join The Industrial Insiders Community Now!
We have started an exclusive membership group dedicated to assisting agents / brokers, investors, developers and other professionals grow their industrial real estate businesses.
With your membership, you will gain access to:
✅ Our biweekly group interview calls
✅ Ability to ask questions & interact directly with high value guests
✅ Entry into the private online member forum
Sign up on our membership page here!
https://industrialize.com/
After you sign up we will send an email confirmation with your log in info.
*Membership is limited and you won't want to miss your chance to join us for 2024 *

Aug 7, 2023 • 36min
What to Know About Real Estate Syndications
An interview with Ron Rohde as we chat about real estate syndications and what limited partners (LP's) need to be aware of when evaluating opportunities.
About Ron:
Ron Rohde is an experienced investor and commercial real estate attorney.
Ron is a Texan with a long history in north Texas real estate. As soon as he had a driver’s license, he was delivering keys to tenants, supervising contractors, or delivering notarized closing documents for a variety of rental properties.
With both parents as licensed real estate brokers and mortgage lenders, it was a natural evolution to advise clients on real estate transactions.
Connect with Ron:
YouTube:
/ @ronaldrohdelaw
Website: https://ronaldrohdelaw.com/
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🙋♂️ Chad Griffiths, MBA, SIOR
Disclaimer: This video is provided for entertainment purposes only and is not to be construed as legal or investing advice. Hire your own consultants and experts prior to making any investing decisions.
#livestream #industrialize #industrialrealestate

Jul 25, 2023 • 50min
Using Twitter to MASSIVELY Grow Your Business with guest Nick Huber
An interview with Nick Huber (@sweatystartup).
We'll be discussing the following:
Why Twitter is so effective;
How to start getting traction on Twitter;
What works / doesn't work on Twitter.
About Nick (his Twitter bio sums it up perfectly):
Sold a service company for 7 figures. Now a self storage operator with 1.9 million square feet and 44 employees. I send a weekly email to 135k people. Athens GA
Work with Nick:
Business Brokerage - https://nickhuber.com/
Personal Brand - https://sweatystartup.com/
Self Storage - https://boltstorage.com/
Bold SEO - https://boldseo.com/
Insurance - https://titanrisk.com/
Recruiting - https://recruitjet.com/
Landing Page / Web Development - https://webrun.com/
Overseas Staffing - https://supportshepherd.com/
Debt and Equity - https://bluekeycapital.com/
Tax Credit - https://taxcredithunter.com/
Cost Segregation - https://recostseg.com/
Performance Marketing - https://adrhino.com/
Pest control - https://spidexx.com/
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🙋♂️ Chad Griffiths, MBA, SIOR
#livestream #industrialize #industrialrealestate
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Chad Griffiths
Youtube:
/ @industrialize
Website: https://industrialize.com

Jun 28, 2023 • 1h 1min
The Twists & Turns in Developing Industrial Real Estate
Deepak Bhavi, an industrial real estate developer specializing in building multi-tenant office warehouse parks, discusses struggles, setbacks, and successes in developing industrial real estate. Topics include choosing suitable land, gathering market data, optimizing layouts, providing amenities, running successful marketing campaigns, and selecting the right location.

Jun 24, 2023 • 37min
Become a CRE Cold Calling Champion
An interview with Benjamin Dennehy, the. UK's Most Hated Sales Trainer.
We'll be discussing the following:
✅ How to open a cold call
✅ How to get past a gatekeeper
✅ Objectives when you're on a call
About Benjamin:
Benjamin Dennehy is an engaging sales speaker and sales trainer who will explain that the barriers cemented within your selling process are the fault of your childhood programming, poor beliefs and general hatred of being in sales.
Connect with Benjamin:
YouTube: https://www.youtube.com/channel/UC50DMoaZxVftPQ14kLHpVMg
LinkedIn: https://uk.linkedin.com/in/benjamindennehy
Website: https://www.uksmosthatedsalestrainer.com/
🚨 Save $150 off Benjamin's telephone prospecting bootcamp (https://salesmatrixcourses.com/courses/telephone-prospecting-bootcamp-recorded) by entering code "real estate" 🚨
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🙋♂️ Chad Griffiths, MBA, SIOR
#livestream #industrialize #industrialrealestate
Benjamin qualified as a Barrister and was called to the bar in New Zealand. Did he ever imagine he'd be in sales, let alone teaching it? Nope.Very few people wanted to be in sales as a kid (there's always the odd exception, so bully for you!). They wanted to be astronauts, lawyers, doctors etc - so what happened, how did they end up in sales?They grew up, got a degree in Sports Psychology and realised that in the real world no-one would pay them for that knowledge. They needed a job. Who's always hiring? That's right, Sales.They're young, thin, look good in a suit and can string a sentence together whilst not dribbling in the interview. That's all you need to qualify as a sales professional. So, the fact most people are doing a role that deep down they never wanted to do explains why so many are mediocre to average, at best.That hurts, but it’s also true. This is why he’s hated!

Jun 21, 2023 • 1h 2min
Syndicating Industrial Real Estate
An interview with Joel Friedland, co-founder of Brit Properties.
We'll be discussing the following:
✅ Why invest in industrial real estate?
✅ Passive vs active investing
✅ What is a real estate syndication?
About Joel:
Joel has 40 year track record in industrial real estate. He co-founded Epic/Savage Realty Partners in 1991 where he oversaw hiring and mentoring 60 industrial real estate professionals, many of whom became his partners. His group sold the firm to an international real estate company in 2014 and Joel started Brit Properties.
As an industrial real estate broker and owner, Joel has secured over 2,000 industrial property leases and sales. His greatest accomplishment is maintaining valued relationships spanning five decades.
Connect with Joel:
LinkedIn: https://www.linkedin.com/in/joel-friedland-sior-5508a791
Website: https://britproperties.com/
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Bastion Pens Link:
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⚡ Subscribe:
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📢 Become an Industrial Insider and get my newsletter every Monday. It's free and you can unsubscribe anytime:
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🙋♂️ Chad Griffiths, MBA, SIOR
#livestream #industrialize #industrialrealestate

Jun 19, 2023 • 35min
Tips for Getting Started in Industrial Real Estate Brokerage
An interview with Grant Pruitt, President and Co-Founder of Whitebox Real Estate.
We'll be discussing the following:
✅ Getting started in CRE / Industrial Real Estate
✅ Finding the right fit in a brokerage
✅ The value of hard work
About Grant:
Grant Pruitt is a Co-Founder and the President & Managing Director of Whitebox Real Estate, LLC. Grant launched the firm as a tenant-focused real estate advisory, investment sales, and development firm to specialize in offering a custom-tailored approach to real estate for his clients.
Grant serves as an advocate and advisor for companies who lease or own real estate. He focuses on guiding his clients through the entire real estate process from strategic evaluation to lease negotiation through construction. With experience in office, industrial, and data center brokerage, he has been active in commercial real estate since 2005. He is personally responsible for over 8,000,000 square feet of real estate transactions with a value in excess of $800 million.
Prior to launching Whitebox, Mr. Pruitt was a Director at Cushman & Wakefield as a Tenant Advisor where he was a Top Ten Producer and an associate at Stream Realty Partners. His list of past and present clients includes UBS, Capital One, NEC, Zayo, Ericsson, City Electric Supply, Burns & McDonnell, Wyndham Hotels, Pernod Ricard, Ventura Foods, LG Electronics, and Sonic Automotive. He is a licensed real estate broker in Texas; Oklahoma; Washington, D.C.; Virginia; Maryland; Georgia; and Florida.
Connect with Grant:
LinkedIn: https://www.linkedin.com/in/grantpruitt/
Website: https://whiteboxrealestate.com/
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Bastion Pens Link:
https://bastionboltactionpen.com/?rfsn=7334111.02cb20&utm_source=refersion&utm_medium=affiliate&utm_campaign=7334111.02cb20
⚡ Subscribe:
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📢 Become an Industrial Insider and get my newsletter every Monday. It's free and you can unsubscribe anytime:
https://industrialize.com/industrial-insiders
🙋♂️ Chad Griffiths, MBA, SIOR
#livestream #industrialize #industrialrealestate
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