
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Ready to revolutionize your home service business? Tune into the Service Business Mastery Podcast! We dive deep into automation and AI, including swarm agents, AI chatbots, and AI voice agents, to help you streamline and optimize your operations. Whether you're in HVAC, plumbing, electrical, or any other home service trade, we cover leadership, marketing, finance, pricing, and HR to give you the edge you need. Click here to transform your business and embrace the future today!
Latest episodes

Dec 18, 2024 • 36min
Why AI Will Be the Biggest Technological Revolution of Our Lifetime with Boris Valkov
In this discussion, Boris Valkov, co-founder and CEO of Lace, shares his journey from Bulgaria to being a key player in AI, especially his role with Meta’s PyTorch team. He details how AI is set to revolutionize service-based businesses, particularly in optimizing call centers. Boris explains practical approaches to boost booking rates without extra marketing and emphasizes the need for simplicity in tech solutions. He envisions a future where AI significantly enhances customer interactions and streamlines operational efficiency.

Dec 11, 2024 • 38min
How to Transform Your Business with Disney-Style Customer Experience Strategies with John Formica
Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! www.servicebusinessmastery.com In this episode, hosts Tersh Blissett and Josh Crouch are live from Service World Expo 2024, joined by John Formica, a former Disney leader and expert in customer experience transformation. 🎢✨ Drawing from over 30 years in the service and hospitality industry, including a decade at Disney Resorts, John shares how businesses can create magical moments for customers, build loyalty, and foster a thriving team culture. From leveraging Disney’s “plus one” philosophy to hiring for cultural fit, this conversation offers actionable insights to help service professionals stand out in a competitive market. 🌟💼 In this episode, here's what you can expect to learn: How to design customer experiences that build loyalty and stand out from competitors. The difference between customer service and creating memorable customer experiences. Actionable tips from Disney’s “plus one” strategy to enhance service delivery. How leadership influences culture and drives team performance. Best practices for hiring employees who align with your company values. If you enjoy the episode, please don’t hesitate to leave us a review (5 stars preferably 😉) Links & References: LinkedIn: John Formica Website: John Formica - The Ex Disney Guy This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Rilla Lace.ai Autobot.ai Avoca.ai Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk

Dec 4, 2024 • 39min
How AI Can Keep Your Business Competitive and Meet Customer Demands with Rocky Ozaki
Rocky Ozaki, founder of Now of Work and a digital transformation expert, shares his insights on AI integration in service-based businesses. He emphasizes the necessity of adopting AI to stay competitive and streamline operations. The conversation covers practical strategies for balancing automation with personal interaction, enhancing customer trust. Rocky also discusses the importance of data quality for effective AI implementation and highlights future trends in AI that promise smarter decision-making and improved efficiency.

Nov 27, 2024 • 33min
How HVAC Contractors Overcome Regulatory Roadblocks for Quality Service with Terry McIver
Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! www.servicebusinessmastery.com In this episode, host Tersh Blissett is joined by Terry McIver, seasoned editor at Contracting Business, to explore the latest shifts in the HVAC industry and the power of community among trade professionals. 🔧📈 With over 18 years in trade publishing, Terry shares his insights on how podcasting and industry events have helped contractors connect, learn, and adapt to new technologies and regulatory changes. They also discuss the growing role of AI in content creation and the challenges of navigating digital transformation in the HVAC world. Contracting Business remains dedicated to providing valuable information and support for HVAC professionals, helping them thrive in a rapidly evolving industry. 🌍💼 In this episode, here's what you can expect to learn: How technology and regulations are reshaping the HVAC industry. The early days of HVAC podcasting and its impact on the contractor community. Networking benefits of events like BDR for industry growth and learning. The role of AI in content creation and managing misinformation in HVAC. Terry McIver’s insights on running a trade publication and the value of reliable information. If you enjoy the episode, please don’t hesitate to leave us a review (5 stars preferably 😉) Links & References: LinkedIn: Terry McIver Contracting Business Website: Contracting Business This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Rilla Lace.ai Service World Expo Autobot.ai Avoca.ai Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk

Nov 20, 2024 • 1h 4min
How AI Boosts Productivity and Streamlines Operations in Service Industries with Jonathan Mast
Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! www.servicebusinessmastery.com In this episode, hosts Tersh Blissett and Joshua Crouch are joined by Jonathan Mast, founder of White Beard Strategies, a company focused on helping small businesses work smarter with AI. 🧠🤖 With nearly two decades in digital marketing, Jonathan now specializes in using AI tools like ChatGPT, Claude, and Gemini to streamline business operations and empower teams. His expertise in prompt engineering and AI-driven solutions supports business owners in cutting down on routine tasks, creating effective SOPs, and improving response times. White Beard Strategies is dedicated to helping businesses stay competitive by adopting AI tools that simplify processes and improve overall effectiveness. 🚀📈✨ In this episode, here's what you can expect to learn: How AI can help small businesses save time on routine tasks and boost team productivity. Practical tips for using AI to create clear, effective SOPs, making training and processes easier. The growing importance of prompt engineering and how it helps get the best results from AI tools. Ways to use AI for quicker response times and better customer interactions. Insights on adopting AI without affecting job security, creating a supportive environment for team members. If you enjoy the episode, please don’t hesitate to leave us a review (5 stars preferably 😉) Links & References: LinkedIn: Jonathan Mast White Beard Strategies Website: White Beard Strategies This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Rilla Lace.ai Service World Expo Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk

Nov 13, 2024 • 50min
From HVAC Technician to Entrepreneur Scaling Blue-Collar Businesses with Matt Murray
Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! www.servicebusinessmastery.comIn this episode, hosts Tersh Blissett and Joshua Crouch are joined by Matt Murray Founder and CEO of Blue Collar King Coaching & Consulting, known as the “Blue Collar King,” a leading voice in business coaching for service-based industries. 🛠️💼 With more than 20 years of hands-on experience in the HVAC and mechanical sectors. Matt’s expertise in leadership development, personal growth, and strategic business systems equips contractors with the tools to build strong company cultures and drive sustainable growth. Through his “Blue Collar King” Blueprint, Matt helps service business owners navigate challenges and achieve lasting success in a competitive industry. 🔍🚀📈 In this episode, here's what you can expect to learn: How effective leadership and personal growth drive long-term business success Practical strategies for transitioning from technician to business owner The impact of self-awareness on overcoming business challenges and self-sabotage Techniques for building a company culture that supports team growth and retention How Matt’s “Blue Collar King” Blueprint empowers service contractors with tools for sustainable growth If you enjoy the episode, please don’t hesitate to leave us a review (5 stars preferably 😉) Links & References: Linkedin: Matt Murray Blue Collar King Executive Coaching Website: Blue Collar King Executive Coaching This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Rilla Lace.ai Service World Expo Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk

Nov 6, 2024 • 49min
Scaling Your Home Service Business with AI-Powered Customer Support with Bradley Scruggs from Zyratalk
Bradley Scruggs, Chief Marketing Officer and Co-founder of ZyraTalk, shares his expertise in AI technology for the home service industry. He discusses how AI voice assistants can significantly reduce missed calls and enhance customer satisfaction. Key topics include customizing AI to meet unique business needs and the transformation of traditional answering services. Bradley also highlights the importance of integrating AI with CRMs for streamlined bookings and the future trends in AI for ensuring compliance in customer interactions. Don't miss his insights on improving operational efficiency!

Oct 30, 2024 • 55min
How to Run a Successful HVAC Company and Grow From Startup to $1 Million in Revenue
In this conversation, Ken Hale, Founder of Complete Comfort Heating, Air & Plumbing, and Jake Deputy, General Manager, share their vast expertise in the HVAC industry. They discuss overcoming growth challenges and the importance of building a strong, collaborative team culture. Practical strategies for navigating seasonal revenue fluctuations through effective marketing and operational consistency are explored. The duo emphasizes the significance of clear communication and defined roles for business partnerships, highlighting their journey to a million-dollar month.

6 snips
Oct 23, 2024 • 1h 31min
Customer Loyalty Strategies for Service Business Owners to Boost Retention with Justin Riley
Justin Riley, President of UpFrog and a veteran in contracting and marketing, shares his insights on boosting customer loyalty for service businesses. He discusses the pivotal role of transparent pricing in building trust and enhancing customer engagement. The conversation also highlights practical strategies for converting leads through empathetic interactions. With a focus on lead capture and navigating the complexities of hiring in the service industry, Riley emphasizes the importance of effective communication to foster long-term business success.

Oct 16, 2024 • 38min
Building a Million-Dollar Service Business From Door Knocking with Zach Jones & Dalton Hadley
Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! www.servicebusinessmastery.com In this episode, we are excited to feature Zach Jones and Dalton Hadley from Air Support Heating & Cooling, two rising stars in the HVAC industry. Zach and Dalton have built their business from the ground up, growing rapidly in just 18 months by staying debt-free and using innovative strategies to drive customer growth. 🚀💡 These two entrepreneurs share their journey from starting with $13,000 to scaling their company across multiple locations, offering valuable insights into low-budget marketing, reinvesting profits, and building a high-performance team. 💼🏗️ In this episode, here's what you can expect to learn: Zach and Dalton's journey from starting their HVAC business with just $13,000 to becoming successful entrepreneurs. How to grow a small HVAC business while staying lean and debt-free. Innovative marketing strategies like door knocking, referrals, and leveraging Google My Business for rapid growth. The importance of reinvesting profits into the business to fuel expansion and improve operations. Practical tips on building a high-performance team and knowing when to make key hires to scale your business. If you enjoy the episode, please don’t hesitate to leave us a review (5 stars preferably 😉) Links & References: LinkedIn Accounts: Dalton Hadley Zach Jones Air Support Heating and Cooling Website: Air Support Heating and Cooling This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Rilla Service World Expo Connect with us! Tersh Blisset Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk