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Welcome to the Service Business Mastery Podcast!
Visit our website for more episodes and insights! https://www.servicebusinessmastery.com
In this episode, recorded live at the Real Masters 2025 event in Las Vegas, hosts Tersh Blissett and Josh Crouch sit down with Mike Venidis, Chief Experience Officer of RYNO Strategic Solutions, LLC. They discuss Mikeās inspiring journey from surviving a traumatic event to becoming a digital marketing leader in the home services industry. The conversation explores the rapid rise of AI in search, the importance of trust and reputation in the digital world, and how businesses can stay visible and relevant. Mike also shares actionable tips on using creativity, strategy, and tech adaptation to build a lasting brand presence.
This discussion highlights key elements such as adapting to AI-driven search trends, building digital trust, and managing online reputation, crucial strategies for staying competitive and ensuring long-term business visibility.
In this episode, here's what you can expect to learn:
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Turning Hardship Into Purpose: Hear how Mike Venidis used life challenges to fuel his passion and leadership.
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Getting Ahead with AI: Learn how AI tools are changing search and why adapting early gives you the edge.
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Trust Is Everything: Discover why being honest and real online helps you win with customers.
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Be Seen Everywhere: Understand why showing up on multiple platforms boosts your brandās impact.
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Smart Marketing Moves: Get tips on using AI, reputation tools, and the right platforms to grow your business.
Timestamps ā°
00:00 - Episode Recap
03:25 - Meet Mike Venidis and His Journey from Trauma to Tech
05:45 - Life After Being Shot: Resilience and Purpose
09:33 - The Rise of AI in Search and Why It Matters
11:51 - Understanding AI Sources and Trust in Digital Platforms
15:49 - Comparing AI Tools: ChatGPT, Claude, and Perplexity
20:36 - Apple, Google, Bing, and the Battle for AI and Map Data
25:09 - Deepfakes, Tech Fears, and Data Sourcing Concerns
28:36 - Device and Map Differences Across Platforms, Apple, OpenAI, and the Market Gap
30:03 - Apple Maps, Yelp, and Ignored Opportunities
34:09 - Understanding Tech Alliances and Defaults
36:51 - Fear Mongering or Real Threat? Staying Ahead
39:07 - TikTok as a Search Tool and Content Discovery, and the power of repetition and Rule of Seven
42:21 - TikTok Trends and Brand Awareness via Creativity
44:26 - Closing Thoughts and Mikeās Final Message
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Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service