Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service

Oftentimes, we find it difficult to express our business's message and vision in our marketing, and sometimes we wonder how to stand out from the crowd when advertising. On this episode of the Service Business Mastery Podcast, we talk with Cassie Pound of Quality Heating, Cooling & Plumbing about how she thinks outside of the box when it comes to her billboard marketing strategy. Cassie is in an area where there are several large companies, but she was still able to stand out while expressing their mission to serve the community!  We talk branding, re-branding, and the amazing community of women in the trades. Cassie shares about those who have supported her as she entered the business ownership part of the HVAC & Plumbing industry, and we also speak about the awesome support that the Women in HVACr have provided to the ladies who are entering into the skilled trades.  Learn more by visiting  www.servicebusinessmastery.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

When we buy a product or a service, the first thing we do is check if it’s worth the price. This has become a challenge today, especially with online platforms where product prices are not available for the consumers to analyze. In this episode, HVAC eCommerce experts Justin Riley and Noah Carter from UpFrog talk about this sore spot for contractors. They sit with Tersh Blissett and Josh Crouch to share their insights on the importance of pricing transparency in any industry. Listen in as they provide solutions for contractors to overcome these problems while keeping their business models intact.   Love the show? Subscribe, rate, review, and share! https://www.servicebusinessmastery.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

Business partnerships often have a negative connotation. Business owners are usually afraid of being taken over by their so-called “partners”. Though scaling your service business involves many risks, scaling expert Brandon Dawson believes that most people forget the exponential rewards that come with it. Brandon sits with Tersh Blissett and Josh Crouch to talk about how he has coached Cardone Ventures’ clients on growing their businesses ten times their current value. Listen in as Brandon shares how he implored strategic growth, perfected the art of scaling, and established generational wealth over the years.   Love the show? Subscribe, rate, review, and share! servicebusinessmastery.com Blog Post URL https://www.servicebusinessmastery.com/how-grant-cardone-ventures-10xhvac-are-disrupting-the-hvac-plumbing-world-with-brandon-dawson   Guest ~ Brandon Dawson --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

How do you change the mind of an entire industry that has branded you in a negative way? Brian Greenberg, CEO of True Blue Life Insurance, believes that leveraging reviews is the key to turning things around. Brian has a license in selling life, health, property, and casualty insurance in all 50 U.S. states. He sits with Tersh Blissett & Josh Crouch and shares how he has managed to come off as the good guy in the industry whose agents get a bad rap. Listen in and learn more as Brian discusses the different strategies to get customers coming to you without ever having to do a sales pitch.   --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

Are you having trouble convincing clients to get the right tools for breathing safer, cleaner air at home? In this episode, Marc Marchillo, the Corporate Training Manager at AprilAire, breaks down how to present indoor air quality packages to your HVAC clients. Yes, they can skip using the AprilAire Whole House Air Filters, but, according to Marc, that’s like baking a cake with half the ingredients. Don’t miss out and get tips on convincing your client to get the right air cleaning device for their “new normal” needs.  Love the show? Subscribe, rate, review, and share! servicebusinessmastery.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

The biggest problem entrepreneurs have is that they don't know what their biggest problem is. Fix This Next author Mike Michalowicz believes that envisioning your entrepreneurial dream is the first step to building your legacy. Successful entrepreneurship is not easy, but Mike tells Tersh Blissett and Josh Crouch how to make it simpler. Mike shares a simple system that can get rid of unnecessary frustrations and get your business moving forward. Listen in as Mark shows you what we need to fix next to level up your business. Love the show? Subscribe, rate, review, and share! servicebusinessmastery.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

As an entrepreneur, you need to prioritize and take action so that you can continue to make a profit. Look at your business as a whole because profitability doesn't just come from one thing. Generate wealth with one of your hosts Tersh Blissett as he talks to profit coach, Susie Carder. Susie is the Founder and CEO of SC Consulting. She is also the author of Power Your Profits: How to Take Your Business from $10,000 to $10,000,000. Susie didn't have everything growing up. She built her business the hard way. Learn how to have the right money mindset so that you never give up. Start taking action with today's episode! Love the show? Subscribe, rate, review, and share! servicebusinessmastery.com   --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

Learn the ins and outs of HVAC sales in today’s episode with Drew Cameron, President and Master Sellutionist of HVAC Sellutions. Drew shares his knowledge based on his accumulated experiences on some of the most progressive and powerful education and business development tools available in the world for the contracting business. HVAC Sellutions is now called Flow Odyssey. It is the industry's leading marketing support and sales recruiting, training, coaching, and performance enhancement organization. Their training program trained thousands of salespeople, sales managers, and owners nationwide in the art of effective selling skills resulting in new levels of success in sales and customer service. Listen to be equipped with proper and effective selling skills! Love the show? Subscribe, rate, review, and share! servicebusinessmastery.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

Effective leadership is necessary for any organization in any industry. In this episode, Dan Dowdy, founder of Built for the Trades, chats with Tersh Blissett and Josh Crouch to share his four stages of leadership to help build a culture of growth in your business. Leadership is not about having followers; it’s about leading leaders. Tune in as they discuss the difference between leadership and management and how to infuse both to become an effective executive leader for your team.  Love the show? Subscribe, rate, review, and share! servicebusinessmastery.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

With people trying their best to continue as normal amidst this pandemic, most of us do not realize how much of the world has changed. Tersh Blissett and Josh Crouch look back on the changes forced on us by the pandemic as they talk about the current state of the HVAC industry. Things have become uncertain and might continue to be, especially for business owners in the HVAC world. Tersh and Josh share their ways of how you, as a business owner, can still emerge victorious even in times of struggle. Tune in and learn more as Tersh and Josh make sure you get the valuable information you need so you can tread through life and business equipped with enough knowledge. Love the show? Subscribe, rate, review, and share! www.servicebusinessmastery.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support