667. How to Implement an Effective PR Strategy for Your Home Service Business w Heather Ripley

KEY TOPICS & SUBTOPICS FOR THIS EPISODE

 

• Public Relations for Home Service Business

• Should you implement PR strategies as a small contracting business?
• The purpose and benefits of working with a PR firm.
• When and how to create and scale new PR opportunities for your home service company.
• The difference between public relations, advertising, branding, and marketing.
• How to implement an effective PR strategy based on your business goals.

Why should contractors care about public relations? To scrape the surface, PR can help you get new customers, reach your business goals, create goodwill in your local community, and even help you sell when you want to retire! So, why wait until a major accident happens to develop a relationship with a PR firm? Let’s dive into it!

 

Meet Heather Ripley (LinkedIn), CEO and Founder of RipleyPR (Website) & Author of "Next Level Now, PR Secrets to Drive Explosive Growth for Your Home Service Business."

In this episode, we discuss:

• The difference between public relations, advertising, branding, and marketing.
• When and how to create and scale new PR opportunities for your contracting company.
• Implementing an effective PR strategy based on your business goals.

 

Check out these resources we mentioned during the podcast:

• Buy Heather Ripley’s book, Next Level Now

 

Meet the Hosts:

Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.

 

Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager, and Director of Marketing. He’s also the Founder of Relentless Digital, where his focus is on dominating your local market online. Connect with him on LinkedIn.

Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.  

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