Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service

KEY TOPICS & SUBTOPICS FOR THIS EPISODE   Public Relations for Home Service Business Should you implement PR strategies as a small contracting business? The purpose and benefits of working with a PR firm. When and how to create and scale new PR opportunities for your home service company. The difference between public relations, advertising, branding, and marketing. How to implement an effective PR strategy based on your business goals. Why should contractors care about public relations? To scrape the surface, PR can help you get new customers, reach your business goals, create goodwill in your local community, and even help you sell when you want to retire! So, why wait until a major accident happens to develop a relationship with a PR firm? Let’s dive into it!   Meet Heather Ripley (LinkedIn), CEO and Founder of RipleyPR (Website) & Author of "Next Level Now, PR Secrets to Drive Explosive Growth for Your Home Service Business." In this episode, we discuss: The difference between public relations, advertising, branding, and marketing. When and how to create and scale new PR opportunities for your contracting company. Implementing an effective PR strategy based on your business goals.   Check out these resources we mentioned during the podcast: Buy Heather Ripley’s book, Next Level Now   Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.   Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager, and Director of Marketing. He’s also the Founder of Relentless Digital, where his focus is on dominating your local market online. Connect with him on LinkedIn. Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.   Listening on a desktop & can’t see the links? Just search for Service Business Mastery in your favorite podcast player. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

On today's show, we talk about emails and how bad it sucks creating them... From email leads at zero… to becoming email marketing heroes… our guests will give you kick-ass email strategies to help you scale your business. Rob & Kennedy are the “Email Marketing Heroes” to save your email content today and help you CAPTURE leads… Imagine that! Email marketing that DOESN’T make you sick in your mouth! You might know them as hosts of the very entertaining podcast, The Email Marketing Show, or as the founders of the survey platform that makes you sales, ResponseSuite – my guests this week are fast becoming recognized as two of the most dynamic speakers in the world and for reshaping the way we think about email marketing… Red-haired Rob is a comedy stage hypnotist, and platinum-haired Kennedy a psychological mind reader (or mentalist as they call it in the US), who have spent almost 18 years each relying on their skills of getting into other people's heads to carve out successful careers in show-business. Now as founders of EmailMarketingHeroes.com, Rob and Kennedy's mission is to save the world from that grubby old-fashioned email marketing we've all grown to loathe, and give others the tools to become the Email Marketing Heroes in their small businesses. Wherever you happen to be in your relationship with email marketing, Rob and Kennedy are here to help you make more sales and grow your business by sending more emails that people love receiving. In this episode, we discuss: How to structure the perfect email. How often is too often to send out emails? Who should we be sending emails to? How do we avoid being overwhelmed with creating emails? Important Links: This episode is kindly sponsored by Sera (visit their website), CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months). Join the Service Business Mastery Facebook group To check out this fun and amazing recorded video on our Youtube Channel click here. Email us at Podcasts@ServiceBusinessMastery.com Learn all about the Hosts of Service Business Mastery here! The Email Marketing Show – www.TheEmailMarketingShow.com (and on all podcast players) Join us each week for irreverent chat and wit on the subject of better email marketing. Featuring the most annoying intro track in the world. Twitter: @robandkennedy https://twitter.com/RobandKennedy  Our weekly Tweet Chat is #EmailHour every Thursday at 3pm ET / 8pm UK Instagram: @robandkennedy https://www.instagram.com/robandkennedy/ Facebook Group About Email Marketing: https://www.facebook.com/groups/emailmarketingshow/ Survey Software: www.ResponseSuite.com ResponseSuite is a revolutionary survey platform built with sales and marketing features to turn feedback into actionable insight and sales. Email Marketing Blog – www.EmailMarketingHeroes.com   --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

Notes from today's Service Business Mastery podcast episode: What is a BRAND? Let’s peel back the o”g”nion Boils down to your reputation Perception in the client’s mind Impact on the market It’s really about YOUR reputation Going above and beyond is a basic foundation for building a great brand You can not change your visual Your Brand is like an iceberg We can all see the tip Below the surface, there is so much more going on… What questions should we ask our agency when we are looking to rebrand? They should be asking customer-centric questions The logo isn’t the first thing they should be looking at… Focus on your customer If you try to be something to everyone, you become nothing to everyone… Brand equity is crazy valuable. START with strategy…this will make the long-term branding effectiveness 26:20 - be the little voice in the client’s mind when they think about a niche area… Look at what the competition is NOT saying, and build your position to solve that issue… 29.00 - You DON’T have to turn away clients that don’t fit into your brand strategy while you’re still growing. 33:29 - branding is the fuel for your marketing… MelissaData - https://www.melissa.com/  Brandmasteracademy.com/brand-strategy-blueprint/ Brand Master Academy on YouTube https://www.youtube.com/c/BrandMasterAcademy    A little more from Stephen: IT’S TIME TO RETHINK BRANDING  Most talented brand builders are not getting paid enough and compete with cheap, low-quality, inexperienced operators.  It’s an issue that has devastated the industry.  Thankfully, Stephen has come up with the solution by creating a proven system that provides the keys to a structured framework that helps freelancers and agencies evolve into brand strategists.  His program has helped over 20,000+ students, including clients that have gone from charging just a few thousand dollars to winning projects worth over $60,000. Stephen’s unconventional approach has transformed struggling agencies into highly paid and sought-after brands.  On his ‘Brand Master’ podcast, Stephen has interviewed leaders in the branding industry, including Marty Neumeier, Douglass Davis, Michael Janda, and Sunny Bonnell.  Stephen is on a mission to revolutionize the way branding professionals operate. Because branding is not about pixels and logos. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

Are you looking for valuable business advice to reach that seven-figure revenue mark? Do you want actionable tips to properly navigate through every business challenge you encounter as a tradesperson along the way? Then this podcast is definitely for you.  In this episode, we'll discuss how the industry is changing and how hiring is evolving amid that disruption. Moreover, Keith will also discuss how he has evolved during this transition phase and what makes it more fun! You don't want to miss this fascinating discussion about the various aspects of the HVAC industry!! [00:13:00] Keith says, because this industry is changing with time, the greatest approach to achieving success in any business is to keep evolving, Quoting Jocko Billings- “There's no growth in your comfort zone.” “Get out of your comfort zone. Over the years, the one thing I've learned is to accept the good with the bad and be willing to evolve," he says. [00:14:00] “Many people in our industry say that “I pay attention to KPIs.” Man, I don't believe in any of that. When COVID hit and I went all-in on social media, many thought I was crazy.  We received 3 to 5 million views every month on social media. And I enlisted the help of a content creator. He had a large group of people working for him. Every day, we were crushing it. I was also spending a lot of money, so I stopped doing any further advertising”, says Keith Flores. “We grew the business very fast once I went all-in on social media, while everyone else was slashing their budgets. So, right there, you can't measure what your social media content is producing in terms of revenue, can you?” he adds. KPIs aren't as simple as they appear. You can't point to a specific video or blog post. It's a culmination of everything you've created through time, all of which is encapsulated in your branding. [00:15:00] “It's 100% of the brand play. And what I started figuring out is that over the next 4 to 5 years, we're going to lose a lot of people in our trades. I'm not sure if you guys are aware of this. People nowadays demand a lot of stuff,” says Keith. He further explains by giving practical examples- [00:16:00] Make your HVAC technicians feel good about what they're wearing. “In my opinion, everyone in our industry should dress for the role. Everyone in our field should be excited and feel happy about what they’re wearing. The team should feel confident and appear to be in fantastic shape, so if you don't like the suit, don't wear it..,” says Keith. In response to how did he gets leads coming in? [00:20:00] Keith replays, that everybody has their secret sauce. “But I can say I do network a lot. I strive to network with the most influential people in our town and industry, and I make sure to speak with them at least once a week.” Find out who the big business owners in the town are and introduce yourself to them. Let them know you're their service provider and ask them to tell their friends about you. [00:21:00] When asked what you offer these big network folks, do you ever give them a discount? “I give them my friendship”, Keith says. Key Resources From The HVAC Technician Episode: To know more about HVACGOD visit here. You can find Keith on Instagram at @hvacgod. To check out more fun and valuable video do not forget to follow our Youtube Channel click here. Email us at Podcasts@ServiceBusinessMastery.com Learn all about the Hosts of Service Business Mastery! This episode is kindly sponsored by Sera (visit their website) Podium (visit their website),  CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months). Listen to this podcast and get equipped with essential business advice from this impactful conversation. So, what’re you waiting for? Tune into this episode right away and get one step closer to becoming the successful owner of your dreams. Subscribe to Service Business Mastery on Apple Podcasts, Spotify, our website, or wherever you get podcasts to hear more such fascinating and insightful stories. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

KEY TOPICS & SUBTOPICS Defining data analysis The benefits of data analytics for service business owners How data analysis works and the types of insights gained from it Demystifying the stigmas and negative mindsets around data analytics  The role of data hygiene in the accuracy of data analyses What is data hygiene and why does it matter for service businesses? In this episode we discuss: What is data analysis and how can it benefit service business owners? Demystifying the stigmas and negative mindsets around data analytics  The role of data hygiene in the accuracy of data analyses   Check out these resources we mentioned during the podcast:  This episode is kindly sponsored by Sera (visit their website), Podium (visit their website), CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months). Join the Service Business Mastery Facebook group ServiceTitan Be Like Amazon by Jeffrey Eisenberg, Bryan Eisenberg, and Roy H Williams   Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.   Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He’s also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.   Meet the Guest: Jeff Eisenberg is the CEO of DataTurk.ai, a company that analyzes home service businesses to help owners make more money and achieve the greatest ROI on their company. He’s also a partner (along with his brother) at BuyerLegends.com, a company that teaches business people how to create customer-centered, data-driven customer experience design that is supported by narrative.   Links to content here:  https://www.linkedin.com/in/jeffreyeisenberg https://www.facebook.com/jeffreydeisenberg https://twitter.com/JeffreyGroks  https://buyerlegends.com  https://dataturk.ai   Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.     Listening on a desktop & can’t see the links? Just search for Service Business Mastery in your favorite podcast player. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

Service businesses are always going to be looking for great, new employees to join their teams… but to find the best candidates for the position(s) you’re looking to fill, you must have a strategy in place.    But what kind of strategy? Ultimately, it’s a recruitment marketing strategy. You want to market your service business and all the benefits that come with working for you so that you can hire the BEST top talent you can find.   Meet Ryan Englin, a Core Fit Hiring™ Coach, Recruitment Marketing Partner, and CEO of Core Matters, a marketing agency whose mission is to help business leaders like you challenge the status quo and think outside the box to approach the age-old problem of hiring from a new angle. Ryan has found hiring to be a common pain point amongst his clients, so he started helping his clients market for recruitment.   Join us as we talk with Ryan about how to approach interviewing, hiring, and employee retention as a service business.   In this episode we discuss: Core values, purpose, and vision: Why they matter and how they can help you attract new hires to your business The two major benefits of using an Applicant Tracking System (ATS) Hiring, interviewing, and retention tips and strategies for service businesses   Check out these resources we mentioned during the podcast: This episode is kindly sponsored by Sera (visit their website), Podium (visit their website), CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months). Link to last episode How to Hire the Ones You Won’t Want to Fire by Ryan Englin and Jeremy Macliver Core Matters  Good to Great by Jim Collins Join the Service Business Mastery Facebook group   Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.   Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He’s also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.   Meet the Guest: Ryan Englin’s career began in the corporate world where he learned how to hire top performers using automated processes. Now, he’s bringing that expertise to trade-based companies, equipping small business owners with what – and WHO - they need to reach the next level. He’s currently a Core Fit Hiring™ Coach, Recruitment Marketing Partner, and CEO of Core Matters, a marketing agency whose mission is to help business leaders like you challenge the status quo and think outside the box to approach the age-old problem of hiring from a new angle. He’s also the host of the Blue Collar Culture Podcast and author of How to Hire the Ones You Won’t Want to Fire.   Links to content here:  https://www.linkedin.com/in/ryanenglin https://thecorematters.com https://www.amazon.com/Hire-Ones-Wont-Want-Fire/dp/1952831024   Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.   KEY TOPICS & SUBTOPICS How to successfully hire and retain top talent as a service business The role of loyalty, company culture, and employee engagement in retention The two major benefits of using an Applicant Tracking System (ATS)  Interviewing tips and business operations strategies for service businesses  Tips for transitioning to a more flexible work schedule, including shifts The power of adding various new benefits to your company  The pull-back method Factors that impact hiring and employee retention in 2022 Shifts and trends in the trades workforce (what job seekers are looking for right now) The impact of inflation and the pandemic on hiring and retaining employees in the service industry --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

"Breaking free from email was one of the most important steps I made as an entrepreneur. Now I want to help spread the word about InboxDone so more entrepreneurs can experience the same freedom." - Yaro Starak, Founder & CMO Today we're excited to have Yaro Starak on the Service Business Mastery podcast. Yaro runs a fantastic blog on entrepreneurship and also owns a lot of companies. Join Tersh Blissett and his co-host as they talk with Yaro Starak (Founder & CMO of INBOXDONE) about how INBOXDONE was created, who it helps, and then the kinds of tips and support we can use to manage our email boxes. Let his nuggets of wisdom goals guide you in owning a thriving, profitable, and ever-growing business. Learn more by visiting https://www.servicebusinessmastery.com and check out all of our podcast episodes.  Find more about Yaro Stara here. You can follow Yaro on Twitter  Connect with Yaro Sarak on Linkedin Follow Yaro on Instagram Subscribe to his YouTube channel --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

In this episode, Billy is going to dive deep into job efficiency and how we can work to make our businesses 100% efficient through software and automation! You surely don’t want to miss this show!   https://sera.tech/go/service-business-mastery/ Sera is all about time and efficiency! [00:04:00] “And efficiency will allow you to offset these price increases because a large portion of the money spent on running these businesses is spent on inefficiencies, redundancy, and other such things. That is, after all, what Sera is all about. Isn't it about time? And if we can reduce everyone's time while increasing their efficiency, we'll see a significant improvement. So BillyGo, my HVAC and plumbing company, has been beta testing this thing for nearly three months now. And our efficiency has remained relatively high,” says Billy Stevens. [00:05:00] “We're still double that, and we expect to see even more progress as time goes on”, he adds. [00:06:00] Billy talks about how field service management software handles your day-to-day operations while working to increase the financial health of your business. You can see your labor costs in real-time with their patent-pending job time efficiency reports! A price book is a key to success, efficiency, and profitability! [00:11:00] “The Price book is a living piece of our software. As a result, it is unique. It's not static.  It aids in the creation of these efficiencies. And without it, you won't be able to achieve the desired efficiencies’, says Billy Stevens. “Sera makes it easy to modify and update each task, equipment item, and overhead expense separately or in bulk.” Do you know what’s the most interesting part!?  Price Book Updates in Less than 2 Minutes! Billy Stevens recently joined Service Business Mastery Podcast and here are some key highlights from the show: What makes job efficiency accurate? The right KPI you need and why setting smart KPIs is important. How you can make your business stand out and various aspects of the HVAC business. About amazing software built for technicians  The Simple Alternative To Outdated Software and Spreadsheets How to achieve your business goals How to increase office efficiency Subscribe to Service Business Mastery on Apple Podcasts, Spotify, our website, or wherever you get podcasts to hear more such fascinating and insightful stories. Spotify Podcast Play - https://spoti.fi/3Q2jWAH Apple Podcasts - https://apple.co/397Lwf8 Google Podcast Player - https://bit.ly/3NPkUyc Stitcher Radio - https://www.stitcher.com/show/service... Amazon Music - https://amzn.to/38Nvd77 iHeart Radio - https://ihr.fm/3x3u3wp --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

Get everything you need to stop wasting leads and boost your booking with Robert Ducharme.   “The US on-demand home services sector currently stands at $600 billion. It has shown a steadfast growth during the pandemic and is projected to grow at a CAGR of 49% by 2021. Do you have the workflow methods in place to keep up?” Robert Ducharme,CEO Routezilla Software Corp. How Great is Your Schedule Routing? Do you put much thought into the routes your service technicians take when they are going from job to job do your techs ever drive past each other while giving each other the one-finger wave?!?  If you're not sure, then this episode is for you!  We're back with another informative episode for you! In this episode, Robert Ducharme shares tips on how to never lose another lead or job, overcome poor scheduling, and create a successful business. How RouteZilla can help you as a Home Service Business Owner? A Routezilla is a business scheduling software developed by Routezilla Software Corp, Robert Ducharme developed it when he was unable to find an appropriate software solution for his service business. Ducharme aspires to assist other small service companies to accomplish similar results. A key goal of Routezilla is to help small service businesses save money and improve their workflow. It accomplishes this in several ways.  [00:05:00] Robert talks about how Routezillla can assist you in the scheduling process. Using Routezilla's online business scheduling software, Routezilla ensures that customers can schedule appointments quickly at any time. The software also minimizes fuel costs and optimizes workers' hours.   [00:13:00] Robert says, “When you set up your initial settings, you can enter unlimited staff members and then create crews”. You can set up service areas for each day in advance and change them whenever necessary. In addition to real-time crew calendars, business analytics, confirmations, and reminder emails, Routezilla offers customer communication tools, data backup, and program security. “Routezilla strives to empower Home Services companies with the tools to allow their businesses to thrive. Routezilla sees technology as a tool for prosperity.” Key Resources from the Show: For a free trial of Routezilla, click here. Connect with Robert on LinkedIn. To check out this fun and amazing recorded video on our Youtube Channel click here. Email us at Podcasts@ServiceBusinessMastery.com Learn all about the Hosts of Service Business Mastery here! Listen to this podcast and get equipped with essential business advice from this insightful conversation. So, what’re you waiting for? Tune into this episode right away and get one step closer to becoming the successful owner of your dreams. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

In this new digital age, you might feel lost when it comes to finding, recruiting, hiring, and retaining Gen Z employees… and that makes sense! They’re totally different from Millennials, but they come with a whole new, very powerful set of strengths your business could benefit from. So, here’s everything you need to know about engaging Gen Z employees as a home service or trades company in 2022.   Meet Hannah Grady Williams (LinkedIn), The Gen Z CEO Advisor (Website) and author of “A Leader’s Guide to Unlocking Gen Z: Insider Strategies to Empower Your Team” (Buy the book). As a Gen Z’r, Hannah has consulted businesses from start-ups to Fortune 500 companies and is on a mission to help leaders leverage Gen Z talent as a competitive advantage and build #RadicalEmpathy in the workplace.   In this episode we discuss: Why it’s important to acknowledge the generational gaps in your team. How to attract, engage, hire, and retain Gen Z employees in the digital age. Opportunities for home service and trades companies to collaborate with Gen Z’rs.   Check out these resources we mentioned during the podcast: Follow Hannah on Instagram Buy her book, A Leader’s Guide to Unlocking Gen Z: Insider Strategies to Empower Your Team Sign up for a FREE Masterclass on Attracting and Recruiting Gen Z Employees   Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.   Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He’s also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.   Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.     Listening on a desktop & can’t see the links? Just search for Service Business Mastery in your favorite podcast player. PPC, Digital Marketing, Service-Based Industries, Ad Spend, marketing tips, digital marketing, HVAC Advertising, employee engagement, employee retention, attracting employees, recruiting strategies, hiring Gen Z, Gen Z, contractors, business strategies for trades companies, hiring in 2022, hiring tradespeople in 2022, marketing strategies, business strategies   Service Business Mastery Podcast www.servicebusinessmastery.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support