Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service

In a world that’s becoming dominated by e-commerce, YOU have the ability to find great success (and revenue) by learning how to market and grow your brand online.    Andy Humphrey, an irrigation technology expert and Founder of Sprinkler Supply Store, is doing just that! As a multimillion-dollar e-commerce entrepreneur who’s a former contestant on the ABC hit television series, Shark Tank, Andy has helped hundreds of Irrigation Contractors and Consultants learn how use technology to improve their business.   Join us as we talk with Andy about how to market your brand online to attract customers, the challenges of selling physical products online, and most importantly, the secrets to e-commerce success in this industry.    In this episode we discuss: Creating digital content so you can become the expert in your industry’s local community. The adoption of e-commerce business strategies in the irrigation and home service industries. How to build trust and improve engagement with customers as a service business.   Check out these resources we mentioned during the podcast: This episode is kindly sponsored by Sera https://sera.tech/go/service-business-mastery/ Upfrog https://upfrog.io/ CompanyCam https://www.companycam.com/SBM/ for a 14-day trial and 50% off your first two months Sprinkler Supply Store Sprinkler Nerd Podcast Join the Service Business Mastery Facebook group Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small-town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.   Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager, and Director of Marketing. He’s also the Founder of Relentless Digital, where his focus is on dominating your local market online. Connect with him on LinkedIn.   Meet the Guest: For almost 20 years, Andy Humphrey has built, operated, and purchased e-commerce brands while bringing automation and control technology to the irrigation industry.    In 2004, he founded his first company with $100 out of pocket (SuperTwinkle.com). Today, he continues the entrepreneur's journey as the Founder/President of SprinklerSupplyStore.com, Sales Consultant for Baseline Systems, Inc., and the owner of a portfolio of Amazon-exclusive brands. In between, he has appeared on ABC's Shark Tank (ECOMOWER 2011), created a distribution network for Baseline Systems, and has helped hundreds of Irrigation Contractors & Consultants use technology to improve their business.   Andy is also the host of the Sprinkler Nerd podcast.   Links to content here: https://www.andyhumphrey.com  https://www.linkedin.com/in/andyhum https://sprinklernerd.com   SprinklerSupplyStore.com https://www.youtube.com/watch?v=Z9lMakT943A andy@sprinklersupplystore.com   Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.     Listening on a desktop & can’t see the links? Just search for Service Business Mastery in your favorite podcast player.   --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

Service businesses are always going to be looking for great, new employees to join their teams… but to find the best candidates for the position(s) you’re looking to fill, you must have a strategy in place.   But what kind of strategy? Ultimately, it’s a recruitment marketing strategy. You want to market your service business and all the benefits that come with working for you so that you can hire the BEST top talent you can find.   Meet Ryan Englin, a Core Fit Hiring™ Coach, Recruitment Marketing Partner, and CEO of Core Matters, a marketing agency whose mission is to help business leaders like you challenge the status quo and think outside the box to approach the age-old problem of hiring from a new angle. Ryan has found hiring to be a common pain point amongst his clients, so he started helping his clients market for recruitment.   Join us as we talk with Ryan about how to approach interviewing, hiring, and employee retention as a service business.   In this episode we discuss: Core values, purpose, and vision: Why they matter and how they can help you attract new hires to your business The two major benefits of using an Applicant Tracking System (ATS) Hiring, interviewing, and retention tips and strategies for service businesses   Check out these resources we mentioned during the podcast: This episode is kindly sponsored by Sera https://sera.tech/go/service-business-mastery/ Upfrog https://upfrog.io/ CompanyCam https://www.companycam.com/SBM/ for a 14-day trial and 50% off your first two months Link to last episode How to Hire the Ones You Won’t Want to Fire by Ryan Englin and Jeremy Macliver Core Matters Good to Great by Jim Collins Join the Service Business Mastery Facebook group   Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.   Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He’s also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.   Meet the Guest: Ryan Englin’s career began in the corporate world where he learned how to hire top performers using automated processes. Now, he’s bringing that expertise to trade-based companies, equipping small business owners with what – and WHO - they need to reach the next level. He’s currently a Core Fit Hiring™ Coach, Recruitment Marketing Partner, and CEO of Core Matters, a marketing agency whose mission is to help business leaders like you challenge the status quo and think outside the box to approach the age-old problem of hiring from a new angle. He’s also the host of the Blue Collar Culture Podcast and author of How to Hire the Ones You Won’t Want to Fire.   Links to content here: https://www.linkedin.com/in/ryanenglin https://thecorematters.com https://www.amazon.com/Hire-Ones-Wont-Want-Fire/dp/1952831024   Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.    Listening on a desktop & can’t see the links? Just search for Service Business Mastery in your favorite podcast player. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

Why is the service industry struggling so much with hiring and retention? We have a few ideas for how you can boost your hiring efforts and retain top talent–and so does our buddy Zac Elsts from the #DrivePodcast–a show for blue-collar workers and those in the trucking industry. We all sat down to have a fireside chat about hiring in the service industry and what we can do to overcome this labor shortage that is making national headlines.   Here is a link to the original episode recording.    https://link.chtbl.com/ay66MdFP   Here is the link to our website for a full transcription.  https://www.servicebusinessmastery.com/how-to-hire-and-retain-talented-team-members/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

KEY TOPICS & SUBTOPICS Tips and advice on working with your spouse/partner Preventing resentment from your partner Managing time as an entrepreneur and prioritizing quality time with your partner Lessons learned from the husband and wife dynamic Creating boundaries between work and home life Defining your priorities in your personal life Living to work vs. Working to live How to maintain and improve your marriage while growing a business Consistently and intentionally investing in and nurturing your marriage Key Resources From The Show: Learn more about Priority Insight. Learn about Five Stones Counseling. Discover the 5 Love Languages. Connect with John on LinkedIn. Join the Service Business Mastery Facebook group. Email us at Podcasts@ServiceBusinessMastery.com Learn all about the Hosts of Service Business Mastery! Join the Service Business Mastery Facebook group. Become the successful business owner of your dreams with this insightful podcast, and get the business advice you need to succeed. So, what are you waiting for? Tune into this fun episode right now and get on your way to success. Subscribe to Service Business Mastery on Apple Podcasts, Spotify, our website, or wherever you get podcasts to hear more such fascinating and insightful stories. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

Only about 20 minutes long, this podcast episode discusses ways for business owners to prepare for the downturn caused by the pandemic. The tips outlined include having a Financial Plan in place, knowing what your business is worth, and being prepared for any unexpected changes. Four-Year-Old Gives His Dad An Allowance Peter Lak is the Chief Investment Officer for an investment firm and he's also the host of the service business mastery podcast. He's talking about his experiences giving his four year old an allowance and how it worked He recommends starting when your child is asking questions about money, preferably when they're around age 10 or younger. How to Teach Your Kids About Money The author's son had an allowance of $1 per week, which he saved and spent in a similar way to how he would have spent his regular income. When his birthday fell on a Saturday, the author allowed his son to wait until Sunday to ask for his allowance, which the son found hilarious. The author recommends not tying allowances to chores or spending, instead allowing children to learn money lessons in a more gradual way. 3 Different Buckets for Kids' Video Game Time The three buckets for parenting are savers, givers, and The saver bucket is the most important because bad financial decisions can be fixed with good savings When a business owner is entrepreneurial, they're driven to take a 30 year The primary investment for a business owner is their business. Check out these resources we mentioned during the podcast: This episode is kindly sponsored by Sera (visit their website) and CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months).   Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.     Listening on a desktop & can’t see the links? Just search for Service Business Mastery in your favorite podcast player. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

To build a successful business, you need three things. A great product or service, the right pricing, and effective marketing and sales tactics. In the service business industry, all three components need to be executed quickly and efficiently in order to reach the growth you want.    Meet Victor Rancour, Owner of Absolute Airflow Heating and Air, Founder of the Service Hero App, and an HVAC sales expert who has excelled in business growth for the past 7 years. Tune in to learn how he did it and how he’s teaching technicians the blueprint to becoming a millionaire business owner in just a few years!   Join us as we talk with Victor about the major benefits of attending his Service Rocket Growth Summit coming up this October 20th-22nd in Las Vegas, Nevada.   In this episode we discuss: How to get better at sales as a service business technician. Victor’s tactics for training skilled HVAC technicians. His top tips and advice on growing and scaling your business in 2022.   Check out these resources we mentioned during the podcast: This episode is kindly sponsored by Sera (visit their website) and CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months). Buy your tickets to the Service Rocket Growth Summit and get $250 off with promo code LFG2022 Join the Service Business Mastery Facebook group   Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.   Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He’s also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.   Meet the Guest: Victor Rancour is the Owner of Absolute Airflow Heating and Air based in Orange Country, California. Rancour’s success came from his desire to create a company that would prioritize the customer with expert service. Before beginning his ventures at Absolute Airflow, he dove into the industry in 2015 with no idea what HVAC even was. After six to eight weeks of training, Rancour was recognized as a top repair man in the country within a month and promoted within his company in two months – which is the fastest in that company.    He was dedicated to improving, and within six months into the company, he took classes to become Nate certified, which is the highest technical training award you can get in HVAC. One year into the industry, he won AirTime 500’s number one selling tech in the country multiple times in one year.   His success eventually led him to more advanced opportunities. Rancour’s boss saw potential in his work ethic and passion and flew him and his family out to Hawaii to lead in another company as a sales and service manager while still selling. His two job experiences led him to understand the ins and outs of the industry on a deeper level. Rancour soon realized that he could create a company that revolved around excellent customer service and intentionally caring about clients. His vision led him to quit his job five days after breaking his company’s sales record and taking a leap of faith to build something of his own.   Links to content here:  https://www.linkedin.com/in/victor-rancour-33219617b  https://www.absoluteairflow.com    Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.     Listening on a desktop & can’t see the links? Just search for Service Business Mastery in your favorite podcast player. KEYWORDS PPC, Digital Marketing, Service-Based Industries, marketing tips, digital marketing, HVAC, business strategies, contractor podcast, small business marketing, business communication strategies, business growth strategies, 2022 growth summit, HVAC growth summit, service rocket, service rocket growth summit, sera, companycam, training technicians, training salespeople, hvac training, hvac professionals , advice for service business owners, service hero app, apps for contractors --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

For your service business to be profitable and highly-rated, you need to have great technicians… But to have great technicians who will leave a legacy for generations to come, you need to put some systems into place!    Meet Al Levi (LinkedIn), a Business Consultant (website), Contracting Business Expert, and Author of The 7-Power Contractor (buy the book). With over 25 years of experience as a contractor and business owner, Al was able to implement systems in his business that enabled him to sell his share of the family business and retire before 50.   Join us as we talk with Al about how to create and implement systems in your business so you can finally have all the great technicians you’ve ever wanted!   In this episode we discuss: Strategies for hiring and training apprentices into skilled technicians The true power of implementing systems in your contracting business Lessons learned from 25+ years as a contractor   Check out these resources we mentioned during the podcast: Buy The 7-Power Contractor Learn more about Al’s Signature Staffing System Join the Service Business Mastery Facebook group   Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.   Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He’s also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.   Al Levi is president of The 7-Power Contractor® (formerly Appleseed Business), a business consulting and training firm that has helped hundreds of service and installation-based contracting businesses run better since 2002. He also is a columnist for Plumbing & Mechanical (PM) magazine and Reeves Journal and the author of “The 7-Power Contractor®: Run Your Contracting Business With Less Stress and More Success,” which lays out seven simple business powers that hundreds of owners have implemented successfully, often transforming their businesses.    A former contractor who worked for 25 years in every aspect of his family’s HVAC/plumbing business, Al put systems into place which enabled him to sell his share of the business to his brothers and retire from his family's business before he was 50. Al now helps other contractors learn to run their businesses with less stress and more success through consultations, workshops, webinars, his long-running column in PM magazine, and his new book, The 7-Power Contractor®.   Link to content here:  https://www.linkedin.com/in/7powercontractor/ https://7powercontractor.com/ https://7powercontractor.com/product/7-power-contractor-paperback/   Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.     Listening on a desktop & can’t see the links? Just search for Service Business Mastery in your favorite podcast player.

KEY TOPICS & SUBTOPICS FOR THIS EPISODE   Public Relations for Home Service Business Should you implement PR strategies as a small contracting business? The purpose and benefits of working with a PR firm. When and how to create and scale new PR opportunities for your home service company. The difference between public relations, advertising, branding, and marketing. How to implement an effective PR strategy based on your business goals. Why should contractors care about public relations? To scrape the surface, PR can help you get new customers, reach your business goals, create goodwill in your local community, and even help you sell when you want to retire! So, why wait until a major accident happens to develop a relationship with a PR firm? Let’s dive into it!   Meet Heather Ripley (LinkedIn), CEO and Founder of RipleyPR (Website) & Author of "Next Level Now, PR Secrets to Drive Explosive Growth for Your Home Service Business." In this episode, we discuss: The difference between public relations, advertising, branding, and marketing. When and how to create and scale new PR opportunities for your contracting company. Implementing an effective PR strategy based on your business goals.   Check out these resources we mentioned during the podcast: Buy Heather Ripley’s book, Next Level Now   Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.   Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager, and Director of Marketing. He’s also the Founder of Relentless Digital, where his focus is on dominating your local market online. Connect with him on LinkedIn. Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.   Listening on a desktop & can’t see the links? Just search for Service Business Mastery in your favorite podcast player. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

On today's show, we talk about emails and how bad it sucks creating them... From email leads at zero… to becoming email marketing heroes… our guests will give you kick-ass email strategies to help you scale your business. Rob & Kennedy are the “Email Marketing Heroes” to save your email content today and help you CAPTURE leads… Imagine that! Email marketing that DOESN’T make you sick in your mouth! You might know them as hosts of the very entertaining podcast, The Email Marketing Show, or as the founders of the survey platform that makes you sales, ResponseSuite – my guests this week are fast becoming recognized as two of the most dynamic speakers in the world and for reshaping the way we think about email marketing… Red-haired Rob is a comedy stage hypnotist, and platinum-haired Kennedy a psychological mind reader (or mentalist as they call it in the US), who have spent almost 18 years each relying on their skills of getting into other people's heads to carve out successful careers in show-business. Now as founders of EmailMarketingHeroes.com, Rob and Kennedy's mission is to save the world from that grubby old-fashioned email marketing we've all grown to loathe, and give others the tools to become the Email Marketing Heroes in their small businesses. Wherever you happen to be in your relationship with email marketing, Rob and Kennedy are here to help you make more sales and grow your business by sending more emails that people love receiving. In this episode, we discuss: How to structure the perfect email. How often is too often to send out emails? Who should we be sending emails to? How do we avoid being overwhelmed with creating emails? Important Links: This episode is kindly sponsored by Sera (visit their website), CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months). Join the Service Business Mastery Facebook group To check out this fun and amazing recorded video on our Youtube Channel click here. Email us at Podcasts@ServiceBusinessMastery.com Learn all about the Hosts of Service Business Mastery here! The Email Marketing Show – www.TheEmailMarketingShow.com (and on all podcast players) Join us each week for irreverent chat and wit on the subject of better email marketing. Featuring the most annoying intro track in the world. Twitter: @robandkennedy https://twitter.com/RobandKennedy  Our weekly Tweet Chat is #EmailHour every Thursday at 3pm ET / 8pm UK Instagram: @robandkennedy https://www.instagram.com/robandkennedy/ Facebook Group About Email Marketing: https://www.facebook.com/groups/emailmarketingshow/ Survey Software: www.ResponseSuite.com ResponseSuite is a revolutionary survey platform built with sales and marketing features to turn feedback into actionable insight and sales. Email Marketing Blog – www.EmailMarketingHeroes.com   --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

Notes from today's Service Business Mastery podcast episode: What is a BRAND? Let’s peel back the o”g”nion Boils down to your reputation Perception in the client’s mind Impact on the market It’s really about YOUR reputation Going above and beyond is a basic foundation for building a great brand You can not change your visual Your Brand is like an iceberg We can all see the tip Below the surface, there is so much more going on… What questions should we ask our agency when we are looking to rebrand? They should be asking customer-centric questions The logo isn’t the first thing they should be looking at… Focus on your customer If you try to be something to everyone, you become nothing to everyone… Brand equity is crazy valuable. START with strategy…this will make the long-term branding effectiveness 26:20 - be the little voice in the client’s mind when they think about a niche area… Look at what the competition is NOT saying, and build your position to solve that issue… 29.00 - You DON’T have to turn away clients that don’t fit into your brand strategy while you’re still growing. 33:29 - branding is the fuel for your marketing… MelissaData - https://www.melissa.com/  Brandmasteracademy.com/brand-strategy-blueprint/ Brand Master Academy on YouTube https://www.youtube.com/c/BrandMasterAcademy    A little more from Stephen: IT’S TIME TO RETHINK BRANDING  Most talented brand builders are not getting paid enough and compete with cheap, low-quality, inexperienced operators.  It’s an issue that has devastated the industry.  Thankfully, Stephen has come up with the solution by creating a proven system that provides the keys to a structured framework that helps freelancers and agencies evolve into brand strategists.  His program has helped over 20,000+ students, including clients that have gone from charging just a few thousand dollars to winning projects worth over $60,000. Stephen’s unconventional approach has transformed struggling agencies into highly paid and sought-after brands.  On his ‘Brand Master’ podcast, Stephen has interviewed leaders in the branding industry, including Marty Neumeier, Douglass Davis, Michael Janda, and Sunny Bonnell.  Stephen is on a mission to revolutionize the way branding professionals operate. Because branding is not about pixels and logos. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support