Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte 🚀 Get Your 14-Day Free Trial with CallRail! 👉 Visit: https://www.callrail.com/sbmpod __________________________________________ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch talk with Crystal Williams at AHR Expo 2025. She is the Co-Founder of Lemon Seed Marketing, Marketing Strategist at McWilliams Heating, Cooling, and Plumbing & Co-Host of From The Yellow Chair Podcast. Crystal shares how she helped grow her family's HVAC business from a small operation into a $10 million company across three locations. She explains why strong branding, clear messaging, and solid operations must work together for long-term success. Crystal also talks about the power of local marketing, smart content strategies, and using AI tools to save time. Learn how to build a brand that stands out and keeps your business growing. In this episode, here's what you can expect to learn: How Crystal helped grow a rural HVAC business to $10 million in sales. Why answering the phone and improving operations helps marketing work better. The value of branding with purpose and telling your company's story clearly. Tips for using local events, teams, and content to build strong community ties. How AI tools can help create content faster without losing your voice. Timestamps ⏰ [00:00] - Recap [03:12] - Episode Introduction & Meeting Crystal Williams [06:01] - What Lemon Seed Does for Contractors [08:08] - Crystal's Background in HVAC and Business Growth [12:52] - Stop Blaming Your Digital Marketing Agency [17:35] - Repurposing Content with AI for More Reach [22:23] - From the Yellow Chair: Crystal's Own Podcast [26:36] - How to Avoid Losing Clients During a Rebrand [31:12] - Protecting Your Brand Reputation in the Field [35:50] - What to Expect in ROI from Branding [39:50] - Best ROI for Community Involvement If you found this conversation with Crystal Williams helpful, please leave us a review (5 stars would be greatly appreciated 😉). Links & References: LinkedIn: Crystal Williams Lemon Seed Marketing McWilliams Heating, Cooling, and Plumbing From the Yellow Chair Website: Lemon Seed Marketing McWilliams Heating, Cooling, and Plumbing From The Yellow Chair Podcast Youtube: From The Yellow Chair Podcast This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Lace.ai priceguide Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte __________________________________________ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, Tersh Blissett & Josh Crouch chat with Danica Patrick, Race Car Driver, Host of the Pretty Intense Podcast, an Entrepreneur, and Motivational Speaker at Service World Expo. She shares how she transitioned from a successful racing career to building her own business ventures. Danica explains how passion, vision, and strong teams are key to long-term success. She also discusses the importance of goal setting, staying true to your vision, and how to overcome challenges in both racing and business. Learn how belief in your goals and dedication can drive growth and fulfillment in your career. In this episode, here's what you can expect to learn: How Danica transitioned from a racing career to entrepreneurship. Why having a clear vision and staying dedicated is key to success. The importance of building strong teams and staying true to your goals. How to overcome challenges in both business and racing. Ways belief in your vision can lead to long-term growth and fulfillment. Timestamps ⏰ [00:00] – Recap [01:08] – Episode Introduction & Meeting Danica Patrick [01:30] – The Road to Racing & Breaking Barriers [02:17] – Finding Success in Racing [03:56] – The Role of Timing and Luck in Success [06:58] – Transitioning to NASCAR [09:05] – Podcasting and Trade Show Conversations [09:54] – The Business Transition from Racing to Entrepreneurship [12:13] – Building a Team and Trust in Business [13:27] – The Struggles of Capital and Decision Making in Startups [15:19] – Black Mirror and Technology's Growing Influence If you found this conversation with Danica Patrick helpful, please leave us a review (5 stars would be greatly appreciated 😉). Links & References: LinkedIn: Danica Patrick Website: Danica Patrick Pretty Intense Podcast Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte 🚀 Get Your 14-Day Free Trial with CallRail! 👉 Visit: https://www.callrail.com/sbmpod __________________________________________ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, Tersh Blissett & Josh Crouch talk with Jen McKee at Epic 2025 in Orlando Florida. Jen is the owner of Kee Hart Marketing, a social media agency focused on helping home service businesses grow. Jen shares her journey from starting her own agency to becoming a leader in social media marketing for the trades industry. She explains how passion, consistency, and understanding the platform are crucial to success. Jen also discusses the importance of building a strong personal brand, adapting to different markets, and overcoming challenges in business. Learn how dedication and creativity can lead to long-term growth and fulfillment in your business. In this episode, here's what you can expect to learn: How Jen transitioned from running a social media agency to helping home service businesses grow. Why passion, consistency, and understanding your platform are key to success. The importance of building a personal brand and adapting to different markets. How to overcome challenges in social media marketing and business. Ways creativity and perseverance can lead to long-term growth and fulfillment in your business. Timestamps ⏰ [00:00] - Recap [02:05] - Jen's Social Media Agency & Trade Focus [03:25] - Early TikTok Success with a Client [04:52] - Algorithm Changes & User Control [08:26] - Why Native Content Beats Ads on TikTok [10:28] - TikTok Shop & Influencer Marketing [12:42] - Key Social Media Metrics to Track [13:50] - Building an Email List from Social Media [16:50] - The Critical Importance of Video Hooks [20:15] - Case Study: A Viral TikTok Video [21:08] - Handling Trolls & Negative Comments [23:28] - Engagement is the #1 Metric [26:14] - Recovering from Poor Content Performance [31:12] - Derek's Viral HVAC Content Strategy [34:48] - The Journey to Consistent Content Success [38:34] - Recommended Tools & Batch Creation [39:50] - Scheduling vs. Native Posting Strategy [45:45] - Personal vs. Business Branding Online [50:35] - How Personal Content Builds Connection [56:08] - How to Connect with Jen McKee If you found this conversation with Jen McKee helpful, please leave us a review (5 stars would be greatly appreciated 😉). Links & References: LinkedIn: Jen McKee Website: Kee Hart Marketing Facebook: Jen McKee Instagram: keehartmarketing TikTok: Marketing4PlumbersHVAC Youtube: The Kee to Growth Podcast This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Lace.ai priceguide Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte 🚀 Get Your 14-Day Free Trial with CallRail! 👉 Visit: https://www.callrail.com/sbmpod __________________________________________ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, Tersh Blissett talks with Luke Peters, Founder & CEO of Apex CEO Business Turnarounds, Former CEO of Newair and Host of The 8-Figure Product CEO Podcast. He shares how he grew a home appliance brand from a garage startup to over $600 million in sales without outside funding. He explains how focusing on margins, pricing, and team alignment helps business owners grow with less stress. Luke also discusses how to lead with purpose, hold people accountable, and use AI as a tool to boost productivity. Learn how small changes in leadership and strategy can lead to big business results. In this episode, here's what you can expect to learn: How Luke built Newair into a top brand with no outside funding. Why raising prices and tracking margins can boost business profits. The importance of team alignment and holding leaders accountable. How to spot and fix weak points in your operations and sales process. Ways AI can support business tasks while still needing human input. Timestamps⏰ [00:00] - Recap [02:45] - Episode Introduction & Meeting Luke Peters [04:30] - Luke's Journey: From Pool Service to CEO [06:52] - Finding a "Blue Ocean" with Niche Products [09:19] - The Business Framework: Alignment & Margins [11:52] - Should You Share Company Finances with Employees? [20:02] - Why Raising Prices is Your Best Lever [25:06] - How to Track Margins Effectively [27:25] - The Real-World Impact of AI on Business [32:23] - Empowering Teams and Building Company Culture If you found this conversation with Luke Peters helpful, please leave us a review (5 stars would be greatly appreciated 😉). Links & References: LinkedIn: Luke Peters Apex CEO Business Turnarounds Newair The 8-Figure Product CEO Website: Apex CEO Strategic Coaching Newair The 8-Figure Product CEO This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Lace.ai priceguide Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte 🚀 Get Your 14-Day Free Trial with CallRail! 👉 Visit: https://www.callrail.com/sbmpod __________________________________________ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch sit down with Scott Patterson, Founder & Operator at STUFF Junk Removal, Capital Markets & GTM Strategist at Commune, and Commercial Real Estate Broker at Max One Properties. Scott shares how he transitioned from commercial real estate to starting his junk removal business during the COVID era. He explains how using technology like AI and call tracking systems has helped him scale operations and improve customer acquisition. Scott also discusses the challenges of building a new brand, managing business finances, and staying adaptable in a competitive market. Learn how focusing on the right tools and customer insights can drive success in a fast-changing industry. In this episode, here's what you can expect to learn: How technology, including AI and call tracking, is transforming the junk removal industry. Why using the right marketing tools helps businesses grow and attract more customers. The challenges of starting fresh with a new brand and the importance of customer insights. How managing a healthy P&L and understanding business finances drives success. Simple ways to stay adaptable and use feedback to stay ahead of the competition. Timestamps⏰ [00:00] - Recap [01:16] - Episode Introduction & Meeting Scott Patterson [02:38] - Scott's Journey from Real Estate to Junk Removal [03:35] - The Impact of COVID on Starting a Business [04:40] - The Role of Technology in Scaling the Business [06:28] - Challenges of Competing in a Low-Barrier Industry [08:50] - Using Callrail for Marketing & Call Tracking [13:11] - Managing Finances & Building a Healthy P&L [19:16] - The Rise of Disposable Goods & Consumer Trends [23:01] - Switching to Callrail and Tracking Performance [25:56] - Using Ad Source Tracking for Better Marketing Results [27:28] - Improving Customer Acquisition Through Data Insights [36:42] - Empowering Teams & Building a Strong Company Culture [39:23] - Automation and AI Integration in Business Processes If you found this conversation with Scott Patterson helpful, please leave us a review (5 stars would be greatly appreciated 😉). Links & References: LinkedIn: Scott Patterson STUFF Junk Removal Commune Website: STUFF Junk Removal Commune This episode is kindly sponsored by: CallRail Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte __________________________________________ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch sit down with Josh McCarter, CEO of EverPro and Board Member at Compass, live from Service World Expo 2025. Josh shares how his background in SaaS and leadership at Mindbody shaped his work in the home services space. He explains how AI, automation, and smart software tools are helping contractors improve their operations and marketing. Josh also talks about the challenges of managing multiple brands, staying ahead of tech trends, and building strong leadership teams. Learn how choosing the right tools and leading with clarity can drive long-term business growth. In this episode, here's what you can expect to learn: How AI and automation are changing the way home service businesses run. Why choosing the right software can make daily work easier and save time. The risks of switching systems too fast and how to plan for long-term growth. How strong leadership and clear vision help teams move in the same direction. Simple ways to use tech tools and customer feedback to improve and grow. Timestamps ⏰ [00:00] - Recap [02:10] - Episode Introduction & Meeting Josh McCarter [02:28] - Josh's Background in Technology & SaaS [05:16] - EverPro's Focus on Home Services and Payments [07:02] - Leveraging AI and Automation in Home Services [09:51] - The Importance of Selecting the Right Software [11:30] - Adapting to Changing Tech Trends in the Industry [16:16] - Leadership and Leading Teams Through Change [18:50] - The Role of Customer Feedback in Shaping Products [29:01] - The Future of Home Services and AI Integration [33:07] - Empowering Teams and Building Company Culture If you found this conversation with Josh McCarter helpful, please leave us a review (5 stars would be greatly appreciated 😉). Links & References: LinkedIn: Josh McCarter EverPro Compass Website: EverPro Compass This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Lace.ai Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte __________________________________________ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch are joined by Terry Frisenda, Executive Sales Manager at LG Electronics and Phillip Kriegbaum, Senior Business Development Manager at LG HVAC Solutions USA, to talk about how modern technology and systems are transforming the HVAC industry. They share insights on how using inverter systems and efficient tools can improve service and help contractors stay competitive. Phillip and Terry explain the importance of adapting to industry trends, optimizing operations, and using the right tools to grow your business and stay ahead in a changing market. Learn practical tips to enhance your service and business performance. In this episode, here's what you can expect to learn: How modern technology and systems can help HVAC contractors improve service. Why using inverter systems and the right tools can make operations more efficient. The importance of staying informed about industry trends and adopting new tech. How efficient systems and clear processes help contractors stay competitive. Simple ways to improve service and grow your HVAC business with the right tools. 🎧 Get expert HVAC insights on LG HVAC Solutions USA youtube channel. Visit: https://www.youtube.com/@LGHVACUSA Timestamps⏰ [00:00] - Recap [02:45] - Episode Introduction & Meeting Phillip Kriegbaum and Terry Frisenda [03:31] - Terry's Role in HVAC Design & Support [06:42] - Offering High Efficiency Inverter Systems at Competitive Prices [08:43] - Contractor Focus: Efficiency and Adapting to Changing Markets [11:56] - Overcoming AI Skepticism in the HVAC Industry [15:15] - Educating Technicians: Simplifying Complex HVAC Systems [18:39] - Advancements in Refrigerant and Heat Pump Technology [22:21] - Ductwork and HVAC Systems: Managing Temperature & Moisture [27:12] - Spray Foam Insulation: Benefits and Risks for HVAC Systems [29:00] - Dealing with Indoor Air Quality & Fresh Air Systems [34:58] - The Role of AI in Equipment Diagnostics and Serviceability [43:31] - Contractors Adapting to New Tech: Overcoming the Resistance If you found this conversation with Phillip Kriegbaum and Terry Frisenda helpful, please leave us a review (5 stars would be greatly appreciated 😉). Links & References: LinkedIn: Terry Frisenda Phillip Kriegbaum LG Electronics LG HVAC Solutions USA Website: LG Electronics LG HVAC Solutions USA This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Lace.ai Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte __________________________________________ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch talk with Arian Radmand, CEO & President of IgnitePOST, about using AI-powered handwritten mail to connect with customers. Arian shares how real pen-written notes can boost replies, help with follow-ups, and even bring back lost leads. He explains how to blend tech and personal touch, and how contractors can use smart mail to get more jobs and keep clients coming back. Learn how to stand out and grow your business with this powerful tool. In this episode, here's what you can expect to learn: Why handwritten mail gets more replies than emails or printed ads. How to blend AI and real notes to build stronger customer trust. Ways to add cards into follow-ups, thank-yous, and job reminders. How to trigger mail with your CRM to save time and boost results. Tips to win back lost leads and keep your brand top of mind. 📢 Want to experience handwritten mail powered by robots? Grab your free sample note at: https://www.ignitepost.com/sample Learn more or schedule a demo at: https://www.ignitepost.com/demo Timestamps⏰ [00:00] - Recap [03:39] - Episode introduction & meeting Arian Radmand [04:55] - Why Handwritten Notes Still Work in a Digital World [07:28] - Robots with Pens: How IgnitePOST Actually Works [09:03] - Using Handwritten Cards with Your CRM Tools [16:55] - 4 Smart Playbooks for Contractors Using Handwritten Mail [26:19] - Post-Job Cards: Support Numbers, Referrals & QR Codes [28:53] - 6-Month Check-Ins & Churn Prevention with Mail [31:15] - Win Back Lost Leads with Offers & Personal Touch [37:11] - Tracking Results: Pixels, Attribution & Site Visitors [41:24] - How to connect with IgnitePOST? If you found this conversation with Arian Radmand helpful, please leave us a review (5 stars helps more people find the show 😉). Links & References: LinkedIn: Arian Radmand IgnitePOST Website: IgnitePOST This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Lace.ai Autobot.ai Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte __________________________________________ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch talk with Sammy Ayoub, President of Apex Plumbing, Heating and Air Pros, Allied Communications Corp, and Business Owner at AMPD Accessory Group. Sammy shares how his journey from the wireless business led him to create Apex, growing quickly into plumbing, HVAC, and electrical services. He explains how strong branding, marketing, and a great team helped them succeed. Learn how Sammy built a business that's focused on growth, culture, and staying ahead in the trades. In this episode, here's what you can expect to learn: How Sammy grew Apex from plumbing to HVAC and electrical services. Why building a strong team and culture is key to fast growth. How smart marketing and branding helped Apex expand quickly. The importance of being proactive and learning from others. Why Apex's approach to business can inspire anyone in the trades. Timestamps⏰ [00:00] - Recap [02:37] - Episode introduction & meeting Sammy Ayoub [03:51] - Sammy's journey from wireless business to plumbing [04:51] - The Start of Apex Plumbing & Expanding Services [13:21] - Hiring the right people & recruiting tips for growth [14:18] - The role of proactive leadership in managing growth [17:36] - The critical role of continuous learning in business growth [24:26] - The importance of learning from mentors and peers [29:07] - Sammy's approach to managing company culture [31:34] - Creating a Place People Love: Perks, Events & Everyday Energy [39:11] - Full-Team Meetings & Accountability Without Fear [42:26] - Handling Hidden Negativity: When Team Players Turn Toxic [44:07] - How to Fire Culture Killers While Keeping the Door Open [48:42] - Branding from Day One: Why Wrapped Trucks Drive Growth [50:56] - How Sammy handled the struggles of early business growth [01:00:10] - The challenges and rewards of rapid business expansion [01:03:25] - Balancing family life and running a fast-growing business If you found this conversation with Sammy Ayoub helpful, please leave us a review (5 stars would mean a lot to us 😉). Links & References: LinkedIn: Sammy Ayoub Apex Pros Plumbing, Electric, Heating and Air Allied Communications Corp AMPD Accessory Group Website: Apex Pros Plumbing, Electric, Heating and Air Allied Communications Corp AMPD Accessory Group This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Lace.ai Autobot.ai ServiceWorldExpo Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte __________________________________________ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch sit down with Jenny Benbrook, Founder & CEO of Powerhouse Consulting Group [ServiceTitan Titanium Partner + FieldEdge Partner] and Residential HVAC Marketing Strategist at Benbrook Services, Inc, to discuss how technology, planning, and training can boost contractor success. Jenny shares how she helps HVAC, plumbing, and electrical companies optimize their tech stacks, implement clear processes, and improve team performance. She explains the importance of using the right tools, reducing redundancy, and investing in training to build a stronger, more efficient team. Learn practical tips to streamline your operations and grow your business. In this episode, here's what you can expect to learn: How technology and clear processes help contractors run smoother operations. Why optimizing your tech stack and reducing unnecessary tools is key to efficiency. The importance of training and clear roles to help teams perform better. How strong systems and planning lead to business growth and fewer mistakes. Simple ways to improve your team's use of software and create a more efficient workplace. Timestamps⏰ [00:00] - Recap [03:03] - Episode introduction & meeting Jenny Benbrook [05:54] - Jenny's Background in the Skilled Trades & Technology [08:18] - Shifting From In-House Marketing to Outsourcing [11:02] - Challenges with Service Titan and Tech Stack Implementation [13:04] - Dealing with Membership Data: Expired Cards & Active Clients [14:52] - Building a Multi-Tiered Tech Strategy for Contractors [31:15] - Tech Change Management: Overcoming Resistance to New Tools [34:21] - Explaining AI Integration to Technicians & Overcoming Fears [35:50] - Why Contractors Need to Look Beyond the Shiny New Tools [44:23] - Tech Budgeting: Allocating Resources for Growth Goals [49:15] - M&A and Evaluating Tech Stacks in the Diligence Phase If you found this conversation with Jenny Benbrook helpful, please leave us a review (5 stars would be greatly appreciated 😉). Links & References: LinkedIn: Jenny Benbrook Powerhouse Consulting Group [ServiceTitan Titanium Partner + FieldEdge Partner] Website: Powerhouse Consulting Group [ServiceTitan Titanium Partner + FieldEdge Partner] This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Lace.ai Autobot.ai ServiceWorldExpo Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk