Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte

🚀 Get Your 14-Day Free Trial with CallRail!

👉 Visit: https://www.callrail.com/sbmpod

__________________________________________

Welcome to the Service Business Mastery Podcast!

Visit our website for more episodes and insights! https://www.servicebusinessmastery.com

In this episode of the Service Business Mastery podcast, Tersh Blissett talks with Luke Peters, Founder & CEO of Apex CEO Business Turnarounds, Former CEO of Newair and Host of The 8-Figure Product CEO Podcast. He shares how he grew a home appliance brand from a garage startup to over $600 million in sales without outside funding. He explains how focusing on margins, pricing, and team alignment helps business owners grow with less stress. Luke also discusses how to lead with purpose, hold people accountable, and use AI as a tool to boost productivity. Learn how small changes in leadership and strategy can lead to big business results.

In this episode, here's what you can expect to learn:

How Luke built Newair into a top brand with no outside funding.
Why raising prices and tracking margins can boost business profits.
The importance of team alignment and holding leaders accountable.
How to spot and fix weak points in your operations and sales process.
Ways AI can support business tasks while still needing human input.

Timestamps⏰

[00:00] - Recap

[02:45] - Episode Introduction & Meeting Luke Peters

[04:30] - Luke's Journey: From Pool Service to CEO

[06:52] - Finding a "Blue Ocean" with Niche Products

[09:19] - The Business Framework: Alignment & Margins

[11:52] - Should You Share Company Finances with Employees?

[20:02] - Why Raising Prices is Your Best Lever

[25:06] - How to Track Margins Effectively

[27:25] - The Real-World Impact of AI on Business

[32:23] - Empowering Teams and Building Company Culture

If you found this conversation with Luke Peters helpful, please leave us a review (5 stars would be greatly appreciated 😉). Links & References:

LinkedIn:

Website:

This episode is kindly sponsored by:

Connect with us!

Affiliate links:

From Donut Shop to $80M Brand Growth with No Capital and CEO Profit Coaching with Luke Peters