Lisa Pratt, VP of Customer Engagement Marketing at Kronos, discusses transitioning to a subscription model, the significance of cross-functional collaboration, embracing customer-centricity, and the power of communication in organizational transformation in the enterprise segment.

Jay is joined by Lisa Pratt, Vice President of Customer Engagement Marketing at Kronos. She’s spent years helping companies capitalize on the benefits of mining customer data and quantifying the value of marketing investments. -- Big shout out to Lisa and Kronos (https://www.kronos.com/) Lisa Pratt: https://www.linkedin.com/in/lisa-pratt-42a691/ -- This can be found on our website: https://customerimperative.com/lisa-pratt/ -- This podcast is brought to you by Jay Nathan and Jeff Breunsbach of Customer Imperative, where we help B2B SaaS organizations build growth & retention strategies. Learn more at https://customerimperative.com/ Jay Nathan: https://www.linkedin.com/in/jaynathan/ Jeff Breunsbach: https://www.linkedin.com/in/jeffreybreunsbach/

Customer success pioneer Dave Blake, CEO of Client Success, discusses enterprise customer success management, budgeting for customer success platforms, data-driven decision-making, budget allocation for customer success solutions, high touch vs. low touch customer success models, and the growth of tech companies in Utah's Silicon Slopes.

Carlos Quezada, a purpose-driven leader at Aruba Networks, discusses prioritizing CS Operations, change management, technology integration, and team growth in customer success. He highlights the challenges of transitioning to a subscription model and the importance of cross-functional collaboration and leveraging metrics for success.

Lincoln Murphy is one of the most prolific writers, speakers and consultants on customer-centric growth. Since the mid 2000s he has been evangelizing the virtues and imperatives of prioritizing customer success in subscription-based and SaaS companies. -- Big shout out to Lincoln and his organization https://sixteenventures.com/ Lincoln Murphy: https://www.linkedin.com/in/lincolnmurphy/ -- This can be found on our website: https://customerimperative.com/lincoln-murphy/ -- This podcast is brought to you by Jay Nathan and Jeff Breunsbach of Customer Imperative, where we help B2B SaaS organizations build growth & retention strategies. Learn more at https://customerimperative.com/ Jay Nathan: https://www.linkedin.com/in/jaynathan/ Jeff Breunsbach: https://www.linkedin.com/in/jeffreybreunsbach/