
Masters of Privacy
Interviews and updates at the intersection of marketing, data, privacy, and technology. With an eye on a human-centric, demand-led future in which transparency, control, and personal agency play a crucial role.
Sergio Maldonado (host) is a dual-qualified lawyer, entrepreneur, investor, guest lecturer at various universities. LL.M in IT & Internet Law, FIP, CIPP/E/US, CIPT.
Latest episodes

Mar 24, 2021 • 27min
Jodi Daniels: Privacy compliance in a cookieless world
Jodi Daniels is Founder and CEO of Red Clover Advisors, a privacy consultancy helping companies from startup to Fortune 100 create privacy programs, build customer trust and achieve GDPR, CCPA, and privacy law compliance. Jodi as a Certified Informational Privacy Professional and serves as the outsourced privacy office for companies. References: Red Clover Advisors Jodi Daniels on LinkedIn International Association of Privacy Professionals California Consumer Privacy Act

Mar 17, 2021 • 29min
Sille Sepp: MyData Global and the fight for Human Centricity
Sille Sepp serves as the Programmes Lead for MyData Global, an international nonprofit aiming to empower individuals by improving their right to self-determination regarding their personal data. With a background in Sociology and Urban Governance, Sille is especially keen to explore the MyData concept in the urban context, and the implications of digital technologies and the data economy on society. References: Sille Sepp on Twitter MyData Global Declaration EU Data Governance Act

Mar 10, 2021 • 28min
Elizabeth Renieris: On the illusion of control and the trade-offs of innovation
Elizabeth Renieris is the Founding Director of the Notre Dame IBM Technology Ethics Lab, a Technology and Human Rights Fellow at the Carr Center for Human Rights Policy at the Harvard Kennedy School, and a Fellow at Stanford's Digital Civil Society Lab. She's an expert in cross-border data governance, and the ethical and human rights implications of emerging technologies. References: Elizabeth Renieris on Twitter Notre Dame IBM Technology Ethics Lab Harvard’s Carr Center for Human Rights Policy Stanford’s Digital Civil Society Lab Laura DeNardis, The Internet In Everything, Freedom and Security in a World with No Off Switch Sun-ha Hong, Technologies of Speculation

Mar 5, 2021 • 19min
Julian Wilson: Self-Sovereign Data meets Open Banking
Julian Wilson began his career at Apple in the late 80s. Here he worked on projects such as the world's first set top box, hybrid CD / internet games console and as part of the team who introduced Newton [arguably the forerunner to the iPhone]. He left Apple to join ATT in 1996, where he conceived and built a digital cash payment service for mobile phones based on smart cards. In 1999 after raising $5m from US venture capitalists and the Dutch Government, Julian led a management buyout of this technology to create SmartAxis BV. After two more Internet start-ups focused on identity and mobile data, Julian joined Barclays engineering team in late 2013, where amongst other things he and a colleague submitted global patents for modification to the bitcoin protocols / blocks of crypto currency. Julian joined Ecospend in 2019 to build a self-sovereign data service on top of an Open Banking platform. He describes his role as putting an Internet lens onto product design. References: Julian Wilson on LinkedIn Ecospend EU Payment Services Directive (PSD2) Solid

Feb 24, 2021 • 26min
Andres Arrieta: Privacy, competition, and browser wars
Andrés Arrieta is Director of Consumer Privacy Engineering for the Electronic Frontier Foundation (EFF), where he oversees projects and tech policy like blocking trackers online when you browse. He is also an advocate for better privacy, cybersecurity, and fair competition. References: Privacy Badger Electronic Frontier Foundation Privacy Sandbox (Chromium) Global Privacy Control

Feb 10, 2021 • 26min
Gam Dias: On privacy, agency, convenience, and freedom
Gam Dias is a partner at 3PointsDIGITAL, part of the MSQ Group of Digital Agencies, where he is growing the Data Strategy and Personal Data practice. Gam previously co-founded e-commerce consultancy First Retail, and prior to that was Head of Data Strategy at Aviva Insurance. He is also an associate professor at IE Business School. Gam has been an active member of the MyData Madrid community since its inception in late 2019, and we use our past debates as a starting point, eventually touching on a few hot topics: personal agency, privacy vs convenience, personal data stores, and reinventing digital marketing. References: The Laws of Simplicity, by John Maeda MyData Madrid on Meetup.com and Twitter 3PointsDIGITAL Gam Dias at IE Executive Education Visit our website for further information: www.mastersofprivacy.com

Feb 3, 2021 • 21min
Alessandro De Zanche: The Funnel of Trust for media owners
Alessandro De Zanche is a multilingual senior executive with over 16 years of experience of data, audience, monetisation strategies and products covering international roles in global companies (News Corp, Yahoo!, Telefonica, GfK, Hutchison 3G, Sizmek). He is currently consulting (among others, with: Financial Times Strategies, Dentsu Aegis Network, DPG Media Group) and writes on AdExchanger on a regular basis. We took this opportunity to discuss the pains of the open programmatic advertising market for publishers and the trade-offs involved in identity management or different models for people to pay for their content. References: Alessandro De Zanche on LinkedIn Alessandro on AdExchanger Alessandro on Twitter and Medium

Jan 26, 2021 • 39min
Dr. Augustine Fou: How AdTech Harms Society And Violates Privacy
Dr. Augustine Fou is a digital marketer of 25 years, currently working as an independent cybersecurity and ad fraud investigator. He was Chief Marketing Science Officer at the Advertising Research Foundation and Group Chief Digital Officer at Omnicom’s Healthcare Consultancy Group. Dr. Fou taught digital marketing at NYU and Rutgers University and he got his PhD, at the age of 23, in Materials Science & Engineering from MIT. References: Dr. Augustine Fou on Forbes Dr. Fou on Twitter

Jan 19, 2021 • 33min
John Marshall: Free is bad
John Marshall is the author of Free Is Bad, as well as a serial entrepreneur and a patent holder in analytics tracking. His companies built advertising and analytics tools and delivered the first distance-learning training courses in digital marketing. He has recently turned his focus to the nature of web advertising and consumer behavior, becoming a firm believer that our current relationship with the web as a free service has led to untenable compromises in service, information, and truth. References: Free Is Bad: How The Free Web Hurt Privacy, Truth and Democracy...and what you can do about it Free Is Bad TLDR

Jan 8, 2021 • 24min
Stephane Hamel: Faith, trust, and pixie dust
Stéphane Hamel is a seasoned independent digital marketing and analytics consultant, innovator, speaker and startup & agency advisor. He is also Digital Marketing Program Director for the Faculty of Business Administration at Laval University (Quebec City, Canada). He has recently embarked on a mission to protect user privacy and the ethical use of data. References: Stéphane Hamel's personal website Christopher Wylie (Cambridge Analytica) Superweek European Data Protection Law and Practice (CIPP/E manual - Eduardo Ustaran, IAPP)