Derek A. Lackey is Managing Director of Newport Thomson, a Privacy Agency based in Toronto. With more than 30 years of marketing, advertising and privacy experience, he is focused on data protection & privacy and its effect on the brand. Derek is the author of “CASL Compliance: A Marketer’s Guide to Email Marketing to Canadians”, and looks to simplify the implementation of new data management practices within organizations.

This will be the first of two separate perspectives on the basic premises that make EU-US data transfers so difficult (in the aftermath of Joe Biden’s Executive Order paving the ground for the Data Privacy Framework). We will also get a first impression of the Canadian scenario as an interesting blend of both approaches.

References:

Derek A. Lackey: A marketer’s take on EU-US data transfers and the Canadian approach