Nikonomics - The Economics of Small Business cover image

Nikonomics - The Economics of Small Business

Latest episodes

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May 7, 2024 • 35min

07 - WTF is a Digital Agency and Where Do I Buy One?! Advice from the $100M Ad Man with Sam Thompson

🚨MY NEWSLETTER https://nikolas-newsletter-241a64.beehiiv.com/subscribe 🚨Nik (https://twitter.com/CoFoundersNik) & Sam Thompson (https://twitter.com/ImSamThompson) delve into the nitty gritty of Creative OS, an ad design platform helping brands fuel their digital marketing campaigns. Our goal is to help you understand what an Agency like his does and then use that knowledge to evaluate a few businesses!We covered EVERYTHING from their Customer Acquisition Cost (CAC) and Customer Lifetime Value (LTV) to their business model. We explored the shift from a traditional "done for you" model to a sustainable subscription-based approach, enabled by Creative OS's innovative tools and analytics.___________________________Love it or hate it, I'd love your feedback.Please fill out this brief survey with your opinion or send me an email at Nik@cofounders.com with your thoughts.___________________________This week we covered:03:56 -  What is a creative OS?04:20 -  Who's your typical customer? Single-location businesses or multi-brand owners?07:16 -  What's an ad creative?11:29 -  Could you provide some insight into the size of the business?14:14 -  What were your margins?23:45 -  What do you hate about the business??24:26 -  What industry or business are you the most jealous of?26:01 -  What are you obsessed with right now?27:47 -  Where do you look for businesses?34:20 -  How much marketing spend has been generated using your templates?If you liked this, please like and subscribe!If you want to ask a question on the show OR be on the show please fill out this form: https://tinyurl.com/yx89yr65Are podcasts your jam? Listen & Subscriber here:Spotify: https://tinyurl.com/3sew2sksApple: https://tinyurl.com/bdwnae6k
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Apr 30, 2024 • 57min

06 - FREE Business Advice - Let's get HIGH! Launching a Cannabis Mag, Billboards, 1031 Exchanges and the Financial Stack of Your First Business!

🚨MY NEWSLETTER https://nikolas-newsletter-241a64.beehiiv.com/subscribe 🚨Every Thursday, I host live consulting sessions where I offer free advice to listeners. It's an engaging and enjoyable experience. Here's what we discussed in this session:___________________________Love it or hate it, I'd love your feedback.Please fill out this brief survey with your opinion or send me an email at Nik@cofounders.com with your thoughts.___________________________01:38 - Brian tried estimating luxury, vintage, and exotic car numbers in the market—a fun mental exercise.14:36 - Jazz Collin is pivoting his global management company by outsourcing services to focus on client-facing roles in home services. We discussed strategies for his pivot in that space.27:55 -  Financial Stack for First Business Acquisition34:42 - Michael, a serial entrepreneur in Southern California, found his home becoming a potential billboard due to changing flight regulations for LAX. He's exploring ways to monetize this opportunity.44:02 - Pam Colin, VP of High Magazine, described it as dedicated to redefining the 21st century cannabis user. Fascinating conversation indeed!53:43 - 1031 Exchange for Small Biz Purchase
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Apr 25, 2024 • 1h 7min

05 - FREE Business Advice - Agency or Startup? A Step-by-Step Guide to Finding Your First Business, Real World AI Applications to Start a Business

Meet Odetta, a young entrepreneur contemplating between launching her own agency or joining a startup. Patrick seeks guidance on purchasing a business while James explores acquiring another company. The podcast also delves into AI technology for small businesses and macroeconomic issues affecting the sector.
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Apr 16, 2024 • 1h 7min

04 - FREE Business Advice - Body Brokering, Scaling a Franchise & How to Identify Your First Business with Chris Koerner!

Body brokering expert and entrepreneur, Chris Koerner, joins the host to discuss balancing entrepreneurship with a job, scaling multiple franchises, high advertising costs on Google, and identifying the right business opportunity. The session offers insights on competitive advantages, time management, addiction treatment marketing, and the dark side of the rehab industry.
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Apr 15, 2024 • 1h 11min

03 - FREE Business Advice - Transitioning Businesses, Challenges of Implementing Efficient Systems, Navigating First-Time Business Acquisitions, Finding the Right Business and Scaling a Business

🚨MY NEWSLETTER https://nikolas-newsletter-241a64.beehiiv.com/subscribe 🚨Every Thursday, I host live consulting sessions where I offer free advice to listeners. It's an engaging and enjoyable experience. Here's what we discussed in this session:___________________________Love it or hate it, I'd love your feedback.Please fill out this brief survey with your opinion or send me an email at Nik@cofounders.com with your thoughts.___________________________00:08 - Former pro baseball player turned entrepreneur discusses his transition from sports to running a street sweeping business and the challenges of implementing efficient systems for growth.11:17 - Navigating First-Time Business Acquisitions: Building Confidence and Relationships with Sellers and Brokers21:32 - Transitioning from Real Estate Syndication to Adjacent Businesses42:32 -  Finding the Right Business: Navigating Opportunities and Priorities59:38 - Scaling a Business: Balancing Complexity and Priorities
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Apr 14, 2024 • 60min

02 - FREE Business Advice - Different Types of Buyers, When Is a Good Time to Buy a Restaurant? The Laundromat Biz, Second Locations, Standing Out to a Broker, Valuing a Buyout and Transitioning Employees

🚨MY NEWSLETTER https://nikolas-newsletter-241a64.beehiiv.com/subscribe 🚨___________________________Love it or hate it, I'd love your feedback.Please fill out this brief survey with your opinion or send me an email at Nik@cofounders.com with your thoughts.___________________________Every Thursday, I host live consulting sessions where I offer free advice to listeners. It's an engaging and enjoyable experience. Here's what we discussed in this session:04:37 - When is buying a restaurant07:35 - How can I bypass the collateral requirements for real estate in SBA 7(a) loans, especially since I own my home and am unwilling to use it as collateral?10:37 - Considering acquiring a laundromat in Ventura, California, and wants to know if it's a good decision based on his expertise, risk tolerance, and financial situation. He seeks advice on evaluating the opportunity beyond financial metrics, choosing the right investment size, and understanding its impact on his career and lifestyle.29:37 -  How do you forecast opening a second location in your business? And what's a cost that most business owners forget?37:33 - With access to money and free time in Dallas, Texas, where should I begin if I want to start a retail olive oil shop in a popular neighborhood? My main worry is the high cost of rent.40:33 - How can I convince brokers to take me seriously as a first-time buyer despite lacking an acquisition history, knowing that many first-time buyers may not follow through on deals?50:36 - How do we fairly value a buyout in a 50/50 business partnership where one partner is now fully committed while the other has other ventures? Considering a 75/25 split, is leaving 25 percent equity fair?56:09 - How do we transition our independent mechanic, who does good work but struggles on the business side, into a hired employee for our heavy equipment business, considering his requested salary and lack of licensing or insurance?
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Apr 13, 2024 • 51min

01 - FREE Business Advice - Target Industries, Geographic Focus and Scaling Strategies for a Service-Based Company

Topics discussed include target industries and geographic focus in business acquisition, scaling strategies for service-based companies, navigating business ventures and financing options, exploring industry options between professional services and manufacturing, franchise opportunities, business transition plans, and the journey of taking over and scaling a struggling company.

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